Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$10,000+$150 - $199 / hr2 - 9Chico, CA
Services provided
Peterson SEO is a SEO agency. They were founded in 2011 and specialize in Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Shanghai, China
Services provided
AICY CREATE, a Digital Strategy company, is based in Shanghai, China. They focus on Digital Strategy and Social Media Marketing and were founded in 2016.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$50,000+$150 - $199 / hr2 - 9Greenville, SC
Services provided
Flare Media Agency is a small media planning and buying company. Established in 2019, the team focuses on Media Planning & Buying and Digital Strategy.
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$5,000+Undisclosed2 - 9Clark, NJ
Services provided
Splurge Media is a small Clark, New Jersey-based Advertising company. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr2 - 9Yamuna Nagar, India
Services provided
DigiAvenir is a Digital Strategy company. The Yamuna Nagar, India-based team provides Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Suceava, Romania
Services provided
WebCo Media Agency, a branding firm, was founded in 2016. The team offers Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Athina, Greece
Services provided
NextLevelBros is an Advertising company. Founded in 2015, the team offers Advertising and Market Research.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$10,000+$100 - $149 / hr2 - 9Milton, Canada
Services provided
Sandbox Media, a web design agency, was established in 2008. The team provides Web Design and Digital Strategy and is located in Milton, Canada and Toronto, Canada.
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$1,000+$50 - $99 / hr2 - 9Paris, France
Services provided
Founded in 2020, ouiflow.io is a small Digital Strategy company. Their services include Digital Strategy and Web Design.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+< $25 / hr2 - 9Lagos, Nigeria
Services provided
Branding firm Prolanz Digitals was launched in 2006. The agency offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sheffield, England
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Red Route North Ltd is a branding firm. They are in Sheffield, England and have small team. They focus on Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Bareilly, India
Services provided
Digi Friction: Website Development and Digital Marketing Company is a Digital Strategy company in Bareilly, India. They specialize in Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Pimpri-Chinchwad, India
Services provided
Dexcel Digital Hub Pvt Ltd is a small SEO services firm headquartered in Pimpri-Chinchwad, India. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Bowling Green, KY
Services provided
Digital Strategy company Bowling Green Marketing Agency is in Bowling Green, Kentucky and Bowling Green, Kentucky. They offer Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Brampton, Canada
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Soshell is a social media marketing agency. They focus on Social Media Marketing and Web Design and are located in Brampton, Canada.
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UndisclosedUndisclosed2 - 9Hyderabad, India
Services provided
Epixel Web is a Digital Strategy company. Their small team is based in Hyderabad, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
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In New Delhi, India, Digitaleralab is a social media marketing agency. They offer Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Pune, India
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Founded in 2008, IPCS Global is a SEO agency. The agency provides Search Engine Optimization and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9Las Rozas de Madrid, Spain
Services provided
Callibree Marketing Solutions, a web design company, was launched in 2011. Based in Las Rozas de Madrid, Spain, the team provides Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Seoboast is a SEO agency. The small Dubai, United Arab Emirates-based team provides Search Engine Optimization and Social Media Marketing. The firm was established in 2020.
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$1,000+Undisclosed2 - 9Dunstable, England
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Established in 2010, Webster Digital is a web design agency. Based in Dunstable, England, the team offers Web Design and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Denver, CO
Services provided
In Denver, Colorado, NewStar SEO is a SEO company. Their services include Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Small branding agency Media Maniacs Group , is based in. The team offers Branding and Public Relations.
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Undisclosed$50 - $99 / hr2 - 9
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Upraise, a SEO company, provides Search Engine Optimization and Digital Strategy. The company is located in London, England and Alexandria, Egypt.
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UndisclosedUndisclosed2 - 9Parramatta, Australia
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Established in 2005, All About Media is a media planning and buying company. The team offers Media Planning & Buying and Email Marketing.
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Undisclosed< $25 / hr2 - 9
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OK WebsiteZ is a web design agency. They offer Web Design and Search Engine Optimization and are based in Mumbai, India.
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$1,000+Undisclosed2 - 9
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Launched in 2005, Cahill Web Studio is a web design agency. Their team offers Web Design and Digital Strategy.
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$1,000+< $25 / hr2 - 9
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Launched in 2019, Agence Web Marketing is a small SEO services firm in Marrakech, Morocco. Their team focuses on Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Biz Groovy - A Complete Website Services is a SEO services firm. The team is based in Hyderabad, India, and their services include Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr2 - 9Bareilly, India
Services provided
Established in 2019, Arrow Marketing 360 is a social media marketing company. The team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
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Pronova Designs is a Brownsville, Texas-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9St. Augustine, FL
Services provided
10:23 Digital Marketing, a branding agency, is in St. Augustine, Florida. Established in 2019, the team offers Branding and Social Media Marketing.
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$5,000+Undisclosed2 - 9London, England
Services provided
Drivn is a London, England-based CRM consulting and SI company. Launched in 2013, the team focuses on CRM consulting and SI and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Capalaba, Australia
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Mate4tech is a Digital Strategy company. In Capalaba, Australia, the agency was launched in 2018. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9New Delhi, India
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Established in 2022, digitalvarun is a social media marketing company. Their team focuses on Social Media Marketing and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Edmonton, Canada
Services provided
Founded in 2013, Shine On SEO is a SEO agency. Located in Edmonton, Canada, the team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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Jupiter Marketing Agency is a SEO agency. The team is in Jupiter, Florida, and their services include Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Chifley, Australia
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Konnect Digital is a Content Marketing company established in 2011. The team offers Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Founded in 2018, Raybotix Digital is a web design company. The team specializes in Web Design and Graphic Design and is in Ahmedabad, India.
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$5,000+Undisclosed2 - 9Portland, OR
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Flyrise is a branding firm. Based in Portland, Oregon, their small team provides Branding and Marketing Strategy. The firm was established in 2015.
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$1,000+$50 - $99 / hr2 - 9Emmett, ID
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Gem Website Designs is a SEO agency. In Emmett, Idaho, the team offers Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Wales, MA
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Established in 2018, Fisher Tech Solutions LLC is a small Wales, Massachusetts-based website development company. Their team specializes in Web Development and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
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TechMozo is a branding agency. They specialize in Branding and Social Media Marketing and were launched in 2022. The firm is headquartered in Delhi, India.
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$1,000+< $25 / hr2 - 9
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Founded in 2023, TechieDesire is a web design company. Their services include Web Design and Web Development.
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$5,000+$150 - $199 / hr2 - 9Westmont, IL
Services provided
Evenhouse Consulting, Inc. Is a website development firm established in 2006. Their team focuses on Web Development and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Durban North, South Africa
Services provided
Dutch Ink Digital Advertising Agency is a small web design company established in 2012. Their team focuses on Web Design and Web Development.
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$1,000+$100 - $149 / hr2 - 9Pune, India
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Evlos MS Pvt Ltd, an Advertising company, specialize in Advertising and Social Media Marketing. They were established in 2022.
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$25,000+$150 - $199 / hr2 - 9Chandigarh, India
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Established in 2023, CybTEKK LLP is a social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Kilmarnock, Scotland
Services provided
Digital Marketing Scotland is a SEO services firm established in 2016. The firm offers Search Engine Optimization and Web Design, and is small.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
Services provided
Located in New Delhi, India, Kontrast Kreatives is a social media marketing firm. They provide Social Media Marketing and Ecommerce Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.