Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 81 projectsNinja Promo is an Advertising Agency offering comprehensive Advertising Services, specializing in paid media, SEO, and media buying strategies. Overall, 87.5% of the reviews are positive, highlighting their strong project management, responsiveness, and ability to adapt campaigns based on data. However, 12.5% indicate issues with communication and delivery. Notably, 62.5% of reviewers commend their strategic alignment with client goals.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$5,000+$100 - $149 / hr2 - 9Fresno, CA
Services provided
Top Hand Media is a small Fresno, California-based Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Long Beach, CA
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Launched in 1980, Nostrum Inc. Is an Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$100 - $149 / hr2 - 9Long Beach, CA
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Established in 2006, Creative Intellects is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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Brandlift Digital Marketing is a branding firm in San Diego, California. They provide Branding and Digital Strategy and were established in 2014.
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$5,000+$100 - $149 / hr2 - 9El Cajon, CA
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WebsiteService4All is an Advertising company. They are based in El Cajon, California and have small team. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9San Juan Bautista, CA
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LunaGraphica is an Advertising company. The team provides Advertising and Branding and is based in San Juan Bautista, California.
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$5,000+$100 - $149 / hr2 - 9New Britain, PA
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Simpatico Studios, an Advertising company, is based in New Britain, Pennsylvania. They provide Advertising and Branding and were launched in 2011.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
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IDealogic Brand Lab is a branding firm launched in 2001. The firm specializes in Branding and UX/UI Design, and is small.
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$10,000+$100 - $149 / hr2 - 9Dallas, TX
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Pink Jacket Studio, an Advertising company, was launched in 2017. They specializes in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+$150 - $199 / hr2 - 9Fort Lauderdale, FL
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Electrum Branding is a small branding firm headquartered in Fort Lauderdale, Florida. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Littleton, CO
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Reputation Local is an Advertising company. They specialize in Advertising and Digital Strategy and are based in Littleton, Colorado.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is a comprehensive Advertising Agency specializing in digital marketing services, including SEO, PPC, and social media advertising. Across reviews, clients consistently highlight their effective communication, timely project management, and value for cost, with 100% positive feedback on these aspects. Approximately 70% of reviewers commend their tailored solutions and adaptability to client needs.
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$1,000+$100 - $149 / hr2 - 9Dallas, TX
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Catanich Internet Marketing is a pay per click agency. They focus on Pay Per Click and Search Engine Optimization and were established in 1997.
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$1,000+$100 - $149 / hr2 - 9Fountain Hills, AZ
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Clever Cow Media is an Advertising company. They are headquartered in Fountain Hills, Arizona and have small team. Their services include Advertising and Email Marketing.
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$1,000+Undisclosed2 - 9Los Angeles, CA
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GrabResults, LLC is an Advertising company. Their small team is located in Los Angeles, California and provides Advertising and Content Marketing. The company was established in 2015.
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$1,000+$100 - $149 / hr2 - 9Fort Worth, TX
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Sovic Creative is an Advertising company. Their team is based in Fort Worth, Texas and specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Tatum is an Advertising company. The company is in Birmingham, Alabama and. Their team specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Boulder, CO
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Goozmo Inc. Is a small Advertising company founded in 2000. Their team specializes in Advertising and Custom Software Development.
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UndisclosedUndisclosed2 - 9Duluth, MN
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Creative Arcade is a small graphic design agency located in Duluth, Minnesota. Their services include Graphic Design and Web Development.
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UndisclosedUndisclosed2 - 9Reno, NV
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In Reno, Nevada, Stan Can Design is an Advertising company. The team offers Advertising and Branding.
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$1,000+Undisclosed2 - 9Penn Valley, PA
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Serkes Marketing is a small Digital Strategy company headquartered in Penn Valley, Pennsylvania. Their services include Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Proof Digital is an Advertising company launched in 2012. The agency specializes in Advertising and Search Engine Optimization.
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$25,000+Undisclosed2 - 9San Francisco, CA
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MacKenzie is an Advertising company. Located in San Francisco, California, the company offers Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Newark, NJ
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See all 1 projectsCreatechVision provides exceptional mobile app development services, excelling in requirement gathering, UI/UX design, and robust technical implementation. Reviews highlight their commitment to client satisfaction, technical expertise, and strong project management. The company is commended for delivering high-quality, scalable solutions and maintaining open communication, although their initial proposal response time could be improved.
