Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed2 - 9Kolkata, India
Services provided
Dibakar Bala, a small SEO agency, is located in Kolkata, India. The team specializes in Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Lincent, Belgium
Services provided
Nelty, a web design agency, is based in Lincent, Belgium and Bruxelles, Belgium. Founded in 2020, the team specializes in Web Design and Digital Strategy.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
EcommerceDA, a small Advertising company, is based in Houston, Texas. The team provides Advertising and Custom Software Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
618Media is a SEO services firm. They provide Search Engine Optimization and Advertising and were founded in 2017.
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$1,000+$25 - $49 / hr2 - 9Murcia, Spain
Services provided
Marketing Digital Murcia, an Advertising company, was launched in 2014. The team provides Advertising and Marketing Strategy and is headquartered in Murcia, Spain.
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$5,000+$100 - $149 / hr2 - 9Irvine, CA
Services provided
Established in 2016, Stray Digital is a Digital Strategy company. Their services include Digital Strategy and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 95th Floor, England
Services provided
One of One Social Media Marketing Agency is a social media marketing agency. Established in 2018, the agency focuses on Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$50 - $99 / hr2 - 9Bengaluru, India
Services provided
Webgen is a SEO company. Founded in 2012, the agency provides Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Ciudad de México, Mexico
Services provided
Diseño Web y SEO is a web design company. The Ciudad de México, Mexico-based firm was launched in 2013. Their team provides Web Design and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$10,000+$100 - $149 / hr2 - 9Kendal, England
Services provided
A Digital is a web design agency. The Kendal, England-based team focuses on Web Design and Web Development.
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$1,000+$150 - $199 / hr2 - 9Englewood, CO
Services provided
New Why is a small Digital Strategy company founded in 2014. Their services include Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Melbourne, Australia
Services provided
Clover Marketing is a Digital Strategy company. They are located in Melbourne, Australia, and their services include Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Chalandri, Greece
Services provided
COMMA is an Advertising company. Established in 2010, the firm focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Noida, India
Services provided
Toffee PVT LTD is a social media marketing agency. In Noida, India, their small team specializes in Social Media Marketing and Search Engine Optimization. The company was founded in 2016.
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$5,000+$100 - $149 / hr2 - 9Wooburn Green, England
Services provided
Established in 2010, Big Gun Digital is a small Digital Strategy company. Their services include Digital Strategy and Advertising.
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$1,000+$100 - $149 / hr2 - 9Portland, ME
Services provided
Local Image is an Advertising company. Based in Portland, Maine, the agency provides Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
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Digital Strategy company Logicwebsoft Technology is in Delhi, India. They focus on Digital Strategy and Conversion Optimization and were established in 2017.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Digital Pundit is an Advertising company. The team specializes in Advertising and Digital Strategy, and the agency is based in Ahmedabad, India.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Blue Box Media is a media planning and buying company. Founded in 2005, the team specializes in Media Planning & Buying and Digital Strategy. The company is in Brendale, Australia.
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$1,000+$25 - $49 / hr2 - 9Torres Vedras, Portugal
Services provided
Modular Digital Agency is a SEO services firm. They were founded in 2012 and specialize in Search Engine Optimization and Web Development.
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$1,000+$50 - $99 / hr2 - 9Kraków, Poland
Services provided
Oxide Digital Agency is an Advertising company. In Kraków, Poland and Warszawa, Poland, the agency offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bondi Junction, Australia
Services provided
Small Advertising company Local Web Advertising, is in Bondi Junction, Australia. Their services include Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9
Services provided
Headquartered in Dubai, United Arab Emirates, UAE Digital Firm is a SEO services firm. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9St. George, UT
Services provided
Keystone Marketing Agency is a web design company headquartered in St. George, Utah. The team provides Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Gibraltar, Gibraltar
Services provided
GrowthChain is an Advertising company. They focus on Advertising and Branding and were launched in 2021.
