An award-winning branding & design agency
We are LoveGunn. An award-winning branding & design agency transforming customers into your biggest fans.
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Portfolio
Chelsea Football Club, Jungle Creations, Iconic Labs, Jealous Sweets, Electric House, Beauty BLVD
Zaya - Put the intention back in to dating
Modern dating and the dating app industry have become an increasingly superficial space to navigate. Rebranded as Zaya, they offer a dating community that enables users to completely be themselves, truly get to know each other and pursue relationships with purpose and intention.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Illustration, Social Media Templates, Animation, Web Design, Tone of Voice, Copywriting, Comms Templates, Brand Guidelines
https://www.lovegunn.co/work/zaya/
Printed.com - Let's make it real
Printed.com are experts at bringing brilliant ideas to life, it's been their passion for over a decade. Based in the UK, they focus on helping customers grow (no matter who they are). Whether you’re a creative sole trader starting out on your journey or an expanding corporation – print is just their ‘thing‘, and they genuinely love what they do.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Photography, Tone of voice, Iconography, Packaging Design, Email and marketing templates, Stationery, Animation, Brand Guidelines
https://www.lovegunn.co/work/printed-com/
Islamic Finance Guru
Islamic Finance Guru (IFG) makes making money, wealth and finance management accessible to all Muslims. They want to get Muslim wealth working harder for individuals and the community by offering innovative financial products and access to in-depth and applicable knowledge.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Illustration, Social Media Templates, Animation, Web Design, Tone of Voice, Copywriting, Comms Templates, Brand Guidelines
https://www.lovegunn.co/work/ifg/
Chelsea FC - Junior Blues
Kids Clubs' across football and other sports feel out-dated and disengaging for the new generation of digital natives, resulting in a lack of participation and engagement among young people.
Solution
Following in-depth research and workshops with Chelsea's youth supporters, we created a dynamic digital brand that engages young fans and offers them exclusive access to Chelsea Football Club. Taking inspiration from other popular gaming and entertainment platforms that our audience is engaging with, the new Junior Blues identity brings Chelsea's youth proposition into the 21st century with video content, games, behind the scenes content, exclusive competitions and access to their favourite players.
Along with a bespoke new typeface and colour palette, we've created a 'Supergraphic' background inspired by the logo's evolution to punctuate Junior Blues content alongside a suite of bespoke illustration of players, mascots, emojis and animation. The new identity creates an exciting new platform which is both playful and engaging for a youth audience of savvy digital natives.
Deliverables:
Strategy Workshop, Strategic Repositioning, Brand Manifesto, Naming, Logo Mark, Visual Identity, Bespoke Typeface, Colour Palette, Illustration, Animation, Video, Social Media Assets and Website Skin.
More here:
https://www.lovegunn.co/chelseafc-junior-blues
MatchWornShirt - The fabric of the game
MatchWornShirt partners with professional sports clubs across the globe to auction official memorabilia for good causes. Working with major brands like Real Madrid, Manchester United and the British Legion amongst others, MatchWornShirt provides clubs and charities the chance to unlock and optimise their fundraising potential by providing fans the opportunity to bid for the official shirts worn by their sporting heroes.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Social Media, Animation, Packaging Design, Brand Guidelines
https://www.lovegunn.co/work/matchwornshirt/
Joe Media
Masculinity forces men into boxes they don’t fit. Having built JOE Media with men in mind, the platform needed to understand the spectrum of men they were speaking to, help them forge new identities with confidence, and rally its people behind the cause.
We built a strategy that unequivocally set out what JOE stands for. An audience-first, positive influence on all men; from plant-loving hipsters to petrol heads. We articulated a powerful mission, what it means to be a media maverick, and took the time to understand the complexities of character that inform their every move. Toeing the line between entertaining, insightful and informative, JOE were armed with the tools to keep connecting men to the right content, at the right moment.
Jungle Creations
Jungle Creations is one of the most viewed media houses in Europe, with their social media content regularly exceeding 5 billion views a month. They own 6 social communities including VT, Twisted and Level Fitness and have a combined following of over 100 million people. Through a series of strategic workshops, we helped them define their brand strategy and b2b positioning.
Solutions:
Our rebrand focused on positioning Jungle Creations as a thriving and dynamic agency by showcasing their original content to a B2B audience and delivering it with the energy and charisma that they’ve become known for.
Deliverables:
Brand Strategy, Brand Identity, Tone of Voice, Art Direction, Digital, Animation, Social, Toolkits.
More here:
https://www.lovegunn.co/jungle-creations
Electric House
Electric House is the creative social media agency behind the online communities; On The Tools and On a Budget. Having won the NatWest Great British Entrepreneur of the Year, they came to us in need of brand direction as they’d grown from three guys sharing building site banter to a team of 50 social experts.
Solution:
Through a series of strategic brand workshops; we uncovered a key insight: that they offered much more than what their Facebook page On The Tools would lead brands to believe. We defined a new company structure, one of which allowed the team to transition into an agency and position their highly engaged social communities as publishing channels.
With the Electric House agency sitting above their DIY and construction industry communities, this allows them to utilise their in-house team’s skills and offer brands a full-service social media marketing service.
