Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
Evoke Design Inc, a Content Marketing company, was established in 2009. The team offers Content Marketing and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
The Miami SEO is a social media marketing company. They are headquartered in Miami, Florida, and their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
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Livelink, a web design company, was founded in 2002. In Manchester, England, the team offers Web Design and Web Development.
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$10,000+$150 - $199 / hr10 - 49Marina del Rey, CA
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Launched in 2004, Executionists is a web development company. The small team offers Web Development and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Cardiff, Wales
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Spindogs is a web design agency. Based in Cardiff, Wales and London, England, the agency offers Web Design and Web Development.
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$1,000+$25 - $49 / hr10 - 49München, Germany
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Esc mediagroup is an Advertising company. They are in München, Germany and have small team. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Gloucestershire , England
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Factor 3 Communications Ltd is a web design agency. The team specializes in Web Design and Advertising, and the agency is based in Gloucestershire , England.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr10 - 49Trier, Germany
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Moccabirds is a small social media marketing agency based in Trier, Germany. Their services include Social Media Marketing and Mobile & App Marketing.
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$25,000+$25 - $49 / hr10 - 49Shrewsbury, England
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Fisheye is a small website development firm founded in 2000. Their services include Web Development and E-Commerce Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$10,000+$150 - $199 / hr10 - 49Lincoln, England
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Web design agency The Energy Cell was launched in 1999. The team provides Web Design and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49York, England
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Agency51 is a York, England-based web design agency. They provide Web Design and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Wilmslow , England
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Venn Digital is a SEO company. Established in 2010, their team provides Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Epsom, England
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Fingo is a web design company. Located in Epsom, England and Sutton, England, the company was established in 2003. Their team provides Web Design and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Royal Tunbridge Wells , England
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Cheeky is an Advertising company. The team offers Advertising and Branding, and the firm is based in Royal Tunbridge Wells , England.
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$10,000+$150 - $199 / hr10 - 49Manchester , England
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Drumbeaters is a web design agency. The team provides Web Design and Branding and is headquartered in Manchester , England.
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$10,000+$150 - $199 / hr10 - 49Shrewsbury, England
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Clear Design is a Shrewsbury, England-based branding firm. They focus on Branding and Application Management & Support.
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$10,000+$150 - $199 / hr10 - 49Milton Keynes, England
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Interdirect is a branding company. They offer Branding and Web Design and were launched in 1995. The firm is headquartered in Milton Keynes, England.
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$10,000+$150 - $199 / hr10 - 49Birmingham, England
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AlignandPull Limited is a web design company. Located in Birmingham, England, their small team provides Web Design and UX/UI Design. The company was established in 2008.
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$10,000+$150 - $199 / hr10 - 49London, England
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Launched in 2013, Embrace is an user experience design company. The team focuses on UX/UI Design and Branding and is headquartered in London, England and Rudheath, England.
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$10,000+$150 - $199 / hr10 - 49Bournemouth, England
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Strange is a small web design company. They provide Web Design and Web Development and were founded in 2000.
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$5,000+$100 - $149 / hr10 - 49Denton, TX
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Produce Results is a web design company. In Denton, Texas, the firm was established in 2009. Their team focuses on Web Design and Branding.
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$1,000+Undisclosed10 - 49Tonbridge, England
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Small user experience design company MCM Net, is based in Tonbridge, England. Their services include UX/UI Design and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Teddington, England
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Gravytrain, a SEO services firm, was founded in 1999. The firm specializes in Search Engine Optimization and Web Design, and is small.
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$10,000+$150 - $199 / hr10 - 49Belfast, Northern Ireland
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Blue Monkee Digital, a SEO services firm, is located in Belfast, Northern Ireland. Founded in 2007, the team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
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Democracy is a video production agency. The firm is headquartered in Manchester, England. Their services include Video Production and Public Relations.
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$10,000+$150 - $199 / hr10 - 49
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Back Office Outsourcing company Purecontent Media Limited was founded in 2006. The team provides Back Office Outsourcing and Graphic Design.
