Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$50 - $99 / hr10 - 49San Antonio, TX
Services provided
In San Antonio, Texas, Fine Book Publishers is a small Content Writing Services company. The team focuses on Content Writing Services and Content Marketing.
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$1,000+$25 - $49 / hr10 - 49Denver, CO
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LGEO's is a social media marketing agency. They were established in 2025 and provide Social Media Marketing and Artificial Intelligence.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$1,000+< $25 / hr10 - 49St. Petersburg, FL
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Maxetra, a small Advertising company, is headquartered in St. Petersburg, Florida. Their services include Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Poway, CA
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Jay marketing lab is a Marketing Strategy company. Founded in 2025, the firm is headquartered in Poway, California. Their services include Marketing Strategy and Web Design.
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$1,000+$50 - $99 / hr50 - 249Portland, OR
Services provided
Based in Portland, Oregon and Milwaukee, Wisconsin, Nonbox is an Advertising company. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Newton, MA
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Buyer Advertising is a Digital Strategy company launched in 1966. The team specializes in Digital Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249La Grange, IL
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SPM Marketing & Communications is a branding company. Headquartered in La Grange, Illinois, the agency was established in 1983. Their services include Branding and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Launched in 1996, DiMassimo Goldstein, a midsize branding company, is located in New York, New York and. Their team focuses on Branding and Media Planning & Buying.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Story Worldwide is a branding firm. They are located in New York, New York and Seattle, Washington and have midsize team of experts. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Devito Verdi is a branding agency. They specialize in Branding and Digital Strategy and were established in 1991.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
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LevLane Advertising, a Marketing Strategy company, is headquartered in Philadelphia, Pennsylvania. They focus on Marketing Strategy and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$10,000+$150 - $199 / hr50 - 249Philadelphia, PA
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Public relations firm Tierney is in Philadelphia, Pennsylvania and New York, New York. Launched in 1942, the team focuses on Public Relations and Media Planning & Buying.
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$10,000+$150 - $199 / hr50 - 249Austin, TX
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PREACHER is a branding company. Their midsize team is located in Austin, Texas and and provides Branding and Marketing Strategy. The firm was founded in 2014.
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$5,000+$100 - $149 / hr50 - 249Bloomington, MN
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Relationship One, a Marketing Strategy company, provides Marketing Strategy and Advertising. The company is located in Bloomington, Minnesota and Austin, Texas.
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$5,000+$100 - $149 / hr50 - 249Miami, FL
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AB&A Advertising is an Advertising company located in Miami, Florida. The team provides Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249New Orleans, LA
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Peter Mayer, an Advertising company, was established in 1967. The company focuses on Advertising and Branding, and is midsize.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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Walton Isaacson, an Advertising company, was founded in 2005. Located in Chicago, Illinois and New York, New York, the team offers Advertising and Branding.
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$1,000+$50 - $99 / hr50 - 249Lake Zurich, IL
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Dealer Product Services, an Advertising company, is based in Lake Zurich, Illinois and Chicago, Illinois. They specialize in Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Cleveland, OH
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Brokaw is an Advertising company launched in 1992. The midsize team specializes in Advertising and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Tampa, FL
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Socius Marketing is a SEO company. Located in Tampa, Florida, the agency was founded in 2006. Their team specializes in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed50 - 249Elburn, IL
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Professional Graphics Inc. Is a branding company established in 1987. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed50 - 249Pawtucket, RI
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Adlife Marketing & Communications Co., Inc. Is an Advertising company. Located in Pawtucket, Rhode Island, the agency focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed50 - 249Orangeburg, NY
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AmeriList Direct Marketing Solutions is an Advertising company. They are in Orangeburg, New York and have midsize team. They provide Advertising and Direct Marketing.
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$1,000+$300+ / hr50 - 249Los Angeles, CA
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United Book Publishing is a Content Writing Services company established in 2012. The company offers Content Writing Services and Content Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249Boston, MA
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Teikametrics is a SEO services firm. Their team is headquartered in Boston, Massachusetts and focuses on Search Engine Optimization and Pay Per Click.
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$10,000+$50 - $99 / hr50 - 249New York, NY
Services provided
Content Writing Services company The Book Quill was launched in 2022. The company offers Content Writing Services and Branding.
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$10,000+< $25 / hr50 - 249Cleveland, OH
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Propelleads is a Direct Marketing company launched in 2016. The firm specializes in Direct Marketing and Branding, and is midsize.
