Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsZipline B2B Marketing is a dynamic digital marketing agency specializing in SEO, digital marketing consulting, and B2B lead generation. Overall feedback highlights their excellent project management and responsiveness, with 100% of reviewers praising their ability to deliver high-quality work on time. A notable 75% of reviews emphasize their deep understanding of B2B marketing, while minor content optimization issues were noted by one reviewer.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Google and Facebook ads, media buying, and paid marketing services. While feedback indicates that results have not been overwhelming, their enthusiasm and quality of work have been noted positively. Approximately 80% of the review highlights their effective onboarding process and consistent communication. Nonetheless, there is room for improvement in focusing on return on ad spend (ROAS).
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Launched in 2008, VMV Brands, LLC is an Advertising company. The firm specializes in Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Mission Viejo, CA
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Daly-Swartz Public Relations is a public relations agency. The agency is located in Mission Viejo, California. Their services include Public Relations and Advertising.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 12 projectsCorrect Digital is an Advertising Agency specializing in Advertising Services, particularly in managing and optimizing Google Ads campaigns. Feedback indicates a high level of satisfaction, with 100% of reviewers praising their strategic approach and effective project management. The company is consistently recognized for its ability to generate qualified leads and enhance online visibility.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 341 projectsJives Media is an advertising agency specializing in SEO and paid media services, assisting with Google Ads and PPC management. Reviews indicate mixed feedback, with 80% citing positive results, such as improved SEO strategies and ad performance, while 20% note communication and strategy misalignment issues. Clients often commend their project management and responsiveness, although some suggest room for strategic improvement.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is an advertising agency specializing in digital and traditional media buying and paid marketing services. The company is lauded for its organized project management, clear communication, and innovative media strategies, with approximately 90% of reviewers highlighting their attention to detail and strategic insights. Clients commend their ability to deliver quantifiable outcomes and adapt to project needs efficiently.
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UndisclosedUndisclosed2 - 9Bel Air, MD
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Launched in 2016, Niche Marketing Company is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
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Smarti Solutions is an Advertising company. They are based in New York, New York. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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DRA Collective, a small Advertising company, is in Phoenix, Arizona. The team provides Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Wheaton, IL
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March Marketing, Inc. Is a Wheaton, Illinois-based public relations agency. They specialize in Public Relations and Advertising and were founded in 2011.
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UndisclosedUndisclosed2 - 9Lynnwood, WA
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Established in 2014, Coleman Public Relations & Consulting Firm LLC is a small PR company. Their services include Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 97 projectsNinja Promo is an advertising agency specializing in marketing, branding, and paid media services. Overall, 88% of reviews highlight positive outcomes such as increased engagement, improved lead quality, and lower costs. Clients appreciate their adaptability and quick responsiveness, though 12% mention communication improvements as an area of need. Their expertise in delivering tailored advertising services effectively aligns with the client's business goals.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 18 projectsMake Us Care is an Advertising Agency specializing in comprehensive branding, marketing strategies, and paid media services. The company is praised for its strong project management, timely delivery, and ability to effectively align with client values and objectives. Impressively, 100% of reviews highlight their collaborative approach and capacity to adapt quickly to client feedback, while 75% commend their strategic and creative capabilities in enhancing brand presence.
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UndisclosedUndisclosed2 - 9New York, NY
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Government Content, an Advertising company, was established in 2017. Located in New York, New York, the team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Washington, DC
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Capitol Service Management, Inc, a Marketing Strategy company, was launched in 1985. The small team offers Marketing Strategy and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 15 projectsMediacharge is a distinguished advertising agency specializing in paid marketing and media buying. Their services have garnered overwhelmingly positive feedback, with 100% of reviewers praising their professionalism, customization, and data-driven approach. Clients, including those in diverse sectors, commend their expertise in PPC and advertising campaigns, noting significant improvements in lead generation, transparency, and campaign performance.
