Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49Jacksonville, FL
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RNR Consulting Inc, a pay per click agency, was established in 2000. They provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Detroit, MI
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MILO is a branding agency. The agency is headquartered in Detroit, Michigan. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Newtown, CT
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Based in Newtown, Connecticut, One Web Source is a small Digital Strategy company. The team offers Digital Strategy and Web Design.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Seychelle Media is a small Advertising company. Established in 2014, the team provides Advertising and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Athens, GA
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Established in 2013, Lightmark Media is a small Athens, Georgia-based branding agency. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Media Ad Group is a social media marketing firm. They are headquartered in Morgan, Louisiana, and their services include Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Small social media marketing agency MWI Digital, is in Lincoln, Nebraska. Their services include Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Miami, FL
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E-commerce development firm Web Designer Express was founded in 1996. The firm provides E-Commerce Development and Graphic Design, and is small.
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UndisclosedUndisclosed10 - 49Lincoln, NE
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Tommorow Online Marketing is a small Other Digital Marketing company in Lincoln, Nebraska. Their services include Other Digital Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed10 - 49New York, NY
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Skyrush Marketing is a Digital Strategy company. They are located in New York, New York and have small team. Their team specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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Direct Action Media is a branding company. Headquartered in New York, New York, their team provides Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Founded in 1998, Legal Web Design is a PPC company. Their team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tecumseh, MI
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Artonic is a web design agency. The Tecumseh, Michigan-based company provides Web Design and Branding.
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UndisclosedUndisclosed10 - 49Laurel, MD
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Goodlyfe Digital Marketing Agency, an Email Marketing company, is located in Laurel, Maryland. They specialize in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49St. Louis, MO
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Longneck & Thunderfoot is a small Advertising company. Launched in 2013, the team focuses on Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Covington, GA
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AtlantaWebsites is a Logo company. The Covington, Georgia-based agency was established in 2002. Their services include Logo and Other Digital Marketing.
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UndisclosedUndisclosed10 - 49Verona, PA
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The Dev Shop, a small AR/VR development company, is based in Verona, Pennsylvania. The team offers AR/VR development and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Cape Girardeau, MO
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Advertising company Digital Fire Media is headquartered in Cape Girardeau, Missouri. They specialize in Advertising and Pay Per Click and were founded in 2014.
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UndisclosedUndisclosed10 - 49Houston, TX
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ODMsoft is a Digital Strategy company. Their team is in Houston, Texas. The firm focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Austin, TX
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SpiderMode is a Content Marketing company launched in 2015. The firm specializes in Content Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Sandpoint, ID
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Market Igniter is a SEO services firm. Their small team of employees is located in Sandpoint, Idaho. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Idaho Falls, ID
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Founded in 2013, Strive Marketing, a small pay per click company, is headquartered in Idaho Falls, Idaho. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lancaster, PA
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PPC company MIND Development & Design, LLC is in Lancaster, Pennsylvania. They focus on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Kashurba Web Design Group, LLC is a Business Consulting company established in 2005. The company provides Business Consulting and Pay Per Click.
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UndisclosedUndisclosed10 - 49Waconia, MN
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Search Engines MD is a SEO agency founded in 2010. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Kozhikode, India
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Social Media Management Calicut | Facebook Ads Agency in Calicut -First Digital is a social media marketing agency. Founded in 2017, the team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Manchester, England
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AIDEM MEDIA is a Content Marketing company launched in 2011. The team offers Content Marketing and Logo.
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UndisclosedUndisclosed10 - 49Manchester, England
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Click On Digital is a graphic design company. Their small team is in Manchester, England. Their team offers Graphic Design and Mobile App Development.
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UndisclosedUndisclosed10 - 49Manchester, England
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Cantarus, a graphic design agency, was established in 2003. The team provides Graphic Design and Mobile App Development and is located in Manchester, England.
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UndisclosedUndisclosed10 - 49Draper, UT
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DMR Agency is a small branding firm launched in 2016. Their team offers Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Boise, ID
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Small website development company Net Fusion One, is based in Boise, Idaho. The team provides Web Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Manchester, England
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Instant Online Success Ltd, a Content Marketing company, was established in 2010. The firm offers Content Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Pleasant Grove, UT
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Lionhead digital is a small Pleasant Grove, Utah-based PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Manchester, England
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Dale Street Digital is a Manchester, England-based PPC company. They provide Pay Per Click and Search Engine Optimization and were launched in 2015.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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Online Image is an Email Marketing company. The Salt Lake City, Utah-based firm specializes in Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Manchester, England
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Property Stream is a Manchester, England-based branding agency. They focus on Branding and Email Marketing and were launched in 2014.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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BigHouse Marketing is an Advertising company. Their team is located in Charlotte, North Carolina and offers Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Bend, OR
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Mazama Media is a Bend, Oregon-based branding agency. They specialize in Branding and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Beaverton, OR
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Digital Mark Group is an Advertising company. Founded in 2014, their team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Eugene, OR
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Out of the Box Marketing is a small Content Marketing company located in Eugene, Oregon. Their services include Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49St. George, UT
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Established in 2015, RIZE Marketing Agency is an Advertising company. The agency specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Albuquerque, NM
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SonicSEO.com is an e-commerce development company. Launched in 1998, the company offers E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Barnstable, MA
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Established in 2016, Marketalist is a small Barnstable, Massachusetts-based Advertising company. Their team provides Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49București, Romania
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More than Pub is an e-commerce development company headquartered in București, Romania. Launched in 2006, the team specializes in E-Commerce Development and Graphic Design.
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UndisclosedUndisclosed10 - 49Chester Street, England
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Small branding company WilsonCooke, is in Chester Street, England. The team provides Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Lowell, MA
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Inform Local is a Lowell, Massachusetts-based Advertising company. They focus on Advertising and Market Research.
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UndisclosedUndisclosed10 - 49
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RocketstarMedia is a branding firm founded in 2018. The small team provides Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
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Mass Media Division is a Content Marketing company founded in 2011. The small team specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Spanish Fork, UT
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Grofire is a pay per click company. The small Spanish Fork, Utah-based team focuses on Pay Per Click and Search Engine Optimization. The agency was established in 2010.
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UndisclosedUndisclosed10 - 49Danvers, MA
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Mass Affect Marketing, a small e-commerce development company, is in Danvers, Massachusetts. Their services include E-Commerce Development and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.