Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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$50,000+$200 - $300 / hr2 - 9West Fargo, ND
Services provided
Scott Growth Strategies is a PR firm. Launched in 2017, the agency provides Public Relations and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Clark, NJ
Services provided
See all 1 projectsDigalax Full Service Digital Marketing Agency offers search engine optimization, speed optimization, and link-building services. Clients commend their customized strategies, responsiveness, and expertise, though minor delays and communication issues were noted. Overall, feedback highlights their ability to tailor solutions to specific business needs, making them a highly valued partner in digital marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$1,000+$25 - $49 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
Web design company CSMG digital is in Kuala Lumpur, Malaysia and Hong Kong, Hong Kong. Founded in 2018, the team offers Web Design and Branding.
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$5,000+$100 - $149 / hr10 - 49Ho Chi Minh City, Vietnam
Services provided
Public relations firm Ivy+Partners was founded in 2021. The team focuses on Public Relations and Social Media Marketing and is in Ho Chi Minh City, Vietnam.
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$5,000+$150 - $199 / hr50 - 249Winnipeg, Canada
Services provided
Established in 1989, The Show and Tell Agency is a midsize Winnipeg, Canada-based branding firm. Their services include Branding and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9Farrer, Australia
Services provided
Launched in 2016, Sane Social Media is a small Marketing Strategy company based in Farrer, Australia. Their team focuses on Marketing Strategy and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Ciudad de México, Mexico
Services provided
Behave is a branding company. They are in Ciudad de México, Mexico and Monterrey, Mexico and have small team of experts. Their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed50 - 249Washington, DC
Services provided
Locust Street Group is a branding company. Launched in 2010, the team specializes in Branding and Social Media Marketing.
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$1,000+< $25 / hr50 - 249
Services provided
TechCentrica Pvt Ltd is a social media marketing company. In Noida, India, the company was established in 2012. Their services include Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$50 - $99 / hr10 - 49Johor Bahru, Malaysia
Services provided
Yea Business, a social media marketing firm, was launched in 2017. The team offers Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9Glendale, CA
Services provided
Avetis Solutions is a social media marketing agency. The team offers Social Media Marketing and Web Design and is based in Glendale, California.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
CreativeZ Digital Marketing Agency is a social media marketing agency. In Sofia, Bulgaria, the company offers Social Media Marketing and Web Design.
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$10,000+$25 - $49 / hr50 - 249Dubai, United Arab Emirates
Services provided
Loavi information technology is a Content Writing Services company. In Dubai, United Arab Emirates, their team offers Content Writing Services and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
See all 2 projectsDeep Marketing Solution provides Digital Marketing services, including Social Media Management, Online Branding, and SEO. Clients commend their punctuality and the impressive return on ad spend, highlighting their commitment and professionalism. The firm’s capability to enhance digital presence effectively positions them as a reliable partner for Social Media Marketing and related services.
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$1,000+< $25 / hr50 - 249
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See all 1 projectsBM Digital Marketing Agency in Dubai is a leading full-service digital marketing company based in Dubai, UAE, dedicated to helping businesses build a powerful online presence and achieve measurable
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$1,000+$50 - $99 / hr2 - 9Sandton, South Africa
Services provided
XPNDIT DIGITAL is a social media marketing firm. The team is in Sandton, South Africa, and their services include Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr10 - 49Vilnius, Lithuania
Services provided
SocialDrum is a Vilnius, Lithuania-based social media marketing agency. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Rincón de Milberg, Argentina
Services provided
Established in 2007, Active Marketing is a pay per click company. Located in Rincón de Milberg, Argentina, the team offers Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Hyderabad, India
Services provided
Digitoze is a Hyderabad, India-based social media marketing company. Launched in 2018, the team offers Social Media Marketing and Digital Strategy.
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$5,000+Undisclosed10 - 49
Services provided
AdClass is a social media marketing firm. Their small team of employees is based in. Their team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Santa Monica, CA
Services provided
The Many is a social media marketing agency founded in 2010. The company provides Social Media Marketing and Media Planning & Buying, and is midsize.
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UndisclosedUndisclosed50 - 249Cluj-Napoca, Romania
Services provided
Social media marketing company Devoratorii de Marketing was launched in 2011. The midsize team focuses on Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49Tunis, Tunisia
Services provided
Lezard & Balthazar is a branding company. Their small team is in Tunis, Tunisia and offers Branding and Digital Strategy. The agency was launched in 2017.
