Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
Aevum Media - Los Angeles is a SEO company. Their team is in Los Angeles, California and offers Search Engine Optimization and Advertising.
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$1,000+$25 - $49 / hr2 - 9Los Angeles, CA
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Behave Agency is a small social media marketing agency launched in 2022. Their services include Social Media Marketing and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
The Wrap Shop, a branding firm, was founded in 2009. They specializes in Branding and Advertising.
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$1,000+< $25 / hr2 - 9Houston, TX
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Digitalboxes is an Advertising company launched in 2017. Their services include Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9Anchorage, AK
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Alaska Digital Marketing Agency is a small SEO agency established in 2022. Their team offers Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Canton, GA
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Forerunner Marketing is a small PPC company launched in 2023. Their team specializes in Pay Per Click and Advertising.
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Undisclosed$25 - $49 / hr2 - 9Plympton, MA
Services provided
Located in Plympton, Massachusetts, Rockhopper Media Group is a small social media marketing company. The team offers Social Media Marketing and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Launched in 2013, Epikta LLC is an Advertising company. Their team provides Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Los Angeles, CA
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Atomic Studio is a branding agency. The team offers Branding and Email Marketing, and the company is headquartered in Los Angeles, California.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$5,000+$100 - $149 / hr2 - 9Phoenix, AZ
Services provided
Bradshaw is a branding agency. Located in Phoenix, Arizona, the firm focuses on Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Boise, ID
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Bäst Branding Agency is a small branding agency located in Boise, Idaho. Their services include Branding and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$1,000+$100 - $149 / hr2 - 9Scottsdale, AZ
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In Scottsdale, Arizona, GladDigital is a SEO agency. They provide Search Engine Optimization and Pay Per Click and were founded in 2018.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Caring Marketing is a public relations agency founded in 1992. Located in Columbus, Ohio, the team offers Public Relations and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Overbrook, WV
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Folklore is a branding company established in 2019. The small team focuses on Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Winston-Salem, NC
Services provided
Digital Energy Web Services is a small Winston-Salem, North Carolina-based Advertising company. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Welaka, FL
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Advertising company Rockstarr & Moon was established in 2010. The team specializes in Advertising and Direct Marketing.
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$1,000+$100 - $149 / hr2 - 9Alpharetta, GA
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Step Above Marketing is a branding firm. Headquartered in Alpharetta, Georgia, the team specializes in Branding and Market Research.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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Zimo Media, a social media marketing company, was founded in 2021. The team offers Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
Established in 2018, Cardinal Concepts, a small Advertising company, is in Denver, Colorado. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Walpole, MA
Services provided
Boston Signs and Graphics is an Advertising company founded in 2024. Their team offers Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
AnswerManiac is a small Miami, Florida-based SEO company. Their services include Search Engine Optimization and Other Marketing.
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
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Bread & Butter PR is a website development company. They are in Los Angeles, California and Dallas, Texas, and their services include Web Development and Advertising.
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$10,000+$100 - $149 / hr50 - 249Harrisburg, PA
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In Harrisburg, Pennsylvania and Glenside, Pennsylvania, JPL is an Advertising company. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Saint Paul, MN
Services provided
MSPC is a Digital Strategy company. Located in Saint Paul, Minnesota, their team offers Digital Strategy and Content Marketing.
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$5,000+Undisclosed10 - 49Los Angeles, CA
Services provided
Saya Agency is an Advertising company. The Los Angeles, California-based team focuses on Advertising and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Cheyenne, WY
Services provided
See all 1 projectsGrowmatic is a leading AI-powered retail intelligence and sales automation platform that helps businesses optimize their retail operations, improve field force productivity, and drive sustainable
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$1,000+$100 - $149 / hr10 - 49El Paso, TX
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Web design agency bio360 Marketing is headquartered in El Paso, Texas and Las Cruces, New Mexico. They provide Web Design and Advertising and were established in 2014.
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$1,000+$100 - $149 / hr10 - 49Boston, MA
Services provided
Kurve Marketing Group is a small Advertising company based in Boston, Massachusetts. Their services include Advertising and Custom Software Development.
