Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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Undisclosed< $25 / hr10 - 49
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See all 1 projectsCSA Labs offers comprehensive web development and mobile app development services, including design, implementation, and the creation of user-friendly websites and feature-rich applications. Overall feedback highlights their commendable project management, budget-friendly services, and exceptional responsiveness, though there is minor room for improvement in communication clarity. The measurable outcomes reflect increased website traffic, user engagement, and mobile app downloads.
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$1,000+$100 - $149 / hr10 - 49Cork, Ireland
Services provided
Velocity Growth is an Ecommerce Marketing company. Their small team is located in Alexandria, Virginia and Cork, Ireland. Their services include Ecommerce Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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$1,000+$25 - $49 / hr50 - 249
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Websites Bazaar, a branding firm, was launched in 2007. The team offers Branding and Social Media Marketing and is located in Indore, India and Indore, India.
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$1,000+$25 - $49 / hr10 - 49Barranquilla, Colombia
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Impactos Digitales - Agencia De Marketin Digital is a small web design company launched in 2015. Their services include Web Design and Branding.
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$1,000+$50 - $99 / hr10 - 49Salvador, Brazil
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Founded in 2019, Forrest is a SEO services firm. The small team provides Search Engine Optimization and Advertising.
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projectsSC Happy Web SRL provides custom development solutions, notably utilizing Laravel, and is recognized for its excellent marketing and development skills. Feedback highlights their timely delivery of high-quality work and effective communication, resulting in impressive project outcomes. The company is praised for both their technical and project management capabilities, with no noted areas for improvement.
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$1,000+$25 - $49 / hr2 - 9Houston, TX
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Launched in 2022, Lucius King | Digital Marketing & Business Consulting is a SEO services firm. The small team provides Search Engine Optimization and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 88 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed2 - 9
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Digital Paltan , a social media marketing firm, is headquartered in Vadodara, India. They provide Social Media Marketing and Email Marketing and were launched in 2023.
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$1,000+< $25 / hr2 - 9Karachi, Pakistan
Services provided
Pragmatic Reach | IT Services & Digital Marketing Agency is a branding company launched in 2019. The firm offers Branding and Digital Strategy, and is small.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+$25 - $49 / hr50 - 249
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Mind & Matter, a branding company, was established in 2004. The team specializes in Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
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Bariza Software Solutions is a small website development firm headquartered in Kolkata, India. Their services include Web Development and E-Commerce Development.
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$1,000+$150 - $199 / hr2 - 9Naperville, IL
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Visio SEO is a social media marketing firm. They are located in Naperville, Illinois and Elgin, Illinois and have small team. They offer Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Santa Fe, NM
Services provided
See all 1 projectsEmpowering Advertising provides comprehensive services including search engine optimization, social media marketing, and online reputation management. Overall feedback highlights their professionalism, responsiveness, and effectiveness in delivering quick results, as clients reported significant outcomes within a short timeframe.
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$5,000+$100 - $149 / hr2 - 9
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Monopoly Digital Marketing is a SEO services firm. They are in Irvine, California and Seattle, Washington and have small team. Their services include Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr2 - 9Strovolos, Cyprus
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Wizzweb is a SEO services firm. Located in Strovolos, Cyprus, the firm provides Search Engine Optimization and Web Design.
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$5,000+Undisclosed2 - 9Essex, England
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Advertising company Dzynin Ltd was launched in 2019. The team focuses on Advertising and Search Engine Optimization and is in Essex, England.
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$1,000+$25 - $49 / hr2 - 9Gujranwala, Pakistan
Services provided
Web development firm Webmasters Digital was established in 2013. The company offers Web Development and E-Commerce Development.
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$5,000+$50 - $99 / hr2 - 9Frankfurt am Main, Germany
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Adtank is a small social media marketing agency founded in 2018. Their team provides Social Media Marketing and Branding.
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$1,000+< $25 / hr2 - 9
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Launched in 2009, Markigence is a small SEO company based in Delhi, India. Their team provides Search Engine Optimization and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9Palm Springs, CA
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Open Lines Marketing, a Digital Strategy company, was founded in 2015. The team focuses on Digital Strategy and Content Marketing and is headquartered in Palm Springs, California.
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$1,000+< $25 / hr2 - 9Subang Jaya, Malaysia
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Fehux is a mobile application development firm. Established in 2019, the team focuses on Mobile App Development and Custom Software Development.
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$1,000+< $25 / hr2 - 9New Delhi, India
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Go Digital Plan is a Content Marketing company. They are headquartered in New Delhi, India and have small team of experts. Their services include Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
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In Tulsa, Oklahoma, Smart Girl Digital is a Digital Strategy company. They specialize in Digital Strategy and Content Marketing and were established in 2018.
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$5,000+$100 - $149 / hr2 - 9Lansing, MI
Services provided
Arch Collective is a Marketing Strategy company. The small San Francisco, California-based team specializes in Marketing Strategy and Content Marketing. The company was established in 2019.
