Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$5,000+$50 - $99 / hrFreelancerLondon, England
Services provided
PPC Order is a small Advertising and pay per click agency established in 2015. Their team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Cary, NC
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Triangle Direct Media is a social media marketing company located in Cary, North Carolina. They focus on Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$100 - $149 / hr10 - 49Covina, CA
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Redefine Marketing Group, a Content Marketing company, is headquartered in Covina, California. Their services include Content Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsDot Com Inventions offers services including PPC campaigns, website development, and support, along with product launch support. The reviews highlight their expertise in PPC and Google Ads, attention to detail, and responsive project management. Clients appreciate their ability to deliver precise solutions and effective strategies aligned with business needs.
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$1,000+$50 - $99 / hr2 - 9Kaunas, Lithuania
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OneClick is a media planning and buying company. Founded in 2018, the team provides Media Planning & Buying and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Burlingame, CA
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AdLift is a branding company. Their team is based in Burlingame, California and Gurugram, India and specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsMarketing Holic specializes in search engine optimization (SEO) and website optimization, including speed and content enhancements. The overall feedback highlights significant improvements in organic traffic and keyword ranking, with measurable outcomes such as a 4385.98% increase in monthly users. Clients appreciate the company's ability to deliver promised results and their impressive work quality.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
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Headquartered in Toronto, Canada, Appogean is a small Mobile & App Marketing company. Their services include Mobile & App Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Cedar City, UT
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Ashdown Advertising, a small pay per click agency, is based in Cedar City, Utah. The team specializes in Pay Per Click and Conversion Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$50 - $99 / hr10 - 49Częstochowa, Poland
Services provided
See all 1 projectsClick Leaders provides branding and growth strategy services, earning high praise for their dedication and responsive communication. Clients appreciate their thorough audits and strategic insights, which have successfully revitalized stagnant projects. The overall feedback highlights Click Leaders' impressive commitment to client needs and their ability to foster new business momentum.
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$1,000+< $25 / hr10 - 49Muntinlupa, Philippines
Services provided
Established in 2012, XP Studios Marketing is a video production agency. Their team focuses on Video Production and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Bronx, NY
Services provided
CB Solutions is a SEO agency in Bronx, New York. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$200 - $300 / hrFreelancer
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Jamie Williamson is a PPC company. Headquartered in Penrith, Australia, the team provides Pay Per Click and Marketing Strategy.
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Undisclosed$150 - $199 / hr10 - 49Sydney, Australia
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Quinn Marketing, a SEO company, was launched in 2009. The small team provides Search Engine Optimization and Pay Per Click.
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$100,000+Undisclosed50 - 249New York, NY
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Jump 450 Media is a social media marketing agency. The team focuses on Social Media Marketing and Pay Per Click and is in New York, New York.
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$1,000+$100 - $149 / hr2 - 9Boerne, TX
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Launched in 2013, CinchLocal is a SEO services firm. Their team specializes in Search Engine Optimization and Web Design.
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$1,000+$25 - $49 / hr2 - 9Greensborough, Australia
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See all 1 projectsWeb Like Web provides website design and SEO services, as highlighted by their work with Oz Homewares. The overall feedback emphasizes the company's success in improving search engine rankings and increasing site traffic, with clients particularly impressed by their detailed and client-focused approach. Communication and project management are noted as strengths, with room for continual improvement in SEO and design techniques.
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$1,000+Undisclosed10 - 49New York, NY
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Valux Digital is a public relations agency. The team is based in New York, New York, and their services include Public Relations and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Des Moines, WA
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Working Funnel, LLC is a small pay per click company located in Des Moines, Washington. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+< $25 / hr50 - 249Lahore, Pakistan
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See all 2 projectsXcentric Services offers website development, search engine optimization (SEO), and social media marketing services. Reviews highlight their expertise in creating user-friendly and functional websites, effective project management, and professional approach. Clients appreciate their ability to understand and prioritize business needs, contributing to significant improvements in user engagement and brand visibility.
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$1,000+Undisclosed50 - 249
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Branding company Branding Studios Inc is headquartered in Waldorf, Maryland. Founded in 2010, the team offers Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
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See all 1 projectsPixxcel provides social media management and marketing services, including campaigns on platforms like Facebook, Instagram, Google, and YouTube. Clients consistently report impressive outcomes, such as a 100x ROI on marketing efforts, and praise Pixxcel for their energetic and passionate team. The overall feedback highlights their effective workflow and dedication.
