Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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UndisclosedUndisclosed2 - 9Visalia, CA
Services provided
Established in 1990, On the Horizon Communications is an Advertising company. Their services include Advertising and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Moscow Mills, MO
Services provided
Avery Marketing Agency is a Marketing Strategy company. The team focuses on Marketing Strategy and Social Media Marketing and is based in Moscow Mills, Missouri.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
Located in Nashville, Tennessee and Kennesaw, Georgia, GoEpps is an Email Marketing company. The team offers Email Marketing and Advertising.
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$10,000+Undisclosed2 - 9Los Angeles, CA
Services provided
MC Squared, an Advertising company, was established in 1992. The team specializes in Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9Los Angeles, CA
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DCM Kid is a small Los Angeles, California-based video production company. Their services include Video Production and Advertising.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
Services provided
Launched in 1984, Sean Tracey Associates is a small Advertising company. Their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49Ewa Beach, HI
Services provided
SEO services firm YDBS Digital Marketing Agency is located in Ewa Beach, Hawaii. They focus on Search Engine Optimization and Social Media Marketing and were established in 2021.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$50,000+Undisclosed50 - 249Culver City, CA
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TVGla is a midsize Advertising company located in Culver City, California. The team focuses on Advertising and Performance Marketing.
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$250,000+$150 - $199 / hr50 - 249Chicago, IL
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9Rooftops is a midsize Chicago, Illinois-based Advertising company. The team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$10,000+$150 - $199 / hr50 - 249Scottsdale, AZ
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See all 1 projectsSanty is an advertising agency that offers branding and marketing services, specializing in creating brand identities and executing marketing strategies. According to client feedback, 100% of reviewers expressed dissatisfaction, citing a lack of creativity, ineffective workflows, and poor alignment with project goals, leading to unsuccessful outcomes.
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UndisclosedUndisclosed50 - 249Denver, CO
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See all 1 projectsFactory Design Labs is an advertising agency specializing in media buying and marketing services. However, client feedback is overwhelmingly negative, with 100% of reviews expressing dissatisfaction due to poor performance, lack of communication, and project mismanagement. Customers reported significant issues, including deleted software and unresponsive service, illustrating critical areas for improvement.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$10,000+$150 - $199 / hr50 - 249Franklin Township, NJ
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D2 Creative (Somerset, New Jersey) is a branding agency. In Franklin Township, New Jersey, their midsize team offers Branding and Marketing Strategy. The company was launched in 2002.
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$5,000+Undisclosed10 - 49Eagan, MN
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Create. Play. Connect. Is a small Eagan, Minnesota-based Event Marketing company. Their services include Event Marketing and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Arlington, VA
Services provided
Social media marketing firm ZB-MKTG was established in 2017. The team provides Social Media Marketing and Advertising.
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$1,000+< $25 / hr2 - 9New York, NY
Services provided
Advertising company YD Solutions is in New York, New York. They specialize in Advertising and Branding and were established in 2017.
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$1,000+Undisclosed2 - 9Woodmere, NY
Services provided
ALP Strategies is an Advertising company. Established in 2022, the agency is in Woodmere, New York and New Orleans, Louisiana. Their services include Advertising and Market Research.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
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EXTRATICA MEDIA is an Advertising company. The Austin, Texas-based firm was founded in 2024. Their team focuses on Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Sheridan, WY
Services provided
Tes X Services, a pay per click company, was founded in 2021. They specializes in Pay Per Click and Advertising.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
LEXRA Recovery Group, an Advertising company, specializes in Advertising and Affiliate Marketing. The firm is located in Miami, Florida.
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$1,000+$100 - $149 / hr10 - 49Frisco, TX
Services provided
Small SEO services firm BlueMatrix Media, is located in Frisco, Texas. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed250 - 999West Des Moines, IA
Services provided
American Equity is an Advertising company. The agency is headquartered in West Des Moines, Iowa. Their services include Advertising and Finance & Accounting Outsourcing (FAO).
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UndisclosedUndisclosed250 - 999Santa Monica, CA
Services provided
Artificial intelligence development company GumGum provides Artificial Intelligence and Advertising. They are based in Santa Monica, California and Chicago, Illinois.
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UndisclosedUndisclosed250 - 999Aberdeen, SD
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Advertising company Corporate Image Group was founded in 1929. The team specializes in Advertising and Marketing Strategy and is in Aberdeen, South Dakota.
