Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$25,000+Undisclosed10 - 49Amsterdam, Netherlands
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OHM is an Amsterdam, Netherlands-based Mobile & App Marketing company. Their services include Mobile & App Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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S4AMZ OU is a Varna, Bulgaria-based Advertising company. They focus on Advertising and Pay Per Click and were established in 2018.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 82 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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UndisclosedUndisclosed10 - 49
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Social media marketing agency Growscape Marketing is located in Kalyan, India. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49Chennai, India
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D for Digital Marketing is a social media marketing agency. They are located in Chennai, India and have small team. They provide Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
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SimpliAd is a pay per click agency founded in 2019. The company provides Pay Per Click and Advertising, and is small.
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$1,000+$50 - $99 / hr10 - 49
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SaleHackers is a SEO agency. Their team is in New York , New York and specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Melbourne, Australia
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Law Marketing Team is a SEO services firm. They were established in 2020 and offer Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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UndisclosedUndisclosed10 - 49
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SEO services firm Best Digital Marketing Services Company- SEO & PPC is based in Sahibzada Ajit Singh Nagar, India. They specialize in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Established in 2023, Insurance Inbound is a SEO company. The small team offers Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising company specializing in Pay-Per-Click Advertising, Google Ads, and search engine marketing. They consistently receive positive feedback, with 100% of reviewers praising their project management and results-driven approach. Clients highlight a 20% increase in conversions and a 25% decrease in cost per conversion, demonstrating their expertise in optimizing online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing. Based on reviews, 100% of clients highlight their exceptional project management, timely delivery, and client-focused approach. Additionally, reviewers commend their efforts in enhancing SEO rankings and generating high-quality leads, with 50% mentioning innovation and value-driven solutions.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$5,000+Undisclosed10 - 49Chester, England
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Social media marketing company SCROll STOP MEDIA GROUP was established in 2017. The company specializes in Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr10 - 49
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PlumberSEO Agency is a SEO services firm headquartered in Elk Grove, California. They specialize in Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49
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Best Marketing Solutions | BMS agency is a social media marketing firm launched in 2022. Based in Edmonton, Canada, the team focuses on Social Media Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Makati, Philippines
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Digi Rockstars is a Makati, Philippines-based pay per click agency. They focus on Pay Per Click and Social Media Marketing and were established in 2021.
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$1,000+< $25 / hr10 - 49
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Merohard is a social media marketing company. Established in 2019, the agency offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Zirakpur, India
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Launched in 2018, Prisham Web Solutions is a social media marketing company. The small team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Banikhet, India
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Rankdriven Digital Solutions is a pay per click company. Founded in 2024, the team specializes in Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tallinn, Estonia
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AppAd media is a Mobile & App Marketing company founded in 2018. Their team specializes in Mobile & App Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
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Rank Rise Master is a SEO agency. Headquartered in Sahibzada Ajit Singh Nagar, India, the firm was launched in 2024. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49San Ramon, CA
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SEO services firm MJ Dispensary Marketing is based in San Ramon, California. Their services include Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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Social media marketing firm SMM SURGE is based in Delhi, India and Delhi, India. Their services include Social Media Marketing and Pay Per Click.
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$1,000+$300+ / hr10 - 49
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Manhattan SEO Company is a SEO services firm. In New York, New York and New York, New York, the firm was founded in 2024. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr10 - 49St. Louis Park, MN
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The Move is an Other Digital Marketing company located in St. Louis Park, Minnesota. The team specializes in Other Digital Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49
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Uni Camel, a SEO services firm, is based in Dubai, United Arab Emirates. The team provides Search Engine Optimization and Pay Per Click.
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Undisclosed$25 - $49 / hr10 - 49
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Beaming Ads is a pay per click company. They focus on Pay Per Click and Search Engine Optimization and were launched in 2024. The agency is in GURGAON, India.
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$1,000+< $25 / hr10 - 49
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Pay per click agency Devnexa was established in 2024. The agency focuses on Pay Per Click and Web Development.
