LoveGunn

BACKGROUND

Introduce your business and what you do there.

I’m a director for Dion Homes. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We’re a startup, and we were looking for some branding work to be done. We wanted the brand to feel and look luxurious.

SOLUTION

What was the scope of their involvement?

LoveGunn did some branding work. They also created a website for us as part of the package we bought.

What is the team composition?

Chris (Managing Director & Co-Founder) was the initial contact, but a project manager became our primary contact. Tom (Creative Director & Co-Founder) was also involved.

How did you come to work with LoveGunn?

A digital company recommended them. We met with them, liked their portfolio and the branding presentation they did, and decided to work together.

How much have you invested with them?

We’ve spent $18,000.

What is the status of this engagement?

We worked together from February–May 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They nailed it; the branding is beautiful. We loved working with them and are very pleased. They’re a young, talented team and produce stylish, contemporary designs. The website also looks good for our customers.

How did LoveGunn perform from a project management standpoint?

They were excellent. Communication was professional, and they were very responsive. They handled any questions or issues that we threw at them.

What did you find most impressive about them?

Their branding ideas are amazing. They are very contemporary and stunning with their work.

Are there any areas they could improve?

I felt the website could’ve been more detailed.

Do you have any advice for potential customers?

They’ll absolutely meet your needs and come up with something different for you. Be aware that it’s expensive but well worth it.

BACKGROUND

Introduce your business and what you do there.

I’m a creative consultant working for a company called Inc. London. One of our clients is a charitable organization based in the vision sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We wanted to reskin our client’s website. While they had a brand identity that stood out in their industry, their website was too complicated.

For example, users had to move their mouse when they landed on the home page to read any content. A lot of users dropped off in that initial stage.

We wanted to simplify and freshen the site to make it more effective in communicating our client’s mission. We needed to ensure that the platform captured people at an early stage.

SOLUTION

What was the scope of their involvement?

LoveGunn redesigned our client’s website. They identified key changes that needed to be made. Their team analyzed the website, so they backed up their recommendations with data. They updated the website to ensure that visitors found information as quickly as possible.

What is the team composition?

My main point of contact was Christian (Managing Director & Co-Founder).

How did you come to work with LoveGunn?

I knew their owner. We talked for quite a while about their work and saw examples. We put out a brief and LoveGunn came back with the strongest response and a reasonable rate. They felt like a good fit.

How much have you invested with them?

The project cost around £5,000 pounds (approximately $6,300 USD).

What is the status of this engagement?

We started the project in November 2019, and it concluded in May 2020. There were 2–3 months when the world went crazy, so the project was slightly delayed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

LoveGunn created a much fresher and easier to use website. The platform’s only been up and running for about a month, so we don’t have engagement figures yet. Certainly, they delivered what we wanted.

How did LoveGunn perform from a project management standpoint?

Throughout the entire process, we were in almost daily contact to ensure alignment. They had a good process. Their team was always on hand for any of our questions. They drove the project forward, which we require from our agency partners because we’re small.

What did you find most impressive about them?

Their team provided a high level of client service. Also, their data collection and insights impressed us. Websites can’t just be pretty homes for information anymore. Website development needs to be led by data and science. Their team thoroughly analyzed the website to ensure that we made the best platform possible.

Are there any areas they could improve?

No, I don’t think so. As a whole, they did an excellent job.

Do you have any advice for potential customers?

My general advice is to create a thorough brief that allows your agency partner to understand your requirements. A great brief at the outset allows the process to be as simple as possible for all parties.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a company called Jealous Sweets. We make plant-based candy that’s healthy and tasty. We’re shaking up how confectionaries are made.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We were more of a high-end gifting company. We wanted to pivot the business towards mainstream groceries. We needed a new look and feel but also wanted to retain our initial brand values.

SOLUTION

What was the scope of their involvement?

LoveGunn looked into the market and helped us devise a plan to stand out from our competition. They gave us various advice into what would and wouldn’t work as we moved into a new vertical.

They rebranded our company, giving us a new look. Their team also designed packaging for us. They’re currently working on new designs.

What is the team composition?

We mainly work with Tom (Creative Director & Founder) and Chris (Managing Director & Co-Founder).

How did you come to work with LoveGunn?

A colleague previously used their services and highly recommended them. I asked for advice and feedback on LoveGunn’s work. I was impressed with their portfolio and reached out to them. Their team was personable and hungry to grow their business.

How much have you invested with them?

