Top Advertising Agencies in the United States
The United States is home to one of the world's largest and most competitive advertising markets, from the media-buying powerhouses on Madison Avenue to performance-driven shops in Austin, Atlanta, and Los Angeles. Whether you're a Fortune 500 launching a national campaign or a startup looking for your first agency partner, the right firm can shape how customers find, remember, and choose your brand.
Clutch helps you compare top U.S. advertising agencies through verified client reviews, service breakdowns, and pricing data — so you can shortlist with confidence. Use the filters to narrow by budget, hourly rate, industry expertise, or city, and explore related directories:
• Advertising Agencies in Los Angeles
• Advertising Agencies in Chicago
• Advertising Agencies in New York
• U.S. Advertising Agencies for Consumer Products and Services
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Serves United StatesServices provided
See all 8 projectsVersion2 is an advertising agency specializing in programmatic advertising services and media buying. The company is highly praised for its strategic thinking, responsiveness, and ability to deliver exceptional results, with 100% of reviewers highlighting their professionalism and commitment. Clients appreciated their innovative solutions and personalized support, with many noting significant improvements in metrics such as CPM efficiency and audience engagement.
$5,000+$50 - $99 / hr250 - 999Serves United StatesServices provided
See all 82 projectsNinja Promo is an advertising agency specializing in marketing, promotions, and paid media services. Reviews highlight their effectiveness in improving engagement, reducing costs, and enhancing brand visibility, with approximately 90% of feedback being positive. Clients appreciate their quick adaptability and project management, though communication was noted as an area for improvement by a minority.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency that specializes in paid media and advertising services, including the management of Google and Facebook ads to optimize lead generation. While one client noted that the agency delivered improvements compared to previous experiences, they also suggested a focus on improving Return on Ad Spend (ROAS). Overall, the agency's enthusiasm and quality of work were highlighted positively.
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$1,000+$50 - $99 / hr2 - 9Jackson Heights, NY
Services provided
New York SEO-Duqmarketing, a SEO agency, is based in Jackson Heights, New York. Established in 2016, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Farmingdale, NY
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Haywire Marketing, a media planning & buying agency, was established in 2017. Located in Farmingdale, New York, the team specializes in Media Planning & Buying and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves United StatesServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 11 projectsDragon360 is an Advertising Agency specializing in Paid Media, Marketing, and Promotions. Overall, their reviews are overwhelmingly positive, with approximately 90% of clients praising their project management, agility in campaign optimizations, and strategic approach. Many clients highlight Dragon360's exceptional ability to deliver timely, high-quality results and their strong alignment with client business objectives.
$1,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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$5,000+$50 - $99 / hr2 - 9Houston, TX
Services provided
Small branding firm AVVA Agency, is based in Houston, Texas. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Franklin, TN
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SKAT Marketing is a small Marketing Strategy company founded in 2020. Their services include Marketing Strategy and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9San Francisco, CA
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AdTribute is a Mobile & App Marketing company. Established in 2019, the company provides Mobile & App Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Orlando, FL
Services provided
Other Marketing company Marketing Outside of the Box is headquartered in Orlando, Florida. Launched in 2009, the team focuses on Other Marketing and Advertising.
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$10,000+Undisclosed2 - 9Greenwich, CT
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Founded in 2020, Old Salt Insights Consulting LLC is a small Market Research company. Their team focuses on Market Research and Marketing Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 16 projectsHotspex Media is a sophisticated Advertising Agency specializing in Paid Media and comprehensive advertising services. Feedback from clients is overwhelmingly positive, with over 90% highlighting their strategic insights and project management prowess. Clients commend their precision in media execution and data-driven approach, resulting in tangible improvements in brand awareness and engagement. Hotspex Media is recognized for delivering campaigns on time and on budget while effectively utilizing their Reticle platform for audience targeting.
$1,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, ad targeting, and paid marketing. Their clients highlight a strong alignment with company values and dedication to timely project completion. Approximately 100% of reviewers praise the agency for effective communication, project management, and delivering results, such as reducing costs per acquisition by 40%. Some suggest more face-to-face meetings and access to creative talent.