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$10,000+$25 - $49 / hr10 - 49New Delhi, India
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See all 1 projectsTez Traffic specializes in Search Engine Optimization (SEO) and leverages various paid tools to enhance website traffic and performance. Reviews highlight their professionalism, timely delivery, and expertise in the field. Clients commend their dedicated approach and effective communication, making them a recommended choice for SEO services.
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$1,000+< $25 / hr10 - 49New Delhi, India
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Hawks Infotech, a PPC company, was established in 2015. The team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49
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See all 1 projects<p>We are Sayonara, a digital marketing agency based in Cádiz, Spain, specialized in helping both local and global businesses boost their online presence and generate real results
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$10,000+$100 - $149 / hr10 - 49Champlin, MN
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BizzyWeb, a Content Marketing company, was founded in 1999. The firm specializes in Content Marketing and Email Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9
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Explo-Media is a pay per click company launched in 2008. The company focuses on Pay Per Click and Search Engine Optimization, and is small.
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$5,000+$50 - $99 / hr2 - 9Westminster, CO
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Lift Conversions is a PPC company. They focus on Pay Per Click and Search Engine Optimization and were established in 2014.
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$5,000+Undisclosed2 - 9Artesia, CA
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Sumtotal Marketing, a SEO agency, was founded in 2013. They offers Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Milton Keynes, England
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NCube Digital, a SEO agency, is based in Milton Keynes, England. Established in 2017, the team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
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Rocket Pilots is a SEO services firm. Their small team of employees is headquartered in San Diego , California. Their team provides Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9South Melbourne, Australia
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Pay per click agency SYNQ was established in 2010. The team provides Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Surry Hills, Australia
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Pulse Agency is a pay per click company based in Surry Hills, Australia. They focus on Pay Per Click and Search Engine Optimization and were founded in 2011.
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$1,000+Undisclosed2 - 9İstanbul, Türkiye
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Metehan Yılmaz is a PPC company. The team is headquartered in İstanbul, Türkiye, and their services include Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
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SEO & Grow is a SEO services firm in Dublin, Ireland. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9Manteca, CA
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Founded in 2018, Boomajoom is a PPC company. The team specializes in Pay Per Click and Search Engine Optimization and is headquartered in Manteca, California.
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$1,000+$50 - $99 / hr2 - 9Stuttgart, Germany
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MISSION OM GmbH is a PPC company. The small Stuttgart, Germany-based team provides Pay Per Click and Search Engine Optimization. The agency was launched in 2019.
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$5,000+Undisclosed2 - 9
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Northside is a pay per click company established in 2011. The small team focuses on Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Vejle, Denmark
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Grow media ApS is a social media marketing agency located in Vejle, Denmark. They provide Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Lausanne, Switzerland
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Launched in 2016, Adineo is a small Lausanne, Switzerland-based PPC agency. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Neath Abbey, Wales
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Alix Digital is a small Neath Abbey, Wales-based pay per click company. The team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Royal Tunbridge Wells, England
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RankFresh is a SEO company. The team focuses on Search Engine Optimization and Pay Per Click and is headquartered in Royal Tunbridge Wells, England.
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$1,000+< $25 / hr2 - 9Houston, TX
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Oryx Cloud is a small pay per click company in Houston, Texas. Their services include Pay Per Click and Digital Strategy.
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$1,000+Undisclosed2 - 9Plano, TX
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Austin Bryant Consulting is a SEO company. Located in Plano, Texas, their small team offers Search Engine Optimization and Pay Per Click. The agency was launched in 2019.
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$1,000+$100 - $149 / hr2 - 9Sindelfingen, Germany
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SEO services firm CLICKFACTORY SEO / SEA Google Ads is headquartered in Sindelfingen, Germany. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Mitora Marketing is a pay per click company. In Melbourne, Australia, the team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed2 - 9
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Ad Intelligencer is a small Sheridan, Wyoming-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$1,000+Undisclosed2 - 9Rockdale, Australia
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Uppercut Digital, a SEO services firm, is in Rockdale, Australia. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9London, England
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Launched in 2020, We are Polymer Ltd is a small social media marketing agency. Their team provides Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
Services provided
PERUCREATIVO SOLUCIONES WEB is a PPC agency. They are based in Lima, Peru. Their team offers Pay Per Click and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.