Carl Ocab Digital Marketing

BACKGROUND

Please describe your company and your position there.

I work as Lexcode Inc's marketer. Translation, interpretation, localization, and English editing are some of the services we provide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing, and what were your goals?

We initially hired CODM for search engine optimization, and later hired them for Google and Facebook ad management. Our goal is to become the premier localization company in the Philippines.

SOLUTION

How did you select this vendor and what were the deciding factors?

CODM correctly answered the questions, and the pricing is lower than that of other service providers.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

CODM is a quiet mover. They don't bombard you with questions just for the sake of communication; they only notify you when there are important updates or anything that requires our approval.

All reports are delivered on time, and we are seeing an increase in inquiries and website traffic as our search engine ranking rises.

How many people from the vendor's team worked with you, and what were their positions?

The account manager is the owner, and there is an SEO specialist and another for copywriting.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In just three months, our ranking has risen from around rank 50+ to the first page. The most important keywords are already nearing the top of the list.

Describe their project management style, including communication tools and timeliness.

It's fantastic. They don't bother us very often; they only message us when it's absolutely necessary. We prefer it this way because we have important business functions to perform. As a result, they truly give us time to focus on our business.

What did you find most impressive or unique about this company?

I appreciate how they complete tasks in a timely manner; I never have to follow-up. Everything goes as planned.

Are there any areas for improvement or something they could have done differently?

None for now

BACKGROUND

Please describe your company and your position there.

I am the CEO of the contracting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing, and what were your goals?

We hired Carl Ocab for our corporate website. The objective was a simple and useful site that would serve our purpose for the short term.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed 3 providers before choosing Ocab.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope was a simple 10 page site.

How many people from the vendor's team worked with you, and what were their positions?

We interacted with 3 people to get the site done.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is a simple website with around 8-10 pages. In the end they did ONE PAGE when the contract was for 8-10 pages.

Describe their project management style, including communication tools and timeliness.

Ocab is like a rock and does not hesitate to play hardball. Once the contract is signed, they will charge for every tiny effort taken on the site. On signing the contract, make sure that EVERY page and every detail is accounted for. If this is not the case, and you are unable to foresee any minute detail, they will charge you for every minute they can. If you are delayed in payment, they will take your entire site down.

What did you find most impressive or unique about this company?

The quickness of the first design.

Are there any areas for improvement or something they could have done differently?

Verbally there are discussions and agreements but what is on the actual agreement was vague. Given its vagueness, Ocab is the one who makes the decisions. And if you do not agree to their quote, you are in the dark.

Company Responses

The vendor responded on May 25, 2021.

Thank you for taking the time to write us a review.

We developed a one-page website first because you wanted to have something up and running in a week. This is as agreed upon between you and our project manager during the project kick-off. The other pages are to follow.

We only charge for the extra work that is not included in the contract. That's why our Business Growth Specialist takes the time with you to list down all the features you may need in our agreement.

As for taking the website down, we gave a special consideration to your company and launched your one-page website even though we skipped a payment milestone. We did this since you were in a rush to have something up and running and we wanted to cater to your immediate need.

After the site launched, we reached out numerous times through email and chat for 3 months but we did not receive any update or response from your end. Considering the site is not fully paid and our payment milestones were not followed, we had to take action about the situation.

I hope this clears up any issue you may have. Our project manager will reach out to you as we are happy to complete your projects with us. We are always striving to improve our services and we are open to any questions and concerns that you may have.

BACKGROUND

Please describe your company and your position there.

Our company is a BPO company and my position is a Finance Specialist

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing, and what were your goals?

Creation of website, web hosting and domain. No future plans yet in terms of website.

SOLUTION

How did you select Carl Ocab Digital Marketing and what were the deciding factors?

