Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosedFreelancerMansfield, TX
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SPF Solutions, LLC is a social media marketing company. The Mansfield, Texas-based agency specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Antwerpen, Belgium
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Midsize web design agency Steeright, is based in Antwerpen, Belgium. Their services include Web Design and UX/UI Design.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosedFreelancerEl Paso, TX
Services provided
Success Rocket Marketing is a social media marketing company. They are headquartered in El Paso, Texas, and their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Dallas, TX
Services provided
The it Crowd Marketing is a branding firm launched in 2014. The agency provides Branding and Market Research.
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UndisclosedUndisclosedFreelancerCity of London, England
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Trafiki Ecommerce Marketing is a social media marketing company. They are located in City of London, England. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerDaytona Beach, FL
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Website SEO Florida, a social media marketing agency, focus on Social Media Marketing and Search Engine Optimization. They were founded in 1999.
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UndisclosedUndisclosedFreelancerValparaiso, IN
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Valpo Agency is a small Digital Strategy company launched in 2013. Their services include Digital Strategy and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed50 - 249Jaipur, India
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Verve Logic is a branding agency. The Jaipur, India-based company was established in 2011. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancerTaubaté - SP, Brazil
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Established in 2014, Visual Marc is a social media marketing company. The company specializes in Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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UndisclosedUndisclosedFreelancer
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Web Pulse Media, a Marketing Strategy company, offer Marketing Strategy and Social Media Marketing. They were launched in 2024.
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UndisclosedUndisclosedFreelancerParkland, WA
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Headquartered in Parkland, Washington, Web Trending Solutions is a small social media marketing firm. The team focuses on Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosedFreelancerBietigheim-Bissingen, Germany
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SEO company Web-Mastery is located in Bietigheim-Bissingen, Germany. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerDillon, CO
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SEO company Webez.net specializes in Search Engine Optimization and Pay Per Click. They are headquartered in Dillon, Colorado.
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UndisclosedUndisclosed50 - 249Selayang, Malaysia
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Techwebo is an Advertising company established in 2024. Headquartered in Selayang, Malaysia, the team focuses on Advertising and Web Design.
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UndisclosedUndisclosed50 - 249
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Pointer Pulse is a branding agency. Their midsize team of employees is located in California, California. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Flair First, a SEO company, was founded in 2016. The team focuses on Search Engine Optimization and Social Media Marketing and is headquartered in Cambridge, Massachusetts.
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$5,000+$100 - $149 / hr2 - 9Fort Worth, TX
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Small social media marketing company WABW Media Group, is in Fort Worth, Texas. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Georgetown, TX
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Your Perfect Solutions, LLC is a small social media marketing firm in Georgetown, Texas. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lincoln, RI
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Cryptoggy Enterprise is a New Delhi, India-based Cybersecurity company. They specialize in Cybersecurity and Web Development.
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$5,000+$200 - $300 / hr10 - 49Belmont, NH
Services provided
See all 13 projectsPiper Marketing, LLC is a digital advertising agency specializing in PPC and online ad campaigns. Their clientele consistently praises their expertise, responsiveness, and ability to deliver measurable results, such as reducing cost per leads and achieving first-page keyword rankings. Approximately 75% of reviewers highlight their excellent communication and project management. Positive feedback underscores their effectiveness in tailoring strategies to client needs.
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$5,000+Undisclosed10 - 49
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See all 12 projectsKryptonite Interactive is a digital advertising agency specializing in Pay-Per-Click advertising and comprehensive online marketing strategies. With a 100% positive feedback rate, clients consistently praise their strategic PPC campaigns and prompt, proactive communication. Their expertise in managing Google Ads has led to significant improvements in website traffic and sales across various industries, showcasing their ability to deliver measurable results effectively.
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$5,000+$100 - $149 / hr10 - 49Plano, TX
Services provided
See all 8 projectsForward Vision Marketing, LLC — Out of Business was a digital marketing agency specializing in SEO, branding, and comprehensive marketing strategies. The company received overwhelmingly positive reviews, with clients praising their creativity, project management, and industry expertise. Notably, 100% of reviewers were impressed with their flexibility and capacity to deliver tailored solutions, while 83% highlighted their effective communication and promptness in meeting deadlines.
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$25,000+$100 - $149 / hr10 - 49Montréal, Canada
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See all 1 projectsTurko Marketing is a digital advertising agency specializing in PPC services, including Google Ads and paid media campaigns. Across five reviews, clients reported a 100% satisfaction rate, citing increased website traffic, enhanced brand awareness, and improved conversions. They are praised for their strategic approach, attention to detail, and effective communication, making them a reliable partner for online ad campaigns.