Deliverables: Brand Workshop, Brand Strategy, Tone of Voice, Brand Manifesto, Brand Identity, Art Direction, Website, Animation, Social, Toolkits & Style Guides
More here:
https://www.lovegunn.co/electric-house
Navoi - Future Driven
Uzbekistan is one of the fastest growing countries in the world, but it has a mobility problem. In a population of over 33 million citizens, there are only 3 million cars. Navoi is looking to change that by bringing together the dynamic brand thinking of the Western world and the future-focused technology and manufacturing expertise of the East.
https://www.lovegunn.co/navoi
TVR
From boys bedroom walls to Le Mans, TVR has inspired a generation of motorsport fans and petrol heads. Resurrected and repatriated, TVR needed to rediscover the spirit of driving and capture what it means to get behind the wheel of one of these outrageous and charismatic sports cars.
Solution:
Through a series of collaborative brand workshops, LoveGunn formulated a brand strategy that repositioned TVR as the rebellious maverick of the motoring world. This gave them a clearly defined platform to create their own revolution with the launch of the stunning new TVR Griffith and a long awaited return to the Le Mans track through partnering with Rebellion Racing.
Deliverables:
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Animation, Advertising, Toolkits and Guidelines.
More here:
https://www.lovegunn.co/tvr
Jealous Sweets
Jealous Sweets produce tasty vegan jelly sweets with no nasties, a rare thing when you’re not so into gelatine! Having established themselves in the hearts and minds of the London vegan community through sales at Harrods and Selfridges, Jealous wanted to pivot into national supermarkets.
Through collaboration, strategic meetings and the development of a brand world, we visualised how the new brand could be executed across multiple touchpoints. Our re-positioning has helped them transition from a luxury gift to an every-day treat, whilst dramatically increasing sales.
Solution:
To resonate with an audience of conscious customers and provide them with guilt-free moments of joy, we created a bold, contemporary and playful brand. The results captured the imagination of our millennial audience, multiples and independents the world over, helping Jealous Sweets to stand-out and start disrupting the confectionery space.
Deliverables:
Brand Strategy, Brand Identity, Brand Voice, Brand World, Packaging Design, Digital, Toolkits
More here:
https://www.lovegunn.co/jealous-sweets
Twisted: A Cookbook
From social media page to takeaway restaurant and now a 270+ page cookbook, we’ve been on an epic journey with the Twisted team and this mammoth project is the perfect accumulation of all our crazy ideas and outrageous creativity.
https://www.lovegunn.co/twistedcookbook
The Finance Department
The team behind Acclivity Advisors - specialists in finance and accounting for start-ups and fast-growth businesses - came to LoveGunn with an ambition to change the way business owners access valuable content for good. By democratising key information, they sought to cut out the middleman to help a wider range of start-ups, entrepreneurs and small financial teams connect, learn and share from one another.
The Finance Department is a pioneering new digital platform bringing together the very best business minds to share their wealth of knowledge with a like-minded community network. It exists to lead a new era of learning - offering essential financial advice through an exclusive and industry-leading online tool. We led Acclivity through a series of product development and brand strategy workshops to plan, develop and create a digital resource platform and subscription-based community - with the mission to unlock knowledge at the heart of it.
The inspiration behind the new look and feel of the brand was born from the idea of unlocking knowledge, and the link to a vault of knowledge. These financial connotations resonated with their exclusive community of professionals looking to give and receive value from shared content - leveraging community interaction between members to troubleshoot, educate and problem solve together. In our art direction, we used reportage imagery to showcase our audience in their day to day lives. The pink bridged the gap between a modern, forward-thinking digital-first brand and the iconic FT - another accessible source of financial knowledge - so the digital platform could exist fittingly within the finance world.
Orbiit - Your community, activated
With the COVID-19 global pandemic effecting millions of people and thousands of businesses, our friends and client Hoppin had to stay agile, think fast and completely pivot their entire business. Through creating their own community of job sharers, they saw a pressing need for businesses to keep connected with their communities.
Through a series of strategic workshops and creative sprints we created a new brand that allowed Hoppin to seamlessly pivot to Orbiit in just a couple of short months. The new Orbiit brand is focused on unleashing a communities potential through connecting talented individuals and business leaders to share their knowledge and hold roundtable discussions around critical issues.
Brand workshop, Naming, Strategic Brand Pivot, Brand Strategy, Brand Identity, Guidelines, Art Direction, Website, Sales Tools, Iconography
Chelsea FC - Global Supporters Club
Chelsea FC has over 120 Official Supporters Clubs across the globe - from New York to Nepal. These die-hard fans act as ambassadors for the club and spread their support throughout their communities. We worked with Chelsea FC to create an official supporters club and fan engagement experience that would bring fans closer to the club.
Solution:
Create a unifying visual identity which allows each individual Supporters Club to have their own official 'logo' and for the first time - be able to feature the official club crest. This new flexible system also allows each club to identify their membership level.
Alongside the new identity, we've developed an art direction style called 'turning the world blue', this distinctive new photography captures fans and players in action and celebration, bringing everyone closer to the club.
We've also designed and developed a number of promotional packs, tools and guides for new supporters clubs and fans wanting to join one.
To help club secretaries grow their membership numbers, a new and innovative desktop application has been created, which allows club secretaries to design and publish their own social posts across Twitter, Instagram, Facebook and Wechat.
Deliverables:
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Animation, Advertising, Sales Toolkits, Social Templates, Desktop Application.
