Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed10 - 49Johannesburg, South Africa
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EVER Digital Marketing is a pay per click company. The team specializes in Pay Per Click and Search Engine Optimization and is headquartered in Johannesburg, South Africa.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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Visibiliti is a Content Marketing company headquartered in Singapore, Singapore. They provide Content Marketing and Digital Strategy and were founded in 2013.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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Sprout Performance Partners, a media planning and buying agency, focus on Media Planning & Buying and Pay Per Click. They were established in 2013.
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UndisclosedUndisclosed10 - 49Sandton, South Africa
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Based in Sandton, South Africa, Inbound South Africa is an UX company. They focus on UX/UI Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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R.O.I. Digital is a PPC company established in 2003. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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SmartClick Advertising is an Advertising company launched in 2009. The team provides Advertising and Email Marketing and is located in Salt Lake City, Utah.
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UndisclosedUndisclosed10 - 49Birmingham, England
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Symberity is an Email Marketing company. Launched in 2012, the team specializes in Email Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Dundee, Scotland
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Purple Imp is an Advertising company. The Dundee, Scotland-based company was founded in 2009. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Winnipeg, Canada
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Modern Earth Web Design is an Email Marketing company located in Winnipeg, Canada. They offer Email Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed10 - 49Abu Dhabi, United Arab Emirates
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Digital Links, a pay per click company, was launched in 2011. In Abu Dhabi, United Arab Emirates, the team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Based in Chicago, Illinois, Designed Social Media is a PR agency. They offer Public Relations and Pay Per Click.
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UndisclosedUndisclosed10 - 49Halifax, Canada
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Modern Media is a PPC company. The Halifax, Canada-based firm focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Koeppel Direct is an Advertising company. They are headquartered in Dallas, Texas, and their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Topeka, KS
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13 Marketing is a small Topeka, Kansas-based Advertising company. The team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Founded in 2002, iSys Solutions is a small software development company. Their team offers Custom Software Development and Content Marketing.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Small Advertising company I Know SEO, is based in Toronto, Canada. Their services include Advertising and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Lafayette, LA
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Rally Marketing is a Content Marketing company. They are in Lafayette, Louisiana. Their team specializes in Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Toronto SEO LAB, an Advertising company, is located in Toronto, Canada. Established in 2014, the team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Brookline, MA
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Small media planning & buying agency d50 Media, is located in Brookline, Massachusetts. Their services include Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
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Headquartered in Hong Kong, Hong Kong, Elevate Digital is a small Content Marketing company. The team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Buford, GA
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Red Clay Interactive is a Marketing Strategy company. The Buford, Georgia-based team focuses on Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Barcelona, Spain
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MarketValley is a Digital Strategy company in Barcelona, Spain. They specialize in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed10 - 49Provo, UT
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Fifth Mission Marketing, a Logo company, is in Provo, Utah. The team specializes in Logo and Pay Per Click.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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Rumor Advertising is an Advertising company. They are located in Salt Lake City, Utah and have small team of experts. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Hamburg, Germany
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&REVENUE is a Digital Strategy company. Based in Hamburg, Germany, the agency was established in 2016. Their team provides Digital Strategy and E-Commerce Development.
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UndisclosedUndisclosed10 - 49T'bilisi, Georgia
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Alter Way is a media planning and buying agency based in T'bilisi, Georgia. The team focuses on Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed10 - 49Spokane, WA
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MARKET VISION is a branding company. In Spokane, Washington, the team offers Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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Launched in 2012, ETRAFFIC is a PPC company. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Poulsbo, WA
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RFG CREATIVE is a branding firm founded in 2012. The agency focuses on Branding and Graphic Design, and is small.
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UndisclosedUndisclosed10 - 49Pembroke, NH
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Launched in 2009, FirstTracks Marketing is a Logo company. Their services include Logo and Pay Per Click.
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UndisclosedUndisclosed10 - 49Zaporizhzhia, Ukraine
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Digital Strategy company SMMSTUDIO was founded in 2014. The small team specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Sioux Falls, SD
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Nash-Keller Media, LLC, an e-commerce development company, specialize in E-Commerce Development and Media Planning & Buying. They were launched in 2006.
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UndisclosedUndisclosed10 - 49Johnson City, TN
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The Net360 is a branding firm. They were established in 1997 and focus on Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Hudson, MA
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MSP Digital Marketing is a Digital Strategy company. The team focuses on Digital Strategy and Marketing Strategy, and the agency is headquartered in Hudson, Massachusetts.
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UndisclosedUndisclosed10 - 49Burlington, VT
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IMarket Solutions is a Burlington, Vermont-based Advertising company. They focus on Advertising and Email Marketing and were founded in 2010.
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UndisclosedUndisclosed10 - 49Chattanooga, TN
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Chattanooga Marketing Group is a Digital Strategy company. Their team is based in Chattanooga, Tennessee. The firm provides Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Memphis, TN
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LunaWeb is a PPC agency launched in 1995. Located in Memphis, Tennessee, the team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Fort Collins, CO
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IPoint is a Digital Strategy company. They are located in Fort Collins, Colorado, and their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
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Email Marketing company Smart Age is headquartered in New York, New York and Rio de Janeiro, Brazil. The team focuses on Email Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Belo Horizonte, Brazil
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Acesso is a Digital Strategy company. Launched in 2010, the team focuses on Digital Strategy and E-Commerce Development. The company is in Belo Horizonte, Brazil and Sao Paulo, Brazil.
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UndisclosedUndisclosed10 - 49Redcliffe, Australia
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Established in 2015, Lollipop Digital Media is a small Content Marketing company. Their team offers Content Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Mount Lawley, Australia
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Hyperactive Digital is an Advertising company. They are located in Mount Lawley, Australia and have small team. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Net Search is a pay per click company. They were established in 2006, and their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Buffalo, NY
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Founded in 2005, 3 Created is a Content Marketing company. Their services include Content Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49Woodstock, GA
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Branding company Grow Smart Marketing is located in Woodstock, Georgia. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Headquartered in Little Rock, Arkansas, Advanced Advertising & Production is a small media planning and buying company. The team specializes in Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed10 - 49Little Rock, AR
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SEO Little Rock is a small web design agency based in Little Rock, Arkansas. The team specializes in Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Orlando, FL
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IQuarius Media is an Email Marketing company. They were founded in 2011, and their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Boulder, CO
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Founded in 2014, Amplio Digital is a Digital Strategy company. The company focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49Orlando, FL
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BMDM Digital Direct Marketing is a small Orlando, Florida-based Advertising company. The team specializes in Advertising and E-Commerce Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.