Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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Undisclosed$50 - $99 / hr10 - 49Wilmington, DE
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Direct Marketing company Digitalce Inc is located in Wilmington, Delaware and Wilmington, Delaware. They focus on Direct Marketing and Other Digital Marketing.
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$1,000+$150 - $199 / hr10 - 49San Diego, CA
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Branding company Rank N Bank focuses on Branding and Content Marketing. They are based in San Diego, California.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+$100 - $149 / hr10 - 49Scottsdale, AZ
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SEO company Kick Digital Media is located in Scottsdale, Arizona. Founded in 2019, the team offers Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr10 - 49Redford Charter Township, MI
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Webguys Digital Solutions, LLC is a branding agency launched in 2017. The team focuses on Branding and Content Marketing.
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$1,000+Undisclosed10 - 49Milwaukee, WI
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Tiddle.io is a social media marketing company. They specialize in Social Media Marketing and Mobile & App Marketing and are in Milwaukee, Wisconsin.
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$1,000+$25 - $49 / hr10 - 49Coral Gables, FL
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Purposeful Agency is a small branding company. Founded in 2000, the team focuses on Branding and Other Marketing.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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Growtha, a SEO agency, offers Search Engine Optimization and Web Development. The firm is located in New York, New York.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$10,000+$150 - $199 / hr10 - 49Doral, FL
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Based in Doral, Florida, Matrix2 Advertising is a small pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49Omaha, NE
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Performance Digital is an Advertising company. They are located in Omaha, Nebraska and have small team of experts. Their services include Advertising and Web Design.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$1,000+$50 - $99 / hr50 - 249Las Vegas, NV
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Launched in 2013, Alsett Advertising & Printing is an Advertising company. Headquartered in Las Vegas, Nevada and Las Vegas, Nevada, the team offers Advertising and Market Research.
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$5,000+$100 - $149 / hr10 - 49Roseland, NJ
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Hunter's Cove Productions is a Direct Marketing company. Their small team is based in Roseland, New Jersey and focuses on Direct Marketing and Broadcast Video. The firm was founded in 2020.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is an advertising agency specializing in SEO, PPC, and digital marketing services, catering to a diverse range of industries. Their client reviews highlight excellent project management, responsive communication, and effective strategies, leading to increased visibility and conversion rates. Over 90% of reviewers commend WebFX for aligning with client values and delivering on time, while a notable 80% emphasize their effective communication and understanding of client needs.
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$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
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360 Social Media Agency is an Advertising company. The small Los Angeles, California-based team focuses on Advertising and Branding. The company was established in 2020.
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$1,000+Undisclosed10 - 49Peachtree Corners, GA
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Founded in 2023, Rev Multi is a small Advertising company headquartered in Peachtree Corners, Georgia. Their team focuses on Advertising and Branding.
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Undisclosed$150 - $199 / hr10 - 49Yardley, PA
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Alfa Omega Agency is an Advertising company. Based in Yardley, Pennsylvania, the agency was founded in 2025. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Temecula, CA
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Advertising company Erostn focuses on Advertising and Branding. They were founded in 2021.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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AMS Ink is a Direct Marketing company. The Las Vegas, Nevada-based firm was established in 1986. Their team offers Direct Marketing and Advertising.
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$10,000+$100 - $149 / hr2 - 9Denver, CO
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Launched in 2009, Anchovies is a branding agency. Headquartered in Denver, Colorado and Brooklyn, New York, the team provides Branding and Advertising.
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$1,000+$25 - $49 / hr10 - 49San Francisco, CA
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See all 2 projectsFairmount book publishing is a premier book publishing company, we guide self-published authors in transforming raw manuscripts into market-ready bestsellers that connect with readers worldwide
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UndisclosedUndisclosed10 - 49Waller, TX
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Branding company True Sign Experts is based in Waller, Texas. They offer Branding and Advertising.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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Succession Partners is a Direct Marketing company. The team offers Direct Marketing and Advertising, and the company is based in Raleigh, North Carolina.
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$1,000+$25 - $49 / hr10 - 49Tampa, FL
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Wizard Engines. Is an Advertising company. They offer Advertising and Branding and are located in Tampa, Florida and Philadelphia, Pennsylvania.
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$50,000+$200 - $300 / hr10 - 49Los Angeles, CA
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Free Radicals, a small branding company, is based in Los Angeles, California. The team focuses on Branding and Sports Marketing.