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$1,000+$25 - $49 / hr10 - 49Culver City, CA
Services provided
Social media marketing agency True North Social is in Culver City, California. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Madurai, India
Services provided
SEO Business Company is a Madurai, India-based social media marketing firm. They provide Social Media Marketing and Search Engine Optimization and were established in 1999.
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UndisclosedUndisclosed10 - 49
Services provided
Matis and Mary is a Marketing Strategy company. Established in 2020, the firm is in Kiev, Ukraine. Their team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
Services provided
MedICD is a social media marketing company launched in 2019. The company offers Social Media Marketing and Call Center Services, and is small.
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$1,000+$100 - $149 / hr2 - 9Montaigu-Vendée, France
Services provided
UpByWeb is a SEO company. Launched in 2018, the agency is based in Montaigu-Vendée, France. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Singapore, Singapore
Services provided
Plexxie, a social media marketing firm, is based in Singapore, Singapore. Founded in 2017, the team specializes in Social Media Marketing and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Slacks Creek, Australia
Services provided
Vance Graphix & Print is a small web design agency established in 2000. Their services include Web Design and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Maplewood, MO
Services provided
Moosylvania, a social media marketing firm, offer Social Media Marketing and Web Design. They were launched in 2003.
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$1,000+$25 - $49 / hr2 - 9Leeds, England
Services provided
Bee Social Marketing, a social media marketing company, is based in Leeds, England. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Agoura Hills, CA
Services provided
Founded in 2011, Go Be Social Media, a small social media marketing company, is headquartered in Agoura Hills, California. Their team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9West Hollywood, CA
Services provided
Wildbound PR is a PR company and social media marketing company. The company is located in West Hollywood, California. Their team offers Public Relations and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
UPLAB is a social media marketing firm. The agency is located in Singapore, Singapore and China. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Sevierville, TN
Services provided
S.D. Professionals is a social media marketing firm founded in 1997. Located in Sevierville, Tennessee, the team focuses on Social Media Marketing and Branding.
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$1,000+$25 - $49 / hr2 - 9Cape Town, South Africa
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SCOPE Digital Agency is a social media marketing firm. The Cape Town, South Africa-based company was founded in 2016. Their team focuses on Social Media Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Wrocław, Poland
Services provided
Video production agency Big Short Story is located in Wrocław, Poland. They focus on Video Production and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Amsterdam, Netherlands
Services provided
See all 1 projectsBorn from hospitality. Built for hoteliers who refuse to blend in. Bona Agency exists for boutique hotel owners and restaurant founders who put soul into every detail—those obsessed with thread
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UndisclosedUndisclosed2 - 9Tel Aviv-Yafo, Israel
Services provided
Tech it Forward is a Business Consulting company established in 2016. The agency focuses on Business Consulting and Marketing Strategy, and is small.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Social media marketing firm Synage Global was founded in 2016. The team offers Social Media Marketing and Advertising.
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$1,000+< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
ZamZam Digital, a small social media marketing firm, is based in Dhaka, Bangladesh. Their services include Social Media Marketing and Web Design.
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$1,000+< $25 / hr10 - 49Chicago, IL
Services provided
Founded in 2013, HelpBot is a small Chicago, Illinois-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr50 - 249Jaipur, India
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HRL Infotechs Pvt Ltd is an Advertising company. Their team is based in Jaipur, India. The agency provides Advertising and Ecommerce Marketing.
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$10,000+$25 - $49 / hr10 - 49
Services provided
Nexevolve is a pay per click agency in Parramatta, Australia. They focus on Pay Per Click and Web Development and were founded in 2014.
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$1,000+$25 - $49 / hr10 - 49Leatherhead, England
Services provided
Broadplace Advertising Ltd is a pay per click agency. They were launched in 2005, and their services include Pay Per Click and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
850 Marketing, a social media marketing agency and graphic design company, was established in 2021. The company provides Social Media Marketing and Graphic Design, and is small.
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Undisclosed$25 - $49 / hr2 - 9Surat, India
Services provided
Viral Omega is a social media marketing agency. They were launched in 2023, and their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49Mechelen, Belgium
Services provided
In Mechelen, Belgium, JIKOODigital is a PPC company. The team provides Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New York, NY
Services provided
See all 2 projectsThe Fox Services offers comprehensive digital marketing and e-commerce solutions, including Social Media Management, SEO, and targeted email marketing. Their reviews highlight significant improvements in clients' online presence and sales, with a 40% increase in organic traffic and enhanced social media engagement. Clients commend their innovative, data-driven strategies but suggest more frequent communication for improved transparency.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.