Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, with a strong focus on optimizing Google Ads and improving cost per click metrics. Reviews indicate a high level of client satisfaction, with approximately 100% positive feedback highlighting ATRA's expertise in PPC strategy, effective communication, and timely project delivery. Clients frequently commend their ability to enhance campaign performance and lead quality.
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UndisclosedUndisclosedFreelancerNaperville, IL
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Naperville SEO is a Naperville, Illinois-based Email Marketing company. Their services include Email Marketing and Market Research.
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UndisclosedUndisclosed50 - 249Newtown, PA
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Founded in 1993, PrintMail Solutions is a Finance & Accounting Outsourcing (FAO) company. The midsize team specializes in Finance & Accounting Outsourcing (FAO) and Direct Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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$1,000+$50 - $99 / hrFreelancer
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Digital Strategy company White Whale Web Design was established in 2018. Headquartered in North Augusta, South Carolina, the team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed50 - 249New York, NY
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JWT INSIDE is an user experience design company established in 1949. The company offers UX/UI Design and Branding.
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UndisclosedUndisclosedFreelancerLexington, SC
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In Lexington, South Carolina, Mass Digital Marketing is a small Content Marketing company. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerTulsa, OK
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Small Business Consulting company Web Champs, is headquartered in Tulsa, Oklahoma. The team specializes in Business Consulting and Marketing Strategy.
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UndisclosedUndisclosedFreelancerPittsburgh, PA
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Founded in 2006, Chris Jezowicz, LLC / Digital Marketing & Development is a Digital Strategy company. The agency offers Digital Strategy and Email Marketing, and is small.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 110 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Management, offering services like Google Ads and online ad campaigns. Their reviews highlight impressive results, such as a ROAS of 1,297.99% and professional project management. Approximately 80% of reviewers commend their responsiveness and value for cost, while around 20% suggest minor improvements in content alignment.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosedFreelancerRedfern, Australia
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Transcend Digital, a Digital Strategy company, provides Digital Strategy and Pay Per Click. The firm is headquartered in Redfern, Australia.
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UndisclosedUndisclosedFreelancerProvidence, RI
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Located in Providence, Rhode Island, Grow Local Marketing is an Email Marketing company. They specialize in Email Marketing and Pay Per Click and were established in 2004.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosedFreelancerTucson, AZ
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Sean Alan is a Tucson, Arizona-based Email Marketing company. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerVirginia Beach, VA
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Launched in 2002, Hampton Roads Online.com is an Email Marketing company. The team specializes in Email Marketing and Mobile & App Marketing and is headquartered in Virginia Beach, Virginia.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed50 - 249Denver, CO
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Blue Moon Digital, Inc. Is a midsize branding agency launched in 2014. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosedFreelancerFrederick, MD
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Curley Marketing, a small Email Marketing company, is in Frederick, Maryland. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancerHutchinson, MN
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Headquartered in Hutchinson, Minnesota, Studio 544 Web Design is a Logo company. The team focuses on Logo and Web Design.
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UndisclosedUndisclosedFreelancerAtlanta, GA
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The MLE Agency is a Content Marketing company. The Atlanta, Georgia-based company provides Content Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Roanoke, VA
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Midsize SEO services firm Visual Creative Marketing, LLC, is based in Roanoke, Virginia. The team provides Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosedFreelancerDennis, MA
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Community Web Development is an Email Marketing company. They are headquartered in Dennis, Massachusetts and have small team. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerVentura, CA
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Launched in 2003, Global Web FX Inc. Is a small Ventura, California-based social media marketing firm. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancerMelbourne, FL
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Florida Marketing is a pay per click company. Based in Melbourne, Florida, the firm focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerMaisach, Germany
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MOOS is a small Maisach, Germany-based web design agency. The team offers Web Design and E-Commerce Development.
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UndisclosedUndisclosed50 - 249Woodbridge, CA
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Splash Factory LLC is a Woodbridge, California-based custom software development company. They offer Custom Software Development and UX/UI Design and were founded in 2015.
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UndisclosedUndisclosedFreelancerBelfast, Northern Ireland
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Small graphic design agency Erudite Digital Solutions, is in Belfast, Northern Ireland. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed50 - 249München, Germany
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Launched in 1987, PRCO Group is a branding company. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249München, Germany
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Fortuneglobe is a CRM consulting and SI company established in 2000. The team offers CRM consulting and SI and Branding and is based in München, Germany.