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$1,000+< $25 / hr2 - 9Mumbai, India
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Founded in 2019, Black Infotech is a small Mumbai, India-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$25,000+Undisclosed50 - 249Dubai, United Arab Emirates
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Founded in 2006, ASTUDIO is a social media marketing firm. The company provides Social Media Marketing and Video Production.
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$1,000+$100 - $149 / hr2 - 9Brighton, MI
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Digital Strategy company Modern Digital Consulting offers Digital Strategy and Search Engine Optimization. They were founded in 2020.
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Undisclosed< $25 / hr10 - 49
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See all 4 projectsDigit Pulp is a Bangladesh-based AI-driven digital marketing company focused on branding, excellence, and digital marketing services. Digit Pulp and our team of brand-building professionals are on a
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$5,000+< $25 / hr10 - 49
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See all 1 projectsInfyapp Development Private Limited is a premier provider of mobile app development, digital marketing, and website design & development services in India. Established with a commitment to
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
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See all 1 projectsBest SEO Services Hyderabad – We Drive Traffic, Sales, and Growth for Your Business Every Day! BeTopSEO is the best SEO service in Hyderabad that you can find! We guarantee your business growth
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Undisclosed$25 - $49 / hr10 - 49Indore, India
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See all 2 projectsThe Digital Soda specializes in paid social media advertising, website development utilizing modern technologies, and SEO services. Client feedback highlights their cooperative nature, effective communication, and in-depth digital marketing expertise. The company is praised for achieving significant improvements in brand awareness and website traffic, demonstrating their capability to deliver measurable results.
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$1,000+< $25 / hr10 - 49Noida, India
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See all 1 projectsMeme Marketing specializes in social media marketing, focusing on audience engagement through Facebook and Instagram. Reviews consistently highlight the team's transparency, sincere commitment to deliverables, and effective workflow. Overall, clients find the company supportive and impressive, particularly for their creative approach to content and audience building.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsTechnovate relies on innovation, knowledge, technology and a dedicated team to provide a complete digital marketing solution. We specialize in providing a customized solution to small, medium and
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UndisclosedUndisclosed10 - 49Gandhipuram, India
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Designosoft is a web design agency. Headquartered in Gandhipuram, India, their team provides Web Design and Web Development.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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SEO eXpertz is an UX agency launched in 2010. Headquartered in Bengaluru, India, the team provides UX/UI Design and Conversion Optimization.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
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Emirates Digital Marketing is an Affiliate Marketing company. The Dubai, United Arab Emirates-based team focuses on Affiliate Marketing and Web Development.
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$1,000+Undisclosed10 - 49
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Mastodon Media is a small Seattle, Washington-based web design agency. The team specializes in Web Design and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Erbil, Iraq
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Advertising company Edicoo Advertising, Media Planning, Buying, Digital Marketing Agency was founded in 2008. The firm specializes in Advertising and Media Planning & Buying, and is small.
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UndisclosedUndisclosed10 - 49Maadi - Cairo, Egypt
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Digital Essence ltd is a web design agency. They were launched in 2014 and offer Web Design and Email Marketing.
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UndisclosedUndisclosed10 - 49Boston, MA
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Established in 2014, Decibel Media is a small media planning & buying agency. Their services include Media Planning & Buying and Digital Strategy.
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UndisclosedUndisclosed10 - 49Tulsa, OK
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Launched in 1996, Whistler Billboards is an Out of Home Design company. The firm specializes in Out of Home Design and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Surry Hills, Australia
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Realclicks is a small pay per click agency launched in 2012. Their services include Pay Per Click and Web Design.
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UndisclosedUndisclosed10 - 49Solan, India
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Nimble Informatics Pvt. Ltd., a SEO agency, focuses on Search Engine Optimization and Web Development. The company is located in Solan, India.
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UndisclosedUndisclosed10 - 49Westminster, MD
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Small web design agency Attract Digital, is in Westminster, Maryland. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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ALH Media is a SEO agency. Launched in 2010, the company is headquartered in Miami, Florida. Their services include Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr10 - 49Chennai, India
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GML Soft Labs is a SEO company. The company is based in Chennai, India. Their team specializes in Search Engine Optimization and Web Development.
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$1,000+< $25 / hr10 - 49Gounder Mills, India
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Relief SEO, a small Content Marketing company, is headquartered in Gounder Mills, India. The team focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Prestons, Australia
Services provided
Netplanet Digital PTY LTD is a social media marketing agency launched in 2000. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49Delhi, India
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Headquartered in Delhi, India, Eminenz Media Private Limited is a branding agency. They focus on Branding and Print Design.
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$100,000+$200 - $300 / hr10 - 49Hyderabad, India
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Content Marketing company Digital Catalyst offers Content Marketing and Digital Strategy. They are based in Hyderabad, India.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.