Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+Undisclosed10 - 49Nesconset, NY
Services provided
Merchwell is an Advertising company. Headquartered in Nesconset, New York, the team specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
Established in 2007, Richlyn Marketing is an Advertising company. Their services include Advertising and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$1,000+< $25 / hr2 - 9Hampton, VA
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The Modern Marketer is a small Advertising company headquartered in Hampton, Virginia. The team offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Tucson, AZ
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Hydrant is an Advertising company. Launched in 2014, the company is headquartered in Tucson, Arizona. Their services include Advertising and Digital Strategy.
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$10,000+Undisclosed2 - 9Hingham, MA
Services provided
Headquartered in Hingham, Massachusetts, GrayMatter.agency is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
Services provided
Online Marketing Shark is a SEO services firm. They were founded in 2016, and their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
Generation Marketing, a Digital Strategy company, was established in 2018. The team offers Digital Strategy and Marketing Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$5,000+$150 - $199 / hr2 - 9Commerce Charter Township, MI
Services provided
Digital Detroit, a Digital Strategy company, was established in 2018. They specializes in Digital Strategy and Search Engine Optimization.
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Undisclosed$50 - $99 / hr10 - 49Cleveland, OH
Services provided
MOD [Marketing on Demand], an Advertising company, was launched in 2016. The agency specializes in Advertising and Direct Marketing, and is small.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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$5,000+$300+ / hr2 - 9New York, NY
Services provided
PH Consulting & Media is an Advertising company. Headquartered in New York, New York and Garden City, New York, the agency focuses on Advertising and Media Planning & Buying.
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$1,000+$150 - $199 / hr2 - 9Dublin, OH
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Mobilize Cloud, a SEO services firm, specialize in Search Engine Optimization and Web Development. They were established in 2012.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is an advertising agency specializing in SEO, PPC, and digital marketing services, catering to a diverse range of industries. Their client reviews highlight excellent project management, responsive communication, and effective strategies, leading to increased visibility and conversion rates. Over 90% of reviewers commend WebFX for aligning with client values and delivering on time, while a notable 80% emphasize their effective communication and understanding of client needs.
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$1,000+$150 - $199 / hr10 - 49Mount Pleasant, SC
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Trio Solutions Inc. Is an Event Marketing company. Based in Mount Pleasant, South Carolina, their small team specializes in Event Marketing and Marketing Strategy. The firm was founded in 2001.
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$5,000+$100 - $149 / hr250 - 999Minneapolis, MN
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Located in Minneapolis, Minnesota, Colle McVoy is a web design company. Their services include Web Design and Advertising.
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UndisclosedUndisclosed250 - 999Indianapolis, IN
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StarMedia, A Gannett Company is a branding agency established in 1903. The midsize team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed250 - 999Rochester, NY
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Midsize Email Marketing company Democrat & Chronicle Marketing Services, is headquartered in Rochester, New York. The team provides Email Marketing and Advertising.
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$1,000+$50 - $99 / hr10 - 49Salt Lake City, UT
Services provided
HyperGrowthCEO is an Advertising company. They were launched in 2007 and focus on Advertising and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9League City, TX
Services provided
Blue Atlas Marketing is a small SEO services firm located in League City, Texas. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Nashville, TN
Services provided
Advertising company FoxFuel focuses on Advertising and Branding. They are located in Nashville, Tennessee.
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$5,000+$150 - $199 / hr2 - 9Granite Bay, CA
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Advertising company Adrian Graphics & Marketing offers Advertising and Branding. They are in Granite Bay, California and Lincoln, California.
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$50,000+Undisclosed10 - 49New York, NY
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Branding company Agenda was launched in 1999. The agency provides Branding and Advertising.
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$50,000+$150 - $199 / hr50 - 249Culver City, CA
Services provided
Stink Studios is an Advertising company. Their team is in Culver City, California and England. The company focuses on Advertising and Video Production.
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$5,000+$100 - $149 / hr50 - 249Omaha, NE
Services provided
Advertising company Bozell was founded in 1921. The midsize team provides Advertising and Public Relations.
