Web Marketer

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at a solar panel installation company. We're in the renewable energy industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Web Marketer?

We needed someone to manage our Google Ads campaigns.

SOLUTION

What was the scope of their involvement?

Web Marketer provides advertising services for us. They manage our Google Ads via Google Ads Performance Max.

What is the team composition?

We mainly work with Louis, Web Marketer's director, and his brother, the head of paid media.

How did you come to work with Web Marketer?

The company that manages our website recommended them.

How much have you invested with them?

We’ve spent £7,000–£8,000. We pay them a monthly fee.

What is the status of this engagement?

We started working together in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re hitting the targets we set for the campaign, and we’re getting sales from it. We are truly getting the results we hoped for. We've done a three-month trial, and after seeing great results, we’ve continued the engagement. 

How did Web Marketer perform from a project management standpoint?

Web Marketer has been really good, meeting deadlines and staying on budget. We’ve recently increased our spending, which has increased the fees we pay them monthly. Moreover, we communicate via Google Meet, phone calls, and email.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to Louis; he's been really good.

What did you find most impressive about them?

They’ve gotten the results we were after.

Are there any areas they could improve?

No, Web Marketer is doing really well.

BACKGROUND

Please describe your company and position.

I am the Managing Partner of Naked Development

Describe what your company does in a single sentence.

We start, scale and help sustain tech-forward startup companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web Marketer to accomplish?

• Help optimize our digital marketing.
• Generate more, better quality leads.
• Refer our clients to a trusted digital advertising partner.

SOLUTION

How did you find Web Marketer?

Online Search

Why did you select Web Marketer over others?

• Great culture fit
• Company values aligned
• An attitude to resolve problems and be a good partner.

How many teammates from Web Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Web Marketer provides on-going search and digital advertising consultation, optimization, and implementation for our company. And we have enjoyed their professionalism and services so much that we refer any business that we can to them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Having worked with them we have seen a noticeable difference in the quality of leads that we now receive. They even helped us to understand things that we didn't about the nuances of growing your digital marketing presence in a reasonable and strategic way. Many of our previous digital advertising agencies that we've worked with did not understand that we didn't, necessarily, want simply more leads, but better quality leads, because our industry is not strictly about volume. It's about finding future clients that are the right fit and we are the right fit for them, and Web Marketer got that.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided consistent virtual meetings for us, and were available via email to answer any questions. They always come prepared with reports and suggestions on how we could improve.

What was your primary form of communication with Web Marketer?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really enjoy a partner that thinks like a proactive problem solver, and not just a passive 'order taker.'

Are there any areas for improvement or something Web Marketer could have done differently?

No, they delivered on everything that they promised to deliver.

BACKGROUND

Please describe your company and position.

I am the Co-Director of Ultimate Indonesian Yachts

Describe what your company does in a single sentence.

Ultimate Indonesian Yachts provide Yacht charter services in Indonesia for clients worldwide Our boutique company was established over a decade ago with a hand-picked selection of Indonesia's finest yachts, and a team of charter specialists between London and Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web Marketer to accomplish?

• increase Sales
• Increase visibility
• See a higher quality of leads come in our way through Google Ads

SOLUTION

How did you find Web Marketer?

Referral

Why did you select Web Marketer over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Web Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google Ads 
• Facebook ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An exponential increase in leads quality coming in and in the past 3 months, a very noticeable increase in conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the outset, Louis and his team demonstrated a keen understanding of our business objectives and target audience. They took the time to listen to our goals and tailored a comprehensive strategy to meet our specific needs. Their approach was not one-size-fits-all; instead, it was personalised and focused on maximising results within my budget constraints. 
One aspect that truly stood out was their communication. Throughout the process, we were kept informed of progress, milestones, and performance metrics. This level of transparency instilled confidence and trust in their capabilities.

What was your primary form of communication with Web Marketer?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Your dedication to continuous improvement is commendable. You consistently analyse data, open to adjust strategies and provide insightful recommendations to optimise our performance further. This proactive approach ensures that our marketing efforts remain effective. 
Beyond your technical proficiency, they are a pleasure to work with. They are responsive, professional, and genuinely invested in the success of our business. Your commitment to customer satisfaction sets them apart from other agencies we have worked with in the past.

Are there any areas for improvement or something Web Marketer could have done differently?

None at this stage. Thank you for the great work.

BACKGROUND

Please describe your company and position.

I am the Senior Talent Attraction Manager of Marston’s PLC

Describe what your company does in a single sentence.

UK hospitality pub co

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web Marketer to accomplish?

• Support strategic shift from traditional routes to market to a more digitally led approach.
• Increase quality applications on a low cost per app/ hire

SOLUTION

How did you find Web Marketer?

