Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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UndisclosedUndisclosed10 - 49Mansfield, Nottingham-Derby Metropolitan Area, England
Services provided
SF Media is a web design company. In Mansfield, Nottingham-Derby Metropolitan Area, England, their team focuses on Web Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49New Albany, OH
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Catchweight is an Advertising company. They are headquartered in New Albany, Ohio and have small team. Their services include Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 81 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, with a focus on Google Ads and SEO. The company consistently receives high praise for its strategic approach and transparency, with 100% of reviewers highlighting improved lead quality and cost efficiency. Clients also commend their seamless integration into internal teams and exceptional project management skills.
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UndisclosedUndisclosed10 - 49Upper Arlington, OH
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Headquartered in Upper Arlington, Ohio, 3Keen Marketing is an Other Digital Marketing company. Launched in 2016, the team provides Other Digital Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Montevideo, Uruguay
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IT managed services company NST-Group was established in 2005. The team offers IT managed services and Pay Per Click and is in Montevideo, Uruguay.
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UndisclosedUndisclosed10 - 49Columbus, OH
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Park Bench Digital is an Email Marketing company headquartered in Columbus, Ohio. They specialize in Email Marketing and Pay Per Click and were established in 2011.
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UndisclosedUndisclosed10 - 49Sydney, Australia
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Digital Knockout, a PPC company, is in Sydney, Australia and Prahran, Australia. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Teddington, England
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The Bright Click is a Digital Strategy company. The Teddington, England-based team provides Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
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UndisclosedUndisclosed10 - 49
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Best Practice Media is an Advertising company. Their team is in Austin, Texas. The agency offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Spearfish, SD
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REV7 is a PPC agency. Based in Spearfish, South Dakota, their small team focuses on Pay Per Click and Search Engine Optimization. The firm was launched in 2016.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Search Engine Marketing, and Paid Media. The reviews reveal a pattern of comprehensive campaign management across multiple platforms, leading to improved lead generation, reduced Cost Per Click, and enhanced conversion rates. Clients frequently commend their project management, responsiveness, and data-driven strategies, with over 90% expressing satisfaction and highlighting their technical expertise and collaborative approach.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. With a 100% positive feedback rate across reviews, clients consistently praise their expertise, proactive project management, and ability to increase conversions while reducing costs, such as a 25% reduction in cost per conversion for one client. Their adept handling of online ad campaigns and paid media efforts has led to significant improvements in lead quality and return on advertising spend for diverse businesses.
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UndisclosedUndisclosed10 - 49Millbrae, CA
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Social media marketing agency Performance Media Marketing provides Social Media Marketing and Advertising. They were founded in 2008.
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UndisclosedUndisclosed10 - 49Milano, Italy
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CrowdM Italy is an Advertising company headquartered in Milano, Italy. Their services include Advertising and Artificial Intelligence.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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UndisclosedUndisclosed10 - 49New York, NY
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JoshMeah.com | Marketing Agency NYC is a graphic design agency. Based in New York, New York, the agency specializes in Graphic Design and Pay Per Click.
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UndisclosedUndisclosed10 - 49Norwalk, CA
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Pay per click agency Pantera Digital Media was established in 2009. The firm offers Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49Williamsburg, MI
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Email Marketing company Lett Direct, Inc. Is located in Williamsburg, Michigan. They provide Email Marketing and Affiliate Marketing and were launched in 1995.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Launched in 2013, UPtimization is a branding company. The small team focuses on Branding and Email Marketing.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Pronto Studios is a website development firm. Their team is located in Bari, Italy. The firm offers Web Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Newport Beach, CA
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Lancelot Media is a branding firm. The team specializes in Branding and Pay Per Click, and the agency is headquartered in Newport Beach, California.
