Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$1,000+$150 - $199 / hr2 - 9Palm Bay, FL
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Nerdy South Inc is a SEO agency. Their team is in Palm Bay, Florida and offers Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr50 - 249Sacramento, CA
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Advertising company Book Marketing Solutions is located in Sacramento, California. The team focuses on Advertising and Direct Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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$1,000+Undisclosed50 - 249Elk Grove, CA
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Publishmybook is an Advertising company. The team is based in Elk Grove, California, and their services include Advertising and Content Marketing.
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$1,000+< $25 / hr50 - 249New York, NY
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Pixel Writing Studio is a New York, New York-based Advertising company. They specialize in Advertising and Branding.
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Undisclosed$100 - $149 / hr50 - 249Lake Orion, MI
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Platinum Book Writers is a Lake Orion, Michigan-based Advertising company. They provide Advertising and Branding.
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$1,000+Undisclosed50 - 249San Francisco, CA
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Hearst Bay Area is a SEO agency. They are located in San Francisco, California and have midsize team of experts. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed50 - 249Beacon, NY
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ENGIN8 is a Beacon, New York-based branding agency. They provide Branding and Direct Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
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Red Six Media is a Baton Rouge, Louisiana-based Advertising company. They focus on Advertising and Media Planning & Buying.
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$5,000+$25 - $49 / hr10 - 49Atlanta, GA
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See all 1 projectsWe're #1 dental marketing agency in Atlanta, offering dental marketing expertise across USA to help dentists. Reach out to us, top dental marketing firm.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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$50,000+Undisclosed10 - 49Brooklyn, NY
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SEOPrix SEO Company, an Advertising company, was established in 2013. The team focuses on Advertising and Search Engine Optimization and is in Brooklyn, New York.
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UndisclosedUndisclosed10 - 49Wausau, WI
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Kinziegreen Marketing Group is a small Advertising company established in 1966. Their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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$25,000+Undisclosed10 - 49Boston, MA
Services provided
HeyLetsGo, an Advertising company, was established in 2019. They specializes in Advertising and Branding.
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$1,000+$100 - $149 / hr10 - 49Miramar Beach, FL
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Small Advertising company AutomotiveOnly.com, is based in Miramar Beach, Florida. Their services include Advertising and Market Research.
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$10,000+Undisclosed10 - 49San Francisco, CA
Services provided
Fiat Growth is an Advertising company. Headquartered in San Francisco, California, the firm was established in 2018. Their team offers Advertising and Marketing Strategy.
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Undisclosed$50 - $99 / hr10 - 49Kailua-Kona, HI
Services provided
+COLAB LLC is a SEO company. Launched in 2018, the team specializes in Search Engine Optimization and Web Design.
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$10,000+$100 - $149 / hr2 - 9Pleasanton, CA
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BOFUlab is a Pleasanton, California-based PPC company. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Austin, TX
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Launched in 2014, tfleads is a small Austin, Texas-based Advertising company. Their services include Advertising and Market Research.
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$1,000+$25 - $49 / hr10 - 49Buffalo, NY
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Ataria Media is a small SEO services firm. Established in 2015, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Syosset, NY
Services provided
New York SEO Firm is a SEO agency. They are based in Syosset, New York, and their services include Search Engine Optimization and Other Digital Marketing.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Venture Strategic, an Advertising company, focus on Advertising and Branding. They were founded in 2011.
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$1,000+$100 - $149 / hr10 - 49Austin, TX
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Delicious Digital Marketing, an Advertising company, specializes in Advertising and Direct Marketing. The company is headquartered in Austin, Texas.
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$75,000+$200 - $300 / hr10 - 49Atlanta, GA
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Dendro, a small Marketing Strategy company, is based in Atlanta, Georgia and Los Angeles, California. The team provides Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Brentwood, CA
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Superior Tech Solutions, an Advertising company, was established in 1995. The firm provides Advertising and Branding, and is small.
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$1,000+Undisclosed10 - 49Lombard, IL
Services provided
Turf Clicks is a web design company. Established in 2022, the company specializes in Web Design and Advertising.
