Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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Undisclosed< $25 / hrFreelancer
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The Digital Piyush is a SEO services firm. The India-based firm was established in 2024. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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See all 3 projectsDigital Upway offers services in Pay Per Click (PPC), social media engagement, and website development. The reviews highlight the company's effectiveness in lead generation and cost-efficient strategies, particularly in Google Ads and social media campaigns. Clients appreciate their organized workflow and consistent communication, making Digital Upway a reliable partner for digital marketing needs.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$100 - $149 / hr2 - 9Ottawa, Canada
Services provided
See all 1 projectsDmark International specializes in rebranding and website development, as highlighted in client reviews. Clients praise their innovative approach, effective project management, and the positive impact on business metrics, such as increased site traffic. The company is noted for its ability to deliver as promised, and clients report high satisfaction with the services provided.
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$5,000+$50 - $99 / hr2 - 9
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See all 1 projectsEdxweb provides services including website development and managing Google Ads campaigns. Across their reviews, clients commend their excellent communication, high skill level, and ability to deliver projects on time. Their PPC efforts, notably in Google Ads, have resulted in optimized websites and high ROI for customers.
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UndisclosedUndisclosed2 - 9
Services provided
Way2DigitalMarketing is a Digital Strategy company founded in 2017. The small team offers Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Toronto, Canada
Services provided
Email Marketing company OnlineKarma offers Email Marketing and Pay Per Click. They are based in Toronto, Canada.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
Pay per click company Web Digital Marketing specializes in Pay Per Click and Search Engine Optimization. They were founded in 2011.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr2 - 9Mérida, Mexico
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Digital Marketing and more!, a social media marketing company, was founded in 2007. The company offers Social Media Marketing and Digital Strategy, and is small.
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$1,000+$25 - $49 / hr2 - 9Bhiwani, India
Services provided
Rankofy is a pay per click agency. Headquartered in Bhiwani, India, their team focuses on Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$50 - $99 / hr2 - 9Springfield, MO
Services provided
Vectis Marketing is a SEO agency based in Springfield, Missouri. The team offers Search Engine Optimization and Content Marketing.
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$5,000+$300+ / hr2 - 9Calgary, Canada
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Devante Group, a SEO company, is located in Calgary, Canada. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Gillingham, England
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Techtribune Ltd, a social media marketing company, is located in Gillingham, England. Established in 2024, the team offers Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hr2 - 9
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Coursefiction is a branding agency launched in 2023. The small team specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Zagreb, Croatia
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Established in 1999, Alba digital d.o.o. Is a small PPC company. Their services include Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr2 - 9
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CuraReach is a SEO agency. They provide Search Engine Optimization and Web Design and are in Bengaluru, India.
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$1,000+Undisclosed10 - 49Navi Mumbai, India
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Sociomark is a social media marketing agency founded in 2017. The agency focuses on Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed50 - 249Alpharetta, GA
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See all 1 projectsUpSwell is a digital marketing agency specializing in paid advertising on platforms like Google and Meta. However, their reviews indicate mixed feedback, with a significant lack of responsiveness and accountability reported by clients. While 100% of the reviews highlight their low price point, only 50% mention positive outcomes, suggesting room for improvement in customer service and engagement.
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$1,000+< $25 / hr50 - 249
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Net2site Solutions, a website development firm, is based in Miramar, Florida. Their services include Web Development and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9Toronto, Canada
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See all 1 projectsBoutique Media provides social media management services, including running Instagram, Facebook, LinkedIn, and Twitter accounts with original content postings. Reviews highlight their significant impact on engagement and follower growth, as well as their customized plans and responsive project management. Clients express high satisfaction, with one noting a 300% increase in engagement.
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$1,000+< $25 / hr10 - 49
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CogentTalks is a PPC agency. Their small team of employees is located in New York City, New York. Their team specializes in Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Founded in 2016, SEOCompanyInUk is a pay per click agency. The company focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancerChandler, AZ
Services provided
Peoples Digital is a Content Marketing company established in 2019. The company specializes in Content Marketing and Conversion Optimization.
