Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$5,000+$100 - $149 / hr2 - 9Norfolk, VA
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Advertising company Germono Advertising Company is located in Norfolk, Virginia. They specialize in Advertising and Media Planning & Buying and were launched in 2013.
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UndisclosedUndisclosed2 - 9Waterloo, IA
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Small Advertising company AAF Cedar Valley, is headquartered in Waterloo, Iowa. The team offers Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Founded in 1998, Function Collaborative is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Highland Park, NJ
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Founded in 1993, MPA is an Advertising company. The team offers Advertising and Branding and is headquartered in Highland Park, New Jersey.
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UndisclosedUndisclosed2 - 9Albany, NY
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Located in Albany, New York, Ed Lewi Associates is a small PR firm. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Alameda, CA
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Founded in 1988, Jan Mergel & Associates is an Advertising company. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Jensen Beach, FL
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Turnkey Communications & Public Relations is an Advertising company. They are in Jensen Beach, Florida and have small team of experts. Their services include Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Franklin, TN
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The Advisory Group is a small Franklin, Tennessee-based public relations company. The team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Fuel is an Advertising company. The team specializes in Advertising and Public Relations, and the company is based in Richmond, Virginia.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed2 - 9McLean, VA
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See all 4 projectsSEO Seagull is an advertising agency specializing in paid media and advertising services. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their impressive dedication to client needs and effective use of Google AdWords for boosting leads and conversions. Clients appreciate their professional project management and alignment with client values.
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$5,000+Undisclosed2 - 9Portland, OR
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Based in Portland, Oregon, Left Mind Media is a video production agency. They offer Video Production and Advertising and were established in 2017.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$1,000+$25 - $49 / hrFreelancerLos Angeles, CA
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Established in 2015, Website Pro USA is an Advertising company. The company provides Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Columbus, OH
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See all 1 projectsAlchemy Creative Co. was founded with one goal in mind, make your business digital marketing strategy easy to execute. Our team is dedicated to digital marketing day-in & day-out, and with no
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$10,000+$150 - $199 / hr2 - 9Nashville, TN
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MEPR Agency is an Advertising company launched in 2006. Headquartered in Nashville, Tennessee, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Indianapolis, IN
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Small Advertising company Axiomport, is based in Indianapolis, Indiana. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
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Paige Wolf Media & Public Relations is a Philadelphia, Pennsylvania-based public relations firm. Their services include Public Relations and Advertising.
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$10,000+$100 - $149 / hr2 - 9Alexandria, VA
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Vintage Juice, an Advertising company, was established in 2003. Located in Alexandria, Virginia, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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Small Advertising company Marccx Media, is in Brooklyn, New York. The team offers Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9New York, NY
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Dozen Digital is a New York, New York-based Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
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Established in 2013, Bowtie Media is a small San Francisco, California-based social media marketing agency. Their services include Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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ESearch Marketing is a small San Diego, California-based Advertising company. Their services include Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Canton, MA
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MarketSearch is an Advertising company in Canton, Massachusetts. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
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Involve, LLC is an Advertising company. They were founded in 2010 and focus on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Long Beach, CA
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SEO Savvy is an Advertising company. The Long Beach, California-based team specializes in Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9West Palm Beach, FL
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Clever Maniacs is an Advertising company. Established in 2011, the company focuses on Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
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Crowd Siren, an Advertising company, was established in 2010. Headquartered in Las Vegas, Nevada, the team provides Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Edmonds, WA
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ImagiBrand is an Advertising company. They focus on Advertising and Branding and were established in 2011. The agency is in Edmonds, Washington.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Advertising company Greenspon Advertising was founded in 2004. The company specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Based in Birmingham, Alabama, Burton Advertising is a small Advertising company. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
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Fog & Apple is an Advertising company. The agency is based in New York, New York. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Resonance Public Relations, a small PR company, is headquartered in Seattle, Washington. The team provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Denver, CO
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Adrenalin, Inc is a Marketing Strategy company. Located in Denver, Colorado, the firm was founded in 1997. Their team offers Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Nimble Worldwide is an Advertising company. Located in Dallas, Texas, their small team offers Advertising and Marketing Strategy. The firm was established in 2008.
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UndisclosedUndisclosed2 - 9Dallas, TX
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MM2 Public Relations is a public relations company. Their small team is based in Dallas, Texas. Their team specializes in Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Culver Public Relations is a PR agency. The small Dallas, Texas-based team focuses on Public Relations and Advertising. The firm was founded in 2005.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Crosshair Media Placement - Marketing & Advertising, a small media planning & buying agency, is based in Louisville, Kentucky. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Plano, TX
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Little Voice Public Relations is a PR firm. Established in 2016, the team focuses on Public Relations and Advertising. The company is headquartered in Plano, Texas.
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UndisclosedUndisclosed2 - 9Portland, OR
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Established in 1999, Brenner Associates PR is a small Advertising company located in Portland, Oregon. Their team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Stamford, CT
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Creative Partners is an Advertising company launched in 1986. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Eyemark Media is an Advertising company. Founded in 2015, their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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SelectMedia Partners is a Charlotte, North Carolina-based media planning & buying company. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed2 - 9Presto, PA
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High Tide Creative is an Advertising company. The Presto, Pennsylvania-based agency was launched in 2005. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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PR agency Carroll Strategies Public Relations is based in Albuquerque, New Mexico. Launched in 2008, the team provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9East Greenwich, RI
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Big Fish Results is an East Greenwich, Rhode Island-based Advertising company. Established in 2012, the team focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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PR firm Crafty Communications is based in Oklahoma City, Oklahoma. They specialize in Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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The Right Strategy Group, a small Marketing Strategy company, is located in Oklahoma City, Oklahoma. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Franklin, TN
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Advertising company Alday Communications was founded in 1994. The company provides Advertising and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Nashville, TN
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DEANE SMITH is an Advertising company based in Nashville, Tennessee. They focus on Advertising and Marketing Strategy and were launched in 1999.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Advertising company Dalmatian Creative Agency focuses on Advertising and Branding. They are based in Nashville, Tennessee.
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UndisclosedUndisclosed2 - 9Edmond, OK
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Atkinson Advertising Associates, an Advertising company, was launched in 1975. The company specializes in Advertising and Marketing Strategy, and is small.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.