Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Awilix is a SEO agency. The Sheridan, Wyoming-based team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed$150 - $199 / hr2 - 9Sheridan, WY
Services provided
Stratgient, a small SEO services firm, is located in Sheridan, Wyoming. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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Undisclosed< $25 / hr2 - 9Dammam, Saudi Arabia
Services provided
Headquartered in Dammam, Saudi Arabia, Alpha-X Info Tech is a small SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Launched in 2025, Proxibo is a small social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
In London, England, Those Digital Strategists is a small Ecommerce Marketing company. Their services include Ecommerce Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
SEO agency Growth Conductor was founded in 2025. Based in Austin, Texas, the team offers Search Engine Optimization and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Dover, DE
Services provided
Founded in 2021, Tree services marketing is a small social media marketing company headquartered in Dover, Delaware. Their team focuses on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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$1,000+$50 - $99 / hr2 - 9West Bridgford, England
Services provided
Thrive Online Group UK is a SEO company. The team is based in West Bridgford, England, and their services include Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Launched in 2021, Those Digital Strategists is an Ecommerce Marketing company. The company specializes in Ecommerce Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+$50 - $99 / hr2 - 9
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Trichter Consulting is an AI Consulting company. Headquartered in Playa del Carmen, Mexico, the firm was launched in 2019. Their services include AI Consulting and CRM consulting and SI.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2019, Leadschief Digital Marketing Agency is a SEO agency. The company provides Search Engine Optimization and Web Design, and is small.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Founded in 2021, Smart Marketing Department, a small SEO agency, is in Jacksonville, Florida. Their services include Search Engine Optimization and Web Design.
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$1,000+$150 - $199 / hr2 - 9Mount Pleasant, SC
Services provided
Snow Marketing Collective is a Digital Strategy company. The Mount Pleasant, South Carolina-based company specializes in Digital Strategy and Pay Per Click.
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$1,000+< $25 / hr2 - 9Noida, India
Services provided
Behind Branding is a SEO agency. The small Noida, India-based team focuses on Search Engine Optimization and Content Marketing. The firm was founded in 2020.
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$1,000+$300+ / hr2 - 9
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Blooming Brands Inc is a social media marketing firm. The small Boston, Massachusetts-based team provides Social Media Marketing and Search Engine Optimization. The agency was established in 2024.
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$1,000+$50 - $99 / hr2 - 9
Services provided
SEO Monkey is a pay per click company founded in 2019. Located in Auckland, New Zealand, the team focuses on Pay Per Click and Advertising.
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$5,000+$50 - $99 / hr2 - 9Zagreb, Croatia
Services provided
In Zagreb, Croatia, Honest Marketing Zagreb is a SEO agency. They offer Search Engine Optimization and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Local Website Club is a web design company. The Dallas, Texas-based firm was founded in 2023. Their team provides Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Collingwood, Australia
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Onpoint Media is a Collingwood, Australia-based media planning and buying company. They provide Media Planning & Buying and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Collingwood, Australia
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In Collingwood, Australia, Phoenix Marketing is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr2 - 9Lagos, Nigeria
Services provided
Opticliq Digital Agency is a Digital Strategy company in Lagos, Nigeria. They focus on Digital Strategy and Social Media Marketing and were founded in 2022.
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$1,000+Undisclosed2 - 9Sheridan, WY
Services provided
ClickWave Marketing LLC is a Sheridan, Wyoming-based SEO services firm. The team provides Search Engine Optimization and Web Design.
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$1,000+< $25 / hr2 - 9
Services provided
Based in Noida, India, Iteasy Solutions is a SEO company. The team focuses on Search Engine Optimization and Other Digital Marketing.
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$10,000+Undisclosed2 - 9
Services provided
Marketing Strategy company StreamAd was established in 2025. The small team offers Marketing Strategy and Media Planning & Buying.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Anuncier is a Digital Strategy company. Located in Kingsville, Maryland, the agency focuses on Digital Strategy and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Sacramento, CA
Services provided
Launched in 2013, Koading Digital Marketing Agency is a small branding agency. Their services include Branding and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Brighton and Hove, England
Services provided
See all 1 projectsBrandPublic specializes in branding awareness campaigns and rebranding services. Their efforts have significantly boosted client ROI, exemplified by a 200% increase within a year for GRASSFITT, an artificial grass adhesive company. Clients commend BrandPublic for their unique and bold approach, effective communication, and alignment with company values, ensuring timely and successful project delivery.
