Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an advertising agency specializing in marketing, promotions, and media buying, offering comprehensive advertising services to enhance brand visibility and drive customer engagement. Consistently praised for their professional project management and responsiveness, 100% of reviewers noted the value for cost. Remarkably, they achieved significant improvements in website traffic, social media engagement, and online sales across various projects.
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$10,000+$150 - $199 / hr10 - 49Vienna, VA
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Headquartered in Vienna, Virginia, White64 is a small Advertising company. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Columbus, OH
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300m is an Advertising company launched in 1996. Their team offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an advertising agency specializing in paid media and digital marketing strategies. The company consistently receives praise for its project management skills, with 100% of reviewers highlighting their responsiveness and ability to meet deadlines. Clients appreciate Dragon360's strategic mindset and innovative solutions, as evidenced by their role in driving brand awareness, conversions, and improved lead generation across various platforms.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is a comprehensive advertising agency offering specialized services in SEO and PPC management, as well as creative advertising solutions. Approximately 75% of their reviews highlight their effective project management and timely deliverables, while about 25% mention challenges with understanding client goals and communication issues. Overall, Jives Media excels in providing tailored marketing strategies and improving advertising effectiveness.
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media, an advertising agency specializing in digital marketing, media buying, and omnichannel advertising services, consistently earns positive feedback from its clients. Reviews highlight their exceptional project management, with 100% of reviewers praising their ability to meet deadlines and budget constraints. Clients commend their innovative approach, precision in media execution, and impressive ability to tailor campaigns, ensuring effective audience engagement.
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UndisclosedUndisclosed10 - 49Farmers Branch, TX
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Turnstile Inc. Is a small Advertising company headquartered in Farmers Branch, Texas. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Fishers, IN
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Located in Fishers, Indiana, dgs Marketing Engineers is an Advertising company. They focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Fort Worth, TX
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Witherspoon Marketing Communications is an Advertising company. Established in 1946, the team offers Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49New York, NY
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Located in New York, New York, Matter Unlimited is a branding agency. Founded in 2011, the team provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9Great Falls, MT
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Blackwall Agency is a Corporate Photography company. Their small team is located in Great Falls, Montana. Their services include Corporate Photography and Video Production.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 93 projectsNinja Promo is an advertising agency offering a wide range of advertising services, including paid marketing and media buying. The company has received largely positive feedback, with approximately 80% of reviewers reporting improved campaign performance and engagement. However, around 10% of reviews indicate issues with communication and deliverables. Ninja Promo is noted for its timely delivery and adaptability, but some clients experienced suboptimal communication and campaign execution.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, paid media, and advertising services. The company has received overwhelmingly positive feedback, with 100% of reviewers noting their timely project delivery and effective communication. Clients value their emotional connection with consumers and proactive approach, though some suggest increased in-person interactions and expanded access to creative talent.
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$10,000+$150 - $199 / hr10 - 49Denver, CO
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Pure Brand, a branding agency, is headquartered in Denver, Colorado. They provide Branding and Advertising.
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$1,000+< $25 / hr10 - 49Santa Monica, CA
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SABIO mobile is a Mobile & App Marketing company. They are in Santa Monica, California and New York, New York. Their team specializes in Mobile & App Marketing and Advertising.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 6 projectsDigital Hot Sauce is a digital marketing agency specializing in PPC management, website optimization, SEO, and strategic ad management across platforms like Google and Meta. Their reviews indicate a strong emphasis on personalized service and understanding client needs, with 100% of the feedback highlighting their effectiveness, care, and expertise. Clients report measurable improvements in ROI, lead generation, and brand visibility.
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency specializing in digital marketing and advertising services, including website design, PPC advertising, and SEO. With 100% of reviewers praising their professionalism, responsiveness, and strong client partnerships, they are noted for their customer service, detail-oriented project management, and ability to drive significant traffic and leads. Despite being a young company, they consistently exceed expectations.
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UndisclosedUndisclosed10 - 49New York, NY
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Allied Experiential is an Advertising company. Based in New York, New York and Los Angeles, California, the firm was established in 1999. Their services include Advertising and Social Media
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UndisclosedUndisclosed10 - 49Oklahoma City, OK
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Advertising company Trifecta Communications is headquartered in Oklahoma City, Oklahoma. They focus on Advertising and Branding and were founded in 2004.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC Campaign Management. Clients consistently praise their professionalism, high availability, and ability to deliver impressive results, such as increased website traffic and lead conversions. With 100% positive feedback, 50% of reviewers commend their communication, highlighting their strategic approach and expertise in advertising services.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 2 projectsMassMedia is an advertising agency providing comprehensive advertising services, including media buying and paid marketing solutions. Reviews highlight their ability to execute full marketing plans effectively, with one project achieving nearly 50% sales within nine weeks. 100% of feedback is positive, citing their professional staff and alignment with client values.
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UndisclosedUndisclosed10 - 49Newark, NJ
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In Newark, New Jersey, Brick City Greenhouse is a branding firm. They specialize in Branding and Advertising and were established in 2015.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Bloom Ads Inc. Is a small media planning & buying agency. They provide Media Planning & Buying and Advertising and were launched in 2008.
