Scaling D2C brands w/ diverse ad creative on Meta.
The psychology of persuasion hasn't changed...
From early kings to modern cult leaders, mass influence has always relied on one undeniable truth: human psychology.
The 'Roaring Twenties' didn’t create new consumer behavior — it simply revealed what was already there.
Take the Egyptian queens: they mastered influence through beauty and power. Today’s market operates on those same primal drivers. The desires haven’t changed — only the delivery methods have.
Platforms evolve, but core principles remain: fear, desire, belonging, status, hope — all hardwired into our DNA.
Today’s reality? People are more desensitized than ever.
5,000 ads a day. Short attention spans. Peak skepticism. If it doesn’t immediately hook, they’ll scroll right past it.
With acquisition costs soaring 70% YoY, "spray and pray" creative is wasted ad spend.
For your DTC brand to win in 2025 you must be:
- Identifying your exact customer avatars
- Understanding their deepest emotional triggers
- Crafting messaging that speak directly to their core desires
- Deploying varied creative (Not just UGC!!)
- Testing and iterating based on real behavioural data
in the form of...
- Podcast Ads
- Hi-Production
- Street Interviews
- UGC
- CGC
- Non-Narration Ads
- VSLs
& much more...
Without varied intent-driven creative, you’re playing a losing game.
The winners of Meta Ads in 2025 won’t be the biggest spenders.
They’ll be the ones who implement core psychology into scroll-stopping ad creative, and we’ll show you exactly how we’re helping brands scale to 8-figures & beyond using these principles.
Book a strategy session to see how you can use our $70M+ first-principle psychology framework to scale your DTC brand.
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Min project size
$5,000+
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
London, England
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Year founded
Founded 2021
1 Locations
- London , England
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