Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$5,000+$25 - $49 / hr50 - 249
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Midsize Digital Strategy company Digital group, is in Madrid, Spain. The team focuses on Digital Strategy and Branding.
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$10,000+$100 - $149 / hr50 - 249
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Idweaver is a Digital Strategy company in Brussels, Belgium. They offer Digital Strategy and Email Marketing and were established in 2004.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$25 - $49 / hr50 - 249Noida, India
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SEO services firm Redrock DigiMark is based in Noida, India and Dover, Delaware. Launched in 2011, the team focuses on Search Engine Optimization and AR/VR development.
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$5,000+$100 - $149 / hr50 - 249München, Germany
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In München, Germany, Affilinet is an Advertising company. Their services include Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249Jakarta Pusat , Indonesia
Services provided
Launched in 2009, DGtraffic Indonesia is a midsize Digital Strategy company based in Jakarta Pusat , Indonesia. Their team specializes in Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr50 - 249San Isidro, Peru
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Ingenia Peru is an Advertising company. Their midsize team is located in San Isidro, Peru. Their services include Advertising and UX/UI Design.
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$5,000+$100 - $149 / hr50 - 249Medellín, Colombia
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Arkix S.A. Is a CRM consulting and SI company established in 2005. Their team provides CRM consulting and SI and E-Commerce Development.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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UndisclosedUndisclosed1,000 - 9,999Seoul, South Korea
Services provided
Yello Digital Marketing is a Digital Strategy company. They are based in Seoul, South Korea. Their team provides Digital Strategy and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
Services provided
Digital Pondith is a Content Marketing company headquartered in Dhaka, Bangladesh. They focus on Content Marketing and Digital Strategy and were founded in 2014.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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UndisclosedUndisclosed50 - 249Boston, MA
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Event Marketing company 451 Agency was launched in 2004. The agency offers Event Marketing and Public Relations, and is midsize.
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UndisclosedUndisclosed50 - 249
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K Logic is an user experience design company established in 2006. The team offers UX/UI Design and Content Marketing and is headquartered in Israel.
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UndisclosedUndisclosed50 - 249Cairo, Egypt
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IMeSolutions is a midsize PPC company founded in 2008. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Randburg, South Africa
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Established in 2007, 3 Way Marketing is a midsize Digital Strategy company in Randburg, South Africa. Their team offers Digital Strategy and Email Marketing.
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UndisclosedUndisclosed50 - 249Umhlanga, South Africa
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Conversation LAB is an user experience agency. They are in Umhlanga, South Africa and have midsize team of experts. Their services include UX/UI Design and Pay Per Click.
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UndisclosedUndisclosedFreelancerSingapore, Singapore
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Founded in 2017, Adscelerate Marketing, a small pay per click agency, is in Singapore, Singapore. Their team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Glasgow, Scotland
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Founded in 2014, Twogether is a Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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UndisclosedUndisclosed50 - 249Portland, OR
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Metropolitan Group Oregon is a branding company. They were launched in 1989, and their services include Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249
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SMEGoWeb, a midsize pay per click agency, is based in. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Crows Nest, Australia
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Acidgreen is an e-commerce development firm. Their team is based in Crows Nest, Australia. The agency provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed50 - 249Florianopolis, Brazil
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Custom software development firm Involves was founded in 2008. The team focuses on Custom Software Development and Digital Strategy.
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UndisclosedUndisclosed50 - 249Woodstock, GA
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Established in 2001, Ross Media is an Email Marketing company. The company specializes in Email Marketing and Event Marketing, and is midsize.
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UndisclosedUndisclosedFreelancerFulton, MD
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Makriv Digital is a small pay per click company in Fulton, Maryland. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Franklin Township, NJ
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Royal Quality Group, a Digital Strategy company, is headquartered in Franklin Township, New Jersey. They provide Digital Strategy and E-Commerce Development.
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UndisclosedUndisclosed50 - 249Baton Rouge, LA
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Sphere Control SEO is a Conversion Optimization company. Their midsize team of employees is in Baton Rouge, Louisiana. Their team focuses on Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosed50 - 249Harrogate, England
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WMG Agency is a Content Marketing company established in 2000. The team focuses on Content Marketing and Public Relations.