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UndisclosedUndisclosed10 - 49Denver, CO
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SE2 is a Marketing Strategy company. They specialize in Marketing Strategy and Public Relations and were launched in 1997. The company is located in Denver, Colorado.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Ionic Media, an Advertising company, was established in 2002. The team focuses on Advertising and Search Engine Optimization and is headquartered in Los Angeles, California.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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Revolution Media is a media planning & buying company launched in 2001. The agency specializes in Media Planning & Buying and Advertising, and is small.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Launched in 1991, Tower Media is a media planning and buying agency. Headquartered in Chicago, Illinois, the team specializes in Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Angell Marketing, a Marketing Strategy company, focus on Marketing Strategy and Advertising. They were established in 2004.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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AMA Phoenix Chapter is a Marketing Strategy company. They provide Marketing Strategy and Advertising and were established in 1959. The company is in Phoenix, Arizona.
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UndisclosedUndisclosed10 - 49San Diego, CA
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Chalk Digital is a Marketing Strategy company. Their team is based in San Diego, California. The agency provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Eight Horses is a Marketing Strategy company. Founded in 2006, their team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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Public relations agency Ori Media is located in Salt Lake City, Utah. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Chariton, IA
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Headquartered in Chariton, Iowa, McKinley Advertising Company is an Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Waterloo, IA
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Terry L Butz Creative is a Marketing Strategy company. The Waterloo, Iowa-based team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Scarborough, ME
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Creative Imaging Group is an Advertising company established in 2001. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Upper Saddle River, NJ
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Sigma Group is a small Upper Saddle River, New Jersey-based Advertising company. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Arlington Heights, IL
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Direct Marketing company Tweyen Inc is based in Arlington Heights, Illinois. They provide Direct Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Sandpoint, ID
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Keokee is an Advertising company. Headquartered in Sandpoint, Idaho, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Glenview, IL
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Media planning and buying company Prime Time Marketing was established in 2018. In Glenview, Illinois, the team offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Bellevue, WA
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Mary Rau Public Relations, a small public relations firm, is based in Bellevue, Washington. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Alexandria, VA
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In Alexandria, Virginia, Smart Media Group is a small media planning and buying company. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Fairview Heights, IL
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Hometown Media Solutions is a small Advertising company founded in 1992. Their team provides Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Irvine, CA
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RALLIO is a social media marketing company. Their team is located in Irvine, California and provides Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Carbondale, IL
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Arthur Agency is a Marketing Strategy company. The firm is located in Carbondale, Illinois. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49New York, NY
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Founded in 2008, PILOT NY & LA, a small branding agency, is in New York, New York. Their team specializes in Branding and Advertising.
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UndisclosedUndisclosed10 - 49Farmingdale, NY
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Small Advertising company Connoisseur Media Long Island, is located in Farmingdale, New York. The team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49New York, NY
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Established in 2012, Listen is a Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49San Jose, CA
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MAS Advertising, Inc., a small Marketing Strategy company, is in San Jose, California. The team specializes in Marketing Strategy and Advertising.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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EQuoto is an Advertising company. The agency is headquartered in Atlanta, Georgia. Their team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed10 - 49Franklin, TN
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EmpowerLocal is a branding agency. Their small team of employees is located in Franklin, Tennessee. Their team provides Branding and Advertising.
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UndisclosedUndisclosed10 - 49Boonton, NJ
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Advertising company Progressive Marketing Dynamics was established in 2003. Based in Boonton, New Jersey, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49San Bernardino, CA
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Dameron Communications is an Advertising company. Their small team is headquartered in San Bernardino, California and offers Advertising and Public Relations. The agency was established in 1988.
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UndisclosedUndisclosed10 - 49Tampa, FL
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The Spot Marketing Inc. Is a PPC company. The Tampa, Florida-based firm focuses on Pay Per Click and Advertising.
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UndisclosedUndisclosed10 - 49Fort Worth, TX
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Small social media marketing agency Astoria Company, is based in Fort Worth, Texas. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Santa Monica, CA
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Launched in 2008, iKahan media, Inc., a small Advertising company, is headquartered in Santa Monica, California. Their services include Advertising and Market Research.
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UndisclosedUndisclosed10 - 49Laguna Beach, CA
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HEILBrice, a Market Research company, offers Market Research and Advertising. The agency is based in Laguna Beach, California.
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UndisclosedUndisclosed10 - 49Cape Girardeau, MO
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Small PPC company Creative Edge, Inc., is based in Cape Girardeau, Missouri. Their services include Pay Per Click and Advertising.
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UndisclosedUndisclosed10 - 49Glenview, IL
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Burns Entertainment is a social media marketing company. The team offers Social Media Marketing and Advertising and is based in Glenview, Illinois.
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$1,000+< $25 / hr50 - 249New York, NY
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See all 2 projectsYour story was never meant to stay silent. At Donald’s Book Publishing, we don’t just help you publish a book — we help you bring your legacy to life. Whether your thoughts are
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$5,000+$25 - $49 / hr50 - 249Houston, TX
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See all 1 projectsWe are not just publishers; we are storytellers with a passion for narratives that leave an indelible mark on hearts and minds.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$10,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
35% Advertising55% Marketing10% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
10% Advertising75% Marketing15% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
38/40.019.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
39/40.020/20 Reviews9.2/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other
Latest Advertising Articles
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U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.