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$5,000+< $25 / hr2 - 9Thị xã Dĩ An, Vietnam
Services provided
Digital Strategy company Mua Backlink was launched in 2010. Headquartered in Thị xã Dĩ An, Vietnam and Bình Dương, Vietnam, the team focuses on Digital Strategy and Mobile & App Marketing.
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$1,000+< $25 / hr10 - 49
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See all 2 projectsLeading with LEDA: Unlocking Digital Success We are an experienced digital agency specializing in lead generation and web development, dedicated to helping businesses reach new heights. With 7 years
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$10,000+< $25 / hr10 - 49
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Launched in 2018, Streaming Web Digital Services, a small Advertising company, is located in Henderson, Nevada and West Footscray, Australia. Their services include Advertising and Content
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$50,000+$200 - $300 / hr10 - 49Hyderabad, India
Services provided
Imagni Technologies is a SEO agency headquartered in Hyderabad, India. They offer Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Jaipur, India
Services provided
Deep Media Solution is a SEO company. Headquartered in Jaipur, India, the company provides Search Engine Optimization and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49Piliyandala, Sri Lanka
Services provided
Heshra Benz is a custom software development company. They are headquartered in Piliyandala, Sri Lanka and have small team. They specialize in Custom Software Development and UX/UI Design.
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$1,000+$25 - $49 / hr10 - 49Casper, WY
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Digichanics, a web design company, is based in Casper, Wyoming. They provide Web Design and Web Development.
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$1,000+< $25 / hr2 - 9Bengaluru, India
Services provided
See all 2 projectsBest Digital Marketing Agency offers a comprehensive range of services including search engine optimization, Google Ads, and social media marketing, with a strong focus on PPC and CPC strategies. Feedback highlights their exceptional project management, timely delivery, and effective marketing strategies, leading to impressive ROI outcomes and high client satisfaction.
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$1,000+Undisclosed2 - 9Madhapur, India
Services provided
See all 1 projectsAll DGM Solutions |digital marketing| SEO,SMM & PPC services offers comprehensive digital marketing services, including email newsletters and advertising plans, aimed at enhancing brand exposure and sales. Overall, reviews highlight their commitment, enthusiasm, patience, and professionalism, with clients reporting significant increases in sales and broad audience engagement.
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$1,000+Undisclosed2 - 9Patna, India
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See all 1 projectsENSETT is digital marketing agency with a vision to enable people and provide a quality digital and web services. We are based in Patna, India. We dish out the best quality services such as SEO,
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$1,000+$100 - $149 / hr2 - 9Calgary, Canada
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Vox Digital, a SEO agency, is based in Calgary, Canada. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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A.T.G. Photography & Marketing is a social media marketing agency. Their small team is based in Baton Rouge, Louisiana. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9West Des Moines, IA
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SLIM marketing is a social media marketing agency. The agency is located in West Des Moines, Iowa. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Washington, DC
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East Coast Advertising, Inc. Is a web design agency. The team focuses on Web Design and Search Engine Optimization, and the agency is in Washington, District of Columbia.
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$1,000+Undisclosed2 - 9Toronto, Canada
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DigitalLAB of UWe is a small media planning & buying company headquartered in Toronto, Canada. Their services include Media Planning & Buying and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9london, England
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Ima6ine Ltd is a video production agency in london, England. Their services include Video Production and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Complete SEO Solution is a SEO company. The New Delhi, India-based firm was founded in 2007. Their services include Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Sterling Heights, MI
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Timelinepages LLC is a Sterling Heights, Michigan-based SEO company. Established in 2002, the team provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Lancaster, SC
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Based in Lancaster, South Carolina, Paton Digital is an Advertising company. The team focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Mumbai, India
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Web Designer India is an user experience design company. Established in 2010, their team specializes in UX/UI Design and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9New Delhi, India
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Digit Mint - Best Seo Agency in Delhi is a small social media marketing firm. Established in 2020, the team specializes in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9Dhaka, Bangladesh
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Established in 2019, Digital Dimension is a small Dhaka, Bangladesh-based SEO company. Their team focuses on Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr2 - 9Navi Mumbai, India
Services provided
Right Signal is a branding company founded in 2019. Their team specializes in Branding and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.