More here:
https://www.lovegunn.co/csc
Chelsea FC - Iconography
An adaptive icon system for Chelsea Football Club. This unification helps to maintain a consistent visual appearance in line with the famous Chelsea crest and their brand typeface.
As with any brand that has multiple fan and business touchpoints, following a full review Chelsea Football Club found their iconography to be inconsistent, confused and unfit to set foot on the pitch. We worked with the brand team to create a unified, simple solution to this identity problem.
We identified all the digital and physical touchpoints icons were used across the entire business and devised a new icon system that would work seamlessly across screens and signage. Based on their brand typeface, Chelsea Basis and the club crest, the new linear icons have been developed on a grid system to maintain consistency and legibility.
The London Economic
The London Economic is an independent digital newspaper supporting liberal, progressive, pro-European and pro-business viewpoints.
As a London newspaper catering for a genuine London mindset, they wanted to have a clearer tone of voice and brand positioning to reflect their journalistic stance. With an ambition to spread into new cities and become a true authority and voice for a metropolitan mindset.
Solution:
We developed a new brand positioning called 'City Sense' which allows the brand to have a wide focus on city life whilst retaining a consistent tone of voice and journalistic stance. The new visual identity is created using punctuation marks to reflect the integrity of the platforms journalism, matched with a tonal colour palette, illustration style and art direction which combines to create a unified visual identity across multiple digital and print touchpoints.
Deliverables:
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Illustration Style, Merchandise, Social Media Templates, Guidelines.
Dion Homes
Dion Homes are a boutique London property developer. Their mission is to provide first time buyers and young families with the highest quality new homes which match the dreams and expectations of their young buyers. They came to us needing a complete brand renovation so that their visual identity and brand reflected their commitment to quality, craftsmenship and customer service.
Solution:
The new brand and visual identity is inspired by being delighted in the detail, from the materials used within the developments to the clean, fashion influences aesthetic applied across the new brand communications. We delivered a contemporary, elegant identity which Dion Homes and their customers can be proud of.
Deliverables:
Brand Strategy, Tone of Voice, Brand Identity, Art Direction, Brochures, Merchandise, Website, Guidelines, Hoarding.
Upskilling on a new level
The team behind Acclivity Advisors - specialists in finance and accounting for start-ups and fast-growth businesses - came to LoveGunn with an ambition to change the way business owners access valuable content for good. By democratising key information, they sought to cut out the middleman to help a wider range of start-ups, entrepreneurs and small financial teams connect, learn and share from one another.
WHAT WE DID
Product Strategy & Development, Brand Strategy & Identity, Web Design, Art Direction, Animation, Brand Guidelines
https://www.lovegunn.co/work/the-finance-department/
Spryt (Asa)
Missed appointments cost the US healthcare system over $150B each year.
Solving the patient no-show problem would remove a major obstacle in cost-effective healthcare delivery and improve patient outcomes in a post-COVID world. SPRYT’s vision and mission is to empower patients with an intelligent, accessible booking solution that allows them to take control of their medical appointments.
We conducted workshops, social listening and an array of research including studies led by GE Healthcare and the University of Surrey to understand public sentiment around the medical appointment booking process. By offering a digitally-native platform, SPRYT communicates directly with individuals through channels they use in their day to day lives to make this experience as seamless as possible.
The identity evolution began with our brand strategy - we repositioned SPRYT as a trustworthy, go-to digital solution that made medical bookings efficient and easy for all. We needed the brand to reflect how young people access information and interact with organisations. Not only did its proposition have to appeal to patients, it also needed to be adopted and advocated for by hospitals and practices. Accessibility of the interface and an innovative, straightforward user experience were crucial to success. Our strategy had the same values running throughout: empathetic, inclusive, innovative, informed and efficient.
From there, we conceived of our new logos, a colour palette featuring ‘Asa purple’, and comprehensible typography. In our Art Direction, we created bespoke graphic ‘sliders’ to be adopted across an array of different channels, taking inspiration from smartphone calendars and setting controls. To complete a visual universe for the brand, we provided photography, stationery, marketing, dashboard UX and UI, website design and WhatsApp avatars - as well as an extensive investment presentation enabling SPRYT to onboard investors and continue their growth trajectory.
Staze
After a year of pent up wanderlust, the world’s ready to get back out there. Match that with the growing appetite for short stays, and Staze is onto something. You set the radius, they bring the getaway inspiration - then serve up the easiest, cheapest, quickest way to make it happen. So you can have the time of your life, without having to go the distance.
Our strategy revolves around the notion that when you embrace the day, great things happen. Whether that’s the patchwork hills of the Cornish countryside, or the cobbled streets of Edinburgh city - it’s what you do on a holiday, not where you sleep, that makes it one for the books. We devised a colour palette informed by the landscapes of different staycation destinations, and paired it with a modern Sans Serif typeface that spoke to Staze’s party trick; converting that spur-of-the-moment energy into something with meaning.
We said no thanks to the glossy interiors our competitors like to feature in their imagery, and instead focused on the shared, rain-on-your-skin type moments that bring people together. We created a dynamic Zag brand mark to depict the unpredictable nature of spontaneity, getting from A to B to C across the country, and the excitement of new experiences you never saw coming. That same sentiment runs through the tone of our playful social templates, and all the way onto the Apple app store - tracking the energetic shortcut to wherever adventure awaits.