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$1,000+Undisclosed2 - 9Nashua, NH
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Based in Nashua, New Hampshire, Mobile Connect Systems is a small Advertising company. The team specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Billings, MT
Services provided
Small Advertising company Tiger Marketing, is located in Billings, Montana. Their services include Advertising and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9Houston, TX
Services provided
Lucifer Virroc & Co is an Advertising company. They are in Houston, Texas and have small team. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
Founded in 2020, The Media Lab is a small Advertising company. Their team specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
MediaChron is an Advertising company launched in 2017. Their team provides Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Services provided
Marqz Marketing & Media is an Advertising company established in 2021. The firm offers Advertising and Search Engine Optimization.
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$1,000+$200 - $300 / hr2 - 9San Antonio, TX
Services provided
Le Ivy Noir is an Advertising company. The San Antonio, Texas-based team focuses on Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9Fort Collins, CO
Services provided
The Marketing Post is an Advertising company. They were founded in 2021, and their services include Advertising and Marketing Strategy.
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$1,000+Undisclosed2 - 9Sierra Madre, CA
Services provided
Beri Brands, an Advertising company, was founded in 2022. The team provides Advertising and Branding and is located in Sierra Madre, California.
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$1,000+Undisclosed2 - 9Philadelphia, PA
Services provided
Apex Era, an Advertising company, is based in Philadelphia, Pennsylvania. They provide Advertising and Marketing Strategy and were launched in 2023.
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$1,000+$25 - $49 / hr2 - 9Austin, TX
Services provided
Fornique Pinterest Marketing Agency is a social media marketing firm. Headquartered in Austin, Texas, their small team offers Social Media Marketing and Advertising. The firm was founded in 2023.
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$1,000+Undisclosed2 - 9Tampa, FL
Services provided
EFFIT Agency is an Advertising company. Their team is located in Tampa, Florida. The agency provides Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Grand Rapids, MI
Services provided
WebMenara is an Advertising company. They offer Advertising and Market Research and were founded in 2023. The agency is located in Grand Rapids, Michigan.
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$1,000+$25 - $49 / hr2 - 9Clayton, NC
Services provided
Established in 2024, Visual Ink is an Advertising company. The team focuses on Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9Orlando, FL
Services provided
Buddylytics, an Advertising company, is located in Orlando, Florida. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Disrupt Ventures is an Advertising company. Their small team is located in New York, New York. Their services include Advertising and Branding.
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$1,000+Undisclosed2 - 9Laguna Niguel, CA
Services provided
Next Commerce is an Advertising company. They were founded in 2023 and offer Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Buffalo Grove, IL
Services provided
Aditt, an Advertising company, was launched in 2025. The small team provides Advertising and Market Research.
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$1,000+< $25 / hr2 - 9San Francisco, CA
Services provided
Headquartered in San Francisco, California, Kave Creative is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Phoenician Marketing, an Advertising company, was founded in 2025. The small team focuses on Advertising and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Cranberry Township, PA
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Advertising company Television Ad Group is based in Cranberry Township, Pennsylvania. They focus on Advertising and Media Planning & Buying and were established in 2003.
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UndisclosedUndisclosed2 - 9Miami, FL
Services provided
AgencyLight.com is an Advertising company. The Miami, Florida-based firm focuses on Advertising and Branding.
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Undisclosed$25 - $49 / hr2 - 9Aurora, CO
Services provided
Social media marketing firm Engineered Reach was founded in 2025. The company provides Social Media Marketing and Digital Strategy, and is small.
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$1,000+$200 - $300 / hr2 - 9New Hope, PA
Services provided
215labs is an Advertising company. They are located in New Hope, Pennsylvania and have small team of experts. Their services include Advertising and Direct Marketing.
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$5,000+$25 - $49 / hr2 - 9Boca Raton, Florida, FL
Services provided
Connect OOH is a small Advertising company in Boca Raton, Florida, Florida. The team specializes in Advertising and Marketing Strategy.
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$1,000+Undisclosed2 - 9Marrero, LA
Services provided
Marketing Strategy company J Carcamo & Associates is located in Marrero, Louisiana. They specialize in Marketing Strategy and Branding.
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$10,000+Undisclosed2 - 9Malibu, CA
Services provided
BANANA Media is an Advertising company. They focus on Advertising and Media Planning & Buying and are located in Malibu, California and Dallas, Texas.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
WebPower USA, an Advertising company, was launched in 2019. The team focuses on Advertising and UX/UI Design and is in Los Angeles, California.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
See all articles
AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.