Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Panda Bear Creative is an Advertising company. The Scottsdale, Arizona-based company provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Advertising company Glyphix Advertising is headquartered in Los Angeles, California. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed10 - 49Santee, SC
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Based in Santee, South Carolina, Stryker-Munley Group is an Advertising company. Their services include Advertising and Public Relations.
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$1,000+Undisclosed10 - 49Waltham, MA
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See all 1 projectsInfynnite specializes in company brand development, including logo design and web design. The overall feedback highlights their ability to deliver projects swiftly and meet client needs effectively. Clients were particularly impressed with the seamless workflow and highly recommend Infynnite to other businesses.
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$1,000+$50 - $99 / hr10 - 49Westlake Village, CA
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Overly Social is a Marketing Strategy company. Their team is headquartered in Westlake Village, California. The company offers Marketing Strategy and Advertising.
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$5,000+$50 - $99 / hr2 - 9Indianola, IA
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In Indianola, Iowa, Gradient9 Studios is a small Advertising company. Their services include Advertising and Branding.
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Undisclosed$50 - $99 / hr2 - 9Jackson, WI
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Branding company Guild Creative, Inc was established in 2000. The team focuses on Branding and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
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Thompson & Co Collective, an Advertising company, provides Advertising and Branding. The firm is headquartered in Charlotte, North Carolina.
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$5,000+$150 - $199 / hr2 - 9Pasadena, CA
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Kilter LA is a branding firm. The agency is based in Pasadena, California. Their team specializes in Branding and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$100 - $149 / hr10 - 49Jeffersonville, IN
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Mediaura is a SEO company. The team offers Search Engine Optimization and Web Development and is based in Jeffersonville, Indiana.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
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Launched in 2011, Arcana Academy is a small Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$5,000+$100 - $149 / hr10 - 49Charlotte, NC
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CGR Creative is a SEO services firm. Launched in 2002, their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Wichita, KS
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Advertising company US LOGO is based in Wichita, Kansas. Established in 1990, the team offers Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Portland, OR
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Sproutbox™ is a small social media marketing firm. Established in 2008, the team focuses on Social Media Marketing and Advertising.
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$1,000+$50 - $99 / hr2 - 9Vero Beach, FL
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Sellexio is an Advertising company. The Vero Beach, Florida-based team provides Advertising and Branding.
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$100,000+$150 - $199 / hr10 - 49Chicago, IL
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Marketing Strategy company DHD was founded in 1978. The company focuses on Marketing Strategy and Advertising.
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$50,000+$200 - $300 / hr10 - 49New York, NY
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See all 9 projectsBear In The Hall is a versatile Advertising Agency specializing in creative advertising services, including branding, marketing, and media buying. They are highly praised for their passion, creativity, and exceptional project management, with 100% of reviewers highlighting their dedication to client success and efficient workflow. Their strategic and creative campaigns, including high-profile ads, have significantly contributed to their clients' growth and brand trust.
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$10,000+Undisclosed10 - 49Star City, WV
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InnerAction Media is an Advertising company. They specialize in Advertising and Branding and were established in 2011.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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General Purpose Studio is a branding agency. Their team is based in Brooklyn, New York. The firm focuses on Branding and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Dallas, TX
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214 Interactive is a Digital Strategy company. In Dallas, Texas, their team specializes in Digital Strategy and Advertising.
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$50,000+$100 - $149 / hr10 - 49Minneapolis, MN
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Riley Hayes is a web design company launched in 1991. Located in Minneapolis, Minnesota and , the team offers Web Design and Advertising.
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$5,000+$100 - $149 / hr10 - 49Miami Springs, FL
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Established in 2013, AVANZA Hispanic Advertising + Branding Agency is an Advertising company. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
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See all 1 projectsKaizen Sigma LLC offers professional design services, particularly in book design. Client feedback consistently highlights their exceptional work quality and effective collaboration, with no noted areas for improvement. Overall, Kaizen Sigma LLC is highly recommended for their reliable and impressive service delivery.
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UndisclosedUndisclosed10 - 49Fargo, ND
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Click Content Studios is a video production company. The agency is headquartered in Fargo, North Dakota. Their team specializes in Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Madison, WI
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Advertising company Blend Marketing focuses on Advertising and Branding. They were launched in 1997.