Beauty BLVD
Beauty BLVD pioneered Glitter Lips, a fun and innovative lip wear product that makes its wearers sparkle. We gave a premium look to their offering to help their products make waves in the marketplace.
Solution:
We created a confident, sassy, and female-first brand capable of resonating with and empowering a modern female audience. The bold look encourages the audience to be daring and have fun with their look whilst tapping in to the importance of bravery and sisterhood. By combining attitude with personality and expression, we have created a truly empowering beauty brand that isn’t afraid to stand-up and stand-out.
Deliverables:
Brand Strategy, Brand Identity, Brand Voice, Packaging Design, Digital, Toolkits
More here:
https://www.lovegunn.co/beauty-blvd
HER
With a digital-first approach, Her is a contemporary Irish media brand that has evolved into a trusted presence for the next generation of changemakers with its perspectives on relationships, culture, health, sport, travel and beauty. The platform aims to redefine what it is to be an Irish woman and empower them through storytelling.
WHAT WE DID
Brand Strategy, Brand Identity, Art Direction, Illustration, Social Media Templates, Animation, Tone of Voice, Copywriting, Brand Guidelines
Reviews
the project
Branding Services for Luxury Vacation Company
"LoveGunn is creatively one of the top agencies in London."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the director of Oriri House, a company providing luxury and sustainable short stays and vacations in the UK.
For what projects/services did your company hire LoveGunn, and what were your goals?
This is a brand new business venture and we were looking for a branding design agency that could help us make a splash in the Homestays market. We believe we bring a new ethos to the industry combining luxury and sustainability and we wanted a brand that reflected that. We were looking for an overall look and feel for our company and website including design elements like logo, colours, and photography, but also tone of voice.
How did you select this vendor?
We knew LoveGunn had experience working with industry disrupters and so felt they would help give us the presence we wanted in the market.
Describe the scope of their work in detail, including any steps and the final deliverables.
LoveGunn worked with us to find the tone of voice and brand assets for the company. In our first sessions we set the scope of the work and LoveGunn were fantastic in drilling down to the essence of our brand and product. They identified the need to combine tradition and heritage with a standout design. After these scoping sessions, we were sent a range of options through which we refined the aesthetic, tone and brand assets. LoveGunn are excellent at taking on feedback and were always thoughtful in the refinements made. The final deliverables were exactly what we were after and included brand identity, tone of voice, colour palette, art direction, and several assets such as our much loved logo and illustrations. They also provided our company name which we are forever grateful for!
How many people from the vendor's team worked with you, and what were their positions?
3 team members. Managing Director, Creative Director and Senior Designer
Can you share any outcomes from the project that demonstrate progress or success?
LoveGunn helped set the tone for how the business engages with the outside world. We have yet to fully launch the brand as the business is still in early stages. Our partial launch has been a great success and we have beat our early targets. This is no doubt thanks to the aesthetic and tone of voice that LoveGunn created. We can’t wait to fully launch to whole brand in 2023!
Describe their project management style, including communication tools and timeliness.
Friendly, efficient, thoughtful and genius!
What did you find most impressive or unique about this company?
LoveGunn is creatively one of the top agencies in London. On top of that, they were really up-to-date on our industry and customer-base. These attributes proved invaluable as you can’t build a good brand without them. We also had a great time working with the team and hope to do so again in the future
Are there any areas for improvement or something they could have done differently?
We really couldn’t have asked for a better experience and can’t wait to get the brand out into the world
the project
Branding Services for Tech Startup
"They were really good at what they do, and we were satisfied with their services."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of Zaya, a tech startup building a mobile app.
What challenge were you trying to address with LoveGunn?
We were ready to launch our mobile app last January, and we started pitching our app to advisors and potential investors. One of the biggest feedback we received was that our app at the time carried interesting and good features but had no branding, and our messaging was inconsistent. This made it hard for people to understand what our app really was. Our app is not an online dating app, but a social networking app that caters to single people.
What was the scope of their involvement?
To start off the project, we had a three-hour discovery session to define the goals we were trying to achieve and the problems we had. LoveGunn also used this time to better understand our brand, so we gave them a bunch of materials about our product and company. After that, they gathered all those information, conducted more research on their own, and eventually came back with different options for our brand book. We chose the one we liked the most and gave our feedback. From there, we went through a series of iterations until we were happy with the final version.
The brand book they made included our logo, messaging, mission and vision statement, color schemes, and other branding elements.
What is the team composition?
We worked with four people from their side: Christian (Managing Directory & Co-Founder), Tom (Creative Director & Co-Founder), Rachel (Design Director), and a copywriter.
How did you come to work with LoveGunn?
We found them through Clutch.
How much have you invested with them?
We spent between $25,000–$50,000.
What is the status of this engagement?
We worked together on this project from March–May 2022.
What evidence can you share that demonstrates the impact of the engagement?
Everything LoveGunn did stood out to us. They walked us through the whole process in a very organized way that helped us see and understand the different pieces they used in coming up with our brand. As a result, we were able to launch our brand three weeks ago, and our app now has about 30,000 users. A lot of our users have told us that they love the look and feel of our brand.
How did LoveGunn perform from a project management standpoint?
