Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Logistics Marketing Group is a SEO services firm. Their small team is based in Dallas, Texas. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Small web design agency Apuzzo Internet Marketing, is headquartered in Orlando, Florida. The team provides Web Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$1,000+$25 - $49 / hr2 - 9Chicago, IL
Services provided
Social media marketing firm KAKE was founded in 2013. The team specializes in Social Media Marketing and Branding.
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$5,000+$100 - $149 / hr2 - 9Orlando, FL
Services provided
Established in 2010, ClickIt Marketing Solutions is a SEO agency. Their team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Altrincham, England
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Small branding company The Foundry Healthcare, is located in Altrincham, England. The team specializes in Branding and Advertising.
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$10,000+$150 - $199 / hr2 - 9Basingstoke, England
Services provided
Located in Basingstoke, England, Brevity Marketing is a Marketing Strategy company. Established in 2010, the team specializes in Marketing Strategy and Market Research.
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$5,000+$100 - $149 / hr2 - 9
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Omaha SEO Company is a small social media marketing firm. They specialize in Social Media Marketing and Email Marketing and were founded in 2012.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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$1,000+$150 - $199 / hr2 - 9
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Content Marketing company Activepage was established in 2010. The firm provides Content Marketing and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Apex, NC
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DunnTek is a web design company. The Apex, North Carolina-based agency specializes in Web Design and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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$5,000+$100 - $149 / hr2 - 9Apopka, FL
Services provided
Janalyssa Web Design is a SEO agency. They offer Search Engine Optimization and Web Design and were founded in 2005. The firm is based in Apopka, Florida.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
Precision Legal Marketing is a Marketing Strategy company launched in 2014. Their team provides Marketing Strategy and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
Suite 500 is a small web design company in Virginia Beach, Virginia. The team offers Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Rochester, NY
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TCN, a PPC company, focus on Pay Per Click and Graphic Design. They were founded in 1989.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Based in Chicago, Illinois, Dragon Internet Marketing is a SEO services firm. Established in 2013, the team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Established in 2014, SMBclix, a small SEO agency, is headquartered in Cork, Ireland. Their team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Albuquerque, NM
Services provided
RMMS Online is a small Albuquerque, New Mexico-based SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
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Kayzoe is a SEO agency. The Seattle, Washington-based company offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Philadelphia, PA
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Maximus Internet Marketing Consultants is a small Philadelphia, Pennsylvania-based web design agency. The team focuses on Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Lannon, WI
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K-Kom Marketing is a social media marketing firm. They provide Social Media Marketing and Email Marketing and were launched in 1989.
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$10,000+$150 - $199 / hr2 - 9King's Lynn, Norfolk, England
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Sound Wave Marketing is a web design agency. The agency is headquartered in King's Lynn, Norfolk, England. Their services include Web Design and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Castle Rock, CO
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IMCD Web Design is a web design company. Their small team is in Castle Rock, Colorado. Their services include Web Design and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Hauppauge, NY
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SEO agency Upside Business Consultants is located in Hauppauge, New York and Roslyn Heights, New York. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Fort Worth, TX
Services provided
Plan 2 Succeed Consulting, LLC , a small Marketing Strategy company, is based in Fort Worth, Texas. Their services include Marketing Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Bramhall, England
Services provided
Enrich Marketing Ltd is a branding agency. Established in 2012, their team provides Branding and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Wyandotte, MI
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Social media marketing firm 3V Business Solutions was founded in 2012. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
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Established in 2009, Studio C5, LLC is a small SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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Soko Marketing is a web design company launched in 2011. The small team specializes in Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Duluth, GA
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Established in 2013, Blue Key Interactive is a small Duluth, Georgia-based PPC agency. Their team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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EBB Web Design, a Content Marketing company, was founded in 2006. They offers Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
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NicheLabs is an e-commerce development firm. Launched in 2006, the agency is based in Atlanta, Georgia. Their services include E-Commerce Development and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Alpharetta, GA
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Picture This Communications is a mobile application development firm. They are based in Alpharetta, Georgia, and their services include Mobile App Development and Web Design.
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$5,000+$100 - $149 / hr2 - 9Duluth, GA
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StartsMedia is a web development firm. The team offers Web Development and Marketing Strategy and is in Duluth, Georgia.
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$1,000+$25 - $49 / hr2 - 9Minneapolis, MN
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Branding firm The Launch Corp was established in 2015. Located in Minneapolis, Minnesota, the team focuses on Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9București, Romania
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Seoservices4sale.com is a SEO services firm. Located in București, Romania, the company focuses on Search Engine Optimization and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
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Launched in 2011, FCR Media Latvia, a small Digital Strategy company, is based in Rīga, Latvia. Their team focuses on Digital Strategy and Web Development.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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Small graphic design agency W3B.ee Solutions, is in Tallinn, Estonia. The team specializes in Graphic Design and Web Design.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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User experience agency Manimal offers UX/UI Design and AR/VR development. They are headquartered in Tallinn, Estonia.
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$10,000+$100 - $149 / hr2 - 9Campagnola, Italy
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E-Webagency is a custom software development company. Their small team is located in Campagnola, Italy. Their team provides Custom Software Development and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Newstead, Australia
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Web Ignite is a web design company. They were founded in 2012, and their services include Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9South Melbourne, Australia
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Redline Digital Media is a Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization and is located in South Melbourne, Australia.
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$5,000+$25 - $49 / hr2 - 9Lille, France
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SAS Webagencelille.com is a small Cybersecurity company. They specialize in Cybersecurity and Pay Per Click and were founded in 2016.
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$5,000+$100 - $149 / hr2 - 9
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SUBSMASH is a small website development firm. Launched in 2013, the team provides Web Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
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InterUP is a Content Marketing company launched in 2011. Their services include Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
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Trespix Marketing Digital is a branding firm. Their small team of employees is in São Paulo, Brazil. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Quezon City, Philippines
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In Quezon City, Philippines, GrowthScout SEO Services is a small SEO agency. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Bacolod, Philippines
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Rankignite, a Content Marketing company, is in Bacolod, Philippines. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Randburg, South Africa
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Tailormade4You is a web design agency founded in 2011. The agency focuses on Web Design and E-Commerce Development, and is small.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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SEO Simple is a SEO agency established in 2000. The small team specializes in Search Engine Optimization and Advertising.
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$5,000+$25 - $49 / hr2 - 9Ciudad de México, Mexico
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Paradigma Cero is a social media marketing agency. The team is based in Ciudad de México, Mexico, and their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Naucalpan de Juárez, Mexico
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Web design agency evolución web MX specializes in Web Design and Web Development. They were founded in 2012.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.