We have short listed of service provider. Fortunately, Carl Ocab is rendering all the services that we need. Also they are cost effective as their rate is cheaper than the other.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We provided the list of requirements of our desire website. We had a various meeting/call from the project manager for some clarification. They email us their website design for approval and we made some modification from the design given. We sent them our write-ups for our website content and work hand in hand until our go live.

How many people from the vendor's team worked with you, and what were their positions?

First is the business growth specialist who helps me understand their provided services. Another one is the project manager who is my main contact while our website is in progress.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For now, I still can't see the progress since it was just launched last August 2020.

Describe their project management style, including communication tools and timelines.

We had an easy communication as we are using, email, viber and phone. With regards to timelines, our go live should be last May 2020 however, we had some modification which cause the delay.

Also, they changed the project manager that's why we need extra time for the transition of the project. Good thing that the new project manager was able to work under pressure given the short period of time to finish our modification.

What did you find most impressive or unique about this company?

They are a one-stop-shop. They have everything that we need.

Are there any areas for improvement or something they could have done differently?

There should be a proper turn over within the company if they will be changing the project manager so that the new one will be more efficient and no need for the client to explain again the requirements.

BACKGROUND

Please describe your company and your position there.

I work in Oddefy Agency as their Business Development Manager. I'm in charge of lead generation and acquisition and mainly handle newly closed clients/brands we work with. We're an integrated creative marketing agency whose work revolves around bringing businesses creative work that matters.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing, and what were your goals?

CODM is our go-to partner for web development projects needed by our clients. Since our team at Oddefy is fully-capable of design, we outsource all the back-end work to CODM. The goals are always revolved around time management and how the group is always capable of getting things done when needed.

SOLUTION

How did you select Carl Ocab Digital Marketing and what were the deciding factors?

We always look at how fast our suppliers can get things done and of course, taking quality into consideration when submitting the final output. The team from CODM is very quick in response and gets things done without bringing mediocre work to the table.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We needed them to develop a real estate website for a property that had just launched themselves publicly. We needed a partner that was quick to understand the brief, where the client was coming from, and was also very active in suggesting other formats we could take a look into to meet our client's objectives.

How many people from the vendor's team worked with you, and what were their positions?

One developer and one account executive worked on our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I'm very happy with the quality of work these guys put into this.

Describe their project management style, including communication tools and timelines.

Project management from their team is actually a breeze. Their account manager is quick to respond and is always very open to suggesting more ways to improve the actual platform.

What did you find most impressive or unique about this company?

Everyone is so easy to work with.

Are there any areas for improvement or something they could have done differently?

None so far.

BACKGROUND

Please describe your company and your position there.

I am a co founder of TowerT5 who developed an online tire market place for a community of tire dealers and distributors in the Philippines. WE have launched our site https://gogulong.ph/ May 2020 and started trading soon after. We currently have 100 tire dealers selling on our site nationwide and key tire distributors supplying tires.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing?

We needed an effective means to reach our customers and make our brand known in the Philippines and bring in more traffic to the site. We took on Carl Ocab's SMM and SEO services for the job.

What were your goals for this project?

Brand recognition increase website traffic and increase sales

SOLUTION

How did you select this vendor?

Online search, research and references

Describe the scope of their work in detail.

We started with a discovery work shop to understand our goals and what we want to achieve. THey then presented a roadmap and as a group refined ensuring we are happy. They share tricks of the trade to help reach our customers better. They also took the time to learn the tire industry in the country.

We then executed the SMM plan doing weekly touch points understanding what should be posted and at what social media outlet.

On the SEO piece we started with on page changes, setting baselines and then on with the off page. all running in parallel and hand in hand. Their SMM and SEO are well aligned. We are now 2 months into the project and hitting our objectives in these challenging and chartered times.

What was the team composition?

SMM - 2 folks and the digital artist SEO - 2 and blog authors

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started to get traction early. we still have a long way to go but at least we are making revenue. Our Facebook reach and engagement improved and our SEO ranking for Tire for Sale (Philippines) is now on the first page. 3 more key words are advancing as planned. We are happy with the engagement and service.

