Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
CPC Search, an Advertising company, was founded in 2005. The small team focuses on Advertising and Mobile & App Marketing.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
SoZialia is a small San Francisco, California-based Advertising company. Their services include Advertising and Content Marketing.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Sprout Digital Marketing is an Advertising company founded in 2017. Headquartered in Norwich, England, the team specializes in Advertising and Conversion Optimization.
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$10,000+$150 - $199 / hr2 - 9Chichester, England
Services provided
A451 Digital Marketing is a Content Marketing company. Founded in 2000, the firm is located in Chichester, England. Their team provides Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9West Chester, PA
Services provided
Launched in 2014, EVLiO is a small graphic design company. Their team provides Graphic Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Cambridge, MA
Services provided
Fired Up Digital is a Digital Strategy company. Launched in 2012, the firm is based in Cambridge, Massachusetts. Their services include Digital Strategy and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Mount Pleasant, SC
Services provided
DigitalCoast Marketing LLC is a small social media marketing company headquartered in Mount Pleasant, South Carolina. The team specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$100 - $149 / hr2 - 9Mount Pleasant, SC
Services provided
Coastal Web Team is a SEO company in Mount Pleasant, South Carolina. Launched in 2011, the team specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Murfreesboro, TN
Services provided
Nashville Marketing Systems is a Marketing Strategy company. The Murfreesboro, Tennessee-based agency specializes in Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$5,000+$100 - $149 / hr2 - 9Murrells Inlet, SC
Services provided
Established in 2010, Visibility and Conversions is a SEO company. The small team provides Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Bristol, England
Services provided
Site Reach is a Content Marketing company. Launched in 2006, the team provides Content Marketing and Conversion Optimization. The agency is based in Bristol, England.
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$10,000+$150 - $199 / hr2 - 9Calverton, England
Services provided
ACTISmedia website design is a small Calverton, England-based Conversion Optimization company. Their services include Conversion Optimization and E-Commerce Development.
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$10,000+$150 - $199 / hr2 - 9Ashbourne, England
Services provided
C2 Business and Media, a small Email Marketing company, is headquartered in Ashbourne, England. The team specializes in Email Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Glasgow, Scotland
Services provided
Established in 2015, Two Hats Digital is an Advertising company. The firm provides Advertising and IT strategy consulting, and is small.
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$10,000+$150 - $199 / hr2 - 9Ilkley, England
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Bluehoop Digital is an e-commerce development firm. The team is in Ilkley, England, and their services include E-Commerce Development and Email Marketing.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Web Behaviour Specialists is a Digital Strategy company headquartered in London, England. They specialize in Digital Strategy and Pay Per Click and were founded in 2010.
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$10,000+$150 - $199 / hr2 - 9Blackpool, England
Services provided
JRC Marketing is a Content Marketing company. They are in Blackpool, England and have small team. Their services include Content Marketing and Conversion Optimization.
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$10,000+$150 - $199 / hr2 - 9Manchester , England
Services provided
Coffeepot Digital, a Conversion Optimization company, was founded in 2013. The small team specializes in Conversion Optimization and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
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Tempo Marketing, a Content Marketing company, was launched in 2016. The company focuses on Content Marketing and Pay Per Click, and is small.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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HyperTraffic SEO, a SEO company, was launched in 2012. The company offers Search Engine Optimization and Marketing Strategy, and is small.
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$10,000+$150 - $199 / hr2 - 9Truro , England
Services provided
Headquartered in Truro , England, SeaDog IT is a branding company. The team focuses on Branding and Logo.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Local Web Leads, LP is an Email Marketing company launched in 2012. Their services include Email Marketing and Logo.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Founded in 2015, Magnificent Marketing LLC is a Content Marketing company. Their team focuses on Content Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Needham, MA
Services provided
Advertising company Lungfish Communications was founded in 1994. The team offers Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Apache Interactive is a social media marketing agency. They are located in Houston, Texas and have small team. Their team offers Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Nagpur, India
Services provided
CopperBridge Media is a branding firm. Their small team is located in Nagpur, India and specializes in Branding and Content Marketing. The firm was established in 2007.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Avital Web is a SEO agency located in Los Angeles, California. They specialize in Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Bristol, England
Services provided
Established in 2009, Digirank Ltd is an UX design company. The agency focuses on UX/UI Design and Pay Per Click, and is small.
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$10,000+$150 - $199 / hr2 - 9Halifax, England
Services provided
Envy Solutions Ltd is a small Halifax, England-based e-commerce development company. The team focuses on E-Commerce Development and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Digitangle is an Email Marketing company. Located in Manchester, England, the company was founded in 2012. Their services include Email Marketing and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
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Control Alt Designs is an e-commerce development company established in 1999. Their team focuses on E-Commerce Development and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
Services provided
Established in 2006, Acumen Studio is a small St. Louis, Missouri-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Irving, TX
Services provided
The Info Group is a Digital Strategy company. The small Irving, Texas-based team specializes in Digital Strategy and Pay Per Click. The company was founded in 1997.
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$10,000+$150 - $199 / hr2 - 9
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Established in 1999, Realnet is a small e-commerce development company. Their team focuses on E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Rochester, MI
Services provided
Go Pro SEO is a SEO company. Their small team is based in Rochester, Michigan. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Troy, MI
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Web design agency Selser Media LLC was launched in 2005. Located in Troy, Michigan, the team provides Web Design and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
Services provided
MB Marketing Group is an Advertising company. Located in Columbus, Ohio, the firm offers Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Overland Park, KS
Services provided
Kansas City SEO is a SEO agency. Located in Overland Park, Kansas, the firm offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Danbury, CT
Services provided
Will Power Marketing is a social media marketing firm. They are located in Danbury, Connecticut. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Englewood, CO
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IFuse Internet Marketing is a social media marketing company. They are headquartered in Englewood, Colorado. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Hallandale Beach, FL
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Tuuli Media is a social media marketing firm. They are located in Hallandale Beach, Florida and have small team. Their team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Conshohocken, PA
Services provided
GetPhound, a Content Marketing company, is based in Conshohocken, Pennsylvania. The team focuses on Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Redlands, CA
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Small Content Marketing company BenchMark Website Design, is headquartered in Redlands, California. The team offers Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Established in 1996, Albuquerque Web Design is an e-commerce development company. Headquartered in Rio Rancho, New Mexico, the team offers E-Commerce Development and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Boca Raton, FL
Services provided
Clinkweb Studio, a small SEO company, is located in Boca Raton, Florida. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Sacramento, CA
Services provided
Sacramento Digital Media is a small social media marketing firm based in Sacramento, California. The team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Lee's Summit, MO
Services provided
Sariah Marketing is a social media marketing firm. In Lee's Summit, Missouri, the team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Lee's Summit, MO
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Stone Amp SEO is a social media marketing agency. Headquartered in Lee's Summit, Missouri, the team specializes in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Denver, NC
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Devin Schumacher is a social media marketing firm. Their team is headquartered in Denver, North Carolina and focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Elk Grove, CA
Services provided
Established in 2009, Summit Marketing, Inc is a small PPC company. Their services include Pay Per Click and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.