Top Branding Companies
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Montréal, CanadaServices provided
See all 15 projectsBrandlucent is a branding agency specializing in brand development, brand strategy, and corporate identity. Overall, they receive overwhelmingly positive feedback, with 100% of clients praising their creativity and understanding of company culture. Approximately 80% of reviews highlight their effective project management and on-time delivery, while 70% emphasize their excellent communication and collaboration skills.
$25,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 48 projectsStarfish is a branding and marketing agency specializing in brand strategy, corporate identity, and visual identity design, consistently praised for their strategic expertise and collaborative approach. Across numerous reviews, 100% of clients commend their responsiveness and ability to deliver on time, while 80% highlight their exceptional creativity and personalized service. Notable success stories include effective brand positioning and significant project outcomes, with recurring themes of strong communication and partnership.
$10,000+$200 - $300 / hr2 - 9Milwaukee, WIServices provided
See all 12 projectsSavage Creative is a branding agency specializing in brand development, brand strategy, corporate identity, and marketing services. Across diverse projects, clients consistently praise their creativity, strategic insights, and ability to tailor solutions to specific needs. With over 90% positive feedback, Savage Creative is lauded for delivering on time and budget, enhancing brand positioning and identity development, while maintaining strong client relationships.
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UndisclosedUndisclosed50 - 249New York, NY
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Rafanelli Events is an Event Marketing company founded in 1996. The midsize team focuses on Event Marketing and Branding.
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UndisclosedUndisclosed50 - 249Greenville, SC
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Located in Greenville, South Carolina, Jackson Marketing, Motorsports & Events is an Event Marketing company. The team specializes in Event Marketing and Media Planning & Buying.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Rolling Hills Estates, CAServices provided
See all 67 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in brand identity development, logo design, and corporate branding. Reviewers consistently praise their exceptional project management, responsiveness, and capability to deliver creative branding solutions on time, with 100% satisfaction noted in many reviews. The Bureau's commitment to understanding client needs and aligning with company values is a recurring theme, mentioned in nearly every review.
$25,000+$150 - $199 / hr10 - 49Vancouver, CanadaServices provided
See all 32 projectsTakt is a branding and marketing agency praised for its expertise in brand identity development, brand strategy, and visual identity design. Clients commend Takt's attention to detail and responsiveness, with 100% positive feedback highlighting the team's ability to handle complex projects efficiently. Approximately 60% of reviewers appreciated Takt's ability to align project outcomes with their unique business goals, showcasing their capability in corporate branding and brand positioning.
$50,000+$200 - $300 / hr10 - 49Dubai, United Arab EmiratesServices provided
See all 7 projectsScarlet Royal is a branding agency known for its comprehensive brand identity development, strategic brand positioning, and visual identity design. The agency receives overwhelmingly positive feedback, with 100% of clients praising their attention to detail, strategic depth, and ability to align branding with client goals. Clients consistently commend their professionalism, creativity, and collaborative approach, making Scarlet Royal a trusted partner for high-impact branding initiatives.
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UndisclosedUndisclosedFreelancerNaperville, IL
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Missing link Chicago, a small Advertising company, is located in Naperville, Illinois. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerEl Prado, NM
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Taos Design Works, a small branding agency, is in El Prado, New Mexico. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed50 - 249New York, NY
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Established in 1964, Michael Graves Architecture & Design is an Architectural Design company. Their team focuses on Architectural Design and Graphic Design.
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UndisclosedUndisclosedFreelancerWashington, NJ
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Graphicus Design is a branding company. Their small team is in Washington, New Jersey and offers Branding and Graphic Design. The firm was launched in 2005.
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UndisclosedUndisclosed50 - 249Boston, MA
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FableVision is a midsize video production agency founded in 1996. Their services include Video Production and UX/UI Design.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 103 projectsDD.NYC® is a digital design agency specializing in branding, web design, and brand identity development. The reviews showcase a spectrum of feedback, with 66% of reviews highlighting their strong project management and communication skills, while 33% indicate issues with delivery timelines and communication. DD.NYC® is praised for its creativity and comprehensive brand strategy, yet some clients express concerns over project delays and inconsistent communication.