How effective was the workflow between your team and theirs?

The team is very proactive and we engage on a regular basis. They also don't hold off telling me I am wrong in a lot of cases. This is their area of expertise and they know what is right for us. I hate it when service providers follows their client's orders to a "T" and to their own demise.

What did you find most impressive about this company?

Their level of knowledge in SMM and SEO plus their proactiveness in understanding the business and the target customers.

Are there any areas for improvement?

None as of the moment.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Mang Samgyupsal Unlimited Fil-Korean BBQ, a newly opened restaurant chain in Manila with 2 branches currently. I oversee all aspects of the company and aim for it to be nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing?

Due to the COVID-19 pandemic, restaurants had to adjust to the new norm in order to sustain the business. This means going into online ordering and deliveries. As the restaurant is normally focused on dine-in setup, we struggled taking orders of the customers online.

We mainly used Google forms and Facebook page messaging. In order to improve customer experience and efficiency of operations, we availed of Carl Ocab Digital Marketing's services.

What were your goals for this project?

Our main goal was to fast track the backend side of online ordering and deliveries--checking out, payment and collating of orders. With this, the business will run smoothly with minimum effort and less errors as opposed to traditional and inefficient way of doing online business.

SOLUTION

How did you select this vendor?

I have learned about Carl Ocab Digital Marketing in Google. There were 2 other companies considered but the deciding factors for me were reputation and credibility.

Aside from good reviews, I have seen multiple articles about the founder and owner, Carl Ocab. What stood out for me were his Forbes 30 Under 30 inclusion and an interview in a local television's show.

Describe the project in detail.

We hired Carl Ocab Digital Marketing to create an e-commerce website for the online delivery of our Samgyupsal restaurant. We required some custom functions because our menu included set meals which required the users to choose a specific number of meat for each set.

We also needed a customized export file that we can forward to our kitchen. Carl Ocab Digital Marketing provided with an elegant solution for both of those.

What was the team composition?

Before I started the project with them, I talked to their sales regarding my needs. After signing, I was introduced to their project manager. She was my main point of contact throughout the project. They followed a process so I was aware that my project went through a designer, developer, and a QA for final review.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In just a week, a mockup was already provided by the team and I was more than satisfied with the outcome as all elements required and discussed were present and only minor revisions had to be done.

One week after, the website was published and we now have smooth backend operations. Customers also commended the website for having a smooth and user-friendly interface.

How effective was the workflow between your team and theirs?

The workflow between our teams was flawless. All ideas and suggestions were well understood and executed by their team. I also admire the dedication of their team as they still respond beyond their working hours to attend to our questions and concerns. This for me reflects good company culture and leadership.

What did you find most impressive about this company?

I commend their knowledge and commitment in what they do as they tackled everything that we needed to know in e-commerce from creation to execution to ensure success moving forward.

More importantly, what makes them stand out from other companies I've worked with is customer service. Carl Ocab Digital Marketing managed to finish the project way ahead of their given timeframe.

Also, the owner himself works with his team to assure everything is going smoothly and efficiently. This shows high level of commitment, which other companies lack. They will definitely be our go to company for future projects.

Are there any areas for improvement?

I can't fault Carl Ocab Digital Marketing for anything as they displayed all the qualities that we look for in a company-- quality work, fast service and great customer care.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager of Xari Group, a Brisbane-based managed services provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing?

I joined Xari Group in October 2019 and my initial assessment was that we needed a major overhaul of all our marketing assets, including (and especially) our website. It was dated, and has no functionalities whatsoever apart from it being a catalog.

What were your goals for this project?

Our goal for the project was simple - to revamp and relaunch the Xari Group website, reflecting its new brand look and feel. Secondary to that was that it had to have lead generation features as well as search engine optimisation.

SOLUTION

How did you select this vendor?