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$1,000+$25 - $49 / hr10 - 49Boca Raton, FL
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See all 1 projects5 Star Visibility is a first-class digital marketing agency dedicated to helping small local businesses in Broward, Miami-Dade, and Palm Beach Counties grow faster than they ever thought possible.
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$1,000+$100 - $149 / hr2 - 9Tucson, AZ
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Founded in 2003, IntoClicks is a SEO agency. The team offers Search Engine Optimization and Web Design and is located in Tucson, Arizona.
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$10,000+Undisclosed2 - 9Baltimore, MD
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Video production agency UNRIVALED is based in Baltimore, Maryland and New York, New York. They offer Video Production and Advertising and were established in 2016.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Modern Branding Co., a branding firm, was launched in 2022. The agency focuses on Branding and Email Marketing, and is small.
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$10,000+$100 - $149 / hr2 - 9Los Angeles, CA
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Advertising company Amy Levy PR was established in 2002. The firm provides Advertising and Branding, and is small.
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$10,000+$150 - $199 / hr2 - 9Sandy Springs, GA
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The Burmeister Group is an Advertising company. They were established in 2001 and provide Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Austin, TX
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Advertising company Arsenal Advertising provides Advertising and Branding. They were launched in 2005.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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A LINE Studio is a San Francisco, California-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Shaparak Marketing, an Advertising company, is based in Chicago, Illinois. They offer Advertising and Branding and were launched in 2016.
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UndisclosedUndisclosed2 - 9Portland, OR
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Founded in 2018, High-Proof Creative is a small Advertising company. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Greensboro, NC
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Triad Search Marketing, an Advertising company, provide Advertising and Branding. They were launched in 2008.
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$10,000+Undisclosed2 - 9Cleveland, OH
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Lake Digital is an Advertising company. They are in Cleveland, Ohio and Nashville, Tennessee and have small team of experts. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Clinton, CT
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The White Whale is an Advertising company. They are based in Clinton, Connecticut and have small team. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Sausalito, CA
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Kindred Creative Group is a branding firm. The Sausalito, California-based firm was founded in 2009. Their team specializes in Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
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Founded in 2009, Klik Marketing is a pay per click agency. Their team focuses on Pay Per Click and Search Engine Optimization.
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Undisclosed$100 - $149 / hr2 - 9Denver, CO
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Cranium Agency is a Denver, Colorado-based branding agency. They focus on Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr50 - 249Newark, CA
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Website Developer LLC is a Content Marketing company. They are in Newark, California. Their team provides Content Marketing and Search Engine Optimization.
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$5,000+$200 - $300 / hr50 - 249Los Angeles, CA
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In Los Angeles, California and Shibuya City, Japan, MAKAIO CREATIVE GROUP is an Advertising company. Launched in 2013, the team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249Sheridan, WY
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Launched in 2022, Performance Marketing agency is an Advertising company. The firm specializes in Advertising and Branding, and is midsize.
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$1,000+$150 - $199 / hr2 - 9Palm Bay, FL
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Nerdy South Inc is a SEO agency. Their team is in Palm Bay, Florida and offers Search Engine Optimization and Content Marketing.
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$1,000+$100 - $149 / hr50 - 249Sacramento, CA
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Advertising company Book Marketing Solutions is located in Sacramento, California. The team focuses on Advertising and Direct Marketing.
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$1,000+Undisclosed50 - 249Elk Grove, CA
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Publishmybook is an Advertising company. The team is based in Elk Grove, California, and their services include Advertising and Content Marketing.
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$1,000+< $25 / hr50 - 249New York, NY
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Pixel Writing Studio is a New York, New York-based Advertising company. They specialize in Advertising and Branding.
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Undisclosed$100 - $149 / hr50 - 249Lake Orion, MI
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Platinum Book Writers is a Lake Orion, Michigan-based Advertising company. They provide Advertising and Branding.
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$1,000+Undisclosed50 - 249San Francisco, CA
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Hearst Bay Area is a SEO agency. They are located in San Francisco, California and have midsize team of experts. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed50 - 249Beacon, NY
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ENGIN8 is a Beacon, New York-based branding agency. They provide Branding and Direct Marketing.
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UndisclosedUndisclosed10 - 49Baton Rouge, LA
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Red Six Media is a Baton Rouge, Louisiana-based Advertising company. They focus on Advertising and Media Planning & Buying.
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$50,000+Undisclosed10 - 49Brooklyn, NY
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SEOPrix SEO Company, an Advertising company, was established in 2013. The team focuses on Advertising and Search Engine Optimization and is in Brooklyn, New York.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.