Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$50 - $99 / hr2 - 9Weingarten, Germany
Services provided
SEO Scale is a small SEO services firm headquartered in Weingarten, Germany. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Noida, India
Services provided
DRET - Digital Marketing Agency is a SEO agency. They provide Search Engine Optimization and Web Development and are based in Noida, India.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
Peachtree Marketing is an Advertising company. They were founded in 2022, and their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Headquartered in Paisley, Scotland, Digital Landscope is a Conversion Optimization company. Their services include Conversion Optimization and Ecommerce Marketing.
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$1,000+< $25 / hr2 - 9Sandton, South Africa
Services provided
Web design agency SNWS Digital offers Web Design and Web Development. They were founded in 2018.
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$1,000+Undisclosed2 - 9
Services provided
RAIIZZO is a social media marketing company. Established in 2023, the firm is located in Manama, Bahrain. Their services include Social Media Marketing and Email Marketing.
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Undisclosed$50 - $99 / hr2 - 9Manchester, England
Services provided
Neon-Peach Digital Services is a small Manchester, England-based Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr2 - 9Mississauga, Canada
Services provided
Trendway Marketing is a small Mississauga, Canada-based SEO company. The team offers Search Engine Optimization and Web Design.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Determinat is a web design company. Founded in 2019, the team specializes in Web Design and Web Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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Undisclosed$25 - $49 / hr2 - 9Kraków, Poland
Services provided
KomuKoncept is a Digital Strategy company. They are headquartered in Kraków, Poland. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Pasadena, CA
Services provided
Founded in 2020, Pasadena SEO Company - Digital Marketing Solutions is a SEO agency. The company provides Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9
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Established in 2022, Momenthum Digital Marketing is a small Bucharest, Romania-based Digital Strategy company. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Elevate Advertising is a Valliant, Oklahoma-based Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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Undisclosed$150 - $199 / hr2 - 9San Diego, CA
Services provided
Established in 2023, De Novo Digital is a small SEO agency. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Ludhiana, India
Services provided
Archon Advertising is a SEO services firm. They are located in Ludhiana, India and Rishikesh, India and have small team of experts. Their services include Search Engine Optimization and Pay Per
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$1,000+$100 - $149 / hr2 - 9
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Conversion Optimization company PilgrimWay Digital Marketing LLC offers Conversion Optimization and Search Engine Optimization. They were established in 2019.
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Undisclosed< $25 / hr2 - 9Surat, India
Services provided
Ibiznet, a social media marketing firm, was established in 2018. Located in Surat, India, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9North Myrtle Beach, SC
Services provided
Grand Strand SEO is a SEO services firm located in North Myrtle Beach, South Carolina. The team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr2 - 9Greenville, SC
Services provided
Anvil Marketing Co. Is an Advertising company in Greenville, South Carolina. They provide Advertising and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Headquartered in Faridabad, India, Remarket Digital is a social media marketing company. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
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AURORA, a branding firm, was founded in 2023. They focuses on Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Barangaroo, Australia
Services provided
Medical Marketing Specialists is a SEO services firm. They are headquartered in Barangaroo, Australia, and their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Clickup Marketing, a SEO services firm, was founded in 2022. The agency focuses on Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr2 - 9
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Moximu is a small Email Marketing company. They focus on Email Marketing and Search Engine Optimization and were established in 2018.
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UndisclosedUndisclosed2 - 9
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BrandPepper is a branding firm. They were founded in 2014 and focus on Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9
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Small web design company Websoftware, is located in. The team focuses on Web Design and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Kolkata, India
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Founded in 2015, SysTab is a small social media marketing agency based in Kolkata, India. Their team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
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Headquartered in Mount Calm, Texas, Heart of Texas SEO is a small SEO company. Their services include Search Engine Optimization and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9Upton, MA
Services provided
Established in 2018, the website woker is a social media marketing firm. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Web design agency Wise Digital Marketing Agency Ltd was launched in 2017. The small team focuses on Web Design and Advertising.
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Undisclosed< $25 / hr2 - 9Singapore
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Crazysoft solutions, a branding agency, specializes in Branding and Social Media Marketing. The agency is in Singapore.
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UndisclosedUndisclosed2 - 9Rajkot, India
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Exceptional Ad Agency is a Digital Strategy company. Their team is based in Rajkot, India and offers Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
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Creativebuzz, a small SEO company, is located in. The team focuses on Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr2 - 9
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Pexelar is a small SEO agency. They focus on Search Engine Optimization and Content Marketing and were launched in 2023.
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$1,000+< $25 / hr2 - 9Gurugram, India
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Launched in 2022, Dero Digital is a SEO agency. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Lynx Marketing Agency is a Kumasi, Ghana-based social media marketing company. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
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Sparklyseo It Services is a social media marketing firm. Headquartered in Bhubaneswar, India, the agency was launched in 2016. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
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SEO services firm AZ Digitals was established in 2022. The agency offers Search Engine Optimization and Digital Strategy, and is small.
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$1,000+$50 - $99 / hr2 - 9Kyiv, Ukraine
Services provided
VOCH BURO, a Digital Strategy company, provides Digital Strategy and Social Media Marketing. The company is headquartered in Kyiv, Ukraine.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
Services provided
PR agency Unicorn Marketing Solutions was launched in 2023. The team provides Public Relations and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Caparica, Portugal
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House of Brands Media is a Marketing Strategy company. They are based in Caparica, Portugal. Their team specializes in Marketing Strategy and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Swift Scaling is a branding company. They are located in Sheridan, Wyoming. Their team provides Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Oakleigh South, Australia
Services provided
GlobalInfo Pty Ltd, a PPC agency, is in Oakleigh South, Australia. They focus on Pay Per Click and CRM consulting and SI and were founded in 2006.
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$1,000+$50 - $99 / hr2 - 9Selden, NY
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Launched in 2023, Right Foot Marketing Group is a web design agency. Their team specializes in Web Design and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Noida, India
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Digijaguars Pvt Ltd is a branding company. The Noida, India-based agency was founded in 2022. Their services include Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
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Studio 1585 is a social media marketing firm. Their small team is headquartered in Denver, Colorado and Denver, Colorado. Their services include Social Media Marketing and Branding.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
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Jolt Collective is a Marketing Strategy company. Founded in 2021, the firm is located in Denver, Colorado. Their services include Marketing Strategy and Digital Strategy.
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$1,000+< $25 / hr2 - 9Angamaly, India
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Eyednext Solutions is a social media marketing firm. They are in Angamaly, India and have small team of experts. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Plano, TX
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The Smile Insider is a social media marketing company. The company is in Plano, Texas. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
The Cannabis Marketing Agency is a web design agency founded in 2024. The company offers Web Design and Web Development, and is small.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.