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UndisclosedUndisclosed50 - 249Hyde, England
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Established in 1998, Rhino Group is an Email Marketing company. In Hyde, England and Hyde, England, the team focuses on Email Marketing and Print Design.
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UndisclosedUndisclosed50 - 249Birmingham, AL
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Alabama Media Group is a branding agency. Located in Birmingham, Alabama, the team specializes in Branding and Email Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
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Levelwing is a pay per click agency. The agency is located in New York, New York and San Francisco, California. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Philadelphia, PA
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Elite Online Media is a midsize Philadelphia, Pennsylvania-based PPC company. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249St. Petersburg, FL
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Horizon Marketing Group is an Email Marketing company headquartered in St. Petersburg, Florida. Launched in 1997, the team focuses on Email Marketing and Public Relations.
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UndisclosedUndisclosed50 - 249Bloomington, IN
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Climbwire Digital Media, a Logo company, was founded in 2013. The firm focuses on Logo and Pay Per Click.
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UndisclosedUndisclosed50 - 249Barcelona, Spain
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Launched in 2007, Apple Tree Communications is an user experience design company. Located in Barcelona, Spain, the team focuses on UX/UI Design and Mobile App Development.
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UndisclosedUndisclosed50 - 249Cagayan de Oro, Philippines
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RedLemon Digital Media is a graphic design company. Headquartered in Cagayan de Oro, Philippines, the team focuses on Graphic Design and Pay Per Click.
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UndisclosedUndisclosed50 - 249Pitești, Romania
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BoostIT HUB is a Content Marketing company established in 2014. The firm specializes in Content Marketing and Pay Per Click.
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UndisclosedUndisclosed50 - 249Nottingham , England
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Ginger Root, a web design company, was founded in 2014. The agency provides Web Design and Pay Per Click.
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UndisclosedUndisclosed50 - 249Allen, TX
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Amerium Data is a SEO company. The team focuses on Search Engine Optimization and Email Marketing and is in Allen, Texas.
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$1,000+$50 - $99 / hrFreelancerBidar, India
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Vishal - Digital Marketing Consultant Bidar is a SEO agency. The company is in Bidar, India. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerSeattle, WA
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Desmond Harvey Consulting is a Marketing Strategy company. Their team is in Seattle, Washington. The company provides Marketing Strategy and Branding.
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UndisclosedUndisclosed50 - 249Nottingham, England
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Content Marketing company Go dine digital was founded in 2008. The agency specializes in Content Marketing and Email Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249Nottingham , England
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AlphaGraphics UK is a Content Marketing company. Established in 1993, the company is in Nottingham , England. Their team specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249León, Spain
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Dayvo Sistemas is an e-commerce development company. They offer E-Commerce Development and Pay Per Click and are located in León, Spain and Los Angeles, California.
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UndisclosedUndisclosed50 - 249Parsippany-Troy Hills, NJ
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Lodging Interactive, a midsize Digital Strategy company, is headquartered in Parsippany-Troy Hills, New Jersey. The team focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed50 - 249Curitiba , Brazil
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Midia Digital is a midsize Curitiba , Brazil-based Digital Strategy company. The team focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed50 - 249
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WebCanny Australia is a web design company. The team offers Web Design and Web Development and is in Adelaide, Australia and Napier, New Zealand.
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UndisclosedUndisclosed50 - 249Córdoba, Argentina
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Full Time Group, a midsize branding agency, is in Córdoba, Argentina. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed50 - 249Bari, Italy
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BDF Communication, an Advertising company, is in Bari, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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Underscore Marketing is an Advertising company launched in 2002. The team specializes in Advertising and Marketing Strategy and is headquartered in New York, New York.
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UndisclosedUndisclosed50 - 249New York, NY
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Situation is an UX agency founded in 2001. Their services include UX/UI Design and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Corona, CA
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Pay per click agency TurnKey Marketing is headquartered in Corona, California. They specialize in Pay Per Click and Search Engine Optimization and were founded in 2002.
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UndisclosedUndisclosed50 - 249Málaga, Spain
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Founded in 1992, Grupo Trevenque is a Digital Strategy company. The agency provides Digital Strategy and Mobile App Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.6/40.019.8/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.