$25,000+$100 - $149 / hr10 - 49Kyiv, UkraineServices provided
See all 40 projectsQream is a branding and visual identity company recognized for its comprehensive services in brand identity development, brand strategy, and visual identity design. Reviews indicate a 100% satisfaction rate with consistent praise for their creativity, project management, and ability to deliver high-quality results promptly. Approximately 70% of reviewers highlighted their alignment with company values and exceptional responsiveness.
$25,000+$150 - $199 / hr50 - 249Portland, ORServices provided
See all 54 projectsWatson Creative is a branding agency specializing in brand development, brand strategy, and corporate branding. The firm consistently receives positive feedback, with a majority of clients highlighting their strategic thinking, creative execution, and ability to manage complex projects. Approximately 80% of reviewers commend Watson Creative for their collaborative approach and alignment with company values, while many appreciate their ability to integrate storytelling with visual identity design.
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UndisclosedUndisclosed50 - 249Cleveland, OH
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Vocon, an Architectural Design company, is located in Cleveland, Ohio and New York, New York. Established in 1987, the team specializes in Architectural Design and Interior Design.
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UndisclosedUndisclosedFreelancerBrentwood, TN
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Founded in 1996, Piranha Pictures is a branding agency. The agency provides Branding and Media Planning & Buying, and is small.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 24 projectsFishfinger Creative Agency is a specialized branding company offering a wide array of services including brand strategy, visual identity design, logo design, and brand identity development. The reviews highlight their creativity, responsiveness, and strong project management, with 100% of clients noting their timely delivery and impressive cultural fit. They excel in developing unique and compelling brand identities that resonate with diverse markets.
$1,000+$50 - $99 / hr2 - 9Redfern, AustraliaServices provided
See all 63 projectsCUT THRU Branding Agency is a distinguished branding agency that provides services such as brand strategy, corporate identity, and visual identity design. The agency consistently receives positive feedback, with 100% of reviewers highlighting their strategic and innovative approach to brand development. Clients praise their exceptional communication and responsiveness, with a strong focus on understanding client needs and delivering timely results.
$25,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 32 projectsPolar is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. The company is highly praised for its strategic marketing expertise and creative capabilities, with 100% of reviewers expressing satisfaction and highlighting Polar's excellent communication and project management. Approximately 87.5% of clients noted their alignment with company values and culture fit as significant factors in choosing Polar.
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UndisclosedUndisclosedFreelancerSlinger, WI
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Bullfrog Studios, an Advertising company, is located in Slinger, Wisconsin. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerWilliamstown, VT
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Established in 2005, Shaun Boyce Art & Design is an Advertising company. The team offers Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+Undisclosed50 - 249London, EnglandServices provided
See all 51 projectsDuck.Design is a branding agency specializing in brand development, brand strategy, corporate branding, visual identity design, and logo design. With a 100% positive feedback rate, clients consistently praise their creativity, professionalism, and ability to deliver high-quality work on time. Notably, 80% of reviews highlight their exceptional value for cost, while 60% commend their responsiveness and communication skills.
$10,000+$50 - $99 / hr2 - 9Services provided
See all 8 projectsIktomi is a branding agency specializing in brand strategy, corporate identity, and visual identity design. Reviews consistently highlight their creativity, professionalism, and effective project management. Clients appreciate Iktomi's collaborative approach and ability to align deliverables with company goals, with 100% of feedback underscoring their dedication to producing innovative results while maintaining open communication.
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UndisclosedUndisclosedFreelancerSharon, MA
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Pencilgame is a Sharon, Massachusetts-based Advertising company. They provide Advertising and Branding and were launched in 2008.
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UndisclosedUndisclosedFreelancerMadison, WI
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Chapa Design, a small branding firm, is headquartered in Madison, Wisconsin. The team offers Branding and Logo.
