Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$10,000+$100 - $149 / hr250 - 999Kansas City, MO
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Barkley, a public relations agency, specialize in Public Relations and Social Media Marketing. They were launched in 1964.
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$10,000+$100 - $149 / hr250 - 999Los Angeles, CA
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Broadcast Video company Trailer Park was founded in 1994. The team specializes in Broadcast Video and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed250 - 999Arlington, VA
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Fors Marsh Group is an Advertising company. The Arlington, Virginia-based team provides Advertising and Branding.
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UndisclosedUndisclosed250 - 999Chicago, IL
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Launched in 2001, Basis Technologies is an Advertising company. The team focuses on Advertising and Direct Marketing and is headquartered in Chicago, Illinois.
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UndisclosedUndisclosed250 - 999Portland, OR
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Oregonian Media Group is an Event Marketing company located in Portland, Oregon. They focus on Event Marketing and Social Media Marketing and were launched in 1850.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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See all 3 projectsFocus Group Digital Marketing Agency offers a comprehensive range of services, including web design, Google Ads, SEO, and social media marketing. Reviews consistently highlight the agency's effective project management, responsiveness, and ability to deliver measurable outcomes, such as increased revenues, making them a highly recommended choice for advertising and promotions.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
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Established in 1999, JRM Advertising, Inc. Patient Recruitment Specialists is a media planning and buying agency. In Miami, Florida, the team provides Media Planning & Buying and Advertising.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed2 - 9Clemmons, NC
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Triad Multimedia, a social media marketing firm, was launched in 2013. They focuses on Social Media Marketing and Advertising.
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$1,000+$100 - $149 / hr2 - 9Mission Viejo, CA
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Social media marketing agency donutmilk digital creative agency ltd was established in 2020. The company specializes in Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$150 - $199 / hr2 - 9Carlsbad, CA
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AFMKTG, a Marketing Strategy company, is headquartered in Carlsbad, California. Launched in 2018, the team focuses on Marketing Strategy and Advertising.
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$1,000+$25 - $49 / hr2 - 9Myrtle Beach, SC
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New Horizon SEO is a small web design company located in Myrtle Beach, South Carolina. Their services include Web Design and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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Poly Media is a small branding agency. Established in 2020, the team focuses on Branding and Web Design.
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$1,000+$50 - $99 / hr2 - 9Sarasota, FL
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Webink Solutions LLC is an Advertising company. Their small team is located in Sarasota, Florida and provides Advertising and Social Media Marketing. The firm was launched in 2017.
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$1,000+$50 - $99 / hr2 - 9Sherman, TX
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Launched in 2021, Texoma Marketing Solutions is a small social media marketing agency. Their team specializes in Social Media Marketing and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Visalia, CA
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Red Chair Digital Marketing, a graphic design company, is headquartered in Visalia, California. The team focuses on Graphic Design and Advertising.
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$1,000+$50 - $99 / hr2 - 9Pembroke Pines, FL
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Dessus Media is an Advertising company established in 2022. Their team offers Advertising and Ecommerce Marketing.
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$10,000+$150 - $199 / hr2 - 9Menlo Park, CA
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Us Agency is a small Advertising company based in Menlo Park, California. The team focuses on Advertising and Branding.
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$100,000+$150 - $199 / hr2 - 9Greenville, SC
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Headquartered in Greenville, South Carolina, The Basement Agency is an Advertising company. They provide Advertising and Pay Per Click and were founded in 2022.
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$1,000+Undisclosed2 - 9Fallbrook, CA
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First Door Marketing is an Advertising company established in 2019. The small team provides Advertising and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Vancouver, WA
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Established in 2023, Core Digital Consulting, a small Advertising company, is located in Vancouver, Washington. Their team focuses on Advertising and Email Marketing.
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$1,000+$200 - $300 / hr2 - 9Seattle, WA
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Reflection Marketing is an Advertising company. They offer Advertising and Branding and were established in 2024. The company is based in Seattle, Washington.
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UndisclosedUndisclosed2 - 9Stilwell, KS
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Established in 2021, Purple Mind is a Marketing Strategy company. Their team provides Marketing Strategy and Advertising.
