UpSwell

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Stanford Couples Counseling

Describe what your company does in a single sentence.

Provide individual and couples psychotherapy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpSwell to accomplish?

• Grow our Google Ads results.
• Launch our Meta Ads
• Link both to Hubspot for seamless integration.

SOLUTION

How did you find UpSwell?

Referral

Why did you select UpSwell over others?

Referred to me

How many teammates from UpSwell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with our fractional CMO to grow our paid ads, both on Google and Meta. We spent more and got less results, with no accountability from the provider. I couldn't even get an answer from my account manager by the end.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

No success other than some HubSpot integration and the beginnings of a Meta campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mostly non-responsive with very limited account management, often going weeks without any activity at all.

What was your primary form of communication with UpSwell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Low price point.

Are there any areas for improvement or something UpSwell could have done differently?

They have a good reputation, so I assume they do good work in most cases. I believe I was ignored because we struck a good deal because my CMO used to work with them. I think the price point was so low that they simply didn't feel I was worth the trouble. My encouragement would be to treat the little guys as a priority just as much as the big guys. First, because it's just good, ethical business practice. Second, because little guys like us grow and become big fish.