All in all, we’ve spent probably £40,000 pounds (approximately $49,000 USD).

What is the status of this engagement?

We started working together in December 2018, and we’re currently working on a project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As a result of working with LoveGunn, we’ve managed to get our products into one of the top two supermarkets in the UK. As a result, we’ve tripled our revenue in one year. They understand our marketplace and challenges, so their team knew what would make an effective brand. Their team does a good job, which is why we’re still working with them.

How did LoveGunn perform from a project management standpoint?

Depending on the project, we speak daily or twice a week. When we’re not working on a project, we’ll check-in once a month. They’ve always been there when we needed them. Their team’s on top of the game.

What did you find most impressive about them?

Their design work speaks for itself. That’s a key quality when you go to any branding agency. Their work is strong enough to be effective. They’re reasonable with deliverables and the time it takes to produce them. Their team’s accurate with their estimates.

Are there any areas they could improve?

No, we’re happy with how the engagement’s going at the moment. There’s nothing I would change. As with any services, they could be cheaper, but the cost is worth it.

Do you have any advice for potential customers?

It always helps to have a good brief. Know exactly what you’re trying to achieve. Do background research into your competitors to show LoveGunn what’s in the market space. It’s also helpful to look at where you want to go with your business to give them an objective to visualize.

BACKGROUND

Introduce your business and what you do there.

I am the co-founder of Beauty Blvd., a cosmetics company in the UK. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We have used LoveGunn numerous times because we have been extremely happy with their work. The first project we hired them for was a brand refresh for our cosmetics company.

SOLUTION

What was the scope of their involvement?
LoveGunn led a complete overhaul of our brand guidelines. They stripped the brand and created a modern look and feel with a whole color palette, font set, and everything that a brand needs from start to finish. That was one of the first elements LoveGunn helped us with, and they did an amazing job.

They have also created some packaging. We wanted a very modern feel for one of the new products that we're launching globally. LoveGunn created the product's packaging.

We had engaged with them to do some more product packaging at the latter part of last year, but that project has been shelved for now because of internal changes.

What is the team composition?

I am mainly in touch with Tom (Creative Director & Co-Founder) and Chris (Managing Director & Co-Founder), but they delegate some of the work to other team members. They are very passionate. They tend to go to the briefings themselves, so they understand the scope of the project. I feel we are quite aligned and very passionate about what we do.

How did you come to work with LoveGunn?

My business partner and I were in London and we saw some work they had created on the packaging for a sweets company. They had done a whole rebrand of different sweet packages in different fonts and colors for this company, and they looked phenomenal. Just by having that brand alteration of clearer lines and new packaging, their brand managed to get some big contracts within some of the bigger stores in the UK.

What is the status of this engagement?

Our brand refresh started in August 2018. We then engaged with them for the product packaging in November 2018, which was very successful. We then engaged with them again in August 2019 to do some more packaging, but then we had some internal shifts and had to put things on hold. I would not hesitate to use them again.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The brand guidelines proved to be absolutely important for us. The whole refresh was put through our website, stationary, and everything, and it just gave the business a breath of fresh air. It gave our employees clarity on what they could achieve over social media or communications on our behalf. It gave a real sense of boundaries and guidelines ensured that no matter where we were, we spoke with the same voice. We engaged a lot more bloggers and influencers because of the change. That really helped to grow the brand globally. 

We are extremely pleased with the packaging LoveGunn did as well; it was so fun and innovative that you couldn’t help but pick it up. I do think it went a long way in helping us get an airline listing and continuous showings thereafter. As for the third project, we just have shelved it for now, but I would not hesitate to get back in touch with them to pick that back up.

LoveGunn will be one of my first calls for future projects because they are exciting and innovative. They immerse themselves in the area that they need to produce the goods for, and when they do deliver, speaking from my experience, I have always been happy with the designs they send over. The hardest thing is choosing just one.

How did LoveGunn perform from a project management standpoint?

I think they were more on the ball than I was. They took every aspect and element into consideration. Anything that they didn’t understand from perhaps the production line side of things like our requirements and deadlines, they were very open and learned quite quickly. They adapted anything that needed to be done so that we could get the production line rolling quickly on the product design. 

LoveGunn was extremely organized and very focused. I felt confident putting my faith in them: they showed us what they can do, and then they did it. When we are working on a project, communication could be weekly, and then when things are intense, it could be daily. We would email quite regularly.

What did you find most impressive about them?