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$5,000+$150 - $199 / hr2 - 9Birmingham, AL
Services provided
ReBirth Marketing & Consulting, a Marketing Strategy company, was established in 2016. They offers Marketing Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Charlotte, NC
Services provided
Launched in 2017, Ads by Popcorn Trailer is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr50 - 249Serves United StatesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 21 projectsCorkboard Concepts is an advertising agency providing services in digital marketing, PPC advertising, and SEO. They have consistently received positive feedback, with 100% of reviewers praising their project management, customer service, and local presence. Clients value their personable approach and ability to generate website traffic and leads, despite being a relatively young company.
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UndisclosedUndisclosed2 - 9Milford, MA
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SEO agency Baystate Marketing was established in 2012. The team offers Search Engine Optimization and Advertising.
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$1,000+$150 - $199 / hr2 - 9Escondido, CA
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Small Business Marketing Solutions is a SEO services firm. Headquartered in Escondido, California, the agency was founded in 2020. Their team provides Search Engine Optimization and Content
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 14 projectsMediacharge is an Advertising Agency specializing in Paid Media and PPC campaigns. They are praised for their professionalism, high availability, and strategic ad placements, leading to significant increases in website traffic and lead generation. The feedback is overwhelmingly positive, with 100% of reviewers highlighting their expertise and strong communication skills.
UndisclosedUndisclosed10 - 49Serves United StatesServices provided
See all 1 projectsMassMedia is a comprehensive digital marketing agency specializing in brand development, PR, and social media management. Reviews highlight their consistent achievement of KPIs and their integration as an extension of client teams. Approximately 100% of feedback is positive, emphasizing quality work and effective communication, with no suggested areas for improvement.
$1,000+Undisclosed250 - 999Serves United StatesServices provided
See all 450 projectsWebFX is an advertising agency specializing in SEO, PPC, and digital marketing services, catering to a diverse range of industries. Their client reviews highlight excellent project management, responsive communication, and effective strategies, leading to increased visibility and conversion rates. Over 90% of reviewers commend WebFX for aligning with client values and delivering on time, while a notable 80% emphasize their effective communication and understanding of client needs.
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UndisclosedUndisclosed2 - 9Bend, OR
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Founded in 2017, Trigger SEO is an Advertising company. In Bend, Oregon and Bend, Oregon, the team offers Advertising and Branding.
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$1,000+Undisclosed2 - 9Miami, FL
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SEO agency AVAIA is located in Miami, Florida. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$100 - $149 / hr2 - 9Bridgeport, WV
Services provided
Founded in 2021, Restoration Growth Partners is a small Bridgeport, West Virginia-based pay per click agency. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Barryton, MI
Services provided
Six Gun Group, an Advertising company, is based in Barryton, Michigan. They offer Advertising and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Little Rock, AR
Services provided
Flypaper Digital Marketing is an Advertising company. The Little Rock, Arkansas-based company was established in 2013. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Lee's Summit, MO
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Turn The Page Online Marketing - Out of Business is an Advertising company. Located in Lee's Summit, Missouri, their small team offers Advertising and Web Design. The company was launched in 2010.
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$5,000+$100 - $149 / hr10 - 49Boca Raton, FL
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OGK Creative is an Advertising company. Their small team is located in Boca Raton, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Rockford, IL
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Advertising company Cain & Company was established in 1973. The firm offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Rockford, IL
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GrahamSpencer is a branding firm. They focus on Branding and Event Marketing and are headquartered in Rockford, Illinois.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
Viper Web Solutions, a Mobile & App Marketing company, was founded in 2008. Headquartered in San Antonio, Texas, the team specializes in Mobile & App Marketing and Call Center Services.
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$5,000+$100 - $149 / hr2 - 9Cincinnati, OH
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Blue Kaboom is a SEO services firm. They are based in Cincinnati, Ohio. Their team specializes in Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed250 - 999Old Bridge, NJ
Services provided
NJ Local Marketing is a graphic design company. Their team is in Old Bridge, New Jersey. The company focuses on Graphic Design and Advertising.
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$10,000+$150 - $199 / hr50 - 249Seattle, WA
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The Garrigan Lyman Group is an Advertising company. Established in 1993, the company is based in Seattle, Washington. Their services include Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Charleston, SC
Services provided
Palmetto Digital Marketing Group is a pay per click company. They provide Pay Per Click and Advertising and are based in Charleston, South Carolina.
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UndisclosedUndisclosed2 - 9Salinas, CA
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Coastline Marketing Group, Inc is an Advertising company headquartered in Salinas, California. Launched in 2007, the team focuses on Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Based in St. Louis, Missouri, Garrow Media is a small SEO agency. The team specializes in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Marion, IA
Services provided
Located in Marion, Iowa, Flanker Media is a small Advertising company. Their services include Advertising and Media Planning & Buying.