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$25,000+$100 - $149 / hr10 - 49Asheville, NC
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Honest Digital is a small SEO services firm headquartered in Asheville, North Carolina. The team offers Search Engine Optimization and Advertising.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
Services provided
BackPocket Agency is a Content Marketing company. They are headquartered in Chicago, Illinois and have small team. They specialize in Content Marketing and Graphic Design.
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$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
Headquartered in New York, New York, SUEDE Collective is a Marketing Strategy company. The team provides Marketing Strategy and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9South Gate, CA
Services provided
Established in 2014, Native Empire is a small Advertising company based in Haymarket, Australia and London, England. Their team offers Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
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Branding firm Adrenaline Agency was established in 1998. The team offers Branding and Architectural Design.
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UndisclosedUndisclosed2 - 9New York, NY
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A&A Group is a small New York, New York-based Advertising company. The team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Louisville, KY
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Branding company Tandem Public Relations is headquartered in Louisville, Kentucky. They focus on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Miami, FL
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Advertising company Vertical3 Media is located in Miami, Florida. They specialize in Advertising and UX/UI Design and were founded in 2010.
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$5,000+$150 - $199 / hr2 - 9Redding, CA
Services provided
Simple Healthcare Marketing is an Advertising company. Based in Redding, California, the agency focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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The Rachel Greenhouse Strategic Marketing Agency, an Advertising company, was founded in 2004. They provides Advertising and Branding.
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$25,000+$150 - $199 / hr2 - 9Culver City, CA
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Advertising company The Bruxton Group was launched in 2013. The small team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Port Orange, FL
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Bowman Web Services, an Advertising company, was established in 2010. They specializes in Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Hamilton, OH
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Located in Hamilton, Ohio, McCabe Media LLC is an Advertising company. Launched in 2011, the team specializes in Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9San Diego, CA
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J&S Digital Services is an Advertising company. The San Diego, California-based company offers Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Draper, UT
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Above The Fold is a Draper, Utah-based media planning and buying agency. The team offers Media Planning & Buying and Advertising.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
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Located in San Francisco, California, Adsora is an Advertising company. They specialize in Advertising and Mobile & App Marketing.
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$50,000+$200 - $300 / hr50 - 249Los Angeles, CA
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Launched in 2000, HYFN is an Advertising company. Headquartered in Los Angeles, California and New York, New York, the team offers Advertising and Graphic Design.
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UndisclosedUndisclosed50 - 249Grand Rapids, MI
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Adtegrity is a media planning and buying company. Founded in 1999, their team offers Media Planning & Buying and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Cary, NC
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Established in 2002, Winfield & Associates is a PPC agency. Located in Cary, North Carolina, the team specializes in Pay Per Click and Advertising.
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$1,000+$50 - $99 / hr2 - 9Hollywood, FL
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Addiction Web Marketing Pros is a small Hollywood, Florida-based Advertising company. Their services include Advertising and UX/UI Design.
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$1,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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Search Eclipse is a SEO services firm founded in 2017. The team offers Search Engine Optimization and Advertising and is located in Fort Lauderdale, Florida and Fort Lauderdale, Florida.
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$5,000+Undisclosed2 - 9Dallas, TX
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MPD Ventures Company is a public relations agency launched in 2001. Located in Dallas, Texas, the team provides Public Relations and Advertising.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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Lee & London Public Relations is a small San Diego, California-based PR company. Their services include Public Relations and Advertising.
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$1,000+$100 - $149 / hr2 - 9Vestal, NY
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KnowledgeX is an Email Marketing company. The Vestal, New York-based agency was established in 2020. Their team specializes in Email Marketing and Direct Marketing.
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$1,000+Undisclosed2 - 9Macon, GA
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BIGdeal Marketing Solutions LLC is a SEO company. Founded in 2014, the firm specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Virtual Experts Limited is a Digital Strategy company. The New York, New York-based firm was founded in 2014. Their services include Digital Strategy and Advertising.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.