LoveGunn

Introduce your business and what you do there.

I’m the founder of Staze, a booking app for holiday rentals.

What challenge were you trying to address with LoveGunn?

We wanted to rebrand our entire organization.

What was the scope of their involvement?

We discussed today’s new photography guidelines, brand guidelines, and went through a bunch of workshops to come up with our brand strategy. The key deliverables they provided were brand strategy and a new logo. This was a completely collaborative project.

What is the team composition?

We worked with both of their managing directors.

How did you come to work with LoveGunn?

I spoke with a couple of branding agencies and decided to go with LoveGunn.

How much have you invested with them?

We spent about £11,000 (approximately $15,000 USD).

What is the status of this engagement?

The project lasted from January–February 2021.

What evidence can you share that demonstrates the impact of the engagement? 

The quality of work was very high and had a very collaborative way of building the brand. The final output looks really good and is something we can all stand behind for the next couple of years. We’ve had excellent customer feedback, which makes the brand look a lot more professional in front of investors and property managers.

How did LoveGunn perform from a project management standpoint?

We communicated through email and WhatsApp and the communication was good.

What did you find most impressive about them?

I think we challenge each other. I think the final output and the design output of what we’ve got are the most impressive. We ended up just going in with a lot of ideas and that was facilitated by our collaboration.

Are there any areas they could improve?

At the start, it felt like we skipped over a lot because we couldn’t align on what the brand was going to feel like.

Do you have any advice for potential customers?

I would go for it. We had a very supportive and challenging environment.

Please describe your company and your position there.

I am Fan Engagement Lead at a Premier League football club, amid a Marketing Team of approximately 80 people. Fan Engagement consists of about 15 people, and I lead a team of 2 others in the delivery of all Fan Engagement for Supporter Groups.

For what projects/services did your company hire LoveGunn?

Most if not all clubs will have a Supporters Club programme that consists of groups of fans all over the world forming a group and getting together to watch and support their favourite team. Our proposition was previously heavily linked to ticketing which positioned itself as more of a domestic product than something that would appeal to overseas, global fans. We wanted to change that and build a global community of fans who could get together with like-minded fans and support from wherever they are in the world.

We therefore looked for an agency who could help us relaunch our proposition, including a rebrand of all assets as well as clear customer journeys and signposting on web/app etc. We also wanted to enhance the proposition and add new tools for the members within the network, which we required agency design support on.

What were your goals for this project?

We had 122 Supporters Clubs - a network that had grown slowly over time. We wanted to relaunch the proposition and initial target was an additional 20 clubs to join the network. We also hoped that while new clubs signed up, we would also have an increase of members within clubs. We anticipated this having an impact on the business by driving growth of our marketable database, as well as building an engaged community of fans across the world who felt closer to the club.

How did you select LoveGunn?

LoveGunn had previously done some work with another area of our business working on creative projects rebranding our Youth marketing proposition. We therefore knew their capabilities, and wanted to utilise the knowledge they had of our company, business and fanbase, as well as the skills they'd shown on their own case studies as well as the products they'd delivered for us as a club already. Their quote was competitive, and they showed a detailed understanding and knowledge of what we wanted to achieve and how they could help us get there.

Describe the project in detail.

The overall scope here was to create a visual look and feel for a new product, create communication and documentation for the onboarding of all members already in the supporters club network, as well as those who we'd hope would join in the long-run. They helped us design logos for the scheme as well as individual logos and brand kits for all the clubs within the supporters club network. These assets have been so helpful in engaging with fans, as sending a club their logo and benefits package is one of the highlights in the fan calendar.

hey worked in conjunction with our web development team to ensure that all assets were suitable for our requirements, and worked closely with our internal brand team and internal web development manager to further build tools such as an 'online toolkit' which was a Premier League first, allowing Club Secretaries from each club to create their own, official looking assets to post on their own social media channels promoting upcoming Supporters Club meet-ups.

I was leading on the project and development of the proposition, therefore had regular meetings with LoveGunn both on site at my place of work as well as attending their agency as the project progressed. We provided our brand guidelines and the proposition, and they build it into a look and feel and complete product for us to build a marketing and communications plan around.

What was the team composition?

Myself and our club Brand Manager worked directly with both Co-Founders - the MD and the Creative Director of the business. They were both excellent to work with, very transparent and honest and I valued their opinion and expertise from the outset of the project. While they would have worked separately with creative teams, the two of them remained the face of LoveGunn to me and saw the project out from the start to the final completion and delivery of assets.

Can you share any outcomes from the project that demonstrate progress or success?

