Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$25 - $49 / hr10 - 49West Byfleet, England
Services provided
In West Byfleet, England and London, England, topclick is a small branding firm. Their services include Branding and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Montreal, Canada
Services provided
Headquartered in Montreal, Canada, Higher Education Marketing is a small branding company. Their services include Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$5,000+$50 - $99 / hr10 - 49Milton, Canada
Services provided
WEB ROI is a small Email Marketing company. Founded in 2005, the team provides Email Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Toronto, Canada
Services provided
Spark Marketing Corporation is a SEO agency founded in 2007. The firm provides Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Mississauga, Canada
Services provided
WesternSoftwares is a web design agency. In Mississauga, Canada and New Delhi, Canada, the firm was established in 2003. Their team specializes in Web Design and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Winnipeg, Canada
Services provided
Marketing Strategy company Metric Marketing focuses on Marketing Strategy and Pay Per Click. They were founded in 1999.
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$5,000+$50 - $99 / hr10 - 49Burlington, Canada
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IMP Digital Marketing is a Marketing Strategy company. They were established in 1997, and their services include Marketing Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$5,000+$50 - $99 / hr10 - 49Penn Valley, PA
Services provided
4 Walls Inc., a small social media marketing company, is based in Penn Valley, Pennsylvania and. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Columbia, MD
Services provided
Marriner Marketing is an Advertising company. The agency is headquartered in Columbia, Maryland. Their services include Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$10,000+$100 - $149 / hr10 - 49Keller, TX
Services provided
Founded in 2011, Steadfast Creative is a branding firm. Their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Hammersmith, West London, England
Services provided
Datadial is a Conversion Optimization company based in Hammersmith, West London, England. Launched in 1998, the team offers Conversion Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Austin, TX
Services provided
SEO agency 360 Partners was launched in 2008. The firm focuses on Search Engine Optimization and Content Marketing, and is small.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Small Content Marketing company Ingenuity Digital, is based in London, England. The team specializes in Content Marketing and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
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DDCworks is a small branding company. They offer Branding and Content Marketing and were founded in 1968.
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$5,000+$100 - $149 / hr10 - 49Kingston upon Thames, England
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MediaVision is a Conversion Optimization company. Founded in 2003, the team focuses on Conversion Optimization and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Ceisler Media & Issue Advocacy is a Philadelphia, Pennsylvania-based Content Marketing company. The team offers Content Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49East Sussex, England
Services provided
Tron is a Content Marketing company. Their small team is in East Sussex, England and focuses on Content Marketing and Pay Per Click. The firm was established in 2007.
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$1,000+$25 - $49 / hr10 - 49Bolton, England
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Bring Digital is a Content Marketing company established in 2012. The team provides Content Marketing and Pay Per Click and is based in Bolton, England and Manchester, England.
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$5,000+$100 - $149 / hr10 - 49Tampa, FL
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Connectivity Media Strategy, a media planning & buying company, was launched in 2008. The agency provides Media Planning & Buying and Social Media Marketing, and is small.
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$10,000+$100 - $149 / hr10 - 49McLean, VA
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NetStrategies, a branding agency, was launched in 2003. They offers Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Hamburg, Germany
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Founded in 2014, Hanseranking GmbH is a SEO services firm. Headquartered in Hamburg, Germany, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Berlin, Germany
Services provided
Seosmart is a small Berlin, Germany-based Content Marketing company. Their services include Content Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49London , England
Services provided
Navigate Digital is a Digital Strategy company. Their team is in London , England and Surry Hills, Australia and focuses on Digital Strategy and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Stratford, England
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Top SEO Strategies is a Digital Strategy company founded in 2012. The agency provides Digital Strategy and Email Marketing, and is small.
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$10,000+$150 - $199 / hr10 - 49Chester , England
Services provided
Launched in 2007, Entyce Creative is a small Content Marketing company. Their team provides Content Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Social media marketing company Stylophane was established in 2002. The small team offers Social Media Marketing and E-Commerce Development.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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Emarketed is a small pay per click company. Founded in 1998, the team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Oklahoma City, OK
Services provided
Founded in 2015, Beals Cunningham Strategic Services is an Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49West Hollywood, CA
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Urge Interactive is a graphic design agency. They were launched in 2003 and provide Graphic Design and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Glasgow, Scotland
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Small IT strategy consulting company Enigma People Solutions, is in Glasgow, Scotland. The team provides IT strategy consulting and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Altamonte Springs, FL
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Established in 2006, Web Solutions of America is a small Conversion Optimization company. Their services include Conversion Optimization and E-Commerce Development.
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$10,000+$150 - $199 / hr10 - 49
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Small Marketing Strategy company Own Boss Marketing, is located in Dungannon , Ireland. The team focuses on Marketing Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Webster, NY
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WebSURGE is a small PPC agency founded in 2006. Their team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Dublin, Ireland
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Founded in 2010, PRO SEO Web Design LTD, a small Digital Strategy company, is based in Dublin, Ireland. Their team specializes in Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Malvern, PA
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Lima Consulting Group is a cloud consulting & SI company. The small Malvern, Pennsylvania-based team provides cloud consulting & SI and Mobile App Development. The agency was founded in 2004.
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$5,000+$100 - $149 / hr10 - 49Louisville, KY
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Russell's Group is an Email Marketing company in Louisville, Kentucky. They offer Email Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49
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High Rank Websites, Inc. Is a pay per click company. The company is based in San Diego, California. Their services include Pay Per Click and Web Design.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
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Launched in 2008, Obu Interactive is a small Advertising company headquartered in San Diego, California. Their team focuses on Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Brunswick, OH
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Small SEO agency Proximity Marketing, is in Brunswick, Ohio. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Smithfield Agency is a media planning and buying company based in London, England and Manchester, England. Launched in 2010, the team focuses on Media Planning & Buying and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49London, England
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Launched in 2002, Wilson Fletcher is an UX agency. The firm specializes in UX/UI Design and Branding.
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$5,000+$100 - $149 / hr10 - 49Brookfield, WI
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SunAnt Interactive, LLC is a SEO company. Their small team is headquartered in Brookfield, Wisconsin. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Chester, England
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Agency97 is a web design agency. They are located in Chester, England. Their team specializes in Web Design and UX/UI Design.
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$5,000+$100 - $149 / hr10 - 49Margate, FL
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Icon Website Design is a web design agency. Based in Margate, Florida, the agency was founded in 2006. Their team provides Web Design and Web Development.
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$5,000+$100 - $149 / hr10 - 49Memphis, TN
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Valeo Marketing is a pay per click company. Based in Memphis, Tennessee, their small team offers Pay Per Click and Search Engine Optimization. The agency was established in 2005.
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$10,000+$150 - $199 / hr10 - 49London, England
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Founded in 1999, MWI Global is a small London, England-based Advertising company. Their services include Advertising and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Cambridge, England
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Based in Cambridge, England, Genie Goals is an Advertising company. Launched in 2008, the team offers Advertising and CRM consulting and SI.
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$5,000+$100 - $149 / hr10 - 49
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Necessity Marketing Inc. Is a Digital Strategy company headquartered in Miami, Florida. They provide Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Cornelius, NC
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Media Power Advertising, a branding company, was established in 1985. Located in Cornelius, North Carolina, the team provides Branding and Media Planning & Buying.
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$5,000+$100 - $149 / hr10 - 49Columbus, OH
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Wowbrands is a public relations firm. They offer Public Relations and Pay Per Click and were established in 2009. The company is located in Columbus, Ohio.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.