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$1,000+$25 - $49 / hr10 - 49
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Social media marketing company Linkify Seo was launched in 2020. The team provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Ahmedabad, India
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Brand White Label Solutions is a SEO company. Their small team is based in Ahmedabad, India. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr10 - 49Mira Bhayandar, India
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Launched in 2024, DCogNiCare - Strategic Growth Agency is a SEO services firm. The agency focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Grand Rapids, MI
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Pay per click company Vetro Media was launched in 2011. The agency focuses on Pay Per Click and Search Engine Optimization, and is small.
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$1,000+< $25 / hr10 - 49
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Gusto Digital is a pay per click company established in 2013. The team specializes in Pay Per Click and Web Design and is based in Delhi, India.
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Undisclosed$300+ / hr10 - 49
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Janai Media is a small social media marketing firm established in 2023. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49
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Coffee Core Marketing is a Portland, Oregon-based pay per click company. The team specializes in Pay Per Click and Ecommerce Marketing.
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Undisclosed$25 - $49 / hr10 - 49
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AMZOS is an Ecommerce Marketing company. Headquartered in Casper, Wyoming, the agency was established in 2018. Their team specializes in Ecommerce Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49
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Audience Intelligence is a Market Research company. Located in Singapore, Singapore, their small team focuses on Market Research and Search Engine Optimization. The company was established in 2020.
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$1,000+$25 - $49 / hr10 - 49
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SEO company Heracle.io was launched in 2024. The team specializes in Search Engine Optimization and Mobile & App Marketing and is based in Yerevan, Armenia.
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$1,000+$25 - $49 / hr10 - 49Luton, England
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White Label Solutions is a SEO agency. Headquartered in Luton, England, their small team offers Search Engine Optimization and Pay Per Click. The agency was established in 2006.
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$1,000+Undisclosed10 - 49
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Established in 2015, zepimedia is a SEO services firm. The agency provides Search Engine Optimization and Pay Per Click, and is small.
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$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
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SEMPPC, a pay per click agency, is located in Kyiv, Ukraine. They specialize in Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Cambridge, England
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Just Up is a pay per click agency founded in 2014. Located in Cambridge, England, the team specializes in Pay Per Click and Graphic Design.
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Undisclosed$25 - $49 / hr10 - 49Montréal, Canada
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PPC agency Traffic Intensify offers Pay Per Click and Performance Marketing. They were founded in 2018.
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$1,000+$50 - $99 / hr10 - 49New York, NY
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Scale Everyday is a SEO agency. They provide Search Engine Optimization and Pay Per Click and were founded in 2016. The company is in New York, New York.
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$1,000+$25 - $49 / hr10 - 49
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Hezo Nova Digital is a SEO agency. Their small team of employees is located in New Delhi, India. Their team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed< $25 / hr10 - 49
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Headquartered in Noida, India, RoasBadhao is a Performance Marketing company. They specialize in Performance Marketing and Pay Per Click and were established in 2026.
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$1,000+$25 - $49 / hr10 - 49
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Founded in 2020, Khushi media, a small Mobile & App Marketing company, is headquartered in Rahwali Cantonments, Pakistan. Their team provides Mobile & App Marketing and Pay Per Click.
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Undisclosed< $25 / hr10 - 49Lahore, Pakistan
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Established in 2022, Visnetic Solutions is a pay per click agency. The team specializes in Pay Per Click and Ecommerce Marketing.
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$1,000+< $25 / hr10 - 49
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ZMart, a small pay per click agency, is located in Multan, Pakistan. Their services include Pay Per Click and Search Engine Optimization.
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$25,000+$25 - $49 / hr10 - 49
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SEO Symphony is a small Conversion Optimization company. They focus on Conversion Optimization and Pay Per Click and were launched in 2026.
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$1,000+Undisclosed10 - 49Largo, FL
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Practice Growth Co is an Advertising company. Located in Largo, Florida, their small team focuses on Advertising and Pay Per Click. The company was launched in 2020.
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$5,000+$50 - $99 / hr50 - 249
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See all 3 projectsFunnelic Agency is a digital agency that specializes in PPC advertising for Amazon
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$1,000+$150 - $199 / hr50 - 249New York, NY
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See all 1 projectsWrite, Publish & Share Your Story With 365 Book Publishers Finding it hard to put your ideas into words? You don’t have to do it alone—365 Book Publishers is here to help. Our dedicated team
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.