Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, with a strong focus on optimizing Google Ads and improving cost per click metrics. Reviews indicate a high level of client satisfaction, with approximately 100% positive feedback highlighting ATRA's expertise in PPC strategy, effective communication, and timely project delivery. Clients frequently commend their ability to enhance campaign performance and lead quality.
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UndisclosedUndisclosedFreelancerCiudad autónoma de Buenos Aires, Argentina
Services provided
Berlin Web, a Digital Strategy company, was launched in 2008. The agency focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosedFreelancerABG, Argentina
Services provided
Digital Now, an Email Marketing company, was founded in 2016. The small team focuses on Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosedFreelancerBernal Oeste, Argentina
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Codeworking is a SEO agency. The company is based in Bernal Oeste, Argentina. Their team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerLewisville, NC
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Business Consulting company Group Work Flow Consulting is based in Lewisville, North Carolina. They specialize in Business Consulting and Pay Per Click.
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$10,000+$50 - $99 / hr50 - 249Villanova, Italy
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Social Factor is a social media marketing agency. The Villanova, Italy-based firm was launched in 2013. Their services include Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancerYaxley, England
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Established in 2018, Social Media Time is a small social media marketing firm. Their team specializes in Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosed50 - 249
Services provided
Beshared, an Advertising company, is in Sofia, Bulgaria. They provide Advertising and Event Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 110 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Management, offering services like Google Ads and online ad campaigns. Their reviews highlight impressive results, such as a ROAS of 1,297.99% and professional project management. Approximately 80% of reviewers commend their responsiveness and value for cost, while around 20% suggest minor improvements in content alignment.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosed50 - 249Medellín, Colombia
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Absolute Marketing LLC. Is a midsize web design agency. They focus on Web Design and Search Engine Optimization and were founded in 2012.
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UndisclosedUndisclosed50 - 249Padova, Italy
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Storeis is a midsize Padova, Italy-based Advertising company. The team offers Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosed50 - 249Hyderabad, India
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Located in Hyderabad, India and Milton, Delaware, Resolute B2B Inc is a midsize Content Marketing company. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Wimbledon Park, England
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Vinam Solutions Pvt Ltd is a Kozhikode, India-based branding firm. They specialize in Branding and Social Media Marketing and were founded in 2013.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed50 - 249Sao Paulo, Brazil
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Aunica Interactive Marketing is a Digital Strategy company established in 2004. Located in Sao Paulo, Brazil and Weston, Florida, the team provides Digital Strategy and Web Development.
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UndisclosedUndisclosed50 - 249Denver, CO
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Headquartered in Denver, Colorado, AdCellerant is a social media marketing firm. The team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Roma, Italy
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Digital Angels is an Advertising company. Their midsize team is in Roma, Italy and Milano, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Lake Forest, CA
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Established in 2008, Over the Top is a social media marketing company. The team offers Social Media Marketing and Advertising.
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UndisclosedUndisclosed50 - 249La Crosse, WI
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Mid-West Family La Crosse is a midsize branding company. They focus on Branding and Event Marketing and were founded in 1971.
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UndisclosedUndisclosed50 - 249Bielefeld, Germany
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U+i interact is a branding firm. In Bielefeld, Germany and Münster, Germany, the firm offers Branding and Market Research.
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UndisclosedUndisclosed50 - 249Riyadh, Saudi Arabia
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IRSAA is an Accounting company. Headquartered in Riyadh, Saudi Arabia, the agency specializes in Accounting and Social Media Marketing.
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UndisclosedUndisclosedFreelancerNashua, NH
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Spoteractive Media, LLC is a Nashua, New Hampshire-based Advertising company. Established in 2010, the team specializes in Advertising and Video Production.
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UndisclosedUndisclosed50 - 249
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Worthmore Business, LLC., an Advertising company, was launched in 2020. The firm specializes in Advertising and Marketing Strategy, and is midsize.
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UndisclosedUndisclosedFreelancer
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Fat Squirrel is a web design agency founded in 2016. The team specializes in Web Design and Content Marketing.
