Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$25 - $49 / hr2 - 9Split, Croatia
Services provided
Remake Marketing Agency is a branding company. Their small team is in Split, Croatia and offers Branding and Web Design. The agency was founded in 2013.
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$5,000+$50 - $99 / hr2 - 9Espoo, Finland
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See all 1 projectsFADS provides Pay Per Click (PPC) services, including Google Ads management and website redesign, aimed at increasing visibility and driving growth. Clients commend their effective project management, timely delivery, and strong commitment to customer satisfaction. The company's efforts resulted in significant improvements in website traffic and sales, demonstrating their expertise in Paid Search strategies.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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$1,000+$50 - $99 / hr2 - 9Caloundra, Australia
Services provided
Sitecentre is a small Advertising company. Launched in 2014, the team focuses on Advertising and Conversion Optimization.
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$1,000+$25 - $49 / hr10 - 49Varna, Bulgaria
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ReacHub Agency is a social media marketing firm launched in 2018. The company provides Social Media Marketing and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr2 - 9Navarre, FL
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Established in 2018, Modern Media is a small Navarre, Florida-based SEO agency. Their team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerBucurești, Romania
Services provided
Fărcaș Gelu Dănuț Întreprindere Individuală is a web design company. Established in 2013, the team focuses on Web Design and Search Engine Optimization. The firm is in București, Romania.
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$1,000+< $25 / hr10 - 49
Services provided
See all 1 projectsSMEGOWEB - Digital Marketing Agency offers website development services, specializing in platform transitions such as moving from Magento to WordPress. Reviews highlight their professionalism, effective communication, and adherence to project timelines, with clients expressing satisfaction in the agency's ability to deliver projects promptly and make clients comfortable throughout the process.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$10,000+$150 - $199 / hr10 - 49Wythenshawe, England
Services provided
Based in Wythenshawe, England, Digital State Consulting is a SEO services firm. Launched in 2009, the team offers Search Engine Optimization and Other Digital Marketing.
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$1,000+$50 - $99 / hr2 - 9Senta, Serbia
Services provided
Established in 2019, Optimizacija-sajta.rs is a SEO company. The team focuses on Search Engine Optimization and Conversion Optimization and is located in Senta, Serbia.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsBeinSeo offers a suite of digital marketing services, including SEO, web strategy development, and Google Ads management. Client feedback consistently highlights BeinSeo's expertise in PPC and SEO, effective project management, and transparent communication. Their tailored strategies and ability to deliver measurable outcomes, such as increased organic traffic and improved keyword rankings, underscore their proficiency in enhancing online visibility.
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$5,000+$25 - $49 / hr10 - 49
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Europe IT Outsourcing is a SEO agency. Their team is based in Ukraine. The firm focuses on Search Engine Optimization and Web Development.
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$1,000+< $25 / hr10 - 49Panchkula, India
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INFIN Software Technologies Pvt. Ltd. Is a Panchkula, India-based website development company. They specialize in Web Development and E-Commerce Development and were founded in 2012.
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$1,000+$25 - $49 / hr2 - 9
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Founded in 2023, Seomax is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Tiranë, Albania
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See all 3 projectsbos.al offers web design services and has garnered positive feedback for their integrity and timely project delivery. Clients appreciate the company's alignment with their values and the good value offered for the cost. The primary communication methods include in-person meetings and emails, highlighting efficient project management and prompt responsiveness to client needs.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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See all 1 projectsWhite Label DM offer comprehensive digital marketing solutions. Elevate your online presence with our expert services, including SEO, Google Ads, PPC Ads, Microsoft Ads, Facebook Ads, and YouTube
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$1,000+$100 - $149 / hr50 - 249Noida, India
Services provided
WebRho is a SEO agency. Established in 2019, the agency provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerSouth Dumdum, India
Services provided
PPC Dude is a pay per click agency founded in 2017. In South Dumdum, India, the team focuses on Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
Services provided
Launched in 2021, Native Book Publishing is a Content Marketing company. Their services include Content Marketing and Advertising.
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$1,000+$25 - $49 / hr50 - 249Ahmedabad, India
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PPC company Sankalp Digital Solution was established in 2022. The team specializes in Pay Per Click and Social Media Marketing and is based in Ahmedabad, India.
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$1,000+$100 - $149 / hrFreelancerDurango, CO
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PPC agency Banner Consulting specializes in Pay Per Click and Marketing Strategy. They were established in 2021.
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$1,000+$50 - $99 / hr50 - 249
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Backend Business Solutions is a social media marketing company. They specialize in Social Media Marketing and Search Engine Optimization and were founded in 2008.
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$1,000+$50 - $99 / hr1,000 - 9,999Dubai, United Arab Emirates
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Social media marketing firm MDTSOL focuses on Social Media Marketing and Search Engine Optimization. They were founded in 2005.
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$1,000+< $25 / hr50 - 249
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365 Production.net is a social media marketing agency. Located in , the company was founded in 2002. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerBarangaroo, Australia
Services provided
Lachlan Martin , a pay per click agency, was launched in 2025. The agency specializes in Pay Per Click and Search Engine Optimization, and is small.