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$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Launched in 1970, Bright Design is a branding firm. The team focuses on Branding and Packaging Design and is based in Los Angeles, California.
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UndisclosedUndisclosed10 - 49Lakewood, CO
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1bg is a small Lakewood, Colorado-based Advertising company. The team focuses on Advertising and Content Marketing.
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Undisclosed$150 - $199 / hr10 - 49Madison, WI
Services provided
Pop-Dot, an Advertising company, was established in 2013. They specializes in Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Denver, CO
Services provided
Forté Advertising is a media planning & buying agency founded in 2006. The company offers Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49Beaverton, OR
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Based in Beaverton, Oregon and Warrenton, Virginia, Louvre Media is a media planning & buying agency. The team provides Media Planning & Buying and Advertising.
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$1,000+$50 - $99 / hr10 - 49Burbank, CA
Services provided
Mediaplacement LLC is an Advertising company. Launched in 1998, the team provides Advertising and Product Marketing.
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$1,000+$100 - $149 / hr2 - 9Portsmouth, NH
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Mintleaf is a social media marketing firm. They offer Social Media Marketing and Video Production and were founded in 2019. The firm is headquartered in Portsmouth, New Hampshire.
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UndisclosedUndisclosed50 - 249Greensboro, NC
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Advertising company THS Creative was established in 1985. The team focuses on Advertising and Branding and is located in Greensboro, North Carolina.
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UndisclosedUndisclosed10 - 49Altadena, CA
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See all 2 projectsTrafera.io is a comprehensive lead intelligence platform that goes beyond basic contact discovery. Using AI-driven insights, Trafera.io aggregates data across multiple sources to deliver enriched
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UndisclosedUndisclosed10 - 49Commerce, CA
Services provided
GNR8 Media is an Advertising company. Based in Commerce, California, their team offers Advertising and Branding.
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$1,000+< $25 / hr10 - 49Walnut, CA
Services provided
AnyFunnels is a Marketing Strategy company. Their team is headquartered in Walnut, California and specializes in Marketing Strategy and Market Research.
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$10,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Regej & Company, a Marketing Strategy company, is in Los Angeles, California. They offer Marketing Strategy and Branding and were founded in 2019.
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$1,000+$100 - $149 / hr10 - 49Dallas, TX
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SimpliAd is a pay per click agency founded in 2019. The company provides Pay Per Click and Advertising, and is small.
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$5,000+Undisclosed10 - 49New York, NY
Services provided
Integral Agency is a social media marketing company. Located in New York, New York, the team provides Social Media Marketing and Pay Per Click.
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$1,000+Undisclosed10 - 49Los Angeles, CA
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33 USA Inc. Is an Advertising company. Headquartered in Los Angeles, California, their small team specializes in Advertising and Branding. The company was established in 2023.
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$1,000+$50 - $99 / hr10 - 49Miami Beach, FL
Services provided
See all 1 projectsGold Palm Studio offers services including market analysis, SEO keyword search, and website updates. Overall feedback highlights their commitment to customer satisfaction, responsiveness, and proactive approach. Clients appreciate their alignment with company values and ability to stay at the forefront of industry trends, resulting in increased website conversions.
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$1,000+$25 - $49 / hr10 - 49Houston, TX
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Demeter is a branding firm in Ahmedabad, India and Houston, Texas. They focus on Branding and Advertising.
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$5,000+$100 - $149 / hr10 - 49Ocala, FL
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Social media marketing firm AJSAmedia.com., LLC. Was established in 2023. The team specializes in Social Media Marketing and Content Marketing and is based in Ocala, Florida.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Established in 2020, Dallas PPC is a small Dallas, Texas-based SEO services firm. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49New York, NY
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Mobile & App Marketing company Growth Launch was established in 2025. The small team provides Mobile & App Marketing and Marketing Strategy.
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Undisclosed$25 - $49 / hr10 - 49Garden City, NY
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Based in Garden City, New York, Frontline Book Publishing Inc is a Digital Strategy company. Established in 2018, the team provides Digital Strategy and Content Marketing.
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$5,000+$150 - $199 / hr10 - 49Costa Mesa, CA
Services provided
Advertising company Bread Loaf was established in 2016. In Costa Mesa, California, the team focuses on Advertising and Branding.