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$1,000+$100 - $149 / hr50 - 249Charlotte, NC
Services provided
Launched in 2015, Stone Bridge Publications is a midsize branding agency. Their team focuses on Branding and Advertising.
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$1,000+$25 - $49 / hr50 - 249Sugar Land, TX
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Print Publish Corp., an Advertising company, is based in Sugar Land, Texas. They specialize in Advertising and Product Marketing and were founded in 2009.
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$5,000+$100 - $149 / hr50 - 249New York, NY
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Advertising company Hamford Publishing provides Advertising and Marketing Strategy. They are located in New York, New York.
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$1,000+$25 - $49 / hr50 - 249Las Vegas, NV
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Launched in 2022, VidCarry, a midsize Advertising company, is in Las Vegas, Nevada. Their services include Advertising and Video Production.
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$25,000+Undisclosed50 - 249San Francisco, CA
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Ready Set is a Performance Marketing company. The San Francisco, California-based agency was founded in 2019. Their services include Performance Marketing and Advertising.
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$5,000+$100 - $149 / hr2 - 9Duluth, GA
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Located in Duluth, Georgia, Market Edge Communications, Inc. Is a branding firm. Established in 1993, the team focuses on Branding and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Panama City Beach, FL
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Launched in 1991, Mica Specialties is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greenville, SC
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Comet Agency is an Advertising company. The small Greenville, South Carolina-based team offers Advertising and Branding. The company was established in 2016.
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UndisclosedUndisclosed2 - 9Poulsbo, WA
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Apex Media & Marketing, a Digital Strategy company, was founded in 1992. The team specializes in Digital Strategy and Advertising and is headquartered in Poulsbo, Washington.
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$5,000+$50 - $99 / hr2 - 9Perris, CA
Services provided
The ARRC is an Advertising company. Founded in 2000, the company is located in Perris, California. Their team focuses on Advertising and Content Marketing.
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$5,000+$150 - $199 / hr2 - 9Glendale, AZ
Services provided
Located in Glendale, Arizona, Wandering Creative is a small branding agency. Their services include Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Oxnard, CA
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Launched in 2012, Revv Marketing Inc. Is an Advertising company. In Oxnard, California, the team offers Advertising and Email Marketing.
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$1,000+$150 - $199 / hr2 - 9Elk River, MN
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Founded in 2004, Simply Pintastic is an Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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Grova Creative is an Advertising company. Established in 2009, the team provides Advertising and UX/UI Design. The company is in Tallahassee, Florida.
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$10,000+$150 - $199 / hr10 - 49St. Louis, MO
Services provided
UPBrand is an Advertising company. Founded in 2010, their team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
Genzen is an Advertising company. They were established in 2020 and offer Advertising and Conversion Optimization.
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$10,000+$50 - $99 / hr2 - 9Guttenberg, NJ
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Halldon, an Advertising company, is headquartered in Guttenberg, New Jersey. Their services include Advertising and Web Design.
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$1,000+$25 - $49 / hr10 - 49Glendale, CA
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Axiom Print is a Packaging Design company founded in 2011. Their services include Packaging Design and Advertising.
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$1,000+< $25 / hr2 - 9Orlando, FL
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Lead Tycoons is a small Business Consulting company founded in 2017. Their services include Business Consulting and Advertising.
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$5,000+$100 - $149 / hr10 - 49Pawtucket, RI
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Figmints LLC, an Advertising company, was founded in 1999. The firm provides Advertising and UX/UI Design, and is small.
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$1,000+$25 - $49 / hr10 - 49Hawthorne, CA
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See all 1 projectsHostrings offers services including WordPress e-commerce development, prescription plugins for eyeglasses and contact lenses, payment gateway integration, and social media integration. Reviews indicate that clients appreciate their professional and timely project management, and the ability to deliver work that aligns closely with client expectations. Overall feedback highlights Hostrings’ high customer satisfaction and efficient service delivery.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
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Quicklight Media is a small Advertising company launched in 2012. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Albuquerque, NM
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Griffin & Associates is an Advertising company. Their small team is headquartered in Albuquerque, New Mexico. Their team offers Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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Agentic Commerce in Google Ads: What's Changed for Advertisers
Bidding and targeting in Google Ads now run mostly on autopilot. Here's what that shift means for advertisers and where to start adjusting.
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.