Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+< $25 / hrFreelancerL'viv, Ukraine
Services provided
Yuriy Borshchenko, an Advertising company, is headquartered in L'viv, Ukraine. Established in 2021, the team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosedFreelancer
Services provided
AKSHAY DHAN is a Digital Strategy company. They are headquartered in Kozhikode, India. Their team specializes in Digital Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+< $25 / hrFreelancer
Services provided
Upskill Multan is a social media marketing agency. They are headquartered in Multan, Pakistan and have small team of experts. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosedFreelancer
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Established in 2025, Best Digital Marketing Strategist in kochi is a branding firm. The company offers Branding and Social Media Marketing.
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$5,000+< $25 / hrFreelancer
Services provided
SEO Care is a SEO company. Launched in 2025, the team provides Search Engine Optimization and Content Marketing. The company is in USA, Alabama.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Mack Digital Ltd, a SEO services firm, is based in Watford, England. They provide Search Engine Optimization and Pay Per Click and were launched in 2020.
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Undisclosed< $25 / hrFreelancer
Services provided
Founded in 2017, MFMY SEO Service is a SEO company. The team provides Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hrFreelancerDera Ghazi Khan, Pakistan
Services provided
ReputationGuard is a Marketing Strategy company. They were established in 2022, and their services include Marketing Strategy and Content Marketing.
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Undisclosed$100 - $149 / hrFreelancer
Services provided
Thunderstrike Marketing is a PPC agency. The agency is in Safety Harbor, Florida. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Optimize Master, a social media marketing company, is located in Dhaka, Bangladesh. The team specializes in Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hrFreelancer
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Digital Strategy company BLACKdot. Is headquartered in Llanharan, Wales. Established in 2015, the team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancerSylhet, Bangladesh
Services provided
Bdsahinofficial is a social media marketing company. They were established in 2026 and focus on Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancer
Services provided
AnaliticaSEM is a Digital Strategy company launched in 2018. Their team specializes in Digital Strategy and Pay Per Click.
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Undisclosed$100 - $149 / hrFreelancerNew York, NY
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Founded in 2026, Convertive Media is a small New York, New York-based PPC agency. Their team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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AJ Results is a small SEO agency founded in 2025. Their team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Auckley, England
Services provided
PPC agency Engaged Solutions provides Pay Per Click and Conversion Optimization. They are in Auckley, England.
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$5,000+$150 - $199 / hr10 - 49Bundoora, Australia
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Small web design company Spiral Orb Designs, is located in Bundoora, Australia. The team specializes in Web Design and UX/UI Design.
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$5,000+$100 - $149 / hr10 - 49Scottsdale, AZ
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Six Degrees Brand-Building is a branding company. Headquartered in Scottsdale, Arizona and , the team specializes in Branding and Direct Marketing.
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$1,000+$50 - $99 / hr2 - 9Cardiff, Wales
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Pixafusion Marketing Agency is a web design agency located in Cardiff, Wales. The team provides Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Roma, Italy
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More Value is a SEO services firm. They are based in Roma, Italy, and their services include Search Engine Optimization and Social Media Marketing.
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$25,000+$100 - $149 / hr2 - 9Lincoln, England
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Hanabi is an e-commerce development company. Headquartered in Lincoln, England, the agency was established in 2019. Their services include E-Commerce Development and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9
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Liiime is a small social media marketing company. Founded in 2023, the team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerDublin, Ireland
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The Marketing Consultant, an Advertising company, was established in 2019. The firm provides Advertising and Marketing Strategy, and is small.
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$1,000+$25 - $49 / hr2 - 9Abuja, Nigeria
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5 Digital Marketing is a pay per click company founded in 2016. The team offers Pay Per Click and Search Engine Optimization and is based in Abuja, Nigeria and Port Harcourt, Nigeria.
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$1,000+$50 - $99 / hr10 - 49Toronto, Canada
Services provided
See all 1 projects2Marketing.com offers web design, SEO optimization, and lead generation services. Reviews consistently highlight their expertise, timely delivery, and significant improvements in online presence and business growth for clients. Their ability to integrate high-quality design with effective SEO strategies, resulting in enhanced user engagement and increased revenue, is particularly praised.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
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See all 1 projectsRankHigher Digital SEO Solution is the global leader in providing SEO for small to medium-sized businesses in India & abroad. We specialize in helping businesses rank online and get 85% of our
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$1,000+$25 - $49 / hr10 - 49Faisalabad, Pakistan
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See all 1 projectsThe Webgenic offers content writing and posting services, demonstrating notable efficiency and a streamlined, automated workflow. Clients appreciate their rapid response and the effective collaboration despite the limited team size. Overall, the feedback emphasizes satisfaction with their resources and service speed.
