IMP Marketing

BACKGROUND

Please describe your company and position.

I am the CTO of Shopbop

Describe what your company does in a single sentence.

Shopbop is the global online retail destination for style inspiration and discovery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMP Marketing to accomplish?

• Update our email designs
• Have a higher conversion when it comes to both click rate as well as sales
• Have a strategy for our email marketing when it comes to launches, campaigns, introduction of new business area, external partners and email automations.

SOLUTION

How did you find IMP Marketing?

Online Search

Why did you select IMP Marketing over others?

• High ratings
• Company values aligned

How many teammates from IMP Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed help with levelling up our email marketing concerning everything from responsive design, email copy, increasing our Open rate and CTR and conversion to sales as well as the strategy for emails when it comes to launches, and automation programs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project have been above expectations when it comes to increasing open rates, click-through rates as well as revenue directly attributed to emails. Our unsubscription rates have gone down.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was nothing but superior level. Items were not only delivered on time, but often ahead of deadlines. We needed a partner that could understand and interpret our needs better than we could ourselves, and Inbox Army went above and beyond to ensure our success. 

What was your primary form of communication with IMP Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about IMP Marketing was that they were driven, knowledgeable, curious, and dedicated to our success. And instead of us telling them what to do, we were confidently guided every step of the way, regardless of if it was the design of the email or the strategy around a launch. The project manager and strategic account director were very responsive, and they professionally and gently pushed us to be better all the time, the creative director put his heart and soul into delivering a premium, updated look and feel, as well as usability, to our emails, and the rest of the team were equally amazing. 

I highly recommend this IMP Marketing for their exceptional ability to elevate our email marketing strategies, design, and metrics, while maintaining professionalism in meetings and consistently delivering outstanding results.

Are there any areas for improvement or something IMP Marketing could have done differently?

They have done well.

BACKGROUND

Please describe your company and position.

I am the Marketing & Brand Development Manager of Cutter & Buck

Describe what your company does in a single sentence.

Cutter & Buck creates iconic work-from-home, corporate, golf and athleisure apparel for men and women - inclusive of men’s big and tall sizes selling into a variety of channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMP Marketing to accomplish?

• Help grow our D2C sales
• Manage our email marketing
• Increase our social web presence

SOLUTION

How did you find IMP Marketing?

Online Search

Why did you select IMP Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from IMP Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with IMP Marketing in the Spring of 2025. They have successfully segmented our email lists, increased our social presence and continuously are working on improving with the support of IMP Marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our growth has significantly increased and continues to month over month. We have increase our presence on socials. We continue to explore new ideas/initiatives to keep the momentum.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at IMP Marketing is extremely responsive. We use Monday to share information. In addition we meet on a weekly basis to review anything new or outstanding projects. Monthly we are given a full report of the previous month and identify any key tasks or notes. The team is super patient and truly feels like an extension of our organization.

What was your primary form of communication with IMP Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They are very easy to work with. They are able to explain and simplify the areas that are not our expertise. They genuinely want to see the success that we are hoping to achieve. They are consistent, organized, flexible and task oriented. The partnership is easy and they are willing to jump in and help where they can.

Are there any areas for improvement or something IMP Marketing could have done differently?

None- They are fantastic!

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Locks Lash

Describe what your company does in a single sentence.

Locks Lash is a highly successful, independent mid-sized beauty e-commerce merchant and professional training academy based in Melbourne, Victoria (with corporate offices and distribution out of Maribyrnong). Founded originally in 2007, the brand is widely recognized as one of the true pioneers of the eyelash extension industry across Australia and New Zealand. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMP Marketing to accomplish?

• We needed to recover lost sales from abandoned checkouts and make our bulk wholesale ordering process much easier for busy lash extension professionals to navigate on mobile devices.

SOLUTION

How did you find IMP Marketing?

Online Search

Why did you select IMP Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from IMP Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They built multi-step abandoned cart and abandoned browse flows, redesigned our mobile product pages to show bulk pricing tiers clearly, and set up quick-add-to-cart features for high-frequency items.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our abandoned cart recovery rate improved dramatically within weeks of the new flows going live. Mobile conversion rates also saw a measurable lift due to the simplified layout changes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was fast and straightforward throughout the contract. They stayed highly responsive via our shared threads, making instant adjustments whenever we adjusted our wholesale supply pricing tiers.

What was your primary form of communication with IMP Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their focus on data-driven mobile optimization was fantastic. They recognized that most lash artists order supplies on their phones between client appointments and tailored the user experience to fit that habit.

Are there any areas for improvement or something IMP Marketing could have done differently?

No major issues encountered. It was a very clean, professional, and successful collaboration from start to finish.

BACKGROUND

Please describe your company and position.

I am the HR Manager of Riversol Skincare

Describe what your company does in a single sentence.

Riversol is a skincare brand developed by board-certified dermatologist Dr. Jason Rivers. Rooted in decades of clinical experience, Riversol is guided by a simple belief: healthy skin comes from supporting the skin, not overwhelming it. Each formula is thoughtfully developed using proven ingredients that work in harmony with the skin to maintain balance, strengthen the skin barrier, and support long-term skin health. Designed for daily use and all skin types, Riversol products are effective, well-tolerated, and made to fit seamlessly into real routines. Developed and tested in Vancouver, Canada, Riversol is trusted by customers worldwide who value dermatologist expertise, thoughtful formulation, and skincare that delivers without compromise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMP Marketing to accomplish?

• Our goals were to lower our subscriber churn rate, educate our audience on proper skincare routines, and build structured retention flows that encourage repeat serum purchases.

SOLUTION

How did you find IMP Marketing?