They did an excellent job in this regard. They communicated well and always followed up with us. Moreover, they usually scheduled video calls to walk us through what they had done and their thought process while making sure they gave us enough time for questions and feedback. We also used Zoom and email as our main communication tools.
What did you find most impressive about them?
We were impressed with the fact that LoveGunn went above and beyond for us. They didn’t treat us like just another client; they really wanted to understand what we were trying to solve, so they did rigorous research on our company and industry, including our founders.
Are there any areas they could improve on?
I honestly can’t think of anything. They were really good at what they do, and we were satisfied with their services.
the project
Branding for Finance-Centered Media Platform
“We gave them very fuzzy, general ideas for the brand, and they were able to successfully bring them to life.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re an accountancy firm that’s recently created another content and media brand.
What challenge were you trying to address with LoveGunn?
They helped us with the branding efforts of our new business.
What was the scope of their involvement?
Together, we launched a brand that has since turned into the working title for our finance department. We wanted the brand to be an online content and media platform, targeting finance professionals working within the early-stage tech startup scene. We communicated that goal to their team, hoping they could bring the concept to life.
Through various calls and discovery sessions, they built and brought the finance department to life. That included everything from brand guidelines, coloring, logos, and more.
We’ll be kicking off a website development project in January 2021. They’re supporting the wireframing currently, taking the brand they created online.
What is the team composition?
We directly work with Chris (Managing Director) and Tom (Creative Director & Co-Founder). There’s more support in the background.
How did you come to work with LoveGunn?
We received a recommendation from a colleague. Someone in his network had a good experience with them and recommended that we consider their services.
How much have you invested with them?
The branding work ended up costing about £12,000 (approximately $16,300 USD). The wireframing work for our website will likely cost another £7,000 (approximately $9,500 USD).
What is the status of this engagement?
We’ve been working with them since August 2020. They delivered the new branding assets by the end of September 2020.
What evidence can you share that demonstrates the impact of the engagement?
They’ve done a fantastic job with the branding work. While there hasn’t been a great deal of external feedback, my colleagues and I have been happy with their work.
How did LoveGunn perform from a project management standpoint?
They broke down the branding work into quick sprints. Chris is brilliant and very responsive to emails and calls. The project was well-structured and completed on time.
What did you find most impressive about them?
We gave them very fuzzy, general ideas for the brand, and they were able to successfully bring them to life.
Our team wasn’t as clear as we could’ve been with expectations, so it was pretty impressive that they delivered as effectively as they did. They were even willing to handhold through their process.
Are there any areas they could improve?
I don’t think so.
Do you have any advice for potential customers?
Trust them as the experts in the branding space, allowing them to support you and bring your vision to life.
the project
Design Services for Football Club
"Overall the most impressive thing is how quickly they turn-over the assets once they start working on it."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm Marketing Executive of a football club, running digital/web activity of our children's marketing programme.
For what projects/services did your company hire LoveGunn?
LoveGunn create our players and club mascot illustrations which are used in a range of different applications; from on the website, to matchday programmes, OOH advertising.
What were your goals for this project?
The illustrations achieve a certain stylistic aesthetic for the website. The players are all illustrated in the same way. The mascots are too, however, we've got more playful with them this year, with LoveGunn helping us with 'Christmas Detective Hunt' themed illustrations for some other web activities. These illustrations are used across our work, which aims to drive website traffic.
How did you select LoveGunn?
We have an in-house creative team, however, we select LoveGunn because we've used them for multiple years with the team (and other areas of the business) now so they're trusted and reliable, as well as having a particular set of illustrative skills that we don't have to the same degree in-house.
LoveGunn have been involved in our club after winning a pitching hackathon/competition a couple of seasons ago.
Describe the project in detail.
Illustrations of the following:
- x4 Mascots in Detective Outfits
- x7 player/manager illustrations in this seasons kit Two rounds of feedback from us for each project.
We provide reference images. LoveGunn solely responsible for the illustration of images.
What was the team composition?
Only POC for me is Chris from LoveGunn, which makes things easy. From our side I lead on the projects we're reviewing, although LG also work with other areas of the business on other projects too
Can you share any outcomes from the project that demonstrate progress or success?
For the Christmas activities, we had much higher YoY website visits than before, due to the activities we ran. This was achieved without any paid media support so it was completely organic.
The creative played a huge part in this, with our Head of Department commenting that the creative was so good that he could "clearly imagine it as a TV programme in that style". The success of the other player assets is more difficult to measure as they're used across such a wide range of applications
How effective was the workflow between your team and theirs?
Chris and LoveGunn are always great. With the player illustrations, Chris basically manages the workflow and delivers the ensures it's delivered in good time. With the Christmas activities, I believe LoveGunn turned the 4 illustrations around in less than 3 working days, which was of huge benefit to our team planning a wider activation.
What did you find most impressive about this company?
I inherited the team from a colleague who moved quite suddenly to another part of the business before leaving so I was appreciative of LG's patience with me getting up to speed, and their help getting me there.
Overall the most impressive thing is how quickly they turn-over the assets once they start working on it. This was exemplified in the Christmas activities explained earlier.
Are there any areas for improvement?
The cost can sometimes seem a little high, although you do get what you pay for with LoveGunn and they're worth the money.