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$1,000+$50 - $99 / hr10 - 49
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See all 1 projectsYour Digital Innovation PartnerFuturex Tech is a top agency based in Birgunj and Kathmandu. We specialize in Web Design (UI/UX), Branding, Graphic Design, Digital Marketing and Website Development.
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$5,000+$100 - $149 / hr10 - 49Winnipeg, Canada
Services provided
Established in 2007, Fresh Traffic Group is a SEO company. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Gurugram, India
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Based in Gurugram, India and India, Storify News is a small SEO services firm. The team focuses on Search Engine Optimization and Mobile App Development.
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$5,000+$100 - $149 / hr10 - 49
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Established in 1988, Duct Tape Marketing is a small Golden, Missouri-based Fractional CMO Services company. Their team specializes in Fractional CMO Services and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Fort Worth, TX
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Small branding company LIFT - The Marketing Agency, is based in Fort Worth, Texas. The team provides Branding and Web Design.
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$1,000+$100 - $149 / hr10 - 49Amman, Jordan
Services provided
Launched in 2009, BluNet is a small Advertising company. Their team focuses on Advertising and Content Marketing.
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$1,000+Undisclosed10 - 49Las Piñas, Philippines
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SEO Hacker is a small SEO agency in Las Piñas, Philippines. The team focuses on Search Engine Optimization and Web Development.
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UndisclosedUndisclosed10 - 49Bengaluru, India
Services provided
Brandstory Digital Marketing Company, an Advertising company, was founded in 2012. In Bengaluru, India, the team offers Advertising and Business Consulting.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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The Watchtower, a SEO services firm, was founded in 2017. The firm focuses on Search Engine Optimization and Web Development.
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Undisclosed< $25 / hr10 - 49Bahadurgarh, India
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Founded in 2018, Walk N Star is a SEO services firm. The team specializes in Search Engine Optimization and Social Media Marketing and is located in Bahadurgarh, India.
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$10,000+$25 - $49 / hr10 - 49Karachi, Pakistan
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Innova Digitals is a small SEO company. Established in 2019, the team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49سیالکوٹ, Pakistan
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Web design agency WebCodifier.com is in سیالکوٹ, Pakistan and Faisalabad, Pakistan. Their services include Web Design and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Mumbai, India
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Webcap Technology - Digital Marketing Company in Mumbai, a SEO services firm, was established in 2017. The small team offers Search Engine Optimization and Social Media Marketing.
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$50,000+$50 - $99 / hr10 - 49London, UK, England
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Oderpy LTD is a SEO company. Headquartered in London, UK, England, the agency specializes in Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49Indore, India
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Itechseo is a Content Marketing company in Indore, India and Un, India. Their services include Content Marketing and Digital Strategy.
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$1,000+< $25 / hr10 - 49Pune, India
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Founded in 2020, GALR Marketing is an Other Digital Marketing company. The small team offers Other Digital Marketing and UX/UI Design.
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$1,000+< $25 / hr10 - 49Hyderabad, India
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Founded in 2017, Osiltec Infotech is a small web design agency located in Hyderabad, India. Their team specializes in Web Design and Content Marketing.
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UndisclosedUndisclosed10 - 49New Delhi, India
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Established in 2012, BrandsMartini - Digital Marketing Agency, a small Digital Strategy company, is located in New Delhi, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr10 - 49Las Palmas de Gran Canaria, Spain
Services provided
In Las Palmas de Gran Canaria, Spain, Diceto Agencia Marketing Digital is a SEO agency. Their services include Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hr10 - 49
Services provided
SEO company Number9 is headquartered in Dubai, United Arab Emirates. Launched in 2010, the team specializes in Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr10 - 49
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Dandah Digital is a SEO company. They offer Search Engine Optimization and Social Media Marketing and were established in 2021.
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Undisclosed< $25 / hr10 - 49Siliguri, India
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Founded in 2019, digital seo marketting is a small SEO services firm located in siliguri, India and Siliguri, India. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Persistent Infotech is a small social media marketing company. Established in 2017, the team provides Social Media Marketing and Web Design.
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Get My QuotesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.5/40.019.4/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.6/40.019.8/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
33/40.018.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.8/40.018.2/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
33.2/40.017.8/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.6/40.016.2/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.