Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$100 - $149 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
Pay per click company Target Audience was launched in 2019. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9Magnolia, AR
Services provided
Clicksplode is a PPC company. The Magnolia, Arkansas-based firm was founded in 2018. Their team specializes in Pay Per Click and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$150 - $199 / hr2 - 9Montréal, Canada
Services provided
Rafiki Digi is a PPC agency located in Montréal, Canada. Launched in 2017, the team provides Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Montevideo, Uruguay
Services provided
Paolo Serrano Comunicación, a pay per click agency, was established in 2017. The small team provides Pay Per Click and Graphic Design.
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$250,000+$100 - $149 / hr2 - 9London, England
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Established in 2008, Reeyap, a small PPC company, is headquartered in London, England. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Jandakot, Australia
Services provided
Valles Digital Marketing is a pay per click agency. They were launched in 2013, and their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Berlin, Germany
Services provided
PEG consult is a small PPC company founded in 2018. Their team offers Pay Per Click and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+Undisclosed2 - 9Sleman, Indonesia
Services provided
PPC agency Dominatic is headquartered in Sleman, Indonesia. The team offers Pay Per Click and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
PPC Ads Manager is a PPC company launched in 2025. Their services include Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$100 - $149 / hr2 - 9Grosuplje, Slovenia
Services provided
Agencija 202 is a pay per click company headquartered in Grosuplje, Slovenia. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Birmingham, AL
Services provided
TechNola Visual Communications, a PPC agency, is in Birmingham, Alabama. The team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Rickmansworth, England
Services provided
SEO services firm Distinctly is headquartered in Rickmansworth, England. The team specializes in Search Engine Optimization and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Zagreb, Croatia
Services provided
Founded in 2012, Aplitap is a small SEO company. Their team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hrFreelancerIrvine, CA
Services provided
DriftLead is an Irvine, California-based PPC company. They focus on Pay Per Click and Digital Strategy and were founded in 2021.
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$10,000+$25 - $49 / hrFreelancer
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In Chakdara, Pakistan, Izaz Muhammad is a pay per click agency. The team provides Pay Per Click and Direct Marketing.
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$1,000+Undisclosed1,000 - 9,999Mumbai, India
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Large Advertising company Adsyndicate Services Private Limted., is headquartered in Mumbai, India and New Delhi, India. The team focuses on Advertising and Digital Strategy.
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$1,000+< $25 / hr50 - 249New Delhi, India
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InstaServ India Pvt. Ltd is a midsize PPC company headquartered in New Delhi, India. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$25 - $49 / hr50 - 249
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Amazonetic is a pay per click agency. Established in 2023, the team provides Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9San Diego, CA
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PPC agency Beehive Web Solutions was founded in 2010. Headquartered in San Diego, California, the team specializes in Pay Per Click and Web Design.
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Undisclosed$150 - $199 / hr50 - 249Park City, UT
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GCommerce Solutions, a web design company, was founded in 2002. The midsize team specializes in Web Design and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Park City, UT
Services provided
See all 3 projectsAdvice Media is a company that provides website development, management, SEO, and social media services. However, the reviews suggest a pattern of dissatisfaction, with 100% of reviewers highlighting issues such as poor communication, lack of responsiveness, and unprofessional content management. Clients expressed concerns about inadequate project delivery and poor customer service, indicating a need for significant improvement in their operations.
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$10,000+$150 - $199 / hr10 - 49Blue Ash, OH
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InteractOne is a SEO services firm. Launched in 1998, the team provides Search Engine Optimization and Web Design.
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$5,000+Undisclosed2 - 9Scholar Green, England
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Real Agency is a branding agency. In Scholar Green, England, the company was founded in 2018. Their team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsRound-2 Digital offers services in branding and website development. The overall feedback from their reviews highlights their prompt communication, timely project delivery, and strong alignment with client values. Clients appreciate Round-2 Digital's availability for support and assistance during the maintenance phase, with no significant areas for improvement mentioned.
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$1,000+$25 - $49 / hr50 - 249
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See all 2 projectsDIGITECH India is a Pay-Per-Click advertising agency renowned for its expertise in launching tailored PPC strategies. The company has consistently delivered quality leads and maintained excellent communication, with 100% of reviewers praising their strategy development and timely project execution, highlighting a strong cultural and value alignment.
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$1,000+$50 - $99 / hr50 - 249València, Spain
Services provided
See all 1 projectsWeStart Marketing offers a comprehensive range of services, including SEO, web design, and social media management. Reviews highlight their ability to significantly enhance website visibility, user engagement, and social media growth. Clients commend their personalized approach, responsiveness, and commitment to delivering results, although more frequent early-stage communication and detailed performance metrics were suggested for improvement.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
Services provided
See all 1 projectsCandidsky offers a range of digital marketing services, including Pay Per Click (PPC), SEO, and content creation. Reviews highlight their impressive expertise in achieving significant increases in revenue and visibility through targeted PPC and SEO strategies. Clients praise Candidsky's quality of work, effective project management, and alignment with client values, making them a highly recommended partner.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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Website development firm Cheval Middle East is based in Dubai, United Arab Emirates. They provide Web Development and Branding and were founded in 2022.