Referral

Why did you select Web Marketer over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Web Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I worked with Web Marketer during my time at Marston’s, where they supported a strategic shift from traditional routes to market to a more digitally led approach for our Pub Partnership and Managed General Manager roles.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results genuinely spoke for themselves. Across both campaigns, Web Marketer delivered more than 3,400 applications from a tightly managed budget, at a blended cost per application of just over £21 — significantly outperforming forecasts and targets. What stood out just as much as the volume was the precision: budgets were managed almost to the pound, with minimal wastage and exceptional control throughout the year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Beyond the numbers, Louis and team were always a knowledgeable, collaborative partner who understood our objectives and challenged thinking in the right way. Their ability to combine performance-driven delivery with strategic insight made them a trusted extension of the internal team.

What was your primary form of communication with Web Marketer?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I wouldn’t hesitate to recommend Web Marketer to any organisation looking to move confidently into digital-first recruitment marketing and see real, measurable impact. I certainly hope our paths cross again during the rest of my career. Check them out - you won’t be disappointed.

BACKGROUND

Introduce your business and what you do there.

I'm the social media manager at Thinqi, a software company that provides a learning management system.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Web Marketer?

We needed help with our LinkedIn and Google Ads PPC to increase our lead generation from these channels and raise brand awareness.

SOLUTION

What was the scope of their involvement?

Web Marketer has provided best practices for creating ads and recommended which content we should promote. The team has also guided the right bidding strategy for our budget and provided monthly reports on how we perform against the budget. On average, we generate around 50 leads from the content, which are then fed into our marketing funnel for us to convert.

For our ads, Web Marketer has recommended promoting value-add, thought-leadership content in the form of downloadable expert guides.

What is the team composition?

We work with two teammates from Web Marketer.

How did you come to work with Web Marketer?

We found Web Marketer through a referral and chose them because we had worked with them previously.

What is the status of this engagement?

We started working together in March 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Web Marketer, we've gone from generating 0 expert guide downloads a month to an average of 50 consistently. We also get about 1–2 demo requests a month, but we have placed more budget on the expert guide downloads.

How did Web Marketer perform from a project management standpoint?

Web Marketer's project management is brilliant. The team delivers on time and responds well to our needs. They're always there to help us with an ad or promote an event.

What did you find most impressive about them?

Web Marketer is very transparent and willing to share their expertise and knowledge. The team takes a collaborative approach and feels like an extension of our team.

Are there any areas they could improve?

No, there aren't any.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Verto

Describe what your company does in a single sentence.

Project Management Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web Marketer to accomplish?

• Help drive conversions through Google Ads
• Help drive conversions through Facebook ads

SOLUTION

How did you find Web Marketer?

Online Search

Why did you select Web Marketer over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Web Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Consult on best practices for: 

• driving conversions through paid search
• strategy planning for an uplift in paid search conversions
• copywriting and help with planning the ads
• technical set-up to run ads across the platforms
• reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are responsive and professional. They aren't pushy (but I wish they pushed me a bit harder sometimes!), and they are knowledgable- a great help

What was your primary form of communication with Web Marketer?

Virtual Meeting

What did you find most impressive or unique about this company?

I’m impressed with their subject-matter knowledge and in-house expertise.

Are there any areas for improvement or something Web Marketer could have done differently?

Sometimes, it would be useful for them to reduce their technical language. I am learning and don't always understand the strategy or terminology.

BACKGROUND

Please describe your company and position.

I am the CEO of a financial services firm

Describe what your company does in a single sentence.

Accounting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web Marketer to accomplish?

• Create web leads

SOLUTION

How did you find Web Marketer?

Referral

Why did you select Web Marketer over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Web Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provision of PPC marketing campaigns and budget management. Maximising ROI and lead volumes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead volumes through PPC advertising. Lead quality assessed regularly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Web Marketer have been consistently excellent. They listened to the objectives of the business, understood our requirements and have delivered results month after month. They always deliver on time and to budget.

What was your primary form of communication with Web Marketer?

Virtual Meeting

What did you find most impressive or unique about this company?

Not just their technical knowledge, but their communication, readiness to flex to our business need and their willingness to speak to us in plain English!

Are there any areas for improvement or something Web Marketer could have done differently?

Honestly, they've exceeded expectations at every turn!

BACKGROUND

Please describe your company and position.

I am the Director of Alchemy Branding

Describe what your company does in a single sentence.

Crafting brands to the set stage for success

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Web Marketer to accomplish?

• Drive sales to our website

SOLUTION

How did you find Web Marketer?

Referral

Why did you select Web Marketer over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Web Marketer were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Web Marketer to help drive sales to our website using their PPC service.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a marked increase (50%) in footfall to our website resulting a 4 new sales in the first month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This project was based over a number of months and required on going work. All work was completed well within the allotted time.

What was your primary form of communication with Web Marketer?

Virtual Meeting

What did you find most impressive or unique about this company?

Louis and the team were very knowledgable and ptrofessional. They talked us through the project and helped us understand the process.

Are there any areas for improvement or something Web Marketer could have done differently?

There we no areas that needed improvement from our point of view