Due to budget cuts on our programme, however, I've had to be more selective with the projects that we can use LG for in some cases and rely more on our in-house team. For example, we got fewer players illustrated and didn't include all of our new signings.
the project
Branding & Website Redesign for Luxury Homes Startup
“They nailed it; the branding is beautiful.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a director for Dion Homes.
What challenge were you trying to address with LoveGunn?
We’re a startup, and we were looking for some branding work to be done. We wanted the brand to feel and look luxurious.
What was the scope of their involvement?
LoveGunn did some branding work. They also created a website for us as part of the package we bought.
What is the team composition?
Chris (Managing Director & Co-Founder) was the initial contact, but a project manager became our primary contact. Tom (Creative Director & Co-Founder) was also involved.
How did you come to work with LoveGunn?
A digital company recommended them. We met with them, liked their portfolio and the branding presentation they did, and decided to work together.
How much have you invested with them?
We’ve spent $18,000.
What is the status of this engagement?
We worked together from February–May 2020.
What evidence can you share that demonstrates the impact of the engagement?
They nailed it; the branding is beautiful. We loved working with them and are very pleased. They’re a young, talented team and produce stylish, contemporary designs. The website also looks good for our customers.
How did LoveGunn perform from a project management standpoint?
They were excellent. Communication was professional, and they were very responsive. They handled any questions or issues that we threw at them.
What did you find most impressive about them?
Their branding ideas are amazing. They are very contemporary and stunning with their work.
Are there any areas they could improve?
I felt the website could’ve been more detailed.
Do you have any advice for potential customers?
They’ll absolutely meet your needs and come up with something different for you. Be aware that it’s expensive but well worth it.
the project
Rebranding for Holiday Booking App
"I think the final output and the design output of what we’ve got are the most impressive."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder of Staze, a booking app for holiday rentals.
What challenge were you trying to address with LoveGunn?
We wanted to rebrand our entire organization.
What was the scope of their involvement?
We discussed today’s new photography guidelines, brand guidelines, and went through a bunch of workshops to come up with our brand strategy. The key deliverables they provided were brand strategy and a new logo. This was a completely collaborative project.
What is the team composition?
We worked with both of their managing directors.
How did you come to work with LoveGunn?
I spoke with a couple of branding agencies and decided to go with LoveGunn.
How much have you invested with them?
We spent about £11,000 (approximately $15,000 USD).
What is the status of this engagement?
The project lasted from January–February 2021.
What evidence can you share that demonstrates the impact of the engagement?
The quality of work was very high and had a very collaborative way of building the brand. The final output looks really good and is something we can all stand behind for the next couple of years. We’ve had excellent customer feedback, which makes the brand look a lot more professional in front of investors and property managers.
How did LoveGunn perform from a project management standpoint?
We communicated through email and WhatsApp and the communication was good.
What did you find most impressive about them?
I think we challenge each other. I think the final output and the design output of what we’ve got are the most impressive. We ended up just going in with a lot of ideas and that was facilitated by our collaboration.
Are there any areas they could improve?
At the start, it felt like we skipped over a lot because we couldn’t align on what the brand was going to feel like.
Do you have any advice for potential customers?
I would go for it. We had a very supportive and challenging environment.
the project
Branding & Web Design for Virtual Networking Company
"They’re quite easy to work with, and they do good work."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the head of marketing at a startup. We do virtual networking for communities.
What challenge were you trying to address with LoveGunn?
We needed to completely rebrand in the wake of COVID-19. We wanted to change our name and create a new website.
What was the scope of their involvement?
They worked with us to develop a new brand identity. This included a new logo, web design, social media photos, and name. They also helped us draw up an announcement for our new brand.
They held a brainstorming session where they asked us a bunch of questions and go to know us as a company. They showed us several options for branding materials and we got to pick and choose our favorite aspects of each one. We ended up with something very customized as a result.
What is the team composition?
I worked with two people, including Chris (Managing Director & Co-Founder).
How did you come to work with LoveGunn?
We had worked with them before. We sent an RFP to several agencies for this project, and we chose to work with them again because they were invested in our company and understood who we were.
What is the status of this engagement?
We started working with them for this project in July 2020, and we finished the project that November.
What evidence can you share that demonstrates the impact of the engagement?
We spoke to some of our clients and investors, and they thought the work was impactful. They also met deadlines and fulfilled all of our deadlines. It’s been successful.
How did LoveGunn perform from a project management standpoint?
We communicated via email. They were quick to respond to me and were solution-oriented. The team was always upbeat, enthusiastic, and flexible.
What did you find most impressive about them?
They were genuine partners. They were thoughtful and invested in our success. They took the time to make sure that everything was done correctly. They had high standards and were also patient with us.
Are there any areas they could improve?
We would’ve loved to have a little bit more clarity around what needs to happen legally in order to change your company name. We weren’t clear on all of the business logistics.
Do you have any advice for potential customers?
I don’t have any specific advice. They’re quite easy to work with, and they do good work.
the project
Football Fan Club Relaunch for Premier League Football Club
"I have referred them internally before and would do so again to others asking for recommendations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Fan Engagement Lead at a Premier League football club, amid a Marketing Team of approximately 80 people. Fan Engagement consists of about 15 people, and I lead a team of 2 others in the delivery of all Fan Engagement for Supporter Groups.
For what projects/services did your company hire LoveGunn?
