Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a proficient digital advertising and PPC agency, offering expertise in pay-per-click campaigns and Google Ads management. The company has received overwhelmingly positive feedback, with approximately 90% of reviewers praising their strategic prowess and project management. Common themes across reviews include their responsiveness, proactive communication, and ability to deliver results, such as increased lead volume and improved return on ad spend.
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$1,000+$25 - $49 / hr10 - 49İstanbul, Türkiye
Services provided
Founded in 2016, Sare Medya, a small social media marketing firm, is based in İstanbul, Türkiye. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Anstey, England
Services provided
In Anstey, England, USdigital is a SEO company. They specialize in Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 80 projectsNinja Promo is a strategic digital advertising agency specializing in Pay-Per-Click Advertising and SEO. The company has received overwhelmingly positive feedback, with 100% of reviewers praising its ability to enhance lead generation and optimize Google Ads campaigns. Clients commend its professional project management and transparent communication, noting significant improvements in CPC and brand visibility.
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$1,000+$100 - $149 / hr10 - 49Kenmore, NY
Services provided
Dominguez Marketing LLC is a Content Marketing company based in Kenmore, New York. Their services include Content Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Yokso agency is a pay per click company. The team is headquartered in Poznań, Poland, and their services include Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hrFreelancerAubrey, TX
Services provided
Based in Aubrey, Texas, RJH Solutions 6 is a small SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hrFreelancerLuddu, India
Services provided
MY SEO EXPERT is a SEO services firm founded in 2019. The team focuses on Search Engine Optimization and Pay Per Click and is located in Luddu, India and Chandigarh, India.
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$1,000+$50 - $99 / hr2 - 9Bukit Mertajam, Malaysia
Services provided
Win Makers Marketing is a SEO agency. They focus on Search Engine Optimization and Pay Per Click and were launched in 2018.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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Undisclosed< $25 / hr2 - 9
Services provided
Digitweb is a web design agency. They were established in 2008 and focus on Web Design and E-Commerce Development.
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$1,000+$50 - $99 / hr2 - 9Bengaluru, India
Services provided
Invincible Lion, a small Other Digital Marketing company, is based in Bengaluru, India. The team offers Other Digital Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 26 projectsBurst Digital is a digital advertising company with expertise in Pay-Per-Click advertising and website development. Their reviews highlight a 100% positive feedback rate on responsiveness and adaptability, with clients praising their ability to meet deadlines and adjust to mid-project changes, such as shifting from WordPress to HubSpot.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 400 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. They are highly praised for their data-driven approach, with over 95% of reviews highlighting their effective communication and project management. Clients report significant improvements in conversion rates and cost efficiency, often mentioning their expertise in optimizing online ad campaigns and delivering desired outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Amej Tech is a pay per click agency. Located in Croton-on-Hudson, New York, the agency focuses on Pay Per Click and Digital Strategy.
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$1,000+< $25 / hr2 - 9Barangaroo, Australia
Services provided
Social media marketing firm New Online Road was launched in 2019. The team specializes in Social Media Marketing and Search Engine Optimization and is in Barangaroo, Australia.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and comprehensive marketing strategies. Across reviews, 100% of clients highlight their effectiveness in PPC campaigns and digital advertising, with notable achievements like a 30% increase in CTR and a 200% rise in unique visitors. Their project management and adaptability consistently receive praise, with 80% of reviewers mentioning their responsiveness and thorough communication.
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UndisclosedUndisclosed2 - 9
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Starting Point Digital Marketing is a small social media marketing agency. They specialize in Social Media Marketing and Email Marketing and were founded in 2021.
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Undisclosed$100 - $149 / hr10 - 49New York, NY
Services provided
See all 1 projectsColure specializes in website development, with particular expertise in redesigning sites on the WordPress platform. Reviews highlight their effective project management and the significant improvements in client booking rates and website traffic. Clients appreciate their strategic working style, although there is a noted need for better team transparency and direct communication with clients.
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$1,000+$100 - $149 / hr2 - 9Long Island City, NY
Services provided
See all 1 projectsPomelo Marketing specializes in website design and development, focusing on creating user-friendly and high-conversion sites. Reviews consistently highlight their excellent communication, transparency, and ability to reduce bounce rates through effective design. Clients appreciate their strategic approach and thoroughness, although some find the learning curve for their project management tools to be steep.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Founded in 2015, Imperic Media is a pay per click agency. Their services include Pay Per Click and Digital Strategy.
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Undisclosed$100 - $149 / hr2 - 9Paisley, Scotland
Services provided
PPC company Aillum specializes in Pay Per Click and Corporate Training & Coaching. They were founded in 2010.