Within the first 3 weeks of launch we had exceeded our target of 20 new clubs and were reaching our stretch target of 50 clubs, which was the aim for the rest of the season. The product was so clear, with a fresh and vibrant look and feel to aid the marketing plan we had put in place. The programme as a whole developed over time and has become one of the most successful projects I've been a part of in my time at the club.

We now have the most Supporters Clubs in the Premier League and are third in Europe, which is testament to the excellent work that was done for the launch and evergreen assets.

How effective was the workflow between your team and theirs?

The workflow worked really well. Not only did both Co-Founders come on site to meet with us once per week to present progress and stay on track, the email and phone communication between was great, and always very honest.

They would inform us if anything was not on track or if there was any complications, which made me feel like I was always informed well on the project and was never surprised by any outcomes. They laid out all aspects of the project in a clear quote document at the start which we referred to throughout to ensure expectations were always clear on both sides.

What did you find most impressive about this company?

Their design work is excellent, and that's clear to see from their portfolio of work across other projects. They pride themselves as 'straight-talking' and that's exactly what they are. So often there are people you work with who just tell you what you want to hear, and you're often left feeling let-down, when really expectations or deliverables may have simply been unrealistic. I found LoveGunn really easy to work with and trusted their recommendations as I knew what they were telling me was honest and what they truly believed.

I think that's often rare to find, and to me is a key reason for wanting to continue to work with them on various other projects since the main Supporters Club relaunch. I was also very impressed with the way they reacted on the one occasion where an element of the project hadn't met my expectations. There was a communications booklet which formed part of the full relaunch, and I felt that the execution on this initially fell below the standard I had expected.

However, I spoke with both of the team and explained my thoughts, and they were extremely quick to ensure they put it right, disappointed with their own work as it had resulted in my lack of satisfaction. The team worked very quickly and communicated very well to ensure this was rectified before I had any internal meetings that required me to present the work.

I was very appreciative of that, and it showed me the type of people they are to work with. They want to make sure you as a client are completely satisfied with the work, and were very quick to address when that wasn't the case.

Are there any areas for improvement?

The only thing I'd say here is challenging the client back, rather than just delivering what they've asked for. There are a few things i have asked specifically for, then realised they don't work at all in execution. I think maybe offering better solutions using their design-eye than just delivering exactly what is asked for could be an area for improvement, but we have often had very tight budgets and therefore it's understandable that projects would've been completed with as few amends/money spent developing additional things as possible.

Introduce your business and what you do there.

I’m the founder of a company that’s dedicated to empowering women and minority groups by demystifying opportunities available in the music business. 

What challenge were you trying to address with LoveGunn?

They handled visual branding for the company.

What was the scope of their involvement?

I reached out to them with requirements, communicating that I wanted a bold, fun, colorful brand. We had discussions about how we envisioned the brand and how their team could provide a solution. They came up with a logo, colors, and a visual brand identity. In the end, they returned to us with two options for the logo and visual items.   

What is the team composition?

I worked with Chris (Managing Director) and Tom (Creative Director & Co-Founder).

How did you come to work with LoveGunn?

They’ve done work for friends of mine, and I’ve been impressed with what they’ve created in those engagements.  

How much have you invested with them?

The project is valued at around £500 (approximately $680 USD).  

What is the status of this engagement?

We collaborated from September–October 2020.

What evidence can you share that demonstrates the impact of the engagement?

Their work is top quality, and we’ve received great feedback on their visuals. We’ve incorporated the branding elements into our Instagram and LinkedIn pages, and they make our brand look very strong. The visuals stand out.  

How did LoveGunn perform from a project management standpoint?

We communicated over email. They were great to work with and very responsive. 

What did you find most impressive about them?

They got behind our vision for the brand, working hard to make it a reality. 

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Be clear about your brief. That will make it easier for their designers to bring your ideas to fruition. That’s the experience I’ve had with other designers as well.  

Introduce your business and what you do there.

We’re an accountancy firm that’s recently created another content and media brand.

What challenge were you trying to address with LoveGunn?

They helped us with the branding efforts of our new business. 

What was the scope of their involvement?

Together, we launched a brand that has since turned into the working title for our finance department. We wanted the brand to be an online content and media platform, targeting finance professionals working within the early-stage tech startup scene. We communicated that goal to their team, hoping they could bring the concept to life. 

Through various calls and discovery sessions, they built and brought the finance department to life. That included everything from brand guidelines, coloring, logos, and more. 

We’ll be kicking off a website development project in January 2021. They’re supporting the wireframing currently, taking the brand they created online. 

What is the team composition?

We directly work with Chris (Managing Director) and Tom (Creative Director & Co-Founder). There’s more support in the background. 

