Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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Undisclosed< $25 / hr10 - 49Chadstone, Australia
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Founded in 2020, Skyward Digital Solutions PTY LTD, a small Email Marketing company, is based in Chadstone, Australia. Their team offers Email Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49
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Itorix Infotech LLP | Website Development Company In Pune | Best Digital Marketing Company in Pune | Best SEO Company in Pune is a SEO agency. Their team focuses on Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
Kubera Communications is a Digital Strategy company. Their small team is headquartered in Pune, India. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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Nuwizo Digital Solutions Pvt. Ltd. Is a SEO company located in Bengaluru, India. They offer Search Engine Optimization and Content Marketing and were launched in 2022.
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UndisclosedUndisclosed10 - 49
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Digital Marketing Agency Online, a SEO agency, was launched in 1996. They provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
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Cybertooth India is a social media marketing firm located in Delhi, India. They specialize in Social Media Marketing and Content Marketing and were launched in 2016.
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$5,000+Undisclosed10 - 49Melbourne, Australia
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Flexi Digital Marketing, a social media marketing agency, specialize in Social Media Marketing and Content Marketing. They were founded in 2023.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 88 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Kakkanad, India
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ILLFORD DIGITAL, a branding company, was established in 2012. The small team specializes in Branding and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
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Founded in 2021, SparkLaunch Media is a SEO services firm. The team offers Search Engine Optimization and Social Media Marketing and is based in Charlotte, North Carolina.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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Gigsoft Pro is a social media marketing agency. Based in Sahibzada Ajit Singh Nagar, India, the company focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Winnipeg, Canada
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Luma Marketing Agency is a SEO services firm. They specialize in Search Engine Optimization and Social Media Marketing and were launched in 2022. The company is located in Winnipeg, Canada.
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$5,000+< $25 / hr10 - 49
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HVIRTUALS is a social media marketing company. The Brampton, Canada-based agency offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Bengaluru, India
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Web Converts, a SEO services firm, was founded in 2019. Based in Bengaluru, India, the team focuses on Search Engine Optimization and Web Development.
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$1,000+$50 - $99 / hr10 - 49
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The Digital Spacee is a small Marketing Strategy company headquartered in Singapore, Singapore. Their services include Marketing Strategy and Web Development.
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$1,000+$50 - $99 / hr10 - 49Kanpur, India
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Webguard info solutions, a SEO company, was founded in 2010. Located in Kanpur, India and Kanpur, India, the team provides Search Engine Optimization and Web Development.
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$5,000+$100 - $149 / hr10 - 49Abu Dhabi, United Arab Emirates
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INK Advertising is an Abu Dhabi, United Arab Emirates-based branding agency. The team specializes in Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
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Launched in 2023, Boost Digital Marketing | Marketing Services is a small social media marketing agency. Their team focuses on Social Media Marketing and Web Development.
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$5,000+$25 - $49 / hr10 - 49Rawalpindi, Pakistan
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Website development firm Croxsol Technologies is headquartered in Rawalpindi, Pakistan. They specialize in Web Development and Mobile App Development.
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$5,000+$50 - $99 / hr10 - 49
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Skylab SEO: Digital marketing company in Patna is a SEO company established in 2017. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr10 - 49Istanbul, Türkiye
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3GEN Digital Growth Agency is a Conversion Optimization company. They were established in 2020 and provide Conversion Optimization and Media Planning & Buying.
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$5,000+$150 - $199 / hr10 - 49Mesa, AZ
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Oak Creek Trail Performance Digital Marketing is a Performance Marketing company. The firm is headquartered in Mesa, Arizona. Their team offers Performance Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49
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Sriram Soft Solutions Pvt. Ltd., a website development company, was established in 2004. Located in Noida, India, the team offers Web Development and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Greater Noida, India
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Located in Greater Noida, India, Aspire Ads Private Limited is a PPC company. They offer Pay Per Click and Conversion Optimization and were launched in 2022.
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$1,000+< $25 / hr10 - 49
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SEO services firm Cubic Digital Marketing was founded in 2023. The team specializes in Search Engine Optimization and Digital Strategy.
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Undisclosed< $25 / hr10 - 49Malda, India
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Founded in 2022, Blogrator Web Service (OPC) Private Limited is a social media marketing firm. The agency provides Social Media Marketing and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr10 - 49London, England
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Corporate Photography company Simply Social is headquartered in London, England. They specialize in Corporate Photography and Video Production and were founded in 2018.