Being a Filipino, I wanted to get a Philippine-based web development team to work on the project. I had endorsed at least five (5) teams, some of whom I have worked with before and CODM who I found to have good reviews online and because they were quick to respond to my inquiry.

Describe the project in detail.

Our selection criteria relied heavily on price, portfolio and how they communicated with us during our selection process. The CODM team was very responsive and they didn't shut down our ideas. They were very generous in acceding to our concession requests as well.

What was the team composition?

At the onset, an AE was communicating with us until we finalised our selection and signed up with them. Shortly thereafter, a Project Manager was assigned to us, Skelly - and she has been our single point of contact since then.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I think we have achieved the goal we set out to accomplish. Our expectations were clearly managed from the onset of the project.

How effective was the workflow between your team and theirs?

Communication and coordination was swift and easy, especially with Skelly. She always made herself available for any updates and other concerns that we have with the project. She also made sure that concessions were given to us -- which we truly appreciate.

What did you find most impressive about this company?

I hardly know any of them, again because our communication and exchanges were mostly with Skelly, and she was excellent. Having her as our project manager gave us the confidence that the team would deliver as promised.

Are there any areas for improvement?

None that I can think of -- our expectations were managed clearly when we signed thee team up for the project.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Head of Micro Image International Corporation. We are an IT solutions provider in the Philippines and we have been generating leads through our website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing?

The last update of our website was a very long time ago, so when we recreated the brand, we patterned the changes to our website therefore changing the look and feel of our current website made us seek help from the expertise of Carl Ocab Digital Marketing.

What were your goals for this project?

We wanted our website to be SEO ready so that search engines like Google will give us a higher ranking in results page. The load speed of our website also got better after we reconstructed it. 

SOLUTION

How did you select this vendor?

My colleague and I made a thorough research about different Digital Marketing agencies in our country. After meeting with several project managers, we have chosen Carl Ocab Digital Marketing because of their various experiences with web design and they aligned their proposal with our goals and needs.

Describe the project in detail.

Once we selected this agency, they have given us a timeline of our project and there was an immediate response from their project manager for every concern I have.

What was the team composition?

A project manager and a sales representative who initially talked to us before starting the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Online leads were doubled upon completion of the project.

How effective was the workflow between your team and theirs?

The project manager assigned to us is so easy to communicate with and caters immediately to all our needs.

What did you find most impressive about this company?

They offer good customer service!

Are there any areas for improvement?

Areas for improvement? Being consistently align with the initial objective of the project.

BACKGROUND

Please describe your company and your position there.

Owner of a new coworking space in Katipunan, QC

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing, and what were your goals?

Website development

SOLUTION

How did you select this vendor and what were the deciding factors?

Searched online and shortlisted

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Online meetings Discussion on deliverables, timelines Design proposals and revisions

How many people from the vendor's team worked with you, and what were their positions?

2-3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

n/a

Describe their project management style, including communication tools and timeliness.

Okay but there were times that the deliverables were delayed. Due to resignation of team member

What did you find most impressive or unique about this company?

They were approachable and open-minded.

Are there any areas for improvement or something they could have done differently?

Listening skills -some comments on changes still were not changed and were forgotten; happened several times

BACKGROUND

Please describe your company and your position there.

I'm the corporate secretary of MJMI Construction and Trading Inc. We are a triple A contractor that specializes in roads and pipes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Carl Ocab Digital Marketing, and what were your goals?

We wanted an official website that looks good and professional in today's world.

SOLUTION

How did you select this vendor and what were the deciding factors?

Price and reviews

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We held online meetings and communicated thru viber. The project manager always responded immediately

How many people from the vendor's team worked with you, and what were their positions?

A project manager and his 2 of his team were working with me and my secretary

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We love the design and overall look of the website

Describe their project management style, including communication tools and timeliness.

They communicated well and got the job done.

What did you find most impressive or unique about this company?

Fast replies, patient, will get the job done

Are there any areas for improvement or something they could have done differently?

None.