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UndisclosedUndisclosed10 - 49Fort Worth, TX
Services provided
Headquartered in Fort Worth, Texas, Blackwell is a small Affiliate Marketing company. The team offers Affiliate Marketing and Branding.
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$1,000+Undisclosed10 - 49New York, NY
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MarHIVE - Digital Marketing Agency is an Advertising company. In New York, New York and London, England, their small team provides Advertising and Branding. The firm was launched in 2018.
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UndisclosedUndisclosed10 - 49Bloomington, MN
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Viden Marketing is an Advertising company. In Eden Prairie, Minnesota, the firm provides Advertising and Marketing Strategy.
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$1,000+< $25 / hr10 - 49New York, NY
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See all 1 projectsDigital Verse Agency offers comprehensive branding services aimed at fostering customer connections and enhancing brand perception. Reviews highlight their exceptional project management, 24/7 customer support, and strong commitment to delivering high-quality results. Overall, clients are highly satisfied with the transformative impact on their brand image.
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$1,000+$25 - $49 / hr10 - 49Northlake, TX
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DigiWebHelp, an Advertising company, is headquartered in Northlake, Texas. The team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Westerville, OH
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Social media marketing firm Digital Amplification offers Social Media Marketing and Advertising. They were established in 2014.
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$25,000+$25 - $49 / hr10 - 49Los Angeles, CA
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SEO services firm 4D Marketing & Business Solutions Firm World-wide Hosting was founded in 2007. The small team focuses on Search Engine Optimization and Email Marketing.
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$5,000+$150 - $199 / hr10 - 49Wellington, FL
Services provided
Follow Us Marketing Group is a branding company. The agency is based in Wellington, Florida. Their services include Branding and Public Relations.
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$1,000+$100 - $149 / hr10 - 49Mesa, AZ
Services provided
Advertising company CWG Marketing & Design Studio provides Advertising and Branding. They are in Evanston, Wyoming and Mesa, Arizona.
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UndisclosedUndisclosed10 - 49Tulsa, OK
Services provided
VARIABLE is an Advertising company. In Tulsa, Oklahoma, the firm was established in 2017. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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In New York, New York, RAVER AI is a Content Marketing company. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Germantown, MD
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TheTriumphDigital is a SEO services firm headquartered in Germantown, Maryland. They specialize in Search Engine Optimization and Pay Per Click and were founded in 2023.
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UndisclosedUndisclosed10 - 49Sterling, VA
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Pixel this marketing, a Marketing Strategy company, is headquartered in Sterling, Virginia. Founded in 2000, the team focuses on Marketing Strategy and Advertising.
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$10,000+Undisclosed10 - 49Schaumburg, IL
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SLVEX is a social media marketing firm. They were launched in 2008 and specialize in Social Media Marketing and Advertising.
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$1,000+< $25 / hr10 - 49San Antonio, TX
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REI Lead Setters is an Email Marketing company. Their small team is headquartered in San Antonio, Texas. Their services include Email Marketing and Social Media Marketing.
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$1,000+Undisclosed10 - 49Chicago, IL
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Launched in 2018, Silver Stone Publishing is a branding firm. The company specializes in Branding and Public Relations, and is small.
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$1,000+$300+ / hr2 - 9Cottleville, MO
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Sneller Creative Promotions is a branding firm based in Cottleville, Missouri and. They specialize in Branding and Packaging Design and were launched in 1991.
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$1,000+$300+ / hr2 - 9Los Angeles, CA
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Established in 2018, Quickstrike Studios is a small media planning and buying company based in Los Angeles, California. Their team specializes in Media Planning & Buying and Advertising.
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$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Services provided
Nomadic Agency, an Advertising company, was launched in 2008. The firm focuses on Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Omaha, NE
Services provided
OBI Creative is a small Advertising company founded in 2001. Their services include Advertising and Sales Outsourcing.
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$5,000+$100 - $149 / hr10 - 49Oklahoma City, OK
Services provided
Smirk New Media is a Digital Strategy company. The Oklahoma City, Oklahoma-based team focuses on Digital Strategy and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Arlington, VA
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Havit Advertising, an Advertising company, was launched in 2004. The small team specializes in Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.