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$100,000+$150 - $199 / hr10 - 49Coral Gables, FL
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Established in 2005, Markham Yard is a small Advertising company. Their services include Advertising and Branding.
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$1,000+Undisclosed10 - 49Huxley, IA
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Advertising company Whitaker Marketing Group is based in Huxley, Iowa. The team provides Advertising and Commercial Brokerage Services.
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$5,000+$100 - $149 / hr2 - 9Edina, MN
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Integrated Advertising Network is a small Edina, Minnesota-based Advertising company. The team focuses on Advertising and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Pekin, IL
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Scott Automotive Marketing Group, an Advertising company, focus on Advertising and Social Media Marketing. They were founded in 2014.
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$1,000+$50 - $99 / hr2 - 9Charlotte, NC
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Overtop Media Digital Marketing is a pay per click company. They are located in Charlotte, North Carolina, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9Laguna Niguel, CA
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FOXFORCE, a video production agency, is located in Laguna Niguel, California. Established in 2018, the team specializes in Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Cross River, NY
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Grippi Media is an Advertising company. In Cross River, New York, the team offers Advertising and Direct Marketing.
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$1,000+$50 - $99 / hr10 - 49Hillside, NJ
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See all 2 projectsBNC productionz is a leading digital design agency. With a passion for innovation and creativity, we specialize in crafting exceptional digital experiences that captivate and engage your target
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UndisclosedUndisclosed10 - 49Seattle, WA
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Northwest Polite Society is a Seattle, Washington-based Commercial Printing company. Their services include Commercial Printing and Advertising.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
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Red Dot Advertising + Design is a West Des Moines, Iowa-based graphic design agency. They provide Graphic Design and Advertising.
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Undisclosed$100 - $149 / hr50 - 249Portland, OR
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Roundhouse is a web design agency. They were launched in 2001 and specialize in Web Design and Advertising.
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$250,000+Undisclosed50 - 249New York, NY
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Founded in 2010, Barton F. Graf, a midsize Digital Strategy company, is located in New York, New York. Their team specializes in Digital Strategy and Advertising.
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$5,000+$25 - $49 / hr250 - 999San Ramon, CA
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Headquartered in San Ramon, California and Reading , England, Synverse is an Accounting company. They specialize in Accounting and Advertising.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Vecee Marketing, an Advertising company, is headquartered in Phoenix, Arizona. They focus on Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
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Rank for Local is an Advertising company. They were launched in 2016, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Mesa, AZ
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Panda Online Marketing is an Advertising company located in Mesa, Arizona. The team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Salem, OR
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In Salem, Oregon, BAM Agency is a graphic design agency. Established in 2005, the team focuses on Graphic Design and Branding.
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$5,000+$100 - $149 / hr10 - 49Santa Monica, CA
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Attention Media Inc. Is an Advertising company. The small Santa Monica, California-based team focuses on Advertising and Performance Marketing. The company was established in 2015.
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$10,000+$100 - $149 / hr250 - 999Seattle, WA
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C+C is a public relations firm. Located in Seattle, Washington and Portland, Oregon, the firm was founded in 2005. Their team offers Public Relations and Business Consulting.
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$10,000+$150 - $199 / hr250 - 999Phoenix, AZ
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R&R Partners is a branding firm based in Phoenix, Arizona and Las Vegas, Nevada. They focus on Branding and Public Relations.
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$5,000+$100 - $149 / hr250 - 999Quincy, MA
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ThriveHive is a SEO agency. Their midsize team of employees is based in Quincy, Massachusetts and Boston, Massachusetts. Their team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr250 - 999Los Angeles, CA
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Team One is a Digital Strategy company. Established in 1987, the team offers Digital Strategy and Advertising.
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$5,000+$100 - $149 / hr250 - 999San Diego, CA
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Internet Marketing Inc. Is a SEO company located in San Diego, California and Las Vegas, Nevada. Their services include Search Engine Optimization and Advertising.
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$10,000+$100 - $149 / hr250 - 999San Francisco, CA
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Goodby Silverstein & Partners is a SEO company. The team is in San Francisco, California, and their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr250 - 999Houston, TX
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Based in Houston, Texas and Louisville, Kentucky, GSM is a midsize Direct Marketing company. Their services include Direct Marketing and Social Media Marketing.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.