Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed2 - 9Randburg, South Africa
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Tailormade4You is a web design agency founded in 2011. The agency focuses on Web Design and E-Commerce Development, and is small.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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SEO Simple is a SEO agency established in 2000. The small team specializes in Search Engine Optimization and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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UndisclosedUndisclosed2 - 9Taguig, Philippines
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ECOMM Global Technologies, Inc. Is an e-commerce development firm. They are headquartered in Taguig, Philippines and have small team. Their team offers E-Commerce Development and Web Design.
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$5,000+$25 - $49 / hr2 - 9Ciudad de México, Mexico
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Paradigma Cero is a social media marketing agency. The team is based in Ciudad de México, Mexico, and their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Naucalpan de Juárez, Mexico
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Web design agency evolución web MX specializes in Web Design and Web Development. They were founded in 2012.
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UndisclosedUndisclosed2 - 9Kloof, South Africa
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Virtually There is a CRM consulting and SI company. They were established in 2011 and provide CRM consulting and SI and Digital Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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SEO services firm Wireless was launched in 2009. The team focuses on Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Ferall Comunicación is an Advertising company. Founded in 2003, the firm is headquartered in Guadalajara, Mexico. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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ContentMarketer, a Content Marketing company, was established in 2016. They specializes in Content Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. With a 100% positive feedback rate across reviews, clients consistently praise their expertise, proactive project management, and ability to increase conversions while reducing costs, such as a 25% reduction in cost per conversion for one client. Their adept handling of online ad campaigns and paid media efforts has led to significant improvements in lead quality and return on advertising spend for diverse businesses.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Founded in 1990, 90 Noventa Grados is a graphic design company. The firm focuses on Graphic Design and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Cairo, Egypt
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Infinity Digital is a small Digital Strategy company founded in 2007. Their services include Digital Strategy and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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UndisclosedUndisclosed2 - 9
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8 Digital Marketing is a small Cairo, Egypt-based Digital Strategy company. The team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Sydney, Canada
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902 Advertising Group Ltd. Is an Advertising company. Their small team is located in Sydney, Canada and provides Advertising and Branding. The firm was established in 2011.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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Small Logo company Visible Marketing, is headquartered in Edinburgh , Scotland. Their services include Logo and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Newport, Wales
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Social Elevation is a Newport, Wales-based branding company. They offer Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9
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10K Advertising is a media planning & buying agency. They focus on Media Planning & Buying and Out of Home Design and are in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Leeds, England
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Blue Digital is a small PR agency. They offer Public Relations and Branding and were launched in 2007.
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UndisclosedUndisclosed2 - 9Halifax, Canada
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Bluecore Media is a social media marketing agency. They are located in Halifax, Canada and have small team. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Merrillville, IN
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VIA is an Advertising company. Their team is headquartered in Merrillville, Indiana and specializes in Advertising and Logo.
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UndisclosedUndisclosed2 - 9Chicago, IL
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222 Digital Marketing, a Marketing Strategy company, was launched in 2017. The firm provides Marketing Strategy and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Keller, TX
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Steadfast Results is a Digital Strategy company. Founded in 2011, the agency is in Keller, Texas. Their team specializes in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Glasgoweb is a custom software development firm. They specialize in Custom Software Development and E-Commerce Development and were established in 2006. The agency is in Clydebank , Scotland.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
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Small web design company Virtue Max Ltd, is based in Glasgow, Scotland. The team provides Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Temple City, CA
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Based in Temple City, California, eForceSuccess is a small IT strategy consulting company. The team offers IT strategy consulting and Business Consulting.
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UndisclosedUndisclosed2 - 9Rockford, IL
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Small Market Research company Skragglies LLC, is based in Rockford, Illinois. Their services include Market Research and Web Design.
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UndisclosedUndisclosed2 - 9Plymouth, MI
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SteelFish Design is a branding firm in Plymouth, Michigan. Their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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MoxieMen Incorporated is a Grand Rapids, Michigan-based branding firm. They offer Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Naperville, IL
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AADS Marketing & Printing, a Marketing Strategy company, is in Naperville, Illinois. They provide Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Springfield, IL
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KB Computer Consulting, Inc. Is an IT managed services company. The team focuses on IT managed services and Business Consulting and is headquartered in Springfield, Illinois.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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E-commerce development company The Digital Advocate was launched in 2015. The small team offers E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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HTMLfx is a social media marketing company founded in 1999. The team provides Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Pure Digital Marketing is an Email Marketing company. Founded in 2011, the firm focuses on Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Located in Tulsa, Oklahoma, Interactive Marketing and Design, LLC is an Email Marketing company. They specialize in Email Marketing and Web Design and were established in 2008.
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UndisclosedUndisclosed2 - 9Anchorage, AK
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Located in Anchorage, Alaska, Thrively Digital is an user experience design company. Their services include UX/UI Design and Advertising.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Hatchet Marketing is a Content Marketing company launched in 2013. Their services include Content Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Email Marketing company SpeadMark was founded in 2014. The team focuses on Email Marketing and Branding and is located in Richmond, Virginia.
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UndisclosedUndisclosed2 - 9Wake Forest, NC
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Dutchess Marketing, an Email Marketing company, was launched in 2009. The team focuses on Email Marketing and Advertising.
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UndisclosedUndisclosed2 - 9Providence, RI
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Vsble, LLC is a branding company. Founded in 2016, the firm is in Providence, Rhode Island. Their team provides Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9El Paso, TX
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Blue Lacy SEO is a Digital Strategy company. Their small team is headquartered in El Paso, Texas. Their services include Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Leawood, KS
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Hippo is a small Email Marketing company located in Leawood, Kansas. Their services include Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9North Little Rock, AR
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Small IT managed services company Techniza, is headquartered in North Little Rock, Arkansas. Their services include IT managed services and Mobile App Development.
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UndisclosedUndisclosed2 - 9Lenexa, KS
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Dash Media is a small Lenexa, Kansas-based Advertising company. The team focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Ridgeland, MS
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In Ridgeland, Mississippi, MadCo Agency is a small Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Activate Hype is a small Advertising company established in 2018. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Huntsville, AL
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Astute Marketing is a Marketing Strategy company founded in 2007. The small team provides Marketing Strategy and Event Marketing.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Established in 2016, OmniWon is a social media marketing company. The team offers Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Auburn, AL
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Next Tier Marketing is a small SEO company in Auburn, Alabama. The team offers Search Engine Optimization and Email Marketing.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
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KaBillion Solutions is an Advertising company. The St. Cloud, Minnesota-based agency was launched in 2014. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Missoula, MT
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Content Marketing company Pintler Group was established in 2016. The small team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9North Branch, MN
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WebDuck Designs is a Logo company. They are in North Branch, Minnesota. Their team focuses on Logo and Web Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.