LoveGunn

BACKGROUND

Please describe your company and position.

I am the Founder of World Net Zero

Describe what your company does in a single sentence.

An app to provide real-time and historical UK Energy data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LoveGunn to accomplish?

• Branding
• Identity
• Social media Templates

SOLUTION

How did you find LoveGunn?

• Referral
• Other

Why did you select LoveGunn over others?

• Great culture fit
• quality

How many teammates from LoveGunn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Lovegunn were asked to create a completely fresh brand for UK Zero and the umbrella organisation World Net Zero. The Brand had to be striking but also diverse to be used for both World Net Zero and the subsidiaries that will come under. E.g. UK Zero, Norway Zero, France Zero, Guildford Zero. We needed a unique icon that could work well with text and be instantly recognised if shared with our data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Covered all points of the brief perfectly with extremely positive team feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Lovegunn was extremely efficient and, if needed, available with a single call or message. Small tweaks were made within hours. They go above and beyond to present visions outside your thinking in addition to fitting the brief. Incredibly wonderful and fun team too. They took a great interest in our personal mission to understand our needs as much as possible. Outside of branding they also give creative thought and strategy around marketing.

What was your primary form of communication with LoveGunn?

Virtual Meeting

What did you find most impressive or unique about this company?

A Very high quality of work with quick turn arounds. We have a lot to take away from what they presented for now and the future.

Are there any areas for improvement or something LoveGunn could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I'm the COO of Eldin Risk Partners Limited. We're an aggregated insurance buying program for large investors. We consolidate all their insurance expenses from their businesses and collaborate with them to secure better rates and coverage in the market. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We enlisted the services of LoveGunn to assist us with branding and web design.

SOLUTION

What was the scope of their involvement? 

When we began, we required a brand identity and all the components that come with it, like a website, general branding, and presentations. 

My partner and I had a clear vision for our brand, which emerged from another business with a similar focus. With our extensive experience, we knew our target market and how we wanted to portray ourselves. However, we needed a company to transform our concept into a tangible visual representation.

We provided LoveGunn with a comprehensive list of past clients, market acquaintances, and investors. They reached out to them and obtained valuable feedback.

We've completed the first project but continue to work with them as and when pieces of work come up. As we're still new, we're working through different presentation types. We collaborate closely with them on specific deliverables, including business cards and other small details.

What is the team composition?

We work with Chris (Co-Founder & Managing Director), Tom (Co-Founder & Creative Director), and Paryz (Account Manager). Our primary contact is Laura (Senior Designer), who is fantastic. 

How did you come to work with LoveGunn?

I researched to find a company that could cater to our needs by being exciting, innovative, very commercial and could deal with our corporate market.

During my online browsing, I stumbled upon LoveGunn's website. I was impressed by the visually appealing display of projects that catered to both quirky startups and traditional interpretations. 

We discussed with them to clarify our requirements, and they elaborated on their work process. We found the compatibility excellent, and the team, including Tom and Chris, had personalities we connected with.

We appreciated their direct approach and genuine demeanor, which made us feel comfortable and connected with them. The process was straightforward, and we didn't need to consider other options.

How much have you invested in them?

We've invested around £40,000 Pound Sterling (approximately $50,800 USD).

What is the status of this engagement?

The engagement with LoveGunn began in November 2022, and it's ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We needed to deliver something high quality, particularly the website, which was a runaway success thanks to LoveGunn's efforts. People have been very complimentary about it. 

For me, it's also about the interpretation of our ideas. They took what we wanted, and they added to it. In no way did they diminish it or think that they knew better. 

As a team, we work really well together. It's always a team effort, and LoveGunn makes us feel part of the team rather than one group being stronger than another. That's their real secret. 

How did LoveGunn perform from a project management standpoint?

There have been no problems at all. Initially, we had emails and in-person meetings. We then moved to weekly Zoom calls with the team, but we've found the best way is just to pick up the phone and call the designer and vice versa. One-on-one conversations are more effective and efficient.

What did you find most impressive about them?

LoveGunn adds value to what we want to do, and that's a significant point for them. For me, the best way of putting it is that they take a rock, shine it, and turn it into a diamond. We have the underlying strength and ability, and LoveGunn adds the diamond shine, which is huge.

Are there any areas they could improve?

I'm not a massive fan of Zoom calls. I prefer to do in-person meetings or phone calls. It's a personal preference rather than a weakness on their side. It would be helpful if they could ask a client how they'd prefer to communicate upfront. We've found a good routine now, but it could've been quicker and better if the discussion had happened up front. However, that's from our side as well. 