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UndisclosedUndisclosedFreelancerGuthrie, OK
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Xeno Marketing is a social media marketing company. In Guthrie, Oklahoma, the agency was founded in 2018. Their team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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The Ultimate Analyst is a social media marketing agency. The Waterford Township, Michigan-based team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerLucan, Ireland
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Yellow Ruler Marketing is a small Lucan, Ireland-based branding company. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Regina, Canada
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Headquartered in Regina, Canada, MS Comp Services is a custom software development company. The team specializes in Custom Software Development and Web Development.
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UndisclosedUndisclosed50 - 249
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Weblatic, a social media marketing agency, was established in 2017. In Hamilton, Canada, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Katy, TX
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Noorusoft is a social media marketing company. They are in Katy, Texas, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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PJG Marketing, a social media marketing firm, was founded in 2016. They focuses on Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Clovis, CA
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Social media marketing agency Rank Orbit LLC was founded in 2015. The midsize team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerBucurești, Romania
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Hypesmash is a branding agency launched in 2020. The team focuses on Branding and Email Marketing and is based in București, Romania.
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UndisclosedUndisclosedFreelancer
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SEO Equity is a social media marketing firm. Headquartered in Atlanta, Georgia and Tampa, Florida, their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerBarcelona, Spain
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Webbits.es is a Content Marketing company established in 2008. Their team focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerNew York, NY
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Perfect Marketing Solution is a social media marketing firm. Located in New York, New York, the agency was launched in 2019. Their team provides Social Media Marketing and Search Engine
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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SOCIALCTR, a social media marketing firm, focuses on Social Media Marketing and Content Marketing. The agency is in Dubai, United Arab Emirates and Zillmere, Australia.
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UndisclosedUndisclosed50 - 249Lahore, Pakistan
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TECH BPO is a social media marketing company. They are located in Lahore, Pakistan and have midsize team. Their team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249
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Web Business Tech is a Digital Strategy company. They focus on Digital Strategy and Social Media Marketing and were founded in 2009. The agency is headquartered in Delhi, India.
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$5,000+$150 - $199 / hr50 - 249Los Angeles, CA
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Yourhouse Marketing LA is a social media marketing agency headquartered in Los Angeles, California and Nashville, Tennessee. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed50 - 249Irving, TX
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Biorev Studios , a midsize social media marketing company, is in Irving, Texas and New Delhi, India. The team specializes in Social Media Marketing and Product Design.
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UndisclosedUndisclosed50 - 249Odense, Denmark
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Step The Communication Collective, a social media marketing agency, was launched in 2016. They offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Social: IRL is an Advertising company. Headquartered in Lawrence, Kansas, their team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosedFreelancerLas Vegas, NV
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In Las Vegas, Nevada, Impactful Digital Marketing is a social media marketing agency. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Karachi, Pakistan
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AmigozTech is an Email Marketing company established in 2020. The team offers Email Marketing and Branding and is located in Karachi, Pakistan.
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UndisclosedUndisclosedFreelancerNashville, TN
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Jared DeValk is a small Marketing Strategy company. Established in 2023, the team provides Marketing Strategy and Content Marketing.
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UndisclosedUndisclosedFreelancerNashville, TN
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DIGITAL Marketing Agency (Music City Shopper) is a PPC agency. The small Nashville, Tennessee-based team offers Pay Per Click and Web Design. The firm was founded in 2023.
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UndisclosedUndisclosed50 - 249
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Tech Dream IT Digital Marketing Agency, a midsize social media marketing firm, is based in Dhaka, Bangladesh. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerWaterloo, Canada
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Exzo Global Inc is a social media marketing agency. Launched in 2018, their team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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CSP Marketing Solutions is a social media marketing firm. They were established in 2010, and their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerToronto, Canada
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RJH Solutions is a small social media marketing agency headquartered in Toronto, Canada. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Three.green.fish is a social media marketing company. They focus on Social Media Marketing and Pay Per Click and were launched in 2018. The agency is in Sydney, Australia.
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UndisclosedUndisclosedFreelancer
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Creative CO SEO & Digital Marketing is a small SEO company headquartered in Phoenix, Arizona. The team offers Search Engine Optimization and Web Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.