Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$100 - $149 / hr10 - 49Englewood, CO
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Denver PPC is a small Englewood, Colorado-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+Undisclosed10 - 49
Services provided
Pay per click company SalesX Inc. Is located in Foster City, California. The team offers Pay Per Click and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+< $25 / hr50 - 249Sydney, Australia
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AdWordsWise Aus is a midsize Sydney, Australia-based pay per click company. The team specializes in Pay Per Click.
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$1,000+Undisclosed2 - 9
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HelloClicks is a pay per click company. Headquartered in St. Helier, England, their small team specializes in Pay Per Click and Conversion Optimization. The firm was launched in 2019.
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$1,000+< $25 / hr10 - 49Tumakuru, India
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Launched in 2015, Busyorders.com Marketing, a small PPC company, is in Tumakuru, India and London, England. Their services include Pay Per Click and Conversion Optimization.
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$1,000+Undisclosed10 - 49
Services provided
Starweb.co is a small pay per click company launched in 2021. Their services include Pay Per Click and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
Established in 2016, Adspace is a PPC agency. The team focuses on Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$1,000+$150 - $199 / hr2 - 9Hadera, Israel
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SFB Digital Marketing is a pay per click agency. They specialize in Pay Per Click and Advertising and are located in Hadera, Israel.
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$1,000+$50 - $99 / hrFreelancerRohr, France
Services provided
Small pay per click agency Steeve Belair : Freelance Google Ads Expert, is in Rohr, France. Their services include Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+$150 - $199 / hr2 - 9Laguna Beach, CA
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Adalystic Marketing is a PPC agency. Their team is based in Laguna Beach, California. The firm specializes in Pay Per Click and Media Planning & Buying.
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$1,000+$100 - $149 / hr2 - 9Fareham, England
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Adsuccess Group Limited is a PPC company. Located in Fareham, England, their small team provides Pay Per Click. The firm was founded in 2024.
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$1,000+$100 - $149 / hr2 - 9
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Pay per click company PPC.io is based in San Francisco, California. Established in 2024, the team offers Pay Per Click and Advertising.
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$1,000+UndisclosedFreelancerPeania, Greece
Services provided
Established in 2015, PPC Panos is a pay per click company. The agency provides Pay Per Click.
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$1,000+< $25 / hr50 - 249Noida, India
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See all 1 projectsXenelSoft is an award-winning digital product agency, headquartered in India, with offices in Canada and Singapore. For over 10 years, our team helped startups and profitable businesses launch
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$1,000+$100 - $149 / hr10 - 49Langley, Canada
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Located in Langley, Canada, Net 360 Solutions is a small PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr250 - 999Irvine, CA
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See all 1 projectsMopro is a web development and digital media company, renowned for creating custom websites and providing video creation services. The feedback on Mopro is predominantly positive, with clients appreciating their service orientation, timely project delivery, and ongoing support. However, some reviewers suggest that their website technology could be more modern. Overall, 100% of reviewers commend their service quality and video solutions.
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$1,000+< $25 / hr2 - 9New York, NY
Services provided
See all 2 projectsThe Fox Services offers comprehensive digital marketing and e-commerce solutions, specializing in PPC, Google Ads, and conversion optimization. The overall feedback highlights their professionalism, responsiveness, and expertise in boosting online presence and sales. Clients praise their ability to deliver measurable outcomes, such as increased sales and improved search engine rankings, while maintaining efficient project management and communication.
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UndisclosedUndisclosed10 - 49
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See all 1 projectsGemFind Digital Solutions is a web design company specializing in site development and UX customizations. Their reviews highlight superior industry knowledge and professionalism, with 100% positive feedback regarding their ability to meet deadlines and respond effectively to client needs. All reviewers noted the absence of any areas for improvement, indicating high client satisfaction.
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Undisclosed$25 - $49 / hr2 - 9Long Grove, IL
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KeyKit is a social media marketing firm launched in 2020. In Long Grove, Illinois, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
Services provided
FixOak Marketing Solutions is a small pay per click company founded in 2016. Their team specializes in Pay Per Click.
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$1,000+Undisclosed10 - 49Bangkhen, Thailand
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See all 5 projectsWe are a multi-award-winning digital marketing and SEO agency focused on data-driven growth and measurable ROI. Minimice Group is a leading force in driving exponential business growth across
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$1,000+< $25 / hr10 - 49Noida, India
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See all 7 projectsBlack Marlin Technologies is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads and Amazon Advertising. Clients praise their comprehensive approach and effective project management, with 100% of reviewers noting increased ad performance and responsive communication. The agency's ability to handle large projects with a small team is particularly impressive.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsTerry Arnold Global Business Development is a company specializing in web development, particularly utilizing platforms like Shopify and communication tools such as Zoho. Overall feedback highlights their cooperative project management and timely updates, with approximately 100% positive reviews mentioning good pacing and market-rate fees. Reviewers express satisfaction with the alignment of company values and budget-friendly pricing.
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$1,000+$50 - $99 / hr10 - 49
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EdvanceMedia is a PPC agency. Located in London, England and New York, New York, their team focuses on Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hrFreelancerThane, India
Services provided
Element Web Architecture is a pay per click company. Their team is located in Thane, India. The agency offers Pay Per Click.