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UndisclosedUndisclosed50 - 249Houston, TX
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Kirksey Architecture is a midsize Architectural Design company launched in 1971. Their team offers Architectural Design and Interior Design.
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UndisclosedUndisclosedFreelancerAlbany, NY
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Located in Albany, New York, imprintUNIVERSE is a branding firm. Founded in 2015, the team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed50 - 249Washington, DC
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Headquartered in Washington, District of Columbia, HWC is a Corporate Training & Coaching company. Established in 2005, the team specializes in Corporate Training & Coaching and Business Consulting.
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UndisclosedUndisclosedFreelancerNorthfield, VT
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Branding agency Pam Knights Communications is in Northfield, Vermont. Their services include Branding and Email Marketing.
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UndisclosedUndisclosed50 - 249Novato, CA
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EDG Interior Architecture + Design is an Interior Design company established in 1987. In Novato, California, the team provides Interior Design and Architectural Design.
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UndisclosedUndisclosed50 - 249Oslo, Norway
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Snøhetta is an Architectural Design company. The Oslo, Norway-based team focuses on Architectural Design and Interior Design.
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UndisclosedUndisclosedFreelancerBuffalo, NY
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In Buffalo, New York, Freebird Design is a small UX design company. The team focuses on UX/UI Design and Branding.
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UndisclosedUndisclosedFreelancerNorth Tonawanda, NY
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Kathryn's Design Shop is a branding company. They were founded in 2017, and their services include Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerArlington, MA
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Small UX agency IH Design, is located in Arlington, Massachusetts. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosedFreelancerGardnerville, NV
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RND Creative Marketing is a small Advertising company headquartered in Gardnerville, Nevada. Their services include Advertising and Branding.
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UndisclosedUndisclosedFreelancerSacramento, CA
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Sacchef Marketing Services, an Advertising company, is located in Sacramento, California. The team offers Advertising and Branding.
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UndisclosedUndisclosedFreelancerMilford, MA
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Consigli Design is an Advertising company founded in 2018. The agency provides Advertising and UX/UI Design.
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UndisclosedUndisclosedFreelancerLas Condes, Chile
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Laura Chile, a small Advertising company, is based in Las Condes, Chile. The team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Denver, CO
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Blue Moon Digital, Inc. Is a midsize branding agency launched in 2014. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosedFreelancerStoughton, MA
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J.C. DESIGN CO. Is a branding firm. Based in Stoughton, Massachusetts, their small team focuses on Branding and Graphic Design. The firm was established in 2016.
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UndisclosedUndisclosed50 - 249Worcester, MA
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Launched in 2005, BlueHive Exhibits is a branding firm. The team specializes in Branding and Market Research.
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UndisclosedUndisclosed50 - 249Washington, DC
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Public relations firm Cassidy and Associates was founded in 1975. The firm provides Public Relations and Branding.
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UndisclosedUndisclosedFreelancer
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Grossman Marketing & Advertising, an Advertising company, was launched in 1983. The small team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancerRoselle, IL
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Founded in 2007, Ania Halama Designs is a small Packaging Design company. Their team specializes in Packaging Design and Branding.
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UndisclosedUndisclosedFreelancerDuluth, GA
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Zanardo Dezignz LLC is a branding company. Their team is headquartered in Duluth, Georgia and specializes in Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerAugusta, GA
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Southfire, Inc is a branding company. The firm is located in Augusta, Georgia. Their team specializes in Branding and Email Marketing.
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UndisclosedUndisclosedFreelancer
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Courtney Hatcher Art is a branding company. They are located in Augusta, Georgia and have small team of experts. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed50 - 249New Orleans, LA
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Tomahawk, a Digital Strategy company, was launched in 2008. The midsize team offers Digital Strategy and Business Consulting.
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UndisclosedUndisclosedFreelancerEvanston, IL
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Stephen B. Starr Design, Inc. Is a branding company founded in 1991. The team offers Branding and Logo.