Do you have any advice for potential customers?

Trust them as they are reliable and will deliver what you need. It's essential to communicate your goals and desired position.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Serenata Flowers

Describe what your company does in a single sentence.

Serenata Flowers is an ecommerce platform where customers can order and send bouquets and other gifts to friends and themselves

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LoveGunn to accomplish?

• Create Serenata brand story and identity
• Lead rebrand direction
• Support on artwork creation

SOLUTION

How did you find LoveGunn?

Online Search

Why did you select LoveGunn over others?

• Pricing fit our budget
• Good value for cost

How many teammates from LoveGunn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LoveGunn were initially hired to create a brand story and identity for Serenata Flowers, but went above and beyond and created a full rebrand strategy and identity which was very well received by Serenata Flowers. They have worked on creating our brand guideline books, created ad concepts, created unique brand patterns and created the artworks for our packaging overhaul. They have taken feedback well and have understood our vision a lot of the time, and have also helped to shape our vision too.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Most of the measureable outcomes from our project were deliverables. LoveGunn provided us with a new brand identity, purpose, strategy and visual direction to pursue. They took onboard feedback and were very quick to pivot when the project required it. Their speed of delivery is excellent and we feel like a hihg-priority client of theirs.

They created our artworks for our packaging and proposed the visual direction that we should take for our website and social media overhaul. They have really helped us with exploring a new photography direction

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent time management and very good communications. Never felt like there was too much communication and they were very adaptable to our needs. We often give very tight timelines, which they never miss.

What was your primary form of communication with LoveGunn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think their adaptability and affordability are their biggest strengths and are very impressive. For such a small team they are super agile and able to deliver on our needs.

Are there any areas for improvement or something LoveGunn could have done differently?

There are two areas that I believe LoveGunn can improve on, one is that there were times that they may not have understood exactly what we wanted to receive. Sometimes deliverables were a bit too high-level and covered all bases, when we wanted something that was more focused and a clear direction and compelling reason to take that direction.

The other area for improvement was attention to details on certain deliverables. A few unnecessary amends could've been avoided with a further check-off or sign off process, but I imagine this is as a result of their speed.

BACKGROUND

Please describe your company and position.

I am the Head of Publisher Services of Newsstand

Describe what your company does in a single sentence.

Online Ecommerce of printed magazines, as well as fulfilment for independent magazine publishers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LoveGunn to accomplish?

• Full Rebrand
• Website Relaunch

SOLUTION

How did you find LoveGunn?

Referral

Why did you select LoveGunn over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from LoveGunn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with LoveGunn to refresh and relaunch our brand and website. Areas included logo redesign, tone of voice, archetype, social media aesthetic and re-design of our current website. Customer feedback was sought as well as competitor and industry insight. Assets were designed, approved and provided to us, as well as a first draft design of the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Full rebrand of assets designed, approved and provided. Newsstands brand awareness and trust across the industry and with both our customers and clients improved. We used these assets across a lengthy soft launch, and are yet to implement the major website changes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fantastic! At a time that Newsstand were rolling out multiple large scale projects, LoveGunn were great at delivering whilst giving Newsstand space to focus on multiple projects simultaneously.

What was your primary form of communication with LoveGunn?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The passion and creativity of all of the team at LoveGunn. The team inspired key stakeholders within Newsstand whilst understanding our goals and desires, as well as our restrictions in terms of budget or technical debt.

Are there any areas for improvement or something LoveGunn could have done differently?

Not that I can think of immediately! The team was responsive to change and feedback almost instantly!

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Sanelo

Describe what your company does in a single sentence.

Consumer relocation management services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LoveGunn to accomplish?

• Rebrand

SOLUTION

How did you find LoveGunn?

Referral

Why did you select LoveGunn over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from LoveGunn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked LoveGunn with rebranding the entire business from top to bottom. Prior to this project, Sanelo didn't have an established brand story, tone of voice or associated look and feel. We tasked LoveGunn to deliver a Brand Strategy that translated into a Brand Guidelines document that included all the necessary components to understand Sanelo and what we stand for. LoveGunn created a new logo, strap line, tone of voice, headline and sub copy, primary and secondary fonts and colour palettes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A new brand that the entire business was aligned with and liked.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were incredibly responsive, tended to every need in a timely manner with excellent, clear communication.