Other providers made me like I was a number in a long list of numbers. Don’t get me wrong, the end result wasn’t bad, and they may have been cheaper or more expensive. However, I just feel like LoveGunn has a passion that extends into what they do. They want to get it right and work hard to make sure they do.

Are there any areas they could improve?

I don’t have anything negative to say.

Do you have any advice for potential customers?

The biggest hurdle I think for them is knowing what it is you want. Sit down with your team, have a real conversation, and really pin down what it is you want. Make sure your scope of work is as clear as it can be. If you are a bit unclear, as I was, it can take a little time to get to the right answer. The more foundation you do before you engage with them, the more you will get for your money.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and chief gaming office at Excel Esports. We’re a leading UK-based gaming and e-sports entertainment brand. Our primary product’s an e-sports team that competes in the League of Legends European Championship.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

When we hired LoveGunn, we were transitioning from a semi-professional organization into the big leagues. We were accepted into a premier competition. We were going to be the newest and smallest brand within that competition. We needed to revamp our brand to differentiate ourselves from our competition.

SOLUTION

What was the scope of their involvement?

LoveGunn completely overhauled our brand after learning about who we were and what we stood for as a company. They provided weekly workshops when we spent either half the day or the full day together depending on what was required at that step in the process. The workshops concerned brand identity and strategy. Their team made bold changes but also kept what was good about our original brand. After the rebrand was complete, they worked with us to help us implement their work.

What is the team composition?

We generally worked with the two founders.

How did you come to work with LoveGunn?

I met one of their founders at an industry event. LoveGunn was at the event to learn about the e-sports industry after having done work in the traditional sports industry. We got talking and they seemed passionate about trying to understand us. Despite not being from the e-sports industry, they got it. Their team felt like a good fit.

What is the status of this engagement?

We started this major project in November 2018, and it was complete in March 2019. We’re not currently engaged in any projects with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The response from the community was extremely positive. We were scared of the process because we loved our brand. Given the response post-completion, we were so pleased that we went through the process with LoveGunn. We came out with a much stronger brand identity and communications. The brand looks clean and has lots of possible applications in terms of merchandising.

How did LoveGunn perform from a project management standpoint?

We were in constant communication throughout the whole process. Their team kept us up to date. They were clear about the deliverables and when each deliverable would be complete. They never missed a deadline. It was a positive process.

What did you find most impressive about them?

LoveGunn took the time to understand our business. Our industry is unknown to the mainstream. We have to do a lot of myth-busting with external agencies. We didn’t have to do that with LoveGunn. Their team took the time to understand us and got it, which gave us a lot of comfort. They were aligned with us.

Are there any areas they could improve?

They could provide more support post-completion to ensure the work’s applied correctly in all areas. At the time, we were a young organization. We misapplied some of their work, which certainly devalued it.

Do you have any advice for potential customers?

Try to get as much face time with the guys as possible. You’ll benefit from them truly understanding you and your business.

BACKGROUND

Introduce your business and what you do there.

I am the team brand manager for the Chelsea Football Club of the Premier League. I work on the positioning and visual identity of the Chelsea brand as well as its various sub-brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We were looking to rebrand our junior membership proposition and needed an agency to work with us through that process.

SOLUTION

What was the scope of their involvement?

LoveGunn helped us to create a new name and visual identity for a program previously known as BridgeKids. We worked closely with them, first to come up with a new name and then to create some general color schemes, designs, and content that we could use to help promote and better sell the program to potential participants.

What is the team composition?

Chris (Owner) was our main point of contact and would email and conduct regular status calls with us on behalf of the rest of his team. I also worked with Tom (designer) a little bit, and he helped in the process of presenting designs to our marketing director.

How did you come to work with LoveGunn?

We held a pitching process with 5–6 different agencies. LoveGunn had the best pitch and the best chemistry with our team, so we progressed forward with them.

What is the status of this engagement?

This particular collaboration ran from May 2018–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work that they delivered for us was very well received both internally and externally and ended up leading to two award nominations. One of those we won an award for best rebrand, which was very exciting.

We also saw a 400% increase in web visits over the year following the launch of the new brand. Our team was very pleased with the overall results of the project.

How did LoveGunn perform from a project management standpoint?

They did a good job of managing the project and our communication with them. They were nice to work with and made the project pretty enjoyable as well as productive throughout. We really had no concerns while working with them.

What did you find most impressive about them?

They’re very flexible and quick to react to any challenges that arise over the course of the project. We’ve thrown some pretty difficult requirements at them with some pretty tight turnaround times, and they have never failed to help us out in those circumstances.