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$1,000+$150 - $199 / hr2 - 9Walpole, MA
Services provided
Shrestha Marketing is a small Walpole, Massachusetts-based media planning & buying agency. The team provides Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
CityThrive LLC is a SEO company established in 2018. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Orlando, FL
Services provided
AdMomento is a pay per click agency established in 2021. The team focuses on Pay Per Click and Advertising.
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$5,000+Undisclosed2 - 9King of Prussia, PA
Services provided
NuSpark Media Group is a media planning & buying agency launched in 2010. The small team focuses on Media Planning & Buying and Advertising.
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$1,000+Undisclosed2 - 9New York, NY
Services provided
Content Marketing company CRY LOUDER is in New York, New York. Their services include Content Marketing and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Williamsburg, VA
Services provided
Founded in 2026, Gray Oak Agency is a small SEO agency. Their services include Search Engine Optimization and Advertising.
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$1,000+$50 - $99 / hr2 - 9Garden City, NY
Services provided
Momentum is a SEO services firm. The team offers Search Engine Optimization and Advertising and is based in Garden City, New York.
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UndisclosedUndisclosed2 - 9Sarasota, FL
Services provided
Social media marketing company United Marketing was founded in 2025. The firm focuses on Social Media Marketing and Advertising, and is small.
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$1,000+$25 - $49 / hr2 - 9Orlando, FL
Services provided
PPC Agency Orlando is a PPC company established in 2017. Their team provides Pay Per Click and Advertising.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
Services provided
Launched in 2019, PPC Agency Miami is a pay per click agency. The team focuses on Pay Per Click and Advertising.
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$1,000+$100 - $149 / hr2 - 9Tampa, FL
Services provided
See all 1 projectsBranding Bosses provides creative advertising, social media management, and SEO marketing services. Clients consistently report significant improvements in social media presence and overall business performance. The agency is praised for its effective communication, attentive service, and impactful results, with no noted areas for improvement.
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$25,000+$100 - $149 / hr10 - 49Bethesda, MD
Services provided
RP3 Agency is a Marketing Strategy company. They are headquartered in Bethesda, Maryland and have small team of experts. Their services include Marketing Strategy and Advertising.
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$1,000+$150 - $199 / hr10 - 49Ann Arbor, MI
Services provided
Metric Marketing is an Advertising company founded in 2014. The team offers Advertising and Marketing Strategy and is based in Ann Arbor, Michigan.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
Services provided
Butane Digital is an Advertising company. The Milwaukee, Wisconsin-based company offers Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Jackson, MS
Services provided
Broderick Advertising is an Advertising company. Founded in 1983, the firm is located in Jackson, Mississippi. Their team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Huntsville, AL
Services provided
Red Brick Strategies, Inc. Is a Huntsville, Alabama-based Advertising company. They offer Advertising and Branding.
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$5,000+$300+ / hr2 - 9Wilton, CT
Services provided
Greyskye Marketing Consultants LLC is an Advertising company established in 1988. The team specializes in Advertising and Branding and is in Wilton, Connecticut.
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UndisclosedUndisclosed2 - 9Bend, OR
Services provided
Kliq Marketing Agency is an Advertising company. They were established in 2014, and their services include Advertising and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Cookeville, TN
Services provided
Launched in 2015, Shine Social Hometown Digital Solutions is a small Advertising company. Their team focuses on Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Temperance, MI
Services provided
Advertising company Card Advertising, Inc. Is headquartered in Temperance, Michigan. The team specializes in Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Brooklyn, NY
Services provided
Launched in 2019, Major is a small Advertising company headquartered in Brooklyn, New York. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tigard, OR
Services provided
Response Interactive LLC, a small Advertising company, is located in Tigard, Oregon. The team focuses on Advertising and Email Marketing.
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$1,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
HER Creative Media, an Advertising company, is located in Denver, Colorado. Launched in 2017, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
Founded in 2019, Mass Inbound is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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$50,000+Undisclosed2 - 9St. Charles, IL
Services provided
Detour Graphic Design, Inc. Is a branding company located in St. Charles, Illinois. They provide Branding and Advertising and were established in 1998.
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$1,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Advertising company Principal Media Communications, LLC is located in New York, New York. Launched in 2017, the team focuses on Advertising and Media Planning & Buying.
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$10,000+Undisclosed2 - 9New York, NY
Services provided
Headquartered in New York, New York, BOVRBON is a social media marketing firm. The team focuses on Social Media Marketing and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.