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UndisclosedUndisclosed10 - 49Orange, CA
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EverythingOnline LLC is a Conversion Optimization company. Established in 2010, the firm is headquartered in Orange, California. Their services include Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Helios Web Design is a web design agency. Located in Bari, Italy, the company was founded in 2012. Their services include Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Milton, VT
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Established in 2009, VivioSites is a small PPC company. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bitonto, Italy
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Comma3 is an Advertising company. Their small team of employees is headquartered in Bitonto, Italy. Their team specializes in Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Altamura, Italy
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Established in 2018, Design Colonna is a branding company. The agency focuses on Branding and Pay Per Click, and is small.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Established in 2019, SEO Performance is a SEO services firm. Located in Bari, Italy, the team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Jcom Italia, a small Advertising company, is based in Bari, Italy. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Mobile & App Marketing company Digital Colmena specializes in Mobile & App Marketing and Pay Per Click. They are based in Bari, Italy.
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UndisclosedUndisclosed10 - 49Bari, Italy
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Socialware is an Advertising company. Their small team is in Bari, Italy and provides Advertising and Email Marketing. The firm was established in 2009.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Propel Marketing Group, a branding company, was founded in 2002. They specializes in Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Social Ally Media is a branding firm. They are headquartered in Scottsdale, Arizona. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Founded in 1992, seedleSs media is a public relations agency. The small team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed10 - 49Montréal, Canada
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Established in 2015, Upkeep Media Inc. Is a Content Marketing company. The small team specializes in Content Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Parramatta, Australia
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Clixpert Pty Ltd, a small PPC agency, is in Parramatta, Australia. Their services include Pay Per Click and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Bremen, Germany
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Small Content Marketing company 42DIGITAL, is in Bremen, Germany. Their services include Content Marketing and Market Research.
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UndisclosedUndisclosed10 - 49Fuengirola, Spain
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SEM SEO y Más is a small Cybersecurity company established in 2013. Their services include Cybersecurity and Mobile & App Marketing.
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UndisclosedUndisclosed10 - 49
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Mobile app development company Shard was launched in 2009. The small team focuses on Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Small Content Marketing company 93x, is located in. Their services include Content Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Caulfield North, Australia
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Innovate Online is a Content Marketing company. Their small team is based in Caulfield North, Australia and focuses on Content Marketing and Conversion Optimization. The firm was established in
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UndisclosedUndisclosed10 - 49Melbourne, Australia
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PPC company Co Media Pty Ltd was launched in 2015. The company focuses on Pay Per Click and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49Sugar Land, TX
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Edgewater Digital, a small Advertising company, is based in Sugar Land, Texas. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Millers Point, Australia
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In Millers Point, Australia, Switched On is a Content Marketing company. Established in 2007, the team specializes in Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Budapest, Hungary
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Comlab is a Digital Strategy company. Their team is headquartered in Budapest, Hungary and specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Glasgow, Scotland
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Simple Media Solutions Ltd, an Advertising company, is in Glasgow, Scotland. They focus on Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Nedlands, Australia
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Search Group is a PPC agency founded in 2009. The team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Norwalk, CT
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MarketGoal, LLC is a mobile app development company. Founded in 2006, the company is headquartered in Norwalk, Connecticut. Their services include Mobile App Development and Pay Per Click.
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UndisclosedUndisclosed10 - 49Concord, NH
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Grant Communications, LLC is a small pay per click agency based in Concord, New Hampshire. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49London, England
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Launched in 2012, Fast Generations is a small Content Marketing company. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Darlington, England
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Chetaru Uk is a Darlington, England-based web development firm. They specialize in Web Development and Mobile App Development.
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$1,000+$100 - $149 / hr10 - 49Melbourne, Australia
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Sentius Digital is a branding agency. The Melbourne, Australia-based agency offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Ramallah, Palestine
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Social media marketing agency Intaleq was founded in 2013. The small team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Shanghai, China
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Established in 1997, ChinaSEO is a small social media marketing agency. Their team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Escazu, Costa Rica
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The Goto Marketers is a phone answering service. Their small team of employees is in Escazu, Costa Rica. Their team focuses on Call Center Services and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38/40.018.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.019.8/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.4/40.017.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.