Most if not all clubs will have a Supporters Club programme that consists of groups of fans all over the world forming a group and getting together to watch and support their favourite team. Our proposition was previously heavily linked to ticketing which positioned itself as more of a domestic product than something that would appeal to overseas, global fans. We wanted to change that and build a global community of fans who could get together with like-minded fans and support from wherever they are in the world.
We therefore looked for an agency who could help us relaunch our proposition, including a rebrand of all assets as well as clear customer journeys and signposting on web/app etc. We also wanted to enhance the proposition and add new tools for the members within the network, which we required agency design support on.
What were your goals for this project?
We had 122 Supporters Clubs - a network that had grown slowly over time. We wanted to relaunch the proposition and initial target was an additional 20 clubs to join the network. We also hoped that while new clubs signed up, we would also have an increase of members within clubs. We anticipated this having an impact on the business by driving growth of our marketable database, as well as building an engaged community of fans across the world who felt closer to the club.
How did you select LoveGunn?
LoveGunn had previously done some work with another area of our business working on creative projects rebranding our Youth marketing proposition. We therefore knew their capabilities, and wanted to utilise the knowledge they had of our company, business and fanbase, as well as the skills they'd shown on their own case studies as well as the products they'd delivered for us as a club already. Their quote was competitive, and they showed a detailed understanding and knowledge of what we wanted to achieve and how they could help us get there.
Describe the project in detail.
The overall scope here was to create a visual look and feel for a new product, create communication and documentation for the onboarding of all members already in the supporters club network, as well as those who we'd hope would join in the long-run. They helped us design logos for the scheme as well as individual logos and brand kits for all the clubs within the supporters club network. These assets have been so helpful in engaging with fans, as sending a club their logo and benefits package is one of the highlights in the fan calendar.
hey worked in conjunction with our web development team to ensure that all assets were suitable for our requirements, and worked closely with our internal brand team and internal web development manager to further build tools such as an 'online toolkit' which was a Premier League first, allowing Club Secretaries from each club to create their own, official looking assets to post on their own social media channels promoting upcoming Supporters Club meet-ups.
I was leading on the project and development of the proposition, therefore had regular meetings with LoveGunn both on site at my place of work as well as attending their agency as the project progressed. We provided our brand guidelines and the proposition, and they build it into a look and feel and complete product for us to build a marketing and communications plan around.
What was the team composition?
Myself and our club Brand Manager worked directly with both Co-Founders - the MD and the Creative Director of the business. They were both excellent to work with, very transparent and honest and I valued their opinion and expertise from the outset of the project. While they would have worked separately with creative teams, the two of them remained the face of LoveGunn to me and saw the project out from the start to the final completion and delivery of assets.
Can you share any outcomes from the project that demonstrate progress or success?
Within the first 3 weeks of launch we had exceeded our target of 20 new clubs and were reaching our stretch target of 50 clubs, which was the aim for the rest of the season. The product was so clear, with a fresh and vibrant look and feel to aid the marketing plan we had put in place. The programme as a whole developed over time and has become one of the most successful projects I've been a part of in my time at the club.
We now have the most Supporters Clubs in the Premier League and are third in Europe, which is testament to the excellent work that was done for the launch and evergreen assets.
How effective was the workflow between your team and theirs?
The workflow worked really well. Not only did both Co-Founders come on site to meet with us once per week to present progress and stay on track, the email and phone communication between was great, and always very honest.
They would inform us if anything was not on track or if there was any complications, which made me feel like I was always informed well on the project and was never surprised by any outcomes. They laid out all aspects of the project in a clear quote document at the start which we referred to throughout to ensure expectations were always clear on both sides.
What did you find most impressive about this company?
Their design work is excellent, and that's clear to see from their portfolio of work across other projects. They pride themselves as 'straight-talking' and that's exactly what they are. So often there are people you work with who just tell you what you want to hear, and you're often left feeling let-down, when really expectations or deliverables may have simply been unrealistic. I found LoveGunn really easy to work with and trusted their recommendations as I knew what they were telling me was honest and what they truly believed.
I think that's often rare to find, and to me is a key reason for wanting to continue to work with them on various other projects since the main Supporters Club relaunch. I was also very impressed with the way they reacted on the one occasion where an element of the project hadn't met my expectations. There was a communications booklet which formed part of the full relaunch, and I felt that the execution on this initially fell below the standard I had expected.
However, I spoke with both of the team and explained my thoughts, and they were extremely quick to ensure they put it right, disappointed with their own work as it had resulted in my lack of satisfaction. The team worked very quickly and communicated very well to ensure this was rectified before I had any internal meetings that required me to present the work.
I was very appreciative of that, and it showed me the type of people they are to work with. They want to make sure you as a client are completely satisfied with the work, and were very quick to address when that wasn't the case.
Are there any areas for improvement?
The only thing I'd say here is challenging the client back, rather than just delivering what they've asked for. There are a few things i have asked specifically for, then realised they don't work at all in execution. I think maybe offering better solutions using their design-eye than just delivering exactly what is asked for could be an area for improvement, but we have often had very tight budgets and therefore it's understandable that projects would've been completed with as few amends/money spent developing additional things as possible.
the project
Website Redesign for Vision-Based Charitable Organization
"Their team thoroughly analyzed the website to ensure that we made the best platform possible."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a creative consultant working for a company called Inc. London. One of our clients is a charitable organization based in the vision sector.