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$1,000+$25 - $49 / hr10 - 49Lekki, Nigeria
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Busnurd Technologies is a SEO services firm. Their team is located in Lekki, Nigeria. The company specializes in Search Engine Optimization and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49
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Studio 53 is a Content Marketing company. They are based in Chennai, India. Their team offers Content Marketing and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
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Founded in 2021, Kingscrest Global, a small SEO agency, is in Barcelona, Spain. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Ace Logic Solutions is a Performance Marketing company founded in 2019. In Mumbai, India, the team provides Performance Marketing and Branding.
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$5,000+$50 - $99 / hr10 - 49Austin, TX
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Social media marketing firm Websites Valley is in Austin, Texas. Their services include Social Media Marketing and Branding.
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$5,000+Undisclosed50 - 249Melbourne, Australia
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Flexisource IT, an IT staff augmentation company, is in Melbourne, Australia and Makati, Philippines. They offer IT staff augmentation and Call Center Services.
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$1,000+$50 - $99 / hrFreelancer
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Your Digital Guy is a Digital Strategy company. They are located in Anderson, Indiana, and their services include Digital Strategy and Pay Per Click.
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$1,000+$50 - $99 / hrFreelancerDallas, TX
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Headquartered in Dallas, Texas, Hofford Digital is a Conversion Optimization company. They offer Conversion Optimization and Digital Strategy and were launched in 2015.
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UndisclosedUndisclosedFreelancerGhaziabad, India
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PRAI, a pay per click company, was launched in 2012. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hrFreelancerBhiwandi, India
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Mahendar Digital is a pay per click agency. The Bhiwandi, India-based agency was founded in 2019. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerDelhi, India
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Digital Marketing is a social media marketing firm. Their team is headquartered in Delhi, India and offers Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hrFreelancerGöteborg, Sweden
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Webkung AB, a social media marketing agency, is in Göteborg, Sweden. They provide Social Media Marketing and Pay Per Click and were established in 2015.
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UndisclosedUndisclosedFreelancerLetchworth Garden City, England
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Launched in 2023, Bigwheel Web Design is a social media marketing agency. Their team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hrFreelancer
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NasimSEO is a web design company. They are based in Fes, Morocco. Their team focuses on Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Agencja reklamowa Reclama is a Conversion Optimization company. They offer Conversion Optimization and Search Engine Optimization and were launched in 2025. The firm is located in Elbląg, Poland.
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UndisclosedUndisclosedFreelancer
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Panda Websites is a SEO agency. The firm is headquartered in Narre Warren North, Australia. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Chetaney Khatter Digita Marketing is a social media marketing company founded in 2024. The team provides Social Media Marketing and Branding and is located in NEW DELHI, India.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
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See all 3 projectsFlourish Creations Pvt.Ltd. offers a variety of services including social media management, website development, graphic design, digital marketing, and SEO. The overall feedback from clients highlights their timely project delivery, excellent communication, and adaptability to various industries. Clients also commend their professional team and high-quality deliverables, with no significant areas for improvement noted.
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Undisclosed< $25 / hr10 - 49Ambala Cantt, India
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See all 1 projectsWeb Tech Enchanters specializes in website development services, providing tailored solutions to meet client needs. Reviews highlight their commitment to client satisfaction, timely delivery, and strong project management. Clients appreciate their cooperative staff and alignment with company values, often noting impressive job satisfaction rates and expressing willingness to engage them in future projects.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsDigiTech InfoSys offers a range of services including SEO, web design and development, social media marketing, and Pay Per Click (PPC) campaigns. Feedback from clients highlights their exceptional project management, timely delivery, and effective PPC and SEO strategies that increased site traffic and Google rankings. Their professionalism and responsiveness are consistently praised.
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$1,000+Undisclosed10 - 49دبي, United Arab Emirates
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See all 1 projectsMindstorm Global Technologies LLC specializes in website and mobile app development, offering digital solutions tailored to enhance business needs. Reviews highlight their commitment to client satisfaction, high-quality products, and innovation. Clients appreciate their effective project management and value alignment, with an emphasis on delivering user-friendly and visually appealing digital products on time.
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$1,000+< $25 / hr10 - 49Jodhpur, India
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R2logics Technologies Pvt Ltd is a Digital Strategy company headquartered in Jodhpur, India and New Delhi, India. The team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Zeal Digital Agency, a SEO agency, offer Search Engine Optimization and Digital Strategy. They were launched in 2019.
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$1,000+$25 - $49 / hr10 - 49Lagos, Nigeria
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Pedicel Marketing Agency is a branding firm. The Lagos, Nigeria-based company was launched in 2021. Their team offers Branding and Media Planning & Buying.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.