Online Search

Why did you select IMP Marketing over others?

• Pricing fit our budget
• Great culture fit

How many teammates from IMP Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They built out post-purchase education flows explaining how to use our products, set up automated win-back tracks for lapsed customers, and optimized our recurring subscription reminders to make editing or renewing easy for users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our repeat customer rate saw a steady, documented improvement, and the revenue generated from our post-purchase educational sequences quickly outpaced our older baseline metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their day-to-day coordination was highly organized and professional. They kept all deliverables moving smoothly on a regular timeline and provided transparent analytics reviews at the end of every sprint.

What was your primary form of communication with IMP Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of how beauty consumers interact with a brand post-purchase was stellar. They didn't just push sales; they focused on education, which built immense trust with our customers.

Are there any areas for improvement or something IMP Marketing could have done differently?

We would have loved a slightly more detailed look into our cohort analytics during the mid-month updates, though their final monthly reports were incredibly thorough.

BACKGROUND

Please describe your company and position.

I am the Associate Director of Tandem Property Asset Management

Describe what your company does in a single sentence.

A specialist property asset management partnership. Tandem Property Asset Management was established in 2017 to bring together a team of leading professionals with the experience and knowledge to deliver the highest quality independent property asset management services on a nationwide basis. The business has invested in leading technology to ensure that our core services, compliance and client reports are all delivered in high quality formats, efficiently and on time. The business platform allows our team of experienced property asset managers to work in partnership with our clients and support their strategic objectives. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMP Marketing to accomplish?

• We needed to identify operational inefficiencies across our multi-tenant commercial properties, improve our statutory health and safety compliance tracking, and optimize service delivery to increase tenant retention.

SOLUTION

How did you find IMP Marketing?

Online Search

Why did you select IMP Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The team conducted an onsite operational assessment of our regional assets, delivered a restructured service charge budgeting matrix, and mapped out a comprehensive compliance playbook. They also guided our in-house managers through the implementation of a new facilities tracking system, ensuring our team could maintain the standard moving forward.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes have been excellent. Within six months of implementing their operational strategy, we reduced non-essential facilities maintenance costs by 14% without compromising service quality. Furthermore, our tenant onboarding cycle became significantly faster, and our compliance documentation passed external verification with zero advisories.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was methodical and completely transparent. They worked to strict milestones, issuing detailed progress updates at the end of each fortnight. Whenever urgent regulatory or compliance questions surfaced regarding our properties, their consultants responded with practical, actionable advice within the same afternoon.

What was your primary form of communication with IMP Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their level of industry expertise and plain-speaking approach stood out. They avoided vague consulting jargon and focused entirely on practical, high-impact changes that immediately protected the value of our property assets.

Are there any areas for improvement or something IMP Marketing could have done differently?

The initial data compilation phase for our oldest building required a bit more manual oversight than we originally planned, but their team handled the administrative bottleneck efficiently and still hit the final project deadline.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Ghia

Describe what your company does in a single sentence.

Ghia is a trendy, independent non-alcoholic beverage brand based in Los Angeles, California. Founded in 2020 by Melanie Masarin, the company focuses on creating high-end "spirits-free apéritifs" that mimic the complex, bitter, and botanical flavor profiles of traditional Italian liqueurs like Campari or Vermouth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMP Marketing to accomplish?

• We needed help launching a proper eCommerce website for our new brand and building a stronger foundation to start selling online.

SOLUTION

How did you find IMP Marketing?

• Online Search
• Clutch Site

Why did you select IMP Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from IMP Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped with our Shopify launch process, customer acquisition strategy, and email automation flows. The team also reviewed our branding and product positioning to make sure the store was ready before scaling traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months, we started generating more consistent sales and saw improvements in our CRO. The email flows also contributed to additional revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth and structured. They communicated clearly, delivered tasks on time, and explained technical marketing concepts in a way that was easy to understand for a newer business owner.

What was your primary form of communication with IMP Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team genuinely felt invested in the success of our business. They were proactive with recommendations and always focused on optimizing processes and outcomes.

Are there any areas for improvement or something IMP Marketing could have done differently?

Nothing major at this point. We’ve had a positive experience working together.

BACKGROUND

Please describe your company and position.

I am the CEO of MudWtr

Describe what your company does in a single sentence.

Award winning coffee-alternative. 100% organic mushroom blends. Energy and focus without the jitters.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMP Marketing to accomplish?

• Our core objectives were to lift our customer lifetime value, drive a higher rate of repeat orders, and establish a highly organized email marketing framework for our Shopify storefront.

SOLUTION

How did you find IMP Marketing?

• Online Search
• Clutch Site

Why did you select IMP Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from IMP Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project scope centered on launching high-performing behavior-triggered sequences, seasonal promos, cart abandonment saves, and deep list segmentation. They also checked under the hood of our Shopify configuration to point out conversion roadblocks. Their initial onboarding was incredibly structured and seamless for our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We recorded a substantial lift in both open and click-through metrics right away. More importantly, recurring revenue directly tied to our email marketing channels scaled up nicely, indicating a strong jump in customer retention.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team maintained an excellent cadence of communication throughout our time together. Milestones were consistently hit on time, and they pivoted quickly whenever we provided feedback on graphics or needed a last-minute schedule adjustment. They kept us completely in the loop.

What was your primary form of communication with IMP Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their micro-level understanding of digital consumer behavior was exceptional. They didn't just push out generic templates; everything they did was backed by performance data and analytics.  

Are there any areas for improvement or something IMP Marketing could have done differently?

We have no complaints at all. The partnership has been entirely seamless and delivered exactly what we needed.