What was your primary form of communication with LoveGunn?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their in depth process to discover the new Sanelo brand and how we sit within a competitive yet stagnant market. In depth market research, customer insight, employee insight and translating these findings to establish a strategy and brand which spoke to all the information collected. Furthermore, presenting three completely different brand concepts for us to pick apart helped us understand even further what we wanted from our new brand.

Are there any areas for improvement or something LoveGunn could have done differently?

Honestly speaking, no - they ticked all the boxes in my opinion.

BACKGROUND

Please describe your company and position.

I am an executive of (a/an) Social Networking

Describe what your company does in a single sentence.

The community app that puts everything in one place

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LoveGunn to accomplish?

• Rebrand
• App UX & Design
• Tone of Voice

SOLUTION

How did you find LoveGunn?

Referral

Why did you select LoveGunn over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

What was the size of LoveGunn’s team?

More than 10

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Strategy & Design for new community app launching in 2024. Included Discovery workshops and Market Research around our target audience in key target markets (UK, Europe & US) before developing core brand strategy to establish the brand positioning. Brand Identity and Guidelines were then created alongside the UX and UI for V1 of the app and design for various marketing & sales collateral. Work is ongoing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Launching new brand
• Successfully launching V1 of the app
• Creating materials to gain further investment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LoveGunn are a great team to work with - super flexible, professional but also good fun. What I liked about them over other agencies I spoke to was that they put the customer at the centre of what they do which is so important for a community based brand like ours. They made us feel involved in the creative process and created a brand we are so proud of!

What was your primary form of communication with LoveGunn?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great process. Initially workshops and market research created the key insights and then the strategy stage built out a clear story that we all got behind before even considering creative. They then came up with great ideas and options which meant we were able to experiment and come up with a really unique brand identity and assets for us to launch with

Are there any areas for improvement or something LoveGunn could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the director of Oriri House, a company providing luxury and sustainable short stays and vacations in the UK.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LoveGunn, and what were your goals?

This is a brand new business venture and we were looking for a branding design agency that could help us make a splash in the Homestays market. We believe we bring a new ethos to the industry combining luxury and sustainability and we wanted a brand that reflected that. We were looking for an overall look and feel for our company and website including design elements like logo, colours, and photography, but also tone of voice.

SOLUTION

How did you select this vendor?

We knew LoveGunn had experience working with industry disrupters and so felt they would help give us the presence we wanted in the market.

Describe the scope of their work in detail, including any steps and the final deliverables.

LoveGunn worked with us to find the tone of voice and brand assets for the company. In our first sessions we set the scope of the work and LoveGunn were fantastic in drilling down to the essence of our brand and product. They identified the need to combine tradition and heritage with a standout design. After these scoping sessions, we were sent a range of options through which we refined the aesthetic, tone and brand assets. LoveGunn are excellent at taking on feedback and were always thoughtful in the refinements made. The final deliverables were exactly what we were after and included brand identity, tone of voice, colour palette, art direction, and several assets such as our much loved logo and illustrations. They also provided our company name which we are forever grateful for!

How many people from the vendor's team worked with you, and what were their positions?

3 team members. Managing Director, Creative Director and Senior Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

LoveGunn helped set the tone for how the business engages with the outside world. We have yet to fully launch the brand as the business is still in early stages. Our partial launch has been a great success and we have beat our early targets. This is no doubt thanks to the aesthetic and tone of voice that LoveGunn created. We can’t wait to fully launch to whole brand in 2023!

Describe their project management style, including communication tools and timeliness.

Friendly, efficient, thoughtful and genius!

What did you find most impressive or unique about this company?

LoveGunn is creatively one of the top agencies in London. On top of that, they were really up-to-date on our industry and customer-base. These attributes proved invaluable as you can’t build a good brand without them. We also had a great time working with the team and hope to do so again in the future

Are there any areas for improvement or something they could have done differently?

We really couldn’t have asked for a better experience and can’t wait to get the brand out into the world

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Zaya, a tech startup building a mobile app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We were ready to launch our mobile app last January, and we started pitching our app to advisors and potential investors. One of the biggest feedback we received was that our app at the time carried interesting and good features but had no branding, and our messaging was inconsistent. This made it hard for people to understand what our app really was. Our app is not an online dating app, but a social networking app that caters to single people.

SOLUTION

What was the scope of their involvement?