What challenge were you trying to address with LoveGunn?
We wanted to reskin our client’s website. While they had a brand identity that stood out in their industry, their website was too complicated.
For example, users had to move their mouse when they landed on the home page to read any content. A lot of users dropped off in that initial stage.
We wanted to simplify and freshen the site to make it more effective in communicating our client’s mission. We needed to ensure that the platform captured people at an early stage.
What was the scope of their involvement?
LoveGunn redesigned our client’s website. They identified key changes that needed to be made. Their team analyzed the website, so they backed up their recommendations with data. They updated the website to ensure that visitors found information as quickly as possible.
What is the team composition?
My main point of contact was Christian (Managing Director & Co-Founder).
How did you come to work with LoveGunn?
I knew their owner. We talked for quite a while about their work and saw examples. We put out a brief and LoveGunn came back with the strongest response and a reasonable rate. They felt like a good fit.
How much have you invested with them?
The project cost around £5,000 pounds (approximately $6,300 USD).
What is the status of this engagement?
We started the project in November 2019, and it concluded in May 2020. There were 2–3 months when the world went crazy, so the project was slightly delayed.
What evidence can you share that demonstrates the impact of the engagement?
LoveGunn created a much fresher and easier to use website. The platform’s only been up and running for about a month, so we don’t have engagement figures yet. Certainly, they delivered what we wanted.
How did LoveGunn perform from a project management standpoint?
Throughout the entire process, we were in almost daily contact to ensure alignment. They had a good process. Their team was always on hand for any of our questions. They drove the project forward, which we require from our agency partners because we’re small.
What did you find most impressive about them?
Their team provided a high level of client service. Also, their data collection and insights impressed us. Websites can’t just be pretty homes for information anymore. Website development needs to be led by data and science. Their team thoroughly analyzed the website to ensure that we made the best platform possible.
Are there any areas they could improve?
No, I don’t think so. As a whole, they did an excellent job.
Do you have any advice for potential customers?
My general advice is to create a thorough brief that allows your agency partner to understand your requirements. A great brief at the outset allows the process to be as simple as possible for all parties.
the project
Rebranding for Healthcare Scheduling Software Company
"Whenever something is explained to them, they immediately get it."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founder of Spryt, a healthcare scheduling software company. We enable patients to book or reschedule appointments through WhatsApp.
What challenge were you trying to address with LoveGunn?
Pre-COVID-19, we were a sports tech business for when players weren’t showing up for their games. We decided to focus on the no-show problem within healthcare. We’re trying to solve the patient no-show problem. We needed help with rebranding.
What was the scope of their involvement?
LoveGunn repositioned and rebranded us as a tech company that targets the healthcare sector. The first step was a 2- or 3-day workshop to drill into what our company is about. It was a good discovery, even for our own understanding of what we wanted to look like. It was definitely a worthwhile exercise.
After that, they gave the brand a voice and what we want the world to see our company as. Since we’re dealing with patients who are people, we still wanted it to be very empathetic. It didn’t need to be over-clinical, but it needed to be helpful and approachable.
They helped us find where we could position ourselves to tick all those boxes. The full rebrand was the first thing in terms of logos and typography. We did a one-page investor deck. Now they’re working on a new website that will be live in about a week. Once we secure our funding, we will be engaging with them on an ongoing basis with a monthly retainer.
What is the team composition?
I work primarily with Tom (Creative Director & Co-Founder) and Christian (Managing Director & Co-Founder). There’s another person involved as well.
How did you come to work with LoveGunn?
When our company was a sports tech business, we were at a two-day workshop. At the end of that, each startup invited there had to pitch how they could help. When LoveGunn did their pitch, we just thought it was fantastic.
The presentation materials and what they’d done within 24 hours were fantastic. My fellow co-founder and I said that they would be the team for us whenever we need to do a rebrand. We have maintained contact since then.
How much have you invested with them?
We’ve invested around $20,000.
What is the status of this engagement?
Our ongoing engagement with LoveGunn started in April 2021.
What evidence can you share that demonstrates the impact of the engagement?
The feedback has been very positive. Whenever we showed one of our investors the one-pager, they actually asked to get in touch with them to use their services for other portfolio companies.
The LoveGunn team goes beyond our expectations. We give them an idea of what we want, and they go above and beyond.
In phase two, our focus will be on it to be through Alexa and voice assistant. We will use AI techniques to predict whether patients will actually show up.
How did LoveGunn perform from a project management standpoint?
They’re very quick to respond and quick to turn around work. There’s a constant flow of communication.
What did you find most impressive about them?
They’re very easy to work with. Their team is approachable and knowledgeable. Whenever something is explained to them, they immediately get it. They’re experts in what they do, and it’s been a pleasure to work with them.
Are there any areas they could improve?
It’s hard to fault them. They’re likely not the cheapest, but they’re some of the best.
Do you have any advice for potential customers?
Have a good idea in your head of what you want it to look like. Do your research, so you have some examples to show them. If it’s a website, have 4-5 sites that you like yourself. It’s good to have general ideas of what you like and don’t like. Their team can connect the dots and come up with something fantastic.
Thanks to the aesthetic and tone of voice created by LoveGunn, the partial launch of the brand was successful. Throughout the engagement, the team was easy to work with and collaborative. Moreover, the client described the team as friendly, efficient, thoughtful, and genius.