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UndisclosedUndisclosedFreelancerBrno, Czech Republic
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Reklamka Brno - Eva Číhalová, a Content Marketing company, was launched in 1999. They focuses on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Ruddington, England
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Wida Group is a web design company. They were launched in 1998, and their services include Web Design and Web Development.
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UndisclosedUndisclosed50 - 249Nottingham , England
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It'seeze Web Design Nottingham is a web design company. Their midsize team is located in Nottingham , England and provides Web Design and Search Engine Optimization. The firm was established in
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UndisclosedUndisclosed50 - 249Nottingham, England
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Juno, a web design company, specialize in Web Design and Branding. They were established in 2006.
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UndisclosedUndisclosedFreelancerNottingham, England
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Mad Cat Marketing is a web design agency. They offer Web Design and Pay Per Click and are in Nottingham, England.
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UndisclosedUndisclosedFreelancerRoma, Italy
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Isabella Mancioli Graphic Designer is a small Roma, Italy-based PPC agency. The team offers Pay Per Click and Web Design.
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UndisclosedUndisclosedFreelancer
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Small SEO agency Luca Valente, is in. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerRoma, Italy
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Takeabyte, a small SEO agency, is in Roma, Italy. The team provides Search Engine Optimization and UX/UI Design.
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UndisclosedUndisclosed50 - 249Roma, Italy
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Primi Sui Motori is a SEO company. Their team is headquartered in Roma, Italy. The company offers Search Engine Optimization and Web Development.
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UndisclosedUndisclosed50 - 249Chapinero, Colombia
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Sainet, an IT managed services company, focus on IT managed services and Web Design. They were founded in 2007.
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UndisclosedUndisclosedFreelancer
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Artitude Inc. Is a small Content Marketing company founded in 1994. Their team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Launched in 1998, Rocket Marketing Inc. Is a small Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Graphic design company Lux Digital Marketing was established in 2017. The small team offers Graphic Design and Pay Per Click.
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UndisclosedUndisclosedFreelancerLeipzig, Germany
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Digital verliebt, an Email Marketing company, was launched in 2019. The firm specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerSt. Petersburg, FL
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Based in St. Petersburg, Florida, Tampa Bay Marketing Agency is a small Digital Strategy company. The team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerLeipzig, Germany
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Conversion Optimization company Online Marketing Brauer is located in Leipzig, Germany. Established in 2018, the team focuses on Conversion Optimization and Corporate Training & Coaching.
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UndisclosedUndisclosed50 - 249Medford, OR
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Rosebud Media is an Advertising company. The team offers Advertising and Search Engine Optimization, and the company is headquartered in Medford, Oregon.
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UndisclosedUndisclosedFreelancerLake in the Hills, IL
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Solid Gold SEO is a Marketing Strategy company. The Lake in the Hills, Illinois-based agency focuses on Marketing Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerStoke-on-Trent, England
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DT Digital Marketing is a Digital Strategy company. The small Stoke-on-Trent, England-based team provides Digital Strategy and Email Marketing. The firm was established in 2013.
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UndisclosedUndisclosedFreelancerClearwater, FL
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Best in Class SEO, Inc. Is a web design agency. Launched in 2013, the team provides Web Design and Search Engine Optimization. The company is based in Clearwater, Florida.
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UndisclosedUndisclosed50 - 249Amsterdam, Netherlands
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PauwR Digital Marketing is an Advertising company. Their midsize team of employees is based in Amsterdam, Netherlands. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosedFreelancerCardiff, Wales
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Founded in 2017, The Web Design Studios is a Digital Strategy company. Located in Cardiff, Wales, the team provides Digital Strategy and Graphic Design.
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UndisclosedUndisclosedFreelancerBorehamwood, England
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StartaDesign is a Borehamwood, England-based user experience agency. The team offers UX/UI Design and IT managed services.
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UndisclosedUndisclosed50 - 249Neutral Bay, Australia
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SSW is a software development firm. In Neutral Bay, Australia, their midsize team specializes in Custom Software Development and UX/UI Design. The company was established in 1990.
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UndisclosedUndisclosed50 - 249Allen, TX
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Mehra Innovations is a Back Office Outsourcing company. Established in 2005, the team focuses on Back Office Outsourcing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerCiudad autónoma de Buenos Aires, Argentina
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Berlin Web, a Digital Strategy company, was launched in 2008. The agency focuses on Digital Strategy and Email Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.