How did you come to work with LoveGunn?

We received a recommendation from a colleague. Someone in his network had a good experience with them and recommended that we consider their services. 

How much have you invested with them?

The branding work ended up costing about £12,000 (approximately $16,300 USD). The wireframing work for our website will likely cost another £7,000 (approximately $9,500 USD). 

What is the status of this engagement?

We’ve been working with them since August 2020. They delivered the new branding assets by the end of September 2020.

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a fantastic job with the branding work. While there hasn’t been a great deal of external feedback, my colleagues and I have been happy with their work. 

How did LoveGunn perform from a project management standpoint?

They broke down the branding work into quick sprints. Chris is brilliant and very responsive to emails and calls. The project was well-structured and completed on time.

What did you find most impressive about them?

We gave them very fuzzy, general ideas for the brand, and they were able to successfully bring them to life.

Our team wasn’t as clear as we could’ve been with expectations, so it was pretty impressive that they delivered as effectively as they did. They were even willing to handhold through their process. 

Are there any areas they could improve?

I don’t think so. 

Do you have any advice for potential customers?

Trust them as the experts in the branding space, allowing them to support you and bring your vision to life.

Please describe your company and your position there.

I'm Marketing Executive of a football club, running digital/web activity of our children's marketing programme.

For what projects/services did your company hire LoveGunn?

LoveGunn create our players and club mascot illustrations which are used in a range of different applications; from on the website, to matchday programmes, OOH advertising.

What were your goals for this project?

The illustrations achieve a certain stylistic aesthetic for the website. The players are all illustrated in the same way. The mascots are too, however, we've got more playful with them this year, with LoveGunn helping us with 'Christmas Detective Hunt' themed illustrations for some other web activities. These illustrations are used across our work, which aims to drive website traffic.

How did you select LoveGunn?

We have an in-house creative team, however, we select LoveGunn because we've used them for multiple years with the team (and other areas of the business) now so they're trusted and reliable, as well as having a particular set of illustrative skills that we don't have to the same degree in-house.

LoveGunn have been involved in our club after winning a pitching hackathon/competition a couple of seasons ago.

Describe the project in detail.

Illustrations of the following:

• x4 Mascots in Detective Outfits
• x7 player/manager illustrations in this seasons kit Two rounds of feedback from us for each project.

We provide reference images. LoveGunn solely responsible for the illustration of images.

What was the team composition?

Only POC for me is Chris from LoveGunn, which makes things easy. From our side I lead on the projects we're reviewing, although LG also work with other areas of the business on other projects too

Can you share any outcomes from the project that demonstrate progress or success?

For the Christmas activities, we had much higher YoY website visits than before, due to the activities we ran. This was achieved without any paid media support so it was completely organic.

The creative played a huge part in this, with our Head of Department commenting that the creative was so good that he could "clearly imagine it as a TV programme in that style". The success of the other player assets is more difficult to measure as they're used across such a wide range of applications

How effective was the workflow between your team and theirs?

Chris and LoveGunn are always great. With the player illustrations, Chris basically manages the workflow and delivers the ensures it's delivered in good time. With the Christmas activities, I believe LoveGunn turned the 4 illustrations around in less than 3 working days, which was of huge benefit to our team planning a wider activation.

What did you find most impressive about this company?

I inherited the team from a colleague who moved quite suddenly to another part of the business before leaving so I was appreciative of LG's patience with me getting up to speed, and their help getting me there.

Overall the most impressive thing is how quickly they turn-over the assets once they start working on it. This was exemplified in the Christmas activities explained earlier.

Are there any areas for improvement?

The cost can sometimes seem a little high, although you do get what you pay for with LoveGunn and they're worth the money.

Due to budget cuts on our programme, however, I've had to be more selective with the projects that we can use LG for in some cases and rely more on our in-house team. For example, we got fewer players illustrated and didn't include all of our new signings.

Introduce your business and what you do there.

I’m the head of marketing at a startup. We do virtual networking for communities. 

What challenge were you trying to address with LoveGunn?

We needed to completely rebrand in the wake of COVID-19. We wanted to change our name and create a new website. 

What was the scope of their involvement?

They worked with us to develop a new brand identity. This included a new logo, web design, social media photos, and name. They also helped us draw up an announcement for our new brand. 

They held a brainstorming session where they asked us a bunch of questions and go to know us as a company. They showed us several options for branding materials and we got to pick and choose our favorite aspects of each one. We ended up with something very customized as a result. 

What is the team composition? 

I worked with two people, including Chris (Managing Director & Co-Founder). 

How did you come to work with LoveGunn?