$50,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 10 projectsinBeat Agency is an Advertising Agency that excels in paid marketing and influencer collaborations, providing comprehensive advertising services. Client feedback highlights their strategic approach, resulting in effective paid media campaigns and influencer engagement. With 100% positive reviews, clients commend their professionalism, project management, and tailored strategies that match specific business needs, resulting in impressive outcomes such as increased impressions and engagement.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
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UndisclosedUndisclosed2 - 9Shreveport, LA
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Maltshop Marketing is an Advertising company. Their team is headquartered in Shreveport, Louisiana and offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Houston, TX
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Cavazos Communications, a public relations agency, focus on Public Relations and Advertising. They were established in 2002.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 6 projectsPremier Marketing is an advertising agency specializing in ads and data-driven marketing services, including media buying and paid marketing on platforms like Facebook and TikTok. Reviews highlight their effective project management and guidance, with 100% positive feedback emphasizing their punctuality and strategic insights, resulting in improved business direction.
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UndisclosedUndisclosed2 - 9Boise, ID
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Established in 2018, Senestre Creative is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Headquartered in Indianapolis, Indiana and The Woodlands, Texas, Circulus Digital Media is an Advertising company. Launched in 2020, the team focuses on Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Burlington, IA
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Titan Broadcasting & Digital Group, an Advertising company, is headquartered in Burlington, Iowa. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Advertising company Chief Digital Marketers was launched in 2019. The company provides Advertising and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Digital Kairoi is an Advertising company. Located in Grand Rapids, Michigan, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Spring, TX
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Reddell Solutions, an Advertising company, was founded in 2016. Headquartered in Spring, Texas, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Shopper Marketing Group is a Market Research company established in 2011. The team offers Market Research and Branding and is based in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Denver, CO
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Street Source Marketing & Communications, a Market Research company, was established in 2010. Located in Denver, Colorado, the team provides Market Research and Advertising.
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UndisclosedUndisclosed2 - 9Stamford, CT
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Mercury Marketing Communications, an Advertising company, is located in Stamford, Connecticut. They focus on Advertising and Branding and were established in 2022.
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UndisclosedUndisclosed2 - 9Missoula, MT
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Based in Missoula, Montana, Vita Nova Marketing Group is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sacramento, CA
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Adload Technologies, an Advertising company, is based in Sacramento, California. Established in 2018, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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My BFF Social is an Advertising company. Founded in 2017, the team provides Advertising and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
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Vive Marketing is an Advertising company established in 2007. The team focuses on Advertising and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Draper, UT
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Groove Marketers is an Advertising company. The firm is based in Draper, Utah. Their team provides Advertising and Graphic Design.
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Undisclosed$100 - $149 / hr2 - 9Murfreesboro, TN
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Adams + Swann is an Advertising company. Founded in 2014, the team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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232 CREATIVE, an Advertising company, provide Advertising and Branding. They were founded in 2015.
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$1,000+$25 - $49 / hr10 - 49Minneapolis, MN
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The Designs Labs is an Advertising company. The Minneapolis, Minnesota-based firm was launched in 2025. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Farmingdale, NY
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See all 1 projectsMinuteman Press is a printing company that offers services like flyer printing and design adjustments. Feedback indicates areas for improvement, particularly in project management and communication, as 100% of reviewers mention delays and lack of distinctive service. The engagement lacked impressive elements, highlighting the need for better adherence to timelines and clearer client communication.
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$1,000+$100 - $149 / hr2 - 9Houston, TX
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Established in 2023, Ai Houston Production is an Advertising company. The agency offers Advertising and Social Media Marketing, and is small.
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$5,000+$100 - $149 / hr2 - 9Indianapolis, IN
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The Giles Agency is a SEO services firm. Their small team of employees is located in Indianapolis, Indiana. Their team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
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SEO agency Beth Interactive is in Chicago, Illinois. Founded in 2005, the team provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Houston, TX
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Envision Marketing is a SEO services firm. Based in Houston, Texas, the firm was launched in 2006. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
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NICHEZ is a small branding firm based in Denver, Colorado. The team provides Branding and Advertising.
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$1,000+$25 - $49 / hr2 - 9New York, NY
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Established in 2017, Not Another Agency is a small New York, New York-based Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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Maneuver Up is a SEO services firm. Their team is located in Traverse City, Michigan and focuses on Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
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MCS Advertising is a media planning & buying company. Established in 1989, the agency is based in Idaho Falls, Idaho. Their services include Media Planning & Buying and Graphic Design.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Branding company candid marketing was established in 2005. The team offers Branding and Marketing Strategy and is in Overland Park, Kansas.