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UndisclosedUndisclosed2 - 9Sandy, UT
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Launched in 1995, EXPAND Business Solutions, Inc., a small Advertising company, is in Sandy, Utah. Their team offers Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Cambridge, MN
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Wyfi Marketing, a web design company, was founded in 2023. The firm specializes in Web Design and Social Media Marketing, and is small.
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$5,000+$50 - $99 / hr2 - 9Los Angeles, CA
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Established in 2017, TFN MEDIA GROUP is a social media marketing firm. The team provides Social Media Marketing and Advertising.
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Undisclosed$200 - $300 / hr10 - 49New York, NY
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SMAKK Studios is a branding firm established in 2011. The firm focuses on Branding and Web Design, and is small.
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$10,000+$150 - $199 / hr10 - 49Tacoma, WA
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RUSTY GEORGE is a branding agency. In Tacoma, Washington, the company focuses on Branding and Web Design.
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$1,000+$150 - $199 / hr10 - 49Downingtown, PA
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Schubert b2b is a Digital Strategy company. They focus on Digital Strategy and Content Marketing and are in Downingtown, Pennsylvania.
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$5,000+$100 - $149 / hr10 - 49Oklahoma City, OK
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SEO company The Worx Company focuses on Search Engine Optimization and Web Design. They were established in 1983.
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$10,000+$100 - $149 / hr10 - 49Louisville, KY
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Branding agency Mightily provides Branding and Web Design. They are based in Louisville, Kentucky.
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$25,000+$100 - $149 / hr10 - 49Raleigh, NC
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Myriad is a video production company. The firm is headquartered in Raleigh, North Carolina. Their services include Video Production and Advertising.
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$10,000+$100 - $149 / hr10 - 49Hartford, CT
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GO Agency is a Hartford, Connecticut-based Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Glastonbury, CT
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Launched in 1947, Cronin is an Advertising company. The company provides Advertising and Branding, and is small.
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$10,000+$150 - $199 / hr10 - 49Madison, WI
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6AM Marketing is an Advertising company. They were established in 2004, and their services include Advertising and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49Everett, WA
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Roadside Dental Marketing is a small Digital Strategy company. They offer Digital Strategy and Advertising and were launched in 1999.
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$1,000+Undisclosed10 - 49Bellmawr, NJ
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Empire Promotional Products is a print design company. The Bellmawr, New Jersey-based firm focuses on Print Design and Branding.
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$5,000+$100 - $149 / hr10 - 49Los Altos, CA
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Based in Los Altos, California, OMParternship is a Business Consulting company. Launched in 2018, the team focuses on Business Consulting and Advertising.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Grow Amz, an Advertising company, is headquartered in New York, New York. Launched in 2019, the team provides Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
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ALIREAZ, a branding company, was founded in 2010. The agency specializes in Branding and Graphic Design, and is small.
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$10,000+$150 - $199 / hr10 - 49Carrollton, TX
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Bedford Advertising, an Advertising company, specialize in Advertising and Broadcast Video. They were established in 1980.
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$10,000+$100 - $149 / hr10 - 49Santa Monica, CA
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Storyboards Inc is an Advertising company. They offer Advertising and Branding and were founded in 1979. The firm is located in Santa Monica, California.
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$10,000+$100 - $149 / hr10 - 49San Francisco, CA
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Underground* is an Advertising company. The small San Francisco, California-based team offers Advertising and Branding. The agency was established in 1995.
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$10,000+$150 - $199 / hr10 - 49Lafayette, CO
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Advertising company The Creative Alliance is headquartered in Lafayette, Colorado. They specialize in Advertising and Branding and were founded in 1991.
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$10,000+$100 - $149 / hr10 - 49Denver, CO
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Voco Creative, an Advertising company, is in Denver, Colorado. The team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Omaha, NE
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SecretPenguin is an Advertising company. Headquartered in Omaha, Nebraska, the company specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
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FAME Retail is an Advertising company. They are located in Minneapolis, Minnesota, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Columbia, MD
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Impact Marketing & Public Relations is an Advertising company. They are based in Columbia, Maryland. Their team offers Advertising and Public Relations.
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$5,000+$100 - $149 / hr10 - 49New Orleans, LA
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Established in 2005, Good Work Marketing, a small Advertising company, is in New Orleans, Louisiana. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Jackson, TN
Services provided
Younger Associates is an Advertising company. They are headquartered in Jackson, Tennessee, and their services include Advertising and Market Research.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.