Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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Undisclosed< $25 / hr10 - 49Everett, WA
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Roadside Dental Marketing is a small Digital Strategy company. They offer Digital Strategy and Advertising and were launched in 1999.
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$1,000+Undisclosed10 - 49Bellmawr, NJ
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Empire Promotional Products is a print design company. The Bellmawr, New Jersey-based firm focuses on Print Design and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$5,000+$100 - $149 / hr10 - 49Los Altos, CA
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Based in Los Altos, California, OMParternship is a Business Consulting company. Launched in 2018, the team focuses on Business Consulting and Advertising.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Grow Amz, an Advertising company, is headquartered in New York, New York. Launched in 2019, the team provides Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
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ALIREAZ, a branding company, was founded in 2010. The agency specializes in Branding and Graphic Design, and is small.
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$10,000+$150 - $199 / hr10 - 49Carrollton, TX
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Bedford Advertising, an Advertising company, specialize in Advertising and Broadcast Video. They were established in 1980.
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$10,000+$100 - $149 / hr10 - 49Santa Monica, CA
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Storyboards Inc is an Advertising company. They offer Advertising and Branding and were founded in 1979. The firm is located in Santa Monica, California.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$100 - $149 / hr10 - 49San Francisco, CA
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Underground* is an Advertising company. The small San Francisco, California-based team offers Advertising and Branding. The agency was established in 1995.
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$10,000+$150 - $199 / hr10 - 49Lafayette, CO
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Advertising company The Creative Alliance is headquartered in Lafayette, Colorado. They specialize in Advertising and Branding and were founded in 1991.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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Voco Creative, an Advertising company, is in Denver, Colorado. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Omaha, NE
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SecretPenguin is an Advertising company. Headquartered in Omaha, Nebraska, the company specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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FAME Retail is an Advertising company. They are located in Minneapolis, Minnesota, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Columbia, MD
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Impact Marketing & Public Relations is an Advertising company. They are based in Columbia, Maryland. Their team offers Advertising and Public Relations.
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$5,000+$100 - $149 / hr10 - 49New Orleans, LA
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Established in 2005, Good Work Marketing, a small Advertising company, is in New Orleans, Louisiana. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Jackson, TN
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Younger Associates is an Advertising company. They are headquartered in Jackson, Tennessee, and their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49New York, NY
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Geto & de Milly, Inc. Is a New York, New York-based public relations company. Their services include Public Relations and Event Marketing.
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UndisclosedUndisclosed10 - 49Santa Monica, CA
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SUPERMOON , an Advertising company, was founded in 2015. Located in Santa Monica, California, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49El Segundo, CA
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Paolucci Salling & Martin is a small El Segundo, California-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49West Hollywood, CA
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WJAGENCY is an Advertising company in West Hollywood, California. Launched in 2002, the team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49St. Joseph, MI
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Advertising company Holt Bosse was founded in 2014. The firm offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Rockford, IL
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Quiet Light Communications is a small Rockford, Illinois-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Orange, CA
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Established in 1992, IDG Advertising is a small Orange, California-based Advertising company. Their team specializes in Advertising and Email Marketing.
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UndisclosedUndisclosed10 - 49Cleveland, OH
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TSJ Media is a small Advertising company. Launched in 1999, the team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Billings, MT
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Echelon Design & Advertising, a small Advertising company, is located in Billings, Montana. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Billings, MT
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Launched in 1994, Arrowhead Marketing is a small Billings, Montana-based Advertising company. Their team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Advertising company LEVEL Mpls is in Minneapolis, Minnesota. They offer Advertising and Branding and were launched in 1986.
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UndisclosedUndisclosed10 - 49Ogden, UT
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Relevant Media LLC is an Advertising company. Based in Ogden, Utah, the agency was founded in 2017. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Waltham, MA
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Launched in 2008, MD Connect, Inc is a small Waltham, Massachusetts-based Advertising company. Their team specializes in Advertising and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Madison, WI
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Planet Propaganda is a branding company. Their small team is in Madison, Wisconsin. Their services include Branding and Advertising.
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UndisclosedUndisclosed10 - 49Norfolk, VA
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Otto Design & Marketing, an Advertising company, was founded in 2000. The agency provides Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Melbourne, FL
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Advertising company Transworld Advertising is based in Melbourne, Florida. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49West Palm Beach, FL
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SmartADV is a small Advertising company in West Palm Beach, Florida. The team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Naperville, IL
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Founded in 1988, SHS Incorporated is an Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Fort Myers, FL
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Quenzel Marketing Agency is an Advertising company. The Fort Myers, Florida-based company was launched in 2005. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Detroit, MI
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Brooklyn Outdoor is a Detroit, Michigan-based Advertising company. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49McLean, VA
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ITalkBB Media is an Advertising company. They focus on Advertising and Marketing Strategy and were established in 2013. The company is located in McLean, Virginia.
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UndisclosedUndisclosed10 - 49Anaheim, CA
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Signage Solutions is a small Advertising company in Anaheim, California. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Ashland, OH
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Spire Advertising & Web Design is an Advertising company. Established in 2006, the team provides Advertising and Marketing Strategy. The firm is based in Ashland, Ohio and Tiffin, Ohio.
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UndisclosedUndisclosed10 - 49Brooklyn, NY
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IC SUMMITS is a Brooklyn, New York-based Advertising company. Established in 2015, the team offers Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49Salinas, CA
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Advertising company TMD (The Marketing Department, Inc.) was launched in 1999. The team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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NMG Network is an Advertising company. They are located in Honolulu, Hawaii and have small team. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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MELD Creative is an Advertising company. Located in New York, New York, their team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Jackson, MS
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Agora Eversole is an Advertising company founded in 2009. The team specializes in Advertising and Social Media Marketing and is located in Jackson, Mississippi.
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UndisclosedUndisclosed10 - 49Greenville, SC
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Brains on Fire, an Advertising company, is located in Greenville, South Carolina and Los Angeles, California. They specialize in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lewes, DE
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800 Digital, LLC., an Advertising company, was launched in 2015. In Lewes, Delaware, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Wilmington, NC
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Advertising company Eagle Eye Marketing Inc was established in 2019. Located in Wilmington, North Carolina, the team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lima, OH
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Quantifi Digital is a small Advertising company based in Lima, Ohio. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Nashville, TN
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Founded in 2015, Biz Marketing Pros is an Advertising company. Their team focuses on Advertising and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Valparaiso, IN
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WeCreate is an Advertising company. Established in 2002, the agency is in Valparaiso, Indiana. Their team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Boston, MA
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Launched in 2006, Full Contact Advertising is a branding company. The agency specializes in Branding and Digital Strategy.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.3/40.019.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.