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$1,000+< $25 / hr50 - 249
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VervenexDigital is a SEO agency. They are headquartered in Dubai, United Arab Emirates and have midsize team of experts. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hrFreelancerWatford, England
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Klickstart is a pay per click company located in Watford, England. They specialize in Pay Per Click and Performance Marketing.
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Undisclosed$300+ / hrFreelancer
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Idin Khaleghi is a pay per click agency. They focus on Pay Per Click and Performance Marketing and are based in Tempe, Arizona.
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$1,000+UndisclosedFreelancer
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Caleb Marketing is a PPC company in Brisbane, Australia. Launched in 2025, the team offers Pay Per Click and Social Media Marketing.
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$5,000+$25 - $49 / hrFreelancerSexau, Germany
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MintyVision is a PPC agency established in 2026. The company focuses on Pay Per Click and Ecommerce Marketing.
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UndisclosedUndisclosedFreelancerErmelo, Netherlands
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Founded in 2024, Dakdekkermarketing.nl is a PPC company. The small team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$50 - $99 / hrFreelancer
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Riu Marketing, a pay per click agency, offers Pay Per Click and Social Media Marketing. The company is based in Nonza, France.
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$1,000+$50 - $99 / hrFreelancerBucurești, Romania
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Founded in 2008, Purceas is a small PPC company. Their team specializes in Pay Per Click and Conversion Optimization.
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$5,000+$50 - $99 / hr2 - 9Stockton on Tees, England
Services provided
Stack Digital Limited is a versatile agency specializing in SEO and web development services. Across reviews, 100% of clients praise their effective communication and timely delivery. They are commended for their strategic approach to SEO, with 66% noting significant improvements in rankings. Clients value their ability to align with company values and provide tailored solutions, leading to measurable success in eCommerce and service-oriented industries.
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$1,000+< $25 / hr2 - 9Siliguri, India
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Lets Set You Up is a social media marketing agency. Established in 2014, the team focuses on Social Media Marketing and Content Marketing. The firm is in Siliguri, India.
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$5,000+$50 - $99 / hr250 - 999
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See all 1 projectsWebceros - B2B SaaS Product Digital Marketing company specializes in enhancing brand presence on social media platforms. Reviewers highlighted the company's affordability, excellent listening skills, and knowledgeable team. Despite the challenges in achieving large social media conversions, clients appreciated their effective project management and responsiveness, leading to noticeable improvements in engagements, impressions, traffic, and conversions.
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UndisclosedUndisclosed50 - 249Porto, Portugal
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Wise Pirates is a pay per click agency. They were established in 2017, and their services include Pay Per Click and Search Engine Optimization.
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$10,000+Undisclosed50 - 249Burlingame, CA
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AdLift is a midsize SEO company. Established in 2009, the team focuses on Search Engine Optimization and Content Marketing.
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$10,000+$50 - $99 / hr2 - 9Orlando, FL
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See all 1 projectsAnthem Software is a company that offers services in search engine optimization, website hosting, and maintenance, along with social media marketing. However, feedback suggests dissatisfaction with their execution, with 100% of reviewers expressing disappointment in service quality and project management, highlighting issues with deliverables and ongoing charges for unsatisfactory work.
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Undisclosed$100 - $149 / hr2 - 9Victoria, Canada
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Beanstalk Internet Marketing, Inc. Is a small Victoria, Canada-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Odesa, Ukraine
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Agency WEB-SEO is an Odesa, Ukraine-based SEO services firm. They offer Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Pittsburgh, PA
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Ker Communications, a SEO company, is based in Pittsburgh, Pennsylvania. They offer Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Pula, Croatia
Services provided
PPC company Plus Hosting was founded in 2001. The small team focuses on Pay Per Click and Marketing Strategy.
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$1,000+Undisclosed10 - 49Lancaster, PA
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YDOP is a pay per click agency. Their small team is in Lancaster, Pennsylvania and provides Pay Per Click and Web Design. The firm was founded in 2006.
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$5,000+$100 - $149 / hr10 - 49Phoenix, AZ
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Colling Media is a PPC company. The team specializes in Pay Per Click and Media Planning & Buying and is located in Phoenix, Arizona.
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$1,000+$100 - $149 / hr10 - 49Chester, England
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Established in 2009, Salience Search Marketing is a small Content Marketing company. Their services include Content Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Bradenton, FL
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Ignition Digital Marketing, a SEO company, was launched in 2018. Based in Bradenton, Florida, the team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Piešťany, Slovakia
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IFocus - Digital Marketing Partner, a PPC company, was launched in 2009. The team offers Pay Per Click and Web Design and is located in Piešťany, Slovakia.
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$1,000+Undisclosed10 - 49
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Located in Round Rock, Texas, REACHRIGHT is a small PPC agency. The team provides Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr50 - 249Dortmund, Germany
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Sumax is a Conversion Optimization company. Headquartered in Dortmund, Germany, the firm was founded in 2009. Their services include Conversion Optimization and Pay Per Click.
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$25,000+$100 - $149 / hr50 - 249Willerby, England
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Summit is a Digital Strategy company. The firm is based in Willerby, England and London, England. Their services include Digital Strategy and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.