We had worked with them before. We sent an RFP to several agencies for this project, and we chose to work with them again because they were invested in our company and understood who we were. 

What is the status of this engagement?

We started working with them for this project in July 2020, and we finished the project that November. 

What evidence can you share that demonstrates the impact of the engagement?

We spoke to some of our clients and investors, and they thought the work was impactful. They also met deadlines and fulfilled all of our deadlines. It’s been successful. 

How did LoveGunn perform from a project management standpoint?

We communicated via email. They were quick to respond to me and were solution-oriented. The team was always upbeat, enthusiastic, and flexible. 

What did you find most impressive about them?

They were genuine partners. They were thoughtful and invested in our success. They took the time to make sure that everything was done correctly. They had high standards and were also patient with us. 

Are there any areas they could improve?

We would’ve loved to have a little bit more clarity around what needs to happen legally in order to change your company name. We weren’t clear on all of the business logistics. 

Do you have any advice for potential customers? 

I don’t have any specific advice. They’re quite easy to work with, and they do good work.

Introduce your business and what you do there.

I’m the founder and CEO of Jungle Creations. We’re a social publisher.

What challenge were you trying to address with LoveGunn?

We engaged with them as part of a rebrand across our multiple channels. The main objective was to reposition the business and our commercial channels. We wanted to look better, sound better, and be more relevant to the commercial market.

What was the scope of their involvement?

They handled our branding, strategy, and design services. This included helping form our identity and strategy around what we do and how we understand the community. The design efforts included website, packaging, and print design as well as animation. They used the Adobe Creative Suite.

For the identity creation aspects, they conducted a competitor analysis so we could understand the market. Their team proposed different routes that we were then able to choose from. They repositioned us in efforts to help us form B2B partnerships. They also handled our social media marketing on Facebook, Instagram, Twitter, and TikTok.

What is the team composition?

We worked predominantly with Tom (Co-Founder & Creative Director) and Christian (Co-Founder & Managing Director) but also with their internal team.

How did you come to work with LoveGunn?

One of the founders is a good friend of mine, however, we went with LoveGunn because they have great experience between the two founders. They’ve worked with big brands and have great creativity.

How much have you invested with them?

We invested around £200,000 (approximately $263,000 USD).

What is the status of this engagement?

The project ran from June 2017–June 2018.

What evidence can you share that demonstrates the impact of the engagement?

Before the rebrand, we didn’t have any brand partnerships, however, since then we’ve acquired over 300 brand partnerships. What’s more, we’re now a one-hundred-person company over two countries.

How did LoveGunn perform from a project management standpoint?

Project management was absolutely brilliant. We have a great relationship with them, and the project was managed over Slack. We used Basecamp for the web development work and held weekly meetings. Their team was on top of things and reactive.

What did you find most impressive about them?

I was very impressed with their creative innovation. They were constantly coming up with new ideas, pushing boundaries, and doing things a bit differently to other agencies we’ve worked with in the past. We’d give them a brief, and they’d push it farther by thinking about how it’s relevant to our readers.

Are there any areas they could improve?

No, everything was good.

Do you have any advice for potential customers?

Speak to them and learn about their process. Their process is different from other agencies because they’re very strategic. If you want to do things a little differently, then they’re the agency for you. They’re tried, tested, and very good at what they do.

Introduce your business and what you do there.

I’m a director for Dion Homes. 

What challenge were you trying to address with LoveGunn?

We’re a startup, and we were looking for some branding work to be done. We wanted the brand to feel and look luxurious.

What was the scope of their involvement?

LoveGunn did some branding work. They also created a website for us as part of the package we bought.

What is the team composition?

Chris (Managing Director & Co-Founder) was the initial contact, but a project manager became our primary contact. Tom (Creative Director & Co-Founder) was also involved.

How did you come to work with LoveGunn?

A digital company recommended them. We met with them, liked their portfolio and the branding presentation they did, and decided to work together.

How much have you invested with them?

We’ve spent $18,000.

What is the status of this engagement?

We worked together from February–May 2020.

What evidence can you share that demonstrates the impact of the engagement? 

They nailed it; the branding is beautiful. We loved working with them and are very pleased. They’re a young, talented team and produce stylish, contemporary designs. The website also looks good for our customers.

How did LoveGunn perform from a project management standpoint?

They were excellent. Communication was professional, and they were very responsive. They handled any questions or issues that we threw at them.

What did you find most impressive about them?

Their branding ideas are amazing. They are very contemporary and stunning with their work.

Are there any areas they could improve?

I felt the website could’ve been more detailed.

Do you have any advice for potential customers?

They’ll absolutely meet your needs and come up with something different for you. Be aware that it’s expensive but well worth it.

