Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed2 - 9Manchester, England
Services provided
Online Growth Guru Marketing is a Digital Strategy company. They are based in Manchester, England and have small team. Their services include Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Frankfurt am Main, Germany
Services provided
Small SEO services firm Online Digital X GmbH & CO. KG, is in Frankfurt am Main, Germany. Their services include Search Engine Optimization and Media Planning & Buying.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$100 - $149 / hr2 - 9Manchester, NH
Services provided
HeartBrain Marketing is a social media marketing company. They were founded in 2017 and focus on Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Hamilton, New Zealand
Services provided
Located in Hamilton, New Zealand, Hypercube Web Design is a web design agency. They focus on Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Digital Strategy company Evoke Strategy is in Tampa, Florida. They provide Digital Strategy and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
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Baggies Web Solutions is a SEO services firm. The Midlothian, Texas-based team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Sandton, South Africa
Services provided
The Web Shack is a Digital Strategy company founded in 2009. Their services include Digital Strategy and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$150 - $199 / hr2 - 9Pleasanton, CA
Services provided
Golden Gate SEO is a SEO services firm based in Pleasanton, California and. The team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
Alchemist Digital is a Dubai, United Arab Emirates-based SEO company. They focus on Search Engine Optimization and Social Media Marketing and were established in 2011.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$25,000+$25 - $49 / hr2 - 9
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Techpapa Technology is a software development firm. The small -based team specializes in Custom Software Development and E-Commerce Development. The company was founded in 2017.
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UndisclosedUndisclosed2 - 9Dar es Salaam, Tanzania
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Established in 2013, Wazoefu Technology is a small branding agency. Their services include Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
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RoyalTrendia - Digital Media Marketing, Web Design & SEO in Kenya is a small Nairobi, Kenya-based SEO company. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Established in 2009, ATKASA Digital Agency is a small branding firm. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Minds Metricks is a web design company. The company is in Dubai, United Arab Emirates. Their services include Web Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9
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Headquartered in , Boost Marketing UK is a small SEO services firm. Their services include Search Engine Optimization and Web Development.
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$1,000+< $25 / hr2 - 9Pretoria, South Africa
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Digital Marketing PTA is a Pretoria, South Africa-based web development company. They specialize in Web Development and Social Media Marketing and were launched in 2005.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
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Advertising company HasYas is in Bengaluru, India. They specialize in Advertising and Content Marketing.
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$1,000+Undisclosed2 - 9
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2 Magpies SEO Ltd, a SEO company, was established in 2010. The team offers Search Engine Optimization and Web Design.
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$1,000+Undisclosed2 - 9Troy, MI
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Located in Troy, Michigan, Ottaway Communications, Inc. Is a media planning & buying company. The team focuses on Media Planning & Buying and Branding.
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$1,000+Undisclosed2 - 9Los Angeles, CA
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GrabResults, LLC is an Advertising company. Their small team is located in Los Angeles, California and provides Advertising and Content Marketing. The company was established in 2015.
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UndisclosedUndisclosed2 - 9Puyallup, WA
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Highstreet Advertising, Inc. Is a SEO agency launched in 1981. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Headquartered in Queensland, Australia, Business Growth Digital Marketing is a SEO services firm. They specialize in Search Engine Optimization and Content Marketing and were founded in 2015.
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$1,000+< $25 / hr2 - 9Noida, India
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Indiagolive is a SEO company. In Noida, India and India, their small team offers Search Engine Optimization and Social Media Marketing. The firm was founded in 2018.
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UndisclosedUndisclosed2 - 9Denver, CO
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Monopolists Law Firm Marketing & SEO Experts is a SEO agency. They provide Search Engine Optimization and Pay Per Click and are in Denver, Colorado and.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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LegalScapes is a Content Marketing company. They were founded in 2012 and specialize in Content Marketing and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Huntington, NY
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TunedUp Media is a SEO services firm established in 2018. The agency focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Bozeman, MT
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Big Storm is a graphic design company. Founded in 2008, the agency focuses on Graphic Design and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Grandville, MI
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Response Marketing Services LLC is a social media marketing agency. The small Grandville, Michigan-based team specializes in Social Media Marketing and Advertising. The agency was launched in 2011.
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UndisclosedUndisclosed2 - 9
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Custom software development firm Six Ticks Ltd focuses on Custom Software Development and CRM consulting and SI. They are headquartered in Berkshire, England.
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$1,000+$100 - $149 / hr2 - 9Torri Bianche, Italy
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Veralto Web Agency, a small Conversion Optimization company, is headquartered in Torri Bianche, Italy and Cremona, Italy. The team offers Conversion Optimization and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9Dhaka, Bangladesh
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SEO services firm Bizvein provides Search Engine Optimization and Social Media Marketing. They are in Dhaka, Bangladesh.
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$1,000+$150 - $199 / hr2 - 9
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Content Chemistry, a small Content Marketing company, is based in Sydney, Australia. Their services include Content Marketing and Digital Strategy.
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$10,000+$200 - $300 / hr2 - 9Clearwater, FL
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OmniDigit, a Digital Strategy company, is based in Clearwater, Florida. Their services include Digital Strategy and Business Consulting.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
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Launched in 1992, After Dark Grafx is a small SEO services firm in San Diego, California. Their team focuses on Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Buford, GA
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Capture Commerce is a Buford, Georgia-based SEO agency. They specialize in Search Engine Optimization and Ecommerce Marketing.
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$1,000+< $25 / hr2 - 9Noida, India
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E-commerce development firm Web It Experts was established in 2012. The small team specializes in E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Rio Rancho, NM
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Launched in 2013, LuckyTamm Digital Marketing is a Content Marketing company. Based in Rio Rancho, New Mexico, the team offers Content Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Atlanta, GA
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Goebel Media, a web design agency, was launched in 2008. The small team offers Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Madhapur, India
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Qualitician is a small Madhapur, India-based HR Consulting company. The team offers HR Consulting and IT staff augmentation.
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$1,000+$100 - $149 / hr2 - 9Asheville, NC
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Established in 2019, Nomadic Software is a small software development company based in Asheville, North Carolina. Their team provides Custom Software Development and Search Engine Optimization.
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$10,000+$200 - $300 / hr2 - 9Houston, TX
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One Foot Over is a Houston, Texas-based Digital Strategy company. They provide Digital Strategy and Pay Per Click.
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$5,000+Undisclosed2 - 9Richmond, VA
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Advertising company The Idea Center specializes in Advertising and Web Design. They were launched in 1995.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Adapt Digital Solutions is a SEO company founded in 2017. The small team specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Fort Wayne, IN
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Founded in 1998, eMedia Technologies, Inc. Is a Content Marketing company. The team offers Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
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Accetrix Digital Solutions, an Advertising company, is located in Ahmedabad, India. The team specializes in Advertising and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Stockholm, Sweden
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Adsight AB is a SEO company located in Stockholm, Sweden and GÖTEBORG, Sweden. Established in 2015, the team focuses on Search Engine Optimization and Affiliate Marketing.
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$5,000+$50 - $99 / hr2 - 9La Orotava, Spain
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In La Orotava, Spain, MocanWeb is a small branding firm. Their services include Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Oostburg, WI
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LeapGo is a web development firm. The Oostburg, Wisconsin-based firm specializes in Web Development and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Barcelona, Spain
Services provided
Imagine Hub is a small web design agency. They specialize in Web Design and Web Development and were launched in 2018.
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$1,000+$25 - $49 / hr2 - 9Huntington Beach, CA
Services provided
Digital Papercuts is a SEO services firm. In Huntington Beach, California, their team provides Search Engine Optimization and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.