Are there any areas they could improve?

I can’t really think of anything that I wish they had done differently.

Do you have any advice for potential customers?

Just be as clear as possible as you can with your requirements, and then relax and know that you are in good hands.

BACKGROUND

Introduce your business and what you do there.

We’re a knowledge-sharing platform for leading companies across the United States. I’m the co-founder and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with LoveGunn?

We needed them to create our brand identity from scratch.

SOLUTION

What was the scope of their involvement?

This effort was split into two distinct phases. First, they had to build our brand identity from scratch. From there, they were tasked with building and designing a landing page. About a year after this project, we worked together to build a new website and did a brand refresh.

What is the team composition?

Christian (Managing Director) was driving the relationship. We met bi-weekly. 

How did you come to work with LoveGunn?

I knew them through my personal network. We’re located in New York, but I’m a London transplant that has always believed in the talent there. During our landscape search, we found that they were strong candidates, so we teamed up.

What is the status of this engagement?

We worked together from January–May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They produced a lasting brand image that my company is proud of. We always appear like a bigger company than we are because of the professional look they’ve created. They’re extremely talented creatively and take a very personal approach to their work with clients.  

They did such a good job laying the foundation for our brand, that we’ve built our entire platform around the guiding principles of their work. 

How did LoveGunn perform from a project management standpoint?

They always deliver on time. The team was very responsive and organized.  

What did you find most impressive about them?

Their personal approach and level of creative talent were very impressive. We always had access to the founders if we needed their guidance. 

Are there any areas they could improve?

No, they do great work and should keep it up.

Do you have any advice for potential customers?

Make sure you explain the geographically relevant context and trends of your industry if you’re partnering with them from somewhere else. For instance, we wanted to be timely and contemporary within the New York market’s design trends.

BACKGROUND

Please describe your company and position.

I'm an executive at Hanover Green

Describe what your company does in a single sentence.

Real Estate Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LoveGunn to accomplish?

• Rebrand
• New website

SOLUTION

How did you find LoveGunn?

Referral

Why did you select LoveGunn over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from LoveGunn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Discovery Identity 

Website Strategy, Design and Development

Brand Manual

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High quality rebrand and interactive website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick response time and generally well managed project throughout.

Clear explanation of strategy and deliverables.

Good quality service when changes / updates were needed.

What was your primary form of communication with LoveGunn?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Built strong rapport with the whole team. This ensured they understood our needs and were effective in delivering a high-quality rebrand and new company website which brought different business lines together under one brand.

Are there any areas for improvement or something LoveGunn could have done differently?

It may have been helpful to have contact with the website developers creating the interactive map to ensure the deliverables for this were clearly understood. A session together may have been beneficial.

BACKGROUND

Please describe your company and position.

I am the Founder of IMMORTALISED

Describe what your company does in a single sentence.

Sports consultancy, Events & marketing agency since 2016.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LoveGunn to accomplish?

• Create new brand identity

SOLUTION

How did you find LoveGunn?

Referral

Why did you select LoveGunn over others?

• Referred to me
• Company values aligned

How many teammates from LoveGunn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

LoveGunn developed the overall brand identity & logo development orocess through to completion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stuck to budget, tight timeframe and output met all our expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did. They were on top of it and made the process efficient.

What was your primary form of communication with LoveGunn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The way they both captured and anazylsed our input to translate it into the right design!

Are there any areas for improvement or something LoveGunn could have done differently?

Perhaps only to better clarify what potential next steps / additional services entail  

BACKGROUND

Please describe your company and position.

I am the Founder of Added Time Club

Describe what your company does in a single sentence.

A marketing company with a focus on football culture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire LoveGunn to accomplish?

• Create a strong brand identity that will engage fans and potential brand partners.

SOLUTION

How did you find LoveGunn?

Referral

Why did you select LoveGunn over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from LoveGunn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The brief was to create a strong brand identity that fitted with the ambitions of the company to fit within the football culture sector. Of particular importance was a name and design that would engage fans and crucially also be a brand that potential partners would want to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work carried out by LoveGunn has already led to me securing a partner for a future event.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

LoveGunn were exceptional when it came to management of the project. I met all members of the team working on the project, including senior level, and was given regular updates and check-ins.

What was your primary form of communication with LoveGunn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

LoveGunn's ability to nail the brief was particularly impressive.

Are there any areas for improvement or something LoveGunn could have done differently?

n/a