Introduce your business and what you do there.

I’m a creative consultant working for a company called Inc. London. One of our clients is a charitable organization based in the vision sector.

What challenge were you trying to address with LoveGunn?

We wanted to reskin our client’s website. While they had a brand identity that stood out in their industry, their website was too complicated.

For example, users had to move their mouse when they landed on the home page to read any content. A lot of users dropped off in that initial stage.

We wanted to simplify and freshen the site to make it more effective in communicating our client’s mission. We needed to ensure that the platform captured people at an early stage.

What was the scope of their involvement?

LoveGunn redesigned our client’s website. They identified key changes that needed to be made. Their team analyzed the website, so they backed up their recommendations with data. They updated the website to ensure that visitors found information as quickly as possible.

What is the team composition?

My main point of contact was Christian (Managing Director & Co-Founder).

How did you come to work with LoveGunn?

I knew their owner. We talked for quite a while about their work and saw examples. We put out a brief and LoveGunn came back with the strongest response and a reasonable rate. They felt like a good fit.

How much have you invested with them?

The project cost around £5,000 pounds (approximately $6,300 USD).

What is the status of this engagement?

We started the project in November 2019, and it concluded in May 2020. There were 2–3 months when the world went crazy, so the project was slightly delayed.

What evidence can you share that demonstrates the impact of the engagement? 

LoveGunn created a much fresher and easier to use website. The platform’s only been up and running for about a month, so we don’t have engagement figures yet. Certainly, they delivered what we wanted.

How did LoveGunn perform from a project management standpoint?

Throughout the entire process, we were in almost daily contact to ensure alignment. They had a good process. Their team was always on hand for any of our questions. They drove the project forward, which we require from our agency partners because we’re small.

What did you find most impressive about them?

Their team provided a high level of client service. Also, their data collection and insights impressed us. Websites can’t just be pretty homes for information anymore. Website development needs to be led by data and science. Their team thoroughly analyzed the website to ensure that we made the best platform possible.

Are there any areas they could improve?

No, I don’t think so. As a whole, they did an excellent job.

Do you have any advice for potential customers?

My general advice is to create a thorough brief that allows your agency partner to understand your requirements. A great brief at the outset allows the process to be as simple as possible for all parties.

Introduce your business and what you do there.

I’m the co-founder of a company called Jealous Sweets. We make plant-based candy that’s healthy and tasty. We’re shaking up how confectionaries are made.

What challenge were you trying to address with LoveGunn?

We were more of a high-end gifting company. We wanted to pivot the business towards mainstream groceries. We needed a new look and feel but also wanted to retain our initial brand values.

What was the scope of their involvement?

LoveGunn looked into the market and helped us devise a plan to stand out from our competition. They gave us various advice into what would and wouldn’t work as we moved into a new vertical.

They rebranded our company, giving us a new look. Their team also designed packaging for us. They’re currently working on new designs.

What is the team composition?

We mainly work with Tom (Creative Director & Founder) and Chris (Managing Director & Co-Founder).

How did you come to work with LoveGunn?

A colleague previously used their services and highly recommended them. I asked for advice and feedback on LoveGunn’s work. I was impressed with their portfolio and reached out to them. Their team was personable and hungry to grow their business.

How much have you invested with them?

All in all, we’ve spent probably £40,000 pounds (approximately $49,000 USD).

What is the status of this engagement?

We started working together in December 2018, and we’re currently working on a project.

What evidence can you share that demonstrates the impact of the engagement? 

As a result of working with LoveGunn, we’ve managed to get our products into one of the top two supermarkets in the UK. As a result, we’ve tripled our revenue in one year. They understand our marketplace and challenges, so their team knew what would make an effective brand. Their team does a good job, which is why we’re still working with them.

How did LoveGunn perform from a project management standpoint?

Depending on the project, we speak daily or twice a week. When we’re not working on a project, we’ll check-in once a month. They’ve always been there when we needed them. Their team’s on top of the game.

What did you find most impressive about them?

Their design work speaks for itself. That’s a key quality when you go to any branding agency. Their work is strong enough to be effective. They’re reasonable with deliverables and the time it takes to produce them. Their team’s accurate with their estimates.

Are there any areas they could improve?

No, we’re happy with how the engagement’s going at the moment. There’s nothing I would change. As with any services, they could be cheaper, but the cost is worth it.

Do you have any advice for potential customers?

It always helps to have a good brief. Know exactly what you’re trying to achieve. Do background research into your competitors to show LoveGunn what’s in the market space. It’s also helpful to look at where you want to go with your business to give them an objective to visualize.