Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+$150 - $199 / hr2 - 9Indianapolis, IN
Services provided
Established in 2011, Boldthink, a small branding firm, is headquartered in Indianapolis, Indiana. Their team specializes in Branding and Advertising.
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$25,000+$200 - $300 / hr2 - 9San Francisco, CA
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Teak is an Advertising company. The San Francisco, California-based company focuses on Advertising and Web Design.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+Undisclosed2 - 9Lakeville, MN
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FeedbackWrench Web Design, SEO & Advertising is a PPC agency. In Lakeville, Minnesota, their team focuses on Pay Per Click and Web Design.
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$10,000+$100 - $149 / hr2 - 9Vancouver, WA
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Reign is a Vancouver, Washington-based Advertising company. Their services include Advertising and Broadcast Video.
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$1,000+$100 - $149 / hr2 - 9Fort Worth, TX
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Small Advertising company Red Arrow Marketing, is in Fort Worth, Texas. Their services include Advertising and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Pittsburgh, PA
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Advertising company X3 Marketing focuses on Advertising and Video Production. They were founded in 2017.
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$1,000+Undisclosed2 - 9Dallas, TX
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Advertising company Stratistry is in Dallas, Texas. They provide Advertising and Web Design and were founded in 2017.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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White Wolf Marketing is a social media marketing company. Launched in 2017, the agency specializes in Social Media Marketing and Web Design.
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$25,000+Undisclosed2 - 9St. Louis, MO
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Established in 2010, Experience Fresh is an Advertising company. The team specializes in Advertising and Content Marketing and is based in St. Louis, Missouri.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed2 - 9Perry Hall, MD
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KuchKuch Desi Community Portal USA is an Advertising company. Founded in 2019, their team offers Advertising and Business Consulting.
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$1,000+$50 - $99 / hr2 - 9Rockville, MD
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Not Just Website, a branding firm, is in Rockville, Maryland. They provide Branding and Social Media Marketing and were launched in 2017.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$1,000+$50 - $99 / hr2 - 9Littleton, CO
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Drift Media Solutions is a web design agency. They are in Littleton, Colorado and have small team of experts. Their services include Web Design and Advertising.
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Undisclosed$150 - $199 / hr2 - 9San Diego, CA
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Based in San Diego, California, iQe is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Lockport, NY
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W Marketing Group is an Advertising company. They are located in Lockport, New York, and their services include Advertising and Web Design.
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$10,000+$150 - $199 / hr2 - 9Evanston, IL
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Neiger Design is an Advertising company. In Evanston, Illinois, the team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Headquartered in Houston, Texas, Click and Create is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
Founded in 2005, SevenCube is an Advertising company. Their team provides Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Long Beach, CA
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Iffel International Inc., an Advertising company, was launched in 2006. In Long Beach, California and Anaheim, California, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Tampa, FL
Services provided
Launched in 2015, Presh Marketing Solutions is a Digital Strategy company. The agency focuses on Digital Strategy and Web Design.
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$5,000+$100 - $149 / hr2 - 9Long Beach, CA
Services provided
Headquartered in Long Beach, California, Proactive SEO Solutions is an Advertising company. They offer Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Bad Assembly, an Advertising company, was established in 2006. The firm offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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Tailored Marketing, an Advertising company, was established in 2000. They focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
Small Advertising company glassCanopy, is based in San Francisco, California. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Elkhart, IN
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Chromacars LLC is an Elkhart, Indiana-based Advertising company. They offer Advertising and Custom Software Development.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
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Small graphic design agency Rubin Communications Group, is based in Virginia Beach, Virginia. Their services include Graphic Design and Video Production.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
Services provided
Levo is a small Tulsa, Oklahoma-based Advertising company. Their services include Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Mansfield Marketing LLC is an Advertising company in Houston, Texas. They focus on Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Grapevine, TX
Services provided
P5 Marketing is an Advertising company. The company is in Grapevine, Texas. Their services include Advertising and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9St. Louis, MO
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Advertising company Origin Agency is located in St. Louis, Missouri. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
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M Marketing, LLC is an Albuquerque, New Mexico-based Advertising company. The team provides Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Everett, MA
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Advertising company Next on Scene specializes in Advertising and Public Relations. They were launched in 2017.
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$1,000+$25 - $49 / hr50 - 249Cleveland, OH
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World Publishing Company, a Digital Strategy company, was launched in 1940. They focuses on Digital Strategy and Public Relations.
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$5,000+$50 - $99 / hr10 - 49Mission Viejo, CA
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Momentum Marketing- At the Shelf is an Event Marketing company. The team focuses on Event Marketing and Direct Marketing, and the company is located in Mission Viejo, California.
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$1,000+$100 - $149 / hr2 - 9Providence, RI
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The Mega Agency, an Advertising company, was founded in 2019. The firm focuses on Advertising and Media Planning & Buying.
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$10,000+$300+ / hr10 - 49Mountain View, CA
Services provided
See all 1 projectsHumanize Designs® offers exceptional UI/UX design and mobile app design services, characterized by creativity, attention to detail, and a collaborative approach. Reviews highlight their expertise in crafting user-friendly and visually appealing mobile apps, resulting in increased user engagement and improved brand perception. Clients commend Humanize Designs® for their strong customer service and effective communication throughout project development.
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$5,000+Undisclosed2 - 9Cincinnati, OH
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The Leading Word LLC is a social media marketing firm. They are located in Cincinnati, Ohio and have small team of experts. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Fargo, ND
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Pioneer Promo is a branding company. The Fargo, North Dakota-based team focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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Launched in 2000, Studio Science, a small Advertising company, is in Indianapolis, Indiana. Their team specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49New Orleans, LA
Services provided
Deep Fried Advertising is a branding agency. Founded in 2004, the company focuses on Branding and Advertising.
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$5,000+$100 - $149 / hr10 - 49Salt Lake City, UT
Services provided
Super Top Secret is a branding firm founded in 2009. The firm offers Branding and Marketing Strategy, and is small.
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$1,000+$50 - $99 / hr10 - 49Palestine, TX
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Quick Strike Media is a web design company. They are located in Palestine, Texas and Cabot, Arkansas, and their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Cliffside Park, NJ
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Brandleap USA is a SEO company established in 2020. The team provides Search Engine Optimization and Web Development and is located in Cliffside Park, New Jersey.
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$10,000+$100 - $149 / hr10 - 49Kissimmee, FL
Services provided
Advertising company Wys Agency was established in 2026. The company specializes in Advertising and Branding, and is small.
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$10,000+$150 - $199 / hr10 - 49Portland, OR
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Owen Jones, a branding firm, was established in 2002. The team specializes in Branding and Digital Strategy and is located in Portland, Oregon.
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$1,000+Undisclosed10 - 49Huntington, WV
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Based in Huntington, West Virginia, Bulldog Creative Services is an Advertising company. The team provides Advertising and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Sarasota, FL
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Established in 2019, RevSurge Digital is an Advertising company. Located in Sarasota, Florida, the team focuses on Advertising and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
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Advertising company EHCÜ Public Relations is in San Antonio, Texas. Launched in 2012, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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Orsanna is a small Little Rock, Arkansas-based Advertising company. The team specializes in Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
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Alan Morgan Group is an Advertising company founded in 2015. The small team provides Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Clean Agency is an Advertising company. Established in 2002, the company is headquartered in Los Angeles, California. Their team specializes in Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.