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$5,000+$50 - $99 / hr10 - 49
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Front and Social is a small Chicago, Illinois-based public relations agency. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Headquartered in Oklahoma City, Oklahoma, Skyline Media Group is a small social media marketing company. Their services include Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Broken Arrow, OK
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Skynet Solutions Inc is a branding agency. The Broken Arrow, Oklahoma-based agency was founded in 2003. Their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49McKinney, TX
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Internet Marketing Images Inc is a web design company. They are headquartered in McKinney, Texas, and their services include Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Des Moines, IA
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Flying hippo is an Advertising company. They offer Advertising and Branding and were established in 2003. The firm is located in Des Moines, Iowa.
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$5,000+$100 - $149 / hr10 - 49Orlando, FL
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TAG Digital Marketing, a small Marketing Strategy company, is in Orlando, Florida. The team focuses on Marketing Strategy and Other Marketing.
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$1,000+$25 - $49 / hr10 - 49San Francisco, CA
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ROI·DNA is a small San Francisco, California-based branding firm. The team specializes in Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49
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Established in 2006, Brunello is a small web design agency. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr10 - 49Broken Arrow, OK
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EXpect3 is an Advertising company. Their team is in Broken Arrow, Oklahoma and offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Culver City, CA
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Noxster is a small SEO services firm headquartered in Culver City, California. The team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Las Vegas, NV
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On Target Media, Inc. Is a website development company. They were established in 2001, and their services include Web Development and Advertising.
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$5,000+$100 - $149 / hr10 - 49Fenton, MO
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Opportunity Max is a Digital Strategy company. Launched in 2010, the team focuses on Digital Strategy and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Louisville, KY
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Guthrie/Mayes Public Relations is a public relations firm established in 1977. Their services include Public Relations and Digital Strategy.
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$5,000+$50 - $99 / hr10 - 49Los Angeles, CA
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Quick Marketing Group, an Advertising company, is located in Los Angeles, California. They focus on Advertising and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49
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Founded in 2006, Optimus Performance Marketing is a small Digital Strategy company. Their team provides Digital Strategy and Broadcast Video.
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$10,000+$150 - $199 / hr10 - 49Poulton, England
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We Love 9am is a Poulton, England-based Advertising company. They offer Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Penegoes, Wales
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Tincan Limited is an UX design company. Their small team of employees is in Penegoes, Wales. Their team specializes in UX/UI Design and E-Commerce Development.
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$10,000+$150 - $199 / hr10 - 49Brighton , England
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UX agency Bozboz is headquartered in Brighton , England. They offer UX/UI Design and Branding.
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$10,000+$150 - $199 / hr10 - 49Bicton Heath, England
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Verve Graphic Design & Marketing, a branding company, is located in Bicton Heath, England and Manchester, England. The team specializes in Branding and E-Commerce Development.
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$10,000+$150 - $199 / hr10 - 49Kirkham, England
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Northern Monkey Creative Media is an e-commerce development firm headquartered in Kirkham, England. Their services include E-Commerce Development and Web Design.
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$10,000+$150 - $199 / hr10 - 49Hadleigh, England
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Free Rein is a small e-commerce development firm. They offer E-Commerce Development and Search Engine Optimization and were founded in 2004.
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$10,000+$150 - $199 / hr10 - 49
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Huddled Media is a software development company. Based in Salford, England, their small team offers Custom Software Development and Mobile App Development. The agency was established in 2017.
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$5,000+$100 - $149 / hr10 - 49Omaha, NE
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Established in 1990, Sleight Advertising Inc is a branding agency. The team provides Branding and Media Planning & Buying.
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$5,000+$100 - $149 / hr10 - 49Omaha, NE
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Launched in 2010, Omaha Media Group LLC is an app development firm. The team specializes in Mobile App Development and Search Engine Optimization and is headquartered in Omaha, Nebraska.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.