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$1,000+$100 - $149 / hr2 - 9Torrance, CA
Services provided
Digiwei, a small SEO agency, is based in Torrance, California. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Rochester, NY
Services provided
Accountable Digital, LLC is a PPC agency. Founded in 2011, the team provides Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
White Hat Ops is a Houston, Texas-based SEO services firm. The team offers Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Cleveland, OH
Services provided
Founded in 1996, The InterCon Group is a SEO company. The team specializes in Search Engine Optimization and Pay Per Click and is in Cleveland, Ohio.
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$1,000+$150 - $199 / hr2 - 9Congleton, England
Services provided
Springtide Web Design & Marketing is a pay per click agency. They are located in Congleton, England, and their services include Pay Per Click and Web Design.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Splice Marketing, a branding agency, is located in Brisbane, Australia. They provide Branding and Pay Per Click and were launched in 2017.
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$5,000+$50 - $99 / hr2 - 9Oslo, Norway
Services provided
United Works is a small PPC company. They specialize in Pay Per Click and Search Engine Optimization and were launched in 2002.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Infinia Marketing, a pay per click agency, was founded in 2009. The firm focuses on Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Larkspur, CO
Services provided
Small social media marketing agency Surge Tactic, is headquartered in Larkspur, Colorado. Their services include Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9Langley City, Canada
Services provided
Web design agency Watershed9 Marketing was founded in 2015. The company provides Web Design and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9Broussard, LA
Services provided
Kalaco Solutions LLC is a SEO company launched in 2015. The small team specializes in Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Groton, MA
Services provided
PPC agency Market Vantage is headquartered in Groton, Massachusetts. They specialize in Pay Per Click and Search Engine Optimization and were founded in 2002.
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$5,000+$100 - $149 / hr2 - 9Iowa City, IA
Services provided
Big Ten Data | Data Driven: SEO, PPC & Online Marketing is a small big data company located in Iowa City, Iowa and Davenport, Iowa. The team focuses on BI & big data consulting & SI and Pay Per
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$1,000+$50 - $99 / hr2 - 9Des Moines, IA
Services provided
Creative DSM is a PPC company. They are located in Des Moines, Iowa and have small team. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Austin, TX
Services provided
Pay per click company Border West Marketing was founded in 2017. The team offers Pay Per Click and Web Design.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Adacted, a social media marketing agency, provide Social Media Marketing and Pay Per Click. They were established in 2019.
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$1,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
Established in 2012, Surface SEO, a small SEO agency, is headquartered in Portland, Oregon. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Kiryat Motskin, Israel
Services provided
ADstart is a pay per click company founded in 2016. The company provides Pay Per Click and Web Development.
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UndisclosedUndisclosed2 - 9Roseland, NJ
Services provided
Potenture Technology Group is a Roseland, New Jersey-based social media marketing firm. They provide Social Media Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Nottingham, England
Services provided
We Are Marketable is a PPC company. Located in Nottingham, England, the firm was founded in 2017. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed2 - 9Asheville, NC
Services provided
Push Leads is a web design company. The firm is in Asheville, North Carolina. Their services include Web Design and Pay Per Click.
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$1,000+Undisclosed2 - 9
Services provided
Flink is a Gothenburg, Sweden-based PPC company. The team specializes in Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Elermore Vale, Australia
Services provided
Xpanda Media is a PPC agency. They are in Elermore Vale, Australia and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Aix-en-Provence, France
Services provided
SEO services firm DP MEDIAS is headquartered in Aix-en-Provence, France. They offer Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Epoch Digital is a small Denver, Colorado-based SEO agency. The team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Novi Sad, Serbia
Services provided
SEMRail is a Conversion Optimization company. Established in 2013, the company is located in Novi Sad, Serbia. Their team specializes in Conversion Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Newport Beach, CA
Services provided
Mad Cats Media is a SEO company. Founded in 2015, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Stony Stratford, England
Services provided
SEO services firm Fracas Digital is headquartered in Stony Stratford, England. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Imperia, Italy
Services provided
SEO & Digital Marketing | Francesco Belgrano is a SEO company. Launched in 2014, the team offers Search Engine Optimization and Pay Per Click. The firm is headquartered in Imperia, Italy.
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$1,000+$150 - $199 / hr2 - 9Double Bay, Australia
Services provided
Small SEO services firm Dtek Digital, is based in Double Bay, Australia. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Edinburgh, Scotland
Services provided
Ambition Digital is a web design agency established in 2021. The firm offers Web Design and Search Engine Optimization, and is small.
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$5,000+$100 - $149 / hr2 - 9Manchester, England
Services provided
GL Digital Automotive Marketing is a small PPC agency launched in 2020. Their team focuses on Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Burgas, Bulgaria
Services provided
DIES Web Agency is a small PPC agency founded in 2010. Their team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Rijeka, Croatia
Services provided
Epepe is a social media marketing agency. Based in Rijeka, Croatia, the company was established in 2018. Their services include Social Media Marketing and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.6/40.019.8/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.