Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$5,000+$100 - $149 / hr2 - 9Fortitude Valley, Australia
Services provided
MangoMatter, a small web design company, is located in Fortitude Valley, Australia. The team offers Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Teneriffe, Australia
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Mama Advertising, a branding agency, offers Branding and Print Design. The firm is located in Teneriffe, Australia.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$5,000+$100 - $149 / hr2 - 9Stockholm, Sweden
Services provided
New Logic, a small Conversion Optimization company, is located in Stockholm, Sweden. The team provides Conversion Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Moneytized is a Conversion Optimization company. Their team is located in Athens, Greece. The company focuses on Conversion Optimization and Email Marketing.
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$10,000+$100 - $149 / hr2 - 9Athina, Greece
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Diadima is a small Athina, Greece-based PPC agency. The team focuses on Pay Per Click and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Larisa, Greece
Services provided
PARAMARKETING.GR is a small SEO company founded in 2000. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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ROI SEO Sydney is a pay per click company. In Sídney, Australia, the company was launched in 2014. Their team offers Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr2 - 9Sydney, Australia
Services provided
Batish Technologies Pty Ltd, a small mobile application development firm, is located in Sydney, Australia. Their services include Mobile App Development and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Bella Vista, Australia
Services provided
Fortigrid ICT is an app development company. Their small team is in Bella Vista, Australia. Their team focuses on Mobile App Development and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hr2 - 9Torino, Italy
Services provided
DiamondWeb, a Marketing Strategy company, was launched in 2015. The firm specializes in Marketing Strategy and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9Paris, France
Services provided
Located in Paris, France, YourWebPartner is a small pay per click company. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Limerick, Ireland
Services provided
Discover Digital Ireland is a small Digital Strategy company established in 2016. Their services include Digital Strategy and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Dublin, Ireland
Services provided
FCDM is an e-commerce development company. They were founded in 2010, and their services include E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
ASENZ Marketing is a small Email Marketing company. Founded in 1995, the team offers Email Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Oslo, Norway
Services provided
Launched in 2016, Digital-sikring AS is a Content Marketing company. Their services include Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
Buzy Bee Leadz is a SEO agency. Their small team is in San Antonio, Texas. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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Image Freedom, a small social media marketing agency, is in San Antonio, Texas. The team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Banten , Indonesia
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Andrastudio, an IT managed services company, is based in Banten , Indonesia. Established in 2005, the team focuses on IT managed services and Logo.
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$5,000+$100 - $149 / hr2 - 9San Juan, Philippines
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Sketch2Pixel IT Solutions is a web design agency. They are headquartered in San Juan, Philippines. Their team specializes in Web Design and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Cercado de Lima, Peru
Services provided
PPC agency GURU DIGITAL SAC is based in Cercado de Lima, Peru. Launched in 2015, the team provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Amman, Jordan
Services provided
Almond Solutions is a Marketing Strategy company. Their small team of employees is located in Amman, Jordan. Their team focuses on Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Puchong, Malaysia
Services provided
SKYTOMATO is an e-commerce development firm launched in 2009. The team offers E-Commerce Development and Pay Per Click and is headquartered in Puchong, Malaysia.
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$5,000+$100 - $149 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
ALLDESIGNSOLUTION is a small Kuala Lumpur, Malaysia-based branding firm. The team provides Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Subang Jaya, Malaysia
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CloudRock is a Content Marketing company headquartered in Subang Jaya, Malaysia. They specialize in Content Marketing and Pay Per Click and were founded in 2012.
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$5,000+$50 - $99 / hr2 - 9Port Washington, NY
Services provided
In Port Washington, New York, Picus Enterprises is a small Business Consulting company. The team offers Business Consulting and Pay Per Click.
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UndisclosedUndisclosed2 - 9Pasig City, Philippines
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Graphic design agency Zigzag Media was founded in 1999. The team offers Graphic Design and Web Development and is headquartered in Pasig City, Philippines.
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UndisclosedUndisclosed2 - 9Muntinlupa, Philippines
Services provided
SYS Digital Inc., a Content Marketing company, is headquartered in Muntinlupa, Philippines. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Manila, Philippines
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Established in 2016, GOBIGGR is a SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bunkyo City, Japan
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AUN Consulting is an Advertising company. They offer Advertising and Pay Per Click and were founded in 1998. The firm is in Bunkyo City, Japan.
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UndisclosedUndisclosed2 - 9Reykjavík, Iceland
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WebMo Design is a graphic design company. Based in Reykjavík, Iceland, the company offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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In Panamá, Panama, Social Media Panama is a pay per click company. They offer Pay Per Click and Search Engine Optimization and were founded in 2009.
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UndisclosedUndisclosed2 - 9Shinjuku City, Japan
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Tokyo Internet Marketing is a SEO services firm. The team is headquartered in Shinjuku City, Japan, and their services include Search Engine Optimization and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Dhaka, Bangladesh
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SEO School BD is a small Dhaka, Bangladesh-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Vitamina7, a Digital Strategy company, is located in Bogotá, Colombia. Founded in 2014, the team offers Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9دبي, United Arab Emirates
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Jigsaw Marketing Services is a small دبي, United Arab Emirates-based Content Marketing company. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Funnel Marketing Experts is a pay per click agency established in 2011. Located in Ciudad de México, Mexico, the team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Quito, Ecuador
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StartCreativo.com is a graphic design company. Located in Quito, Ecuador, the agency was established in 2014. Their team specializes in Graphic Design and Email Marketing.
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UndisclosedUndisclosed2 - 9Pretoria, South Africa
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Founded in 2000, Red Cactus is a graphic design agency. The team offers Graphic Design and Pay Per Click and is located in Pretoria, South Africa.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
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Email Marketing company Wilson Consulting is based in Cape Town, South Africa. Founded in 2007, the team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Abu Dhabi, United Arab Emirates
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The Austrians is a pay per click agency. Launched in 2016, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Parañaque, Philippines
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Headquartered in Parañaque, Philippines, Outsourced Force is a pay per click agency. They provide Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Makati, Philippines
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SEOServices Philippines is an Email Marketing company. Their small team is located in Makati, Philippines. Their team focuses on Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9San Fernando, Philippines
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GDI SEO Company is a SEO company. They are in San Fernando, Philippines and have small team. Their services include Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Doer Local is a Digital Strategy company launched in 2010. The firm specializes in Digital Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Missoula, MT
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Point Six Solutions is a software development company. The Missoula, Montana-based company was launched in 2015. Their services include Custom Software Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Behavior Marketing Digital, a SEO services firm, was established in 2006. The team specializes in Search Engine Optimization and Pay Per Click and is in Ciudad de México, Mexico.
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UndisclosedUndisclosed2 - 9
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Content Marketing company Social Black was established in 2016. The small team offers Content Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Dhaka, Bangladesh
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KING HOST BD is a small Dhaka, Bangladesh-based Advertising company. The team focuses on Advertising and Logo.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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EMRG is a small web design company. They offer Web Design and Pay Per Click and were established in 2009.
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UndisclosedUndisclosed2 - 9New York, NY
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Empire Media is a SEO company. Their small team is in New York, New York. Their team offers Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.