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UndisclosedUndisclosed2 - 9Greenville, NC
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The Click Firm is a pay per click agency. They provide Pay Per Click and Conversion Optimization and were launched in 2016. The firm is located in Greenville, North Carolina and.
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UndisclosedUndisclosed2 - 9Hephzibah, GA
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Adams Digital Services is a Hephzibah, Georgia-based social media marketing company. The team focuses on Social Media Marketing and Email Marketing.
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$10,000+$50 - $99 / hr2 - 9Long Island City, NY
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In Long Island City, New York, Seven Circle Media is a branding firm. Established in 2014, the team offers Branding and Advertising.
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UndisclosedUndisclosed2 - 9Quakertown, PA
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Content Marketing company Corcoran Communications was founded in 2000. The small team focuses on Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Grosse Pointe Farms, MI
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Savvy Advertising Solutions Inc. Is an Advertising company launched in 2007. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Waitsfield, VT
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Advertising company Element Marketing, Inc was launched in 2010. In Waitsfield, Vermont, the team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Buffalo Grove, IL
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PromoMonster, Inc. Is a Marketing Strategy company. They are in Buffalo Grove, Illinois. Their team focuses on Marketing Strategy and Advertising.
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$1,000+Undisclosed2 - 9New Orleans, LA
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BlueLight Marketing & Advertising is a social media marketing company. The team provides Social Media Marketing and Advertising and is headquartered in New Orleans, Louisiana.
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$1,000+$50 - $99 / hr2 - 9Mahomet, IL
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Peyton Marie Marketing is a social media marketing agency. The small Mahomet, Illinois-based team provides Social Media Marketing and Advertising. The firm was founded in 2017.
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$1,000+$25 - $49 / hr2 - 9Medford, MA
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Mylar Marketing is a social media marketing agency. They were established in 2018 and specialize in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Lakewood, OH
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CMT Consulting is an Advertising company. Located in Lakewood, Ohio, the company was founded in 2009. Their services include Advertising and Market Research.
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$10,000+$150 - $199 / hr2 - 9Denver, CO
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August Allen is a Marketing Strategy company. The Denver, Colorado-based team specializes in Marketing Strategy and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
38.5/40.020/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$1,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
38.4/40.020/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$50,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36.3/40.020/20 Reviews10/10 Clients & Experience6.3/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
37.6/40.020/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
33.1/40.016.4/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
31.7/40.020/20 Reviews7.5/10 Clients & Experience4.2/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
32.2/40.016.2/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+< $25 / hr50 - 249Lee's Summit, MO
Ability to deliver
30.3/40.016.4/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
65% Advertising35% Marketing -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
30.1/40.016.2/20 Reviews8.7/10 Clients & Experience5.2/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
31.4/40.016.2/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
25% Advertising75% Marketing -
UndisclosedUndisclosed10 - 49Mill Valley, CA
Ability to deliver
33.5/40.016.8/20 Reviews9.9/10 Clients & Experience6.9/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
32.6/40.017.8/20 Reviews9.4/10 Clients & Experience5.4/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$5,000+$100 - $149 / hr10 - 49Miami Lakes, FL
Ability to deliver
31.3/40.017.6/20 Reviews9.7/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising70% Marketing -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
29.9/40.015.6/20 Reviews9/10 Clients & Experience5.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr10 - 49Milwaukee, WI
Ability to deliver
31.2/40.017/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
30% Advertising70% Marketing -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
31.2/40.016.4/20 Reviews9.5/10 Clients & Experience5.3/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
29.7/40.016.2/20 Reviews8.4/10 Clients & Experience5/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$150 - $199 / hr10 - 49Spokane, WA
Ability to deliver
29.6/40.017/20 Reviews7.7/10 Clients & Experience4.9/10 Market PresenceService focus
50% Advertising50% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
29.6/40.015.6/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
32/40.018.6/20 Reviews9.4/10 Clients & Experience4/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
34.1/40.020/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+Undisclosed10 - 49Las Vegas, NV
Ability to deliver
30.6/40.018.6/20 Reviews6/10 Clients & Experience5.9/10 Market PresenceService focus
30% Advertising60% Marketing10% Other
Latest Advertising Articles
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How To Advertise on ChatGPT Without Losing User Trust
New Clutch data shows 65% of AI assistant users find ads hard to distinguish from real answers. Learn how to advertise on ChatGPT without losing user trust.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.