Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Agência Wizer is a small São Paulo, Brazil-based Digital Strategy company. The team focuses on Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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V8 Propaganda is a small Advertising company headquartered in São Paulo, Brazil. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Small Digital Strategy company Digital Mundi, is based in São Paulo, Brazil. Their services include Digital Strategy and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Toms River, NJ
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Web design company NetCetra LLC was established in 1994. Headquartered in Toms River, New Jersey and Walla Walla, Washington, the team specializes in Web Design and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Peterborough, Canada
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Headquartered in Peterborough, Canada, Whatever Solutions & Media is a social media marketing agency. They specialize in Social Media Marketing and Web Design and were launched in 2003.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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Established in 2001, Pixel Circus is a web design company. The small team focuses on Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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ZAA.CC Design web is a Digital Strategy company. Established in 2007, their team focuses on Digital Strategy and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed2 - 9Jamestown, NC
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Spin a Web Designs is a small Jamestown, North Carolina-based branding firm. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Yad Hana, Israel
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HEAD UP is a Content Marketing company established in 2015. Based in Yad Hana, Israel, the team focuses on Content Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed2 - 9Winfield, IL
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Optic Cell Media is a graphic design company. In Winfield, Illinois, the firm was founded in 2016. Their team focuses on Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9באר שבע, Israel
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Branding firm Shooker was launched in 2016. The company offers Branding and Advertising, and is small.
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UndisclosedUndisclosed2 - 9
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Located in Miami Beach, Florida, AI Marketing is a Mobile & App Marketing company. Established in 2017, the team focuses on Mobile & App Marketing and Artificial Intelligence.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Action Websites is a small web design company. Established in 2000, the team offers Web Design and Digital Strategy.
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UndisclosedUndisclosed2 - 9Point Cook, Australia
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Based in Point Cook, Australia, Digital Pieces is a small branding agency. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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RioMarca Agência Web is a Digital Strategy company. The Rio de Janeiro, Brazil-based company specializes in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Honeyweb Online Marketing Solutions is a web design agency. They are headquartered in Adelaide, Australia and have small team of experts. Their services include Web Design and Email Marketing.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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Axagen Inc., a Conversion Optimization company, was established in 2002. The team specializes in Conversion Optimization and Email Marketing.
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UndisclosedUndisclosed2 - 9Glendale, CA
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WEBLEXER, a small graphic design agency, is based in Glendale, California. Their services include Graphic Design and Web Development.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Founded in 2017, Agência Iluminer is a branding agency. The team focuses on Branding and Digital Strategy and is headquartered in Rio de Janeiro, Brazil.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Digital UOW is a web design agency launched in 2018. The small team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Digital Strategy company Agência Canzar is located in Rio de Janeiro, Brazil. They specialize in Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Santiago, Chile
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Limón con Sal Agencia de Diseño y Publicidad is a small Digital Strategy company. Founded in 2011, the team specializes in Digital Strategy and Logo.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Real Digital Marketing is a Conversion Optimization company founded in 2011. The small team specializes in Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Perth, Australia
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BEVIN Creative is a branding agency in Perth, Australia. They provide Branding and Pay Per Click and were established in 2007.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Headquartered in Rio de Janeiro, Brazil, Tuiuiú Comunicação is a branding firm. They provide Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Mount Hawthorn, Australia
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Ist. Digital Agency, a Digital Strategy company, is in Mount Hawthorn, Australia. They offer Digital Strategy and Branding and were launched in 2007.
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UndisclosedUndisclosed2 - 9Walkerville, Australia
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Launched in 2014, Blitz Marketing - Australia is a social media marketing company. Their team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Urban IT Services is a small IT managed services company based in Melbourne, Australia. Their services include IT managed services and Web Design.
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UndisclosedUndisclosed2 - 9
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NJ SEO is a SEO services firm founded in 2011. Located in , the team provides Search Engine Optimization and Conversion Optimization.
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UndisclosedUndisclosed2 - 9St. Jacobs, Canada
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Founded in 2000, Effective Edge Communications Inc. Is a branding agency. Their services include Branding and Video Production.
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UndisclosedUndisclosed2 - 9Mississauga, Canada
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Flowerpot Marketing Agency is a small Mississauga, Canada-based graphic design company. The team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Kingston, Canada
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Founded in 2016, Lure Marketing, a small SEO agency, is located in Kingston, Canada. Their team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Belo Horizonte, Brazil
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Tag2 Digital is a Belo Horizonte, Brazil-based Content Marketing company. They specialize in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Subiaco, Australia
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IT managed services company Hybrid ICT is headquartered in Subiaco, Australia. Their services include IT managed services and cloud consulting & SI.
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UndisclosedUndisclosed2 - 9Benowa, Australia
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MultiTech IT is a small IT managed services company founded in 2017. Their services include IT managed services and IT strategy consulting.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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Branding agency Agence Green Star offers Branding and Pay Per Click. They were established in 2007.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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User experience design agency North Media Inc. Was founded in 2016. Based in Montréal, Canada, the team specializes in UX/UI Design and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Pointe-Claire, Canada
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Peter Cashin Studios is a small Email Marketing company founded in 1956. Their team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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Mediatomic is a small graphic design company based in Montréal, Canada. Their services include Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Parkes, Australia
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Web development firm M R K WP is in Parkes, Australia. Launched in 2006, the team offers Web Development and Content Marketing.
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UndisclosedUndisclosed2 - 9East Maitland, Australia
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Social media marketing firm Kis Marketing is in East Maitland, Australia. The team provides Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Davistown, Australia
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Social media marketing company RCS Digital focuses on Social Media Marketing and Content Marketing. They were launched in 2007.
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UndisclosedUndisclosed2 - 9Castle Hill, Australia
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FX Web Studio is an Email Marketing company. Established in 2004, the firm is in Castle Hill, Australia. Their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9North Strathfield, Australia
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Digital Strategy company RedPandas Digital is headquartered in North Strathfield, Australia. They provide Digital Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Newtown, Australia
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Social media marketing firm TeamUp Digital is located in Newtown, Australia. Founded in 2016, the team provides Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9North Adelaide, Australia
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AKS Digital is a North Adelaide, Australia-based social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Glen Iris, Australia
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Founded in 2012, Web Intelligenz is a social media marketing firm. Their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Abbotsford, Australia
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Digital Strategy company Sprout Online was founded in 2013. In Abbotsford, Australia, the team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Wollert, Australia
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Ormi Media is a small social media marketing firm founded in 2017. Their services include Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9South Yarra, Australia
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Yarra Web is a Content Marketing company. The company is located in South Yarra, Australia. Their team specializes in Content Marketing and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.