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UndisclosedUndisclosed50 - 249Milwaukee, WI
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RCS Commercial Interiors, an Interior Design company, is based in Milwaukee, Wisconsin. They focus on Interior Design and Branding.
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UndisclosedUndisclosedFreelancerAnnapolis, MD
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Media Driven Results, LLC, a branding firm, was founded in 2014. The team offers Branding and Logo and is based in Annapolis, Maryland.
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UndisclosedUndisclosedFreelancerMankato, MN
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Advertising company Mediar Marketing, LLC specializes in Advertising and Branding. They were established in 2017.
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UndisclosedUndisclosedFreelancer
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Charmellow, a branding agency, is located in Cadillac, Michigan. The team offers Branding and Corporate Photography.
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UndisclosedUndisclosedFreelancerMinneapolis, MN
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Based in Minneapolis, Minnesota, Lacey Creative is a graphic design company. They specialize in Graphic Design and Branding.
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UndisclosedUndisclosedFreelancer
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Located in Grand Haven, Michigan, Studio Bindi Graphics is a small branding company. The team provides Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerWaconia, MN
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JLLB Media Marketing Agency is an e-commerce development firm. Their team is located in Waconia, Minnesota and specializes in E-Commerce Development and Email Marketing.
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UndisclosedUndisclosedFreelancerPortland, OR
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Graphic design agency Linea Forma Design is in Portland, Oregon. They specialize in Graphic Design and Product Design and were launched in 1980.
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UndisclosedUndisclosedFreelancer
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Hatcher Digital, a small branding agency, is based in Wasilla, Alaska. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosedFreelancerLincoln, NE
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Advertising company Soluna Media was founded in 2012. The team provides Advertising and Branding.
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UndisclosedUndisclosedFreelancer
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Launched in 2016, Blonde Design Studio is a branding firm. The team provides Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerAlexandria, LA
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Established in 2017, FING Designs is a small branding company. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosedFreelancerThibodaux, LA
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Rabalais Design Studio is a small web design company established in 2012. Their team provides Web Design and Branding.
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List of the Best Branding Agencies
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$25,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.8/40.019.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.3/40.019/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
37.4/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$5,000+$50 - $99 / hr50 - 249Kraków, Poland
Ability to deliver
37.3/40.018.4/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr10 - 49Cádiz, Spain
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
65% Branding35% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr10 - 49Carlsbad, CA
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Branding -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Branding60% Other -
$25,000+$150 - $199 / hr2 - 9Toronto, Canada
Ability to deliver
36.4/40.017.6/20 Reviews9.4/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$1,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
36.3/40.016.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
90% Branding10% Other
Branding Agency FAQs
The right branding agency will help you create consistency across all marketing channels and make your brand more recognizable. Stay up to date on relevant branding services, costs, and how to go about making the right connection to ensure your project is as smooth and successful as possible.
Clutch features firms that develop visual identities and messaging strategies twice a year based on a proprietary methodology. The top branding agencies for Fall 2025 include:
A branding agency will specialize in creating, developing, and refining brand identities. This includes helping organizations identify their purpose, values, target audience, positioning, and messaging. To inform brand strategy and understand customer behavior, they will often collect data for market research and analysis.
With the information they collect, they can develop key messages and taglines that communicate the brand’s core values. They will also design visual elements like logos, color schemes, typography, and imagery that represent the brand.
Whether you’re looking to create a whole new brand identity or are looking to rebrand, a branding agency offers services to define, build, and enhance your business’s brand identity. Depending on your brand goals and your needs, they will create a brand strategy that is based on your company’s mission, values, audience, and positioning. To ensure that your brand is distinct, they will conduct market research to analyze competitors, trends, and audience behavior, providing valuable insights for strategic decisions.
Often, businesses will hire a branding agency specifically for their help with visual identity as well. By creating new logo designs, identifying a color palette, selecting typography, and creating a comprehensive brand style, businesses can become more easily identifiable and stand out in crowded marketplaces.