To start off the project, we had a three-hour discovery session to define the goals we were trying to achieve and the problems we had. LoveGunn also used this time to better understand our brand, so we gave them a bunch of materials about our product and company. After that, they gathered all those information, conducted more research on their own, and eventually came back with different options for our brand book. We chose the one we liked the most and gave our feedback. From there, we went through a series of iterations until we were happy with the final version. 

The brand book they made included our logo, messaging, mission and vision statement, color schemes, and other branding elements.

What is the team composition?

We worked with four people from their side: Christian (Managing Directory & Co-Founder), Tom (Creative Director & Co-Founder), Rachel (Design Director), and a copywriter.

How did you come to work with LoveGunn?

We found them through Clutch.

How much have you invested with them?

We spent between $25,000–$50,000.

What is the status of this engagement?

We worked together on this project from March–May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything LoveGunn did stood out to us. They walked us through the whole process in a very organized way that helped us see and understand the different pieces they used in coming up with our brand. As a result, we were able to launch our brand three weeks ago, and our app now has about 30,000 users. A lot of our users have told us that they love the look and feel of our brand.

How did LoveGunn perform from a project management standpoint?

They did an excellent job in this regard. They communicated well and always followed up with us. Moreover, they usually scheduled video calls to walk us through what they had done and their thought process while making sure they gave us enough time for questions and feedback. We also used Zoom and email as our main communication tools.

What did you find most impressive about them?

We were impressed with the fact that LoveGunn went above and beyond for us. They didn’t treat us like just another client; they really wanted to understand what we were trying to solve, so they did rigorous research on our company and industry, including our founders.

Are there any areas they could improve on?

I honestly can’t think of anything. They were really good at what they do, and we were satisfied with their services.

BACKGROUND

Please describe your company and your position there.

I am a self-releasing musician, song writer and producer, under the name Joe James Lewis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LoveGunn, and what were your goals?

We were set to release my first music: a couple of singles and an EP. We were seeking a consistent aesthetic and voice to suit the music and ethos of the artist.

SOLUTION

How did you select this vendor?

After initial conversations with LoveGunn we decided that the company was perfectly suited to meet our design needs. They were friendly, very switched on, invested and pitched great ideas.

Describe the scope of their work in detail, including any steps and the final deliverables.

LoveGunn created a full brand identity for Joe James Lewis, including typography, palette, art direction and album artwork. They responded well to feedback and presented distinct alternative routes to choose from.

How many people from the vendor's team worked with you, and what were their positions?

I worked mostly with the Managing Director, as well as junior and senior designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work of LoveGunn provided a consistent aesthetic and voice to the Joe James Lewis brand across album artwork, website, social media, photography and a music video. Their work helped achieve over 30,000 streams with plays on Radio 6 Music and positive reviews across multiple online publications.

Describe their project management style, including communication tools and timeliness.

LoveGunn are fantastic to work with. Their team is engaged, perceptive and clear in their communication. They were an engine house of great ideas! And open to client feedback too.

What did you find most impressive or unique about this company?

They have such diversity in their portfolio without dropping standards. They can take on any project and deliver outstanding, unique design. This helped us speak to our audience and build a community.

Are there any areas for improvement or something they could have done differently?

I honestly think with LoveGunn you get the best of both worlds. They provide the personal touch, while delivering first class design and brand expertise. Chris and Tom are real wizards and great fun to work with!

BACKGROUND

Please describe your company and your position there.

I am the CEO of IFG, an Islamic fintech.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire LoveGunn?

Our website had become outdated and we were keen to make sure that was overhauled alongside our overall brand. We also have sub-brands and wanted to make sure they received a treatment that cohered with the overall brand but remained distinct.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for references from brands we had admired in recent months. The key thing for us was the brand agency had a credible, high quality output, but were also really creative in coming up with their own view and slants on things.

Describe the project in detail and walk through the stages of the project.

After an initial meeting, and then a more detailed discovery meeting, LG started designing. We then had a meeting to talk through what had been designed (3 different directions). After we had chosen the route to go down (a composite of two of the directions) LG. then turned substantively the final version. Then there were some minor points of tweaking.

How many resources from the vendor's team worked with you, and what were their positions?

4 - project manager, designers, design lead

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website looks far slicker today and is much easier to read and navigate. Early traffic signs are also promising.

How effective was the workflow between your team and theirs?

Very effective. Very responsive over emails and calls.

What did you find most impressive or unique about this company?

I loved their creativity, sense of comedy, and ability to go deep with our industry

Are there any areas for improvement or something they could have done differently?

Cheaper is always better but sometimes you have to pay for quality.