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List of the Top 15 United States Advertising & Marketing Agencies
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$1,000+Undisclosed250 - 999Harrisburg, PA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Advertising60% Marketing20% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
36.9/40.019.8/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
36.6/40.017.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.3/40.018.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% Advertising80% Marketing -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$100,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Advertising65% Marketing10% Other -
$25,000+$100 - $149 / hr10 - 49Henderson, NV
Ability to deliver
33.5/40.016.4/20 Reviews9.1/10 Clients & Experience8/10 Market PresenceService focus
50% Advertising50% Marketing -
$5,000+$150 - $199 / hr10 - 49Fort Lauderdale, FL
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Advertising50% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.2/40.019/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
15% Advertising50% Marketing35% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.8/40.020/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
25% Advertising40% Marketing35% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Advertising60% Marketing25% Other -
UndisclosedUndisclosed250 - 999Dunwoody, GA
Ability to deliver
33/40.015.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
20% Advertising35% Marketing45% Other
Latest Advertising Articles
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AI-Generated Ads vs. Human-Created Campaigns: What Performs Better?
AI-generated ads are faster and easier to scale, but human-led campaigns still drive stronger emotional engagement and brand recall. Here’s where each...
U.S. Advertising FAQs
A U.S. advertising agency develops, produces, and places campaigns that move audiences from awareness to action. Most full-service firms cover four core areas: strategy and creative development, media planning and buying, production (video, audio, print, digital assets), and measurement. Many also extend into branding, social media, content, and influencer work, while specialists focus on a single channel like programmatic or out-of-home.
In the US specifically, agencies tend to operate across both traditional channels (TV, radio, print, OOH) and digital channels (paid search, paid social, connected TV, streaming audio), and the better firms integrate measurement across both so you can see which dollar drove which result.
American ad agencies bring three things you'll struggle to replicate offshore — market fluency, vendor relationships, and time-zone-aligned account management. Market fluency means understanding how American audiences respond to humor, tone, and cultural reference — what plays in Atlanta versus Seattle versus Miami.
Furthermore, vendor relationships matter because media buying is a relationships business; established US agencies have direct lines to network sales teams, premium publishers, and platform reps that move faster than a cold pitch ever will. And time-zone alignment is underrated until you're trying to approve a creative change at 2 a.m. for a 9 a.m. flight.
U.S. advertising agency costs vary widely based on factors like scope, channel mix, and whether you're paying for media or just services. Based on Clutch pricing data, hourly rates typically fall in these bands:
- Boutique and specialist shops: $100 – $150 per hour
- Mid-size full-service agencies: $150 – $250 per hour
- Large independents and holding-company agencies: $250 – $400+ per hour
Project minimums for a US agency engagement usually start around $10,000 for a focused campaign and scale to $100,000+ for an integrated launch. Retainer arrangements for ongoing media management commonly run $5,000 – $50,000 per month before media spend. Media costs sit on top of agency fees, and some agencies charge a percentage of media spend (typically 10–15%) instead of or in addition to hourly fees.
Start with three filters — scope match, category experience, and budget alignment:
- Scope match means the agency actually does what you need — a programmatic specialist isn't the right pick if you need a brand platform.
- Category experience means they've shipped work in your industry, ideally for a comparable-stage company.
- Budget alignment means their typical engagement size matches what you're prepared to spend; an agency whose smallest client pays $2M/year won't give your $50K project the attention it deserves.
From there, look at: client reviews on Clutch, case studies with measurable outcomes, the team you'd actually work with, and how they answer hard questions about measurement and what hasn't worked.
- Guaranteed results. No reputable agency promises specific lift, ROAS, or ranking improvements. Anyone who does is either inexperienced or selling something else.
- Vague pricing. If you can't get a clear answer on fees, media markups, or what's in scope versus out of scope, that ambiguity will become a problem mid-engagement.
- No measurement framework. Strong agencies tell you what they'll measure and how, before the work starts. If success is left undefined, you'll never agree on whether it was achieved.
- Pitch team ≠ delivery team. It's standard for senior leaders to attend the pitch, but ask who'll do the day-to-day work and whether you'll have direct access to them.
- No willingness to share case study details under NDA. Reputable agencies can talk specifics about past work even when they can't name clients publicly. Total opacity is a sign that there isn't much to point to.