The visual identity of your brand goes beyond these items, though. For this reason, many branding agencies will also offer digital and print branding, which covers everything from website design and social media presence to packaging and advertising materials.
Most branding projects reviewed on Clutch are between $10,000–$49,999. The average cost of hiring a branding agency on Clutch is between $100–$149 per hour. How much your company will spend on branding depends on the scope of work. Companies that go through a full branding engagement will spend more than companies looking for a simple brand style guide.
Branding agencies offer packages that include various services and assets. On Clutch, branding packages start at around $1,000 per month.
There are many reasons for businesses to hire a branding agency. The number one reason is to craft a unique, recognizable, and professional brand identity. A branding agency will have the skills and experience to ensure that your brand stands out, helping your business build trust and customer loyalty. A branding agency is also able to look at your business objectively and review data and use this information to curate a brand identity that differentiates your from your competitors.
Hiring the right branding company is crucial for businesses looking to establish a consistent brand identity and stand out in competitive markets. An agency that doesn’t align with your business objectives and goals could lead to wasted budget, ineffective brand messaging, and loss of trust.
To find the perfect partner for your project, you need to consider the quality of work they provide, how quickly they can deliver, cost, and how easy it is to work with them.
To understand the impact of their work, you should review client reviews and testimonials and look for positive feedback and reliability. You can also examine portfolio items and case studies to get a better idea of their skill and what they can deliver.
As you interview each branding agency, look for partners that can provide a strategic approach and offer the full spectrum of branding support services. You should also note their communication and collaboration style. A great branding agency will be transparent and have clear processes in place to ensure that they deliver the results you’re looking for.
Many businesses looking to revamp their visual identity may be tempted to hire a graphic design agency because they focus on creating visual assets like logos, websites, and advertisements. However, a branding agency would be more involved in developing a brand strategy and formulating a brand identity that aligns with your positioning in the market. On top of that, they can help curate a brand message. At the same time, many branding agencies offer graphic design, but their core focus is strategic brand development.
The duration of a branding projects depends largely on the scope of your project and your long-term goals. The average timeline for a logo design project is between 2-6 weeks, while brand strategy and identity projects take 6-12 weeks, website branding and design takes 8-16+ weeks, and rebranding projects can take up to 3-6 months.
When hiring a branding agency, there are several red flags to watch for. First, a lack of a portfolio items or case studies is a major warning sign, as it indicates that the agency has little to no proven work to demonstrate their ability.
Another red flag is a lack of strategy. An effective branding agency should focus on more than just visuals; they should have a comprehensive plan that aligns with your business goals. Poor communication, such as delays or unclear processes, can severely impact the results and the overall experience. Lastly, be wary of agencies that overpromise results, as branding is a long-term investment and not a quick fix. If an agency promises rapid success, it’s likely they don’t fully understand the complexities of building a brand.
Both a branding agency and a freelancer will be able to deliver high-quality brand assets that can help your business stand out in the marketplace. However, a branding agency will have more resources than a freelancer, making them a better fit if you are looking to develop a full brand strategy.
They can provide market research and a team full of design experts and copywriters to help you create a brand identity. They may also be able to provide long-term branding support, helping your business continue to grow brand awareness. At the same time, a freelancer can be a great option if you need specific design work on a tight budget.
- Portfolio & Expertise - know when brands specialize in brand strategy vs. corporate branding vs. naming vs. product branding
- Communication & Collaboration - ensure that the branding agency has set communication tools in place, provides regular updates, and, most importantly, listens to your input.
- Budget - before the real work begins, there should be conversations regarding cost structure and payment terms.
- Strategic Approach - Ensure they understand your business goals, industry trends, and target audience
- Can you provide examples of successful branding projects you’ve completed?
- What’s your approach to developing a brand strategy?
- Can you walk me through the typical timeline of a branding project?
- How do you ensure consistency across different brand touchpoints?
- How do you incorporate feedback from clients during the branding process?
- Do you offer ongoing support after the initial branding project is completed?