IMP Marketing

BACKGROUND

Please describe your company and position.

I am the CEO of MudWtr

Describe what your company does in a single sentence.

Award winning coffee-alternative. 100% organic mushroom blends. Energy and focus without the jitters.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IMP Marketing to accomplish?

• Our core objectives were to lift our customer lifetime value, drive a higher rate of repeat orders, and establish a highly organized email marketing framework for our Shopify storefront.

SOLUTION

How did you find IMP Marketing?

• Online Search
• Clutch Site

Why did you select IMP Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from IMP Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project scope centered on launching high-performing behavior-triggered sequences, seasonal promos, cart abandonment saves, and deep list segmentation. They also checked under the hood of our Shopify configuration to point out conversion roadblocks. Their initial onboarding was incredibly structured and seamless for our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We recorded a substantial lift in both open and click-through metrics right away. More importantly, recurring revenue directly tied to our email marketing channels scaled up nicely, indicating a strong jump in customer retention.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team maintained an excellent cadence of communication throughout our time together. Milestones were consistently hit on time, and they pivoted quickly whenever we provided feedback on graphics or needed a last-minute schedule adjustment. They kept us completely in the loop.

What was your primary form of communication with IMP Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their micro-level understanding of digital consumer behavior was exceptional. They didn't just push out generic templates; everything they did was backed by performance data and analytics.  

Are there any areas for improvement or something IMP Marketing could have done differently?

We have no complaints at all. The partnership has been entirely seamless and delivered exactly what we needed.