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$1,000+$100 - $149 / hr2 - 9
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Established in 2020, Kripi is a Digital Strategy company. The small team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Chantilly, VA
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See all 1 projectsConversion Pipeline is a digital marketing agency helping small businesses elevate their brand awareness and generate revenue through a variety of online marketing solutions. We specialize in:
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$1,000+$50 - $99 / hr2 - 9
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WebMate, a small website development company, is headquartered in Καβάλα, Greece. Their services include Web Development and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Glendale, CO
Services provided
JEMSU, a SEO company, was launched in 2011. They focuses on Search Engine Optimization and Conversion Optimization.
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$5,000+$150 - $199 / hr10 - 49London, Canada
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Ontario SEO, a small SEO services firm, is in London, Canada. Their services include Search Engine Optimization and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Edmonton, Canada
Services provided
Based in Edmonton, Canada, SOS Media Corp is a small branding agency. Their services include Branding and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Greenwood, MN
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NordicClick Interactive is a Digital Strategy company. They were launched in 2006 and offer Digital Strategy and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Houston, TX
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Integrate Agency, a SEO services firm, was founded in 2009. The small team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Vancouver, Canada
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Riverbed Marketing, a Digital Strategy company, is based in Vancouver, Canada and Maple Ridge, Canada. They provide Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49London, England
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In London, England, Semetrical is a Content Marketing company. Their services include Content Marketing and Conversion Optimization.
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$5,000+$100 - $149 / hr10 - 49London, England
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Founded in 2008, Wonderful Creative Agency is a small London, England-based pay per click company. Their team offers Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Houston, TX
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Actual SEO Media, Inc. Is a SEO agency. Headquartered in Houston, Texas and Houston, Texas, the team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Vaughan, Canada
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Mrkt360 is a Digital Strategy company. Their small team is headquartered in Vaughan, Canada. Their services include Digital Strategy and Email Marketing.
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$1,000+$100 - $149 / hr10 - 49Manchester, England
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Clicky, a SEO agency, offer Search Engine Optimization and Web Design. They were launched in 2007.
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$10,000+$150 - $199 / hr10 - 49Coventry, England
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SEO company HeadRed focuses on Search Engine Optimization and Pay Per Click. They are located in Coventry, England.
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$1,000+$50 - $99 / hr10 - 49Orlando, FL
Services provided
In Orlando, Florida and Tampa, Florida, Get The Clicks is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Boston, MA
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Boston Web Marketing is a Digital Strategy company. The Boston, Massachusetts-based company provides Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49London , England
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Established in 2007, Assertive is a small SEO agency in London , England. Their team provides Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Toronto, Canada
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Master SEO is a branding company. Their small team is based in Toronto, Canada. Their services include Branding and Graphic Design.
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$5,000+$50 - $99 / hr10 - 49San Francisco, CA
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Custom Legal Marketing, a SEO services firm, was founded in 2005. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49New Orleans, LA
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Imaginal Marketing Group, a PPC agency, was launched in 2005. The team specializes in Pay Per Click and Search Engine Optimization and is based in New Orleans, Louisiana.
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$25,000+$50 - $99 / hr10 - 49Gembloux, Belgium
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Universem is a Content Marketing company. Headquartered in Gembloux, Belgium and Oudergem, Belgium, the agency specializes in Content Marketing and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Iraklio, Greece
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Website development firm EyeWide Digital Marketing Agency was founded in 2007. The firm provides Web Development and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Lima, Peru
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Data Trust Peru is an Advertising company. Based in Lima, Peru, the firm focuses on Advertising and E-Commerce Development.
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$1,000+Undisclosed10 - 49Cancún, Mexico
Services provided
Octopus.mx Agencia SEO is a SEO company. The Cancún, Mexico-based company was founded in 2014. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Midrand, South Africa
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WSIOMS is a Digital Strategy company. They are in Midrand, South Africa, and their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed10 - 49St. Louis, MO
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SLAM Agency is a small Advertising company located in St. Louis, Missouri. The team specializes in Advertising and Content Marketing.
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$1,000+$50 - $99 / hr10 - 49
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Glaze Digital is a web development company founded in 2014. Their team offers Web Development and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.