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$1,000+Undisclosed2 - 9Minneapolis, MN
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EC Media is a social media marketing firm launched in 2022. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Fairfield, PA
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SEO company Soliday Digital was launched in 2020. The agency focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Vista, CA
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Mariner Marketing is a small Vista, California-based Advertising company. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Established in 2025, BrandSpurt LLC is a web design company. The company provides Web Design and Branding.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
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Founded in 2020, jz. Smart media is a SEO company. The team offers Search Engine Optimization and Web Design and is in Miami, Florida.
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$1,000+$100 - $149 / hr2 - 9Fargo, ND
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Launched in 2024, BRIMM Marketing, a small Advertising company, is in Fargo, North Dakota. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sheridan, WY
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Based in Sheridan, Wyoming, Cyntrix is an Advertising company. Their services include Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Middleton, ID
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Leaping Lemur Media is an Advertising company. Founded in 2026, the team provides Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Orange, CA
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Metric Monkey Marketing is a small Advertising company based in Orange, California. Their services include Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Mount Pleasant, SC
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Other Marketing company Palm Social is headquartered in Mount Pleasant, South Carolina. The team specializes in Other Marketing and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
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Social media marketing agency EVO11VE was launched in 2022. The company focuses on Social Media Marketing and Advertising.
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$1,000+< $25 / hr2 - 9Rockingham, NC
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Mailer Boxes Co, a Packaging Design company, is in Rockingham, North Carolina. Founded in 2025, the team specializes in Packaging Design and Market Research.
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$1,000+$150 - $199 / hr10 - 49Atlanta, GA
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See all 3 projectsMacLean's Publishers is a full-service book publishing and marketing agency dedicated to helping authors bring their stories to life and reach a global audience. From editing, formatting, and cover
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$10,000+$100 - $149 / hr10 - 49Oakland Park, FL
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Local Pediatric - Web Design + Marketing is a Digital Strategy company located in Oakland Park, Florida and Boynton Beach, Florida. Their services include Digital Strategy and Pay Per Click.
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$10,000+Undisclosed10 - 49Raleigh, NC
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Social media marketing firm AudienceGenerator.io was established in 2022. The agency specializes in Social Media Marketing and Event Marketing, and is small.
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$25,000+$50 - $99 / hr10 - 49Boulder, CO
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Small Advertising company Pixsall, is located in Boulder, Colorado. The team offers Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Tampa, FL
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Lunch Pail Agency, an Advertising company, was launched in 2023. The firm provides Advertising and Branding, and is small.
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$10,000+$50 - $99 / hr10 - 49Miami Beach, FL
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Advertising company RUN Agency is located in Miami Beach, Florida. They provide Advertising and Branding and were founded in 2022.
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$5,000+$100 - $149 / hr10 - 49Richmond, VA
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Smile Or Die is an Advertising company. Their small team is in Richmond, Virginia and offers Advertising and Branding. The agency was established in 2021.
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$1,000+< $25 / hr10 - 49Canton, GA
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Mexa Book Publishers is a small Advertising company. Launched in 2020, the team offers Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Red Cloud, NE
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Nobility Digital Marketing LLC is a small Red Cloud, Nebraska-based Advertising company. The team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Dallas, TX
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Techstello is an Advertising company. They are located in Dallas, Texas and have small team of experts. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Elmwood Park, IL
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Professional Wiki Help is an Advertising company. Launched in 2024, the company is based in Elmwood Park, Illinois. Their team specializes in Advertising and Market Research.
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Undisclosed$100 - $149 / hr10 - 49Salt Lake City, UT
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Grand Prize is an UX design company established in 2021. Their team provides UX/UI Design and Advertising.
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$1,000+$25 - $49 / hr10 - 49San Francisco, CA
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Advertising company Proficient Book Publishers is headquartered in San Francisco, California. Their services include Advertising and Direct Marketing.
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$1,000+$50 - $99 / hr10 - 49Buffalo, NY
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See all 1 projectsByte Books Publishing is a dynamic, forward-thinking publishing company specializing in high-quality digital and print books. We focus on bringing innovative stories to life, offering a diverse
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$1,000+$25 - $49 / hr10 - 49Minneapolis, MN
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The Designs Labs is an Advertising company. The Minneapolis, Minnesota-based firm was launched in 2025. Their team focuses on Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Fort Mill, SC
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Advertising company Pix DesignX is in Fort Mill, South Carolina. The team provides Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.