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$1,000+$150 - $199 / hr2 - 9Miami, FL
Services provided
BosSEO is a social media marketing company. Launched in 2016, their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Krylov Company, a SEO company, was founded in 2020. They specializes in Search Engine Optimization and Marketing Strategy.
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Undisclosed$50 - $99 / hr2 - 9Agawam, MA
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Established in 2015, The Stack Group is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Norman, OK
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Genie in a Website is a web design company. The Norman, Oklahoma-based agency specializes in Web Design and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Aurora, CO
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Launched in 2022, Network Social Group is a social media marketing agency. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Pencoed, Wales
Services provided
HML Marketing is a SEO agency. They are based in Pencoed, Wales and Taff's Well, Wales and have small team of experts. Their services include Search Engine Optimization and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9St Leonards, Australia
Services provided
Small Digital Strategy company Ivory Media, is located in St Leonards, Australia and Sydney, Australia. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Maple Ridge, Canada
Services provided
KIAI Agency Inc is a branding firm. They are headquartered in Maple Ridge, Canada and have small team of experts. Their services include Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Sydney, Australia
Services provided
Mindesigns, an UX agency, focus on UX/UI Design and Web Development. They were established in 2022.
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Undisclosed$25 - $49 / hr2 - 9Kaunas, Lithuania
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Advertising company UAB „Rocket Science Baltics“ was launched in 2018. The small team focuses on Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Pakenham, Australia
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Redsteps Consulting is an Advertising company. The Pakenham, Australia-based agency was established in 2011. Their team specializes in Advertising and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Auckland, New Zealand
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Conversion Marketing is a small Market Research company founded in 2012. Their services include Market Research and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Miller Media Management is a social media marketing agency. They provide Social Media Marketing and Email Marketing and were launched in 2013. The agency is in Kihei, Hawaii.
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$1,000+$50 - $99 / hr2 - 9Cape Town, South Africa
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LightSpeed is an e-commerce development firm. The Cape Town, South Africa-based company was established in 2003. Their services include E-Commerce Development and Branding.
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UndisclosedUndisclosed2 - 9
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We Do Stories is a Digital Strategy company launched in 2007. The team offers Digital Strategy and Public Relations and is headquartered in Cambridge, England.
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UndisclosedUndisclosed2 - 9Lakeland, FL
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Dippidi is a Digital Strategy company launched in 2019. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Linz, Austria
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Codeaware GmbH is a custom software development company. They are in Linz, Austria and have small team. They provide Custom Software Development and Web Development.
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$1,000+$50 - $99 / hr2 - 9Rīga, Latvia
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E-komercija.lv (eComStrive LTD) is a SEO company launched in 2022. The firm focuses on Search Engine Optimization and Web Development, and is small.
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$5,000+$150 - $199 / hr2 - 9Salinas, CA
Services provided
Core6 Marketing, a SEO services firm, was founded in 2007. The team provides Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Gent, Belgium
Services provided
Marketing Strategy company Team Made was founded in 2016. The company specializes in Marketing Strategy and Search Engine Optimization, and is small.
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$50,000+$150 - $199 / hr2 - 9
Services provided
Abrany, a Product Marketing company, was established in 2021. The small team specializes in Product Marketing and Advertising.
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$1,000+< $25 / hr2 - 9
Services provided
Ready Set SEO Digital Marketing Adelaide is a Marketing Strategy company. They are based in Kent Town, Australia, and their services include Marketing Strategy and Digital Strategy.
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$1,000+< $25 / hr2 - 9Lucknow, India
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VIRTUOSO IT SOLUTIONS PVT. LTD. Is a Lucknow, India-based custom software development firm. Their services include Custom Software Development and Web Development.
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$1,000+< $25 / hr2 - 9London, England
Services provided
Founded in 2018, Social Gamma, a small branding company, is based in London, England. Their services include Branding and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Exclusive Image, a branding company, was founded in 2000. The company offers Branding and Digital Strategy.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.