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$5,000+$50 - $99 / hr10 - 49
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See all 1 projectsGrafedia Web Design - Out of Business was a web design and SEO company recognized for its seamless project execution and personal approach. With 100% positive reviews, clients appreciated their effective communication and significant enhancement of digital presence, as evidenced by increased customer engagement and satisfaction with the website's aesthetic and functional improvements.
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$1,000+$50 - $99 / hr10 - 49Nashik, India
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See all 1 projectsiConx Media - Out of Business offered services to improve online presence, utilizing unique business strategies and effective project management. Feedback indicates significant success, with one client reporting a 70% increase in sales. Reviews consistently highlight their top-priority CRM and impressive strategic approach.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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See all 1 projectsBTYcreative specializes in enhancing sales and visibility for businesses through social media management, website development, and lead generation. Clients commend their creativity and effective follow-through, reflected in increased website traffic and successful lead generation. Communication with BTYcreative is efficient, utilizing virtual meetings, phone calls, and messaging.
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$5,000+$50 - $99 / hr10 - 49Culver City, CA
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Small Advertising company High Wide & Handsome, is headquartered in Culver City, California. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Chamblee, GA
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Premier Agency is a public relations company. Their small team is based in Chamblee, Georgia. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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Small PR company communications 21, is based in Atlanta, Georgia. The team offers Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Eugene, OR
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Founded in 2006, Limelight Department is an Advertising company. Based in Eugene, Oregon, the team focuses on Advertising and Web Design.
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$10,000+$150 - $199 / hr10 - 49Atlanta, GA
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Freebairn & Company is a web development firm. Established in 1980, their team provides Web Development and Public Relations.
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$5,000+$50 - $99 / hr10 - 49Emeryville, CA
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DemandWave is an Advertising company launched in 2004. In Emeryville, California, the team provides Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49West Chester, PA
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Established in 2006, Stratus Interactive is a Content Marketing company. The team offers Content Marketing and Email Marketing and is in West Chester, Pennsylvania.
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$10,000+$100 - $149 / hr10 - 49Nashville, TN
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Located in Nashville, Tennessee and Los Angeles, California, Total Assault is a media planning and buying agency. They focus on Media Planning & Buying and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Birmingham, AL
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Telegraph Creative is an Advertising company. The team is based in Birmingham, Alabama, and their services include Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Scottsdale, AZ
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WebMO is an Advertising company. The Scottsdale, Arizona-based firm was founded in 2011. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49San Antonio, TX
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Branding firm DeBerry Group was established in 2012. The agency focuses on Branding and Web Design.
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$5,000+$100 - $149 / hr10 - 49Plano, TX
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IWebContent, a small social media marketing agency, is headquartered in Plano, Texas. The team offers Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Austin, TX
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SaleAMP is a web design company. Headquartered in Austin, Texas, the company was established in 2005. Their team offers Web Design and Advertising.
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$10,000+$100 - $149 / hr10 - 49Memphis, TN
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Red Deluxe is a branding company. In Memphis, Tennessee, the agency offers Branding and Web Design.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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Ceatus is an Advertising company. The firm is in San Diego, California. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Orlando, FL
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Think Creative is an Orlando, Florida-based Advertising company. They offer Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Roseville, CA
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WindFarm Marketing is a Marketing Strategy company. Launched in 2007, the team offers Marketing Strategy and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Solana Beach, CA
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SILVR Social is a branding agency established in 2012. Their team offers Branding and Web Design.
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$1,000+$50 - $99 / hr10 - 49
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Capacity Interactive is a New York, New York-based Digital Strategy company. They provide Digital Strategy and Email Marketing and were founded in 2008.
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$5,000+$50 - $99 / hr10 - 49
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WSI World, a web design company, is based in Scottsdale, Arizona. The team focuses on Web Design and Search Engine Optimization.
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$5,000+$50 - $99 / hr10 - 49Austin, TX
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Located in Austin, Texas, Masonry is a branding agency. They focus on Branding and Public Relations.
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$5,000+$50 - $99 / hr10 - 49San Antonio, TX
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The Wood Agency is a web design agency. The San Antonio, Texas-based company provides Web Design and Advertising.
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$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
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In Philadelphia, Pennsylvania, Group Two Advertising is a social media marketing agency. They provide Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr10 - 49Southampton, England
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Bandv is a SEO services firm. Their small team is based in Southampton, England and specializes in Search Engine Optimization and Branding. The firm was founded in 1983.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.