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Undisclosed$25 - $49 / hr2 - 9
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Roc Pro Marketing is a pay per click company and SEO services firm. Established in 2019, the team specializes in Pay Per Click and Search Engine Optimization. The firm is in London, England.
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$1,000+$100 - $149 / hr2 - 9Bend, OR
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Launched in 2007, Production Clicks, a small PPC agency, is based in Bend, Oregon. Their services include Pay Per Click and Digital Strategy.
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Undisclosed$100 - $149 / hr2 - 9
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Established in 2021, Ambitive Digitalagentur is a small Digital Strategy company in Erfurt, Germany and Gotha, Germany. Their team offers Digital Strategy and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Cleveland, OH
Services provided
Established in 2012, Acclaim Communications LLC is a small Advertising company based in Cleveland, Ohio. Their team specializes in Advertising and Public Relations.
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$1,000+< $25 / hr2 - 9Antalya, Türkiye
Services provided
Antalya Dijital Pazarlama is a PPC agency established in 2017. The small team specializes in Pay Per Click and Digital Strategy.
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$5,000+$200 - $300 / hr10 - 49Long Beach, CA
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TLG Marketing is a Digital Strategy company launched in 2005. Their services include Digital Strategy and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Karachi, Pakistan
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Digital Strategy company Interactive Media was established in 2002. The team provides Digital Strategy and Social Media Marketing and is headquartered in Karachi, Pakistan and Karachi, Pakistan.
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$1,000+$100 - $149 / hr2 - 9Ljubljana, Slovenia
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Blue Amber Digital is a small PPC company located in Ljubljana, Slovenia. The team offers Pay Per Click and Graphic Design.
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$1,000+< $25 / hr50 - 249Dover, DE
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Headquartered in Dover, Delaware, Rettle E-Commerce Hub LLC is a pay per click company. They specialize in Pay Per Click and Ecommerce Marketing.
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$1,000+$100 - $149 / hr2 - 9Brandon, FL
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Brain Buzz Marketing is a PPC company. They are in Brandon, Florida and have small team. They offer Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49
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Yardo Agency is an Advertising and PPC agency located in Lviv, Ukraine. Founded in 2020, the team focuses on Advertising and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49Brooklyn , NY
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See all 1 projectsIG PPC offers services in managing PPC, conducting keyword research, and optimizing campaigns, specifically focusing on platforms like Amazon. The overall feedback highlights their efficacy in reducing CPC and increasing sales, with clients praising their dedication and responsive communication. IG PPC is recognized for effectively enhancing paid search strategies, leading to significant business improvements.
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$1,000+$50 - $99 / hr10 - 49Austin, TX
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See all 1 projectsTasty Placement is an SEO agency that was engaged to enhance organic traffic through various strategies, including social media improvement and SEO optimization. However, the feedback is overwhelmingly negative, with 100% of reviewers highlighting issues such as the use of fake followers and low-quality backlinks, leading to an early termination of their services.
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$1,000+$50 - $99 / hr2 - 9Manchester, England
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Web design company Spotlight Studios specializes in Web Design and Web Development. They are located in Manchester, England and Bradford, England.
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$5,000+$25 - $49 / hr50 - 249Lemesos, Cyprus
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See all 2 projectsSEO iGaming is a team of seasoned professionals helping iGaming brands strengthen their online presence and drive highly targeted traffic. We craft transparent, result-oriented strategies combining
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Undisclosed$50 - $99 / hrFreelancerWesterville, OH
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Founded in 2020, Protection Advertising LLC is a PPC agency. The firm specializes in Pay Per Click and Search Engine Optimization, and is small.
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$1,000+Undisclosed1,000 - 9,999Allentown, PA
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Lauer Media Company, a PR company, is based in Allentown, Pennsylvania. Their services include Public Relations and Search Engine Optimization.
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$1,000+Undisclosed50 - 249Pune, India
Services provided
Digital ROI is a pay per click agency. They were launched in 2018 and provide Pay Per Click and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Midwest City, OK
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See all 1 projectsOKC Digital Marketing Agency specializes in generating leads through platforms like Craigslist and HomeAdvisor and offers services such as social media profile management. Their clients, such as Jimmy the Plumber, report receiving significantly more business and praise the agency's smooth workflow and effective results, although they note the overwhelming volume of leads generated.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
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Social media marketing firm Doers Empire Media (Pvt) LTD is located in Karachi, Pakistan. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr50 - 249Chennai, India
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Deepsense Digital Solutions is a social media marketing firm. The Chennai, India-based company was founded in 2016. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9
Services provided
E-MKTG LAB is a PPC company established in 2016. The firm provides Pay Per Click and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.