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$1,000+$25 - $49 / hr50 - 249Delhi, India
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Intelnet Computer services Pvt Ltd is a pay per click agency. Headquartered in Delhi, India, the team focuses on Pay Per Click and Other Digital Marketing.
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$1,000+$100 - $149 / hr10 - 49
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See all 1 projectsDISRUPT is a Seoul-based global growth agency specializing in one thing most agencies can’t do: translating markets between Korea and the rest of the world. We help Korean brands scale
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$10,000+$100 - $149 / hr10 - 49Langhorne, PA
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Vincodo is a small PPC agency. Launched in 2010, the team offers Pay Per Click and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Rushmoor, England
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Launched in 2011, Espan Digital Marketing is a small PPC company located in Rushmoor, England. Their team provides Pay Per Click.
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$5,000+Undisclosed2 - 9Boston, MA
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Prometheus PPC is a Boston, Massachusetts-based pay per click agency. They provide Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Cary, NC
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Established in 2002, Winfield & Associates is a PPC agency. Located in Cary, North Carolina, the team specializes in Pay Per Click and Advertising.
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$5,000+$100 - $149 / hr2 - 9New Orleans, LA
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Enlightened Media is a pay per click agency. The New Orleans, Louisiana-based team provides Pay Per Click.
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Undisclosed$25 - $49 / hr50 - 249Las Condes, Chile
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Norte Digital LATAM is a pay per click agency. The company is located in Las Condes, Chile and Bogotá, Colombia. Their services include Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Costa Mesa, CA
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Claim Your Space is a PPC agency. Founded in 2015, the company specializes in Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Delhi, India
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PPC PAPA is a PPC agency. Located in Delhi, India, the firm was launched in 2016. Their services include Pay Per Click.
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$1,000+Undisclosed10 - 49Coquitlam, Canada
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Trena Digital is a pay per click company. Established in 2019, the company is located in Coquitlam, Canada. Their team focuses on Pay Per Click and Web Design.
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$1,000+$100 - $149 / hr2 - 9Köln, Germany
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Established in 2008, surfclicks, a small pay per click agency, is based in Köln, Germany. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed50 - 249Hong Kong, Hong Kong
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Located in Hong Kong, Hong Kong, New iMedia is a PPC agency. The team offers Pay Per Click and IT strategy consulting.
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$5,000+$200 - $300 / hr2 - 9
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Yikes! Australia, a PPC agency, was established in 2017. The company specializes in Pay Per Click and Digital Strategy, and is small.
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$1,000+$25 - $49 / hrFreelancer
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Timwork PPC is a pay per click agency headquartered in Athens, Greece. They offer Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
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Verumetrix is a PPC agency. They are in Cherkasy, Ukraine and have small team. They focus on Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Aarswebs is a pay per click company. The firm is based in Lahore, Pakistan. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Melbourne, Australia
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Google Ads Expert is a pay per click company founded in 2018. The small team focuses on Pay Per Click.
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UndisclosedUndisclosed10 - 49Cannes, France
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AccountInsight is a pay per click company. Launched in 2019, the company is located in Cannes, France and London, England. Their team specializes in Pay Per Click.
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$1,000+< $25 / hr10 - 49Santa Monica, CA
Services provided
TechiFox - PPC Agency is a PPC agency founded in 2015. Located in Santa Monica, California, the team focuses on Pay Per Click and Content Marketing.
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$1,000+$150 - $199 / hr50 - 249Islamabad, Pakistan
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See all 2 projectsESOLS offers website redesign, SEO, PPC, and comprehensive digital marketing strategies. Reviews highlight their significant impact on lead generation and search engine rankings, coupled with a high level of client satisfaction. Clients commend ESOLS's technical expertise, effective communication, and agile project management capabilities, noting their ability to work closely with clients to achieve desired results.
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$1,000+$25 - $49 / hr50 - 249Brooklyn, NY
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See all 1 projectsEarn SEO is a leading search engine optimization company based in India, with a global presence and clients across the United States and beyond. We provide a comprehensive range of digital marketing
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$1,000+< $25 / hr10 - 49Muntinlupa, Philippines
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See all 14 projectsCarl Ocab Digital Marketing is a versatile digital marketing agency specializing in SEO, web development, and social media marketing. The company has received predominantly positive feedback, with approximately 88% of reviews highlighting timely execution, strong communication, and effective project management. Reviewers particularly commend the agency's ability to deliver quality work on schedule and its proactive approach to understanding client needs.
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$1,000+$50 - $99 / hr10 - 49Geneva, IL
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WebRocket Digital, Inc is a small Geneva, Illinois-based PPC company and SEO agency. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Chennai, India
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See all 2 projectsDezvolta® is a web development company known for delivering high-quality websites and apps, as indicated by the positive feedback from 100% of reviewers. Their projects are characterized by quick turnaround times and flexible, effective project management. Clients appreciate their approachability and communication, with 50% of reviewers specifically